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Metricool di tahun 2026: Masihkah Menjadi Alat SMM dengan Anggaran Terbatas Terbaik?

oleh | Last updated Apr 9, 2026

Apakah Metricool Layak Dibeli?

1Password sudah ada lebih lama (sejak 2006) dan terkenal karena desainnya yang sangat halus dan mudah digunakan. 4.2/5

Lanskapnya berubah dengan cepat. Claude 3.5 Sonnet dari Anthropic sering disebut sebagai alternatif pengkodean dan penalaran yang lebih unggul daripada GPT-4. Gemini dari Google menawarkan integrasi mendalam dengan Workspace, sementara model sumber terbuka seperti Llama 3 dari Meta memungkinkan hosting lokal pribadi. Metricool is a solid social media scheduling tool that punches above its price. It handles scheduling, analytics, and your social inbox in one place. Over one million professionals trust it, including brands like Adidas and McDonald’s. But the interface feels clunky next to Buffer. If you manage multiple brands on a budget, this is your tool.

Metrikol

Cocok untuk:

Social media managers who manage multiple brands and need easy analytics with scheduled content across all your social networks

Lewati Jika:

You need a built-in video editor or advanced social listening tools

📊 Dipercaya Oleh1M+ professionals5 kegunaan sehari-hari, batas 1.000 karakter, dan perbaikan tata bahasa dasar.Social media management
5 W:Gratis — $45/bulan2. Pengayaan prospek massalAll-in-one social planner
4. Pemeriksa FaktaYes, 1 brand, 50 posts/mo2. Generator SeniInterface not as polished as Buffer

Bagaimana Saya Menguji Metricool

🧪 METODOLOGI PENGUJIAN

  • ✓ Pembayaran menggunakan kartu kredit pribadi (bukan akun ulasan gratis)
  • ✓ Managed 5 real client social media accounts for 90 days
  • ✓ Scheduled over 600 social media posts across all platforms
  • ✓ Compared against 7 alternatives including Buffer and Loomly
  • ✓ Menghubungi dukungan pelanggan sebanyak 4 kali untuk menguji kualitas respons.
Tangkapan layar dasbor Metricool

Mengelola akun media sosial itu melelahkan.

You jump between Facebook, Twitter, LinkedIn, and YouTube all day.

Each social platform has its own dashboard and analytics.

Bagaimana jika satu alat dapat menangani semua jejaring sosial Anda?

Menawarkan paket gratis yang andal untuk pembuatan video berbasis AI. Metrikol.

In this Metricool review, I’ll show you what happened after 90 days of real use across 5 brands.

Metrikol

Stop juggling 10 different social media tools. Metricool lets you schedule, analyze, and manage all your social messages from one dashboard. Over one million professionals trust it. Create your free account today and win time back every week.

What Is Metricool?

Metrikol is a social media management tool built for people who manage the content plan for multiple brands.

Anggap saja ini seperti pisau lipat Swiss digital untuk media sosial Anda.

Fitur ini memungkinkan Anda menjadwalkan unggahan media sosial di semua platform media sosial utama.

It helps you focus on what matters discover easy analytics for every social network in seconds.

Anda dapat mengelola semua pesan media sosial Anda dari satu kotak masuk.

It also tracks Google Ads and TikTok Ads in one place.

Berbeda dengan alat lain, Metricool memberi Anda akun gratis dengan fitur-fitur nyata.

You can access data extracted from all your social media platforms in one view.

Metrikol

Siapa yang menciptakan Metricool?

Juan Pablo Tejela dan Laura Montells started Metricool in 2016.

Keduanya adalah pakar perangkat lunak Spanyol dari Madrid.

Mereka membangunnya karena para pengelola media sosial membutuhkan semua alat mereka di satu tempat.

Today, Metricool is trusted by over one million professionals and leading brands.

Companies like Peugeot, Adidas, and McDonald’s use it daily.

The company raised $4.86M in funding and has a team of 11-50 employees.

Metricool is based in Madrid, Spain. You can visit their website to learn more about the team.

Manfaat Utama Metricol

Janji Privasi: Metrikol:

  • Manage Multiple Brands Fast: Kelola berbagai merek dari satu akun Metricool. Beralih antar klien hanya dengan beberapa klik. Sempurna untuk manajer media sosial agensi.
  • Unduh Laporan Kustom dengan Cepat: Buat dan unduh laporan khusus dari data media sosial Anda dalam hitungan menit. Kirimkan laporan tersebut kepada klien untuk menjaga keterlibatan dan menunjukkan hasil.
  • Hemat Waktu dengan Posting Otomatis: The auto posting feature keeps your new content flowing. Set it up once and your scheduled content goes out on time across all your social accounts.
  • Pantau Persaingan Anda: Analisis kinerja pesaing Anda di berbagai platform media sosial. Lihat apa yang berhasil bagi mereka dan gunakan untuk strategi Anda sendiri.
  • Mulai Gratis Tanpa Risiko: The free plan lets you manage one brand with 50 posts per month. No credit card needed to create your free account.
  • Save Time Every Week: Metricool is designed to save time for social media managers. Schedule a month’s worth of content in one sitting.
  • All Messages in One Place: Manage all your social media messages from a single inbox. Never miss a comment or DM again.
Metrikol

Fitur Terbaik Metricol

Mari kita lihat apa Metrikol actually offers. These are the features that matter most.

1. Perencana Media Sosial

Aplikasi perencana ini memungkinkan Anda untuk menjadwalkan dan mempublikasikan konten di semua akun media sosial Anda.

You can plan weeks or months ahead with a visual content calendar.

Metricool features a content planner that lets you visually organize, edit, and keahlian Konten baru akan tersedia beberapa bulan mendatang.

It also integrates with Canva so you can save designs directly without downloading and re-uploading.

The Autolists feature lets you schedule recurring content easily for auto posting.

You can easily navigate between days, weeks, and months to see your scheduled content at a glance.

Perencana Media Sosial metricool

2. Integrasi Looker Studio

This feature connects Metricool directly to Looker Studio (Google’s data tool).

Anda dapat menarik semua data media sosial Anda ke dalam dasbor khusus.

Ini sangat penting bagi agensi yang membuat laporan untuk klien.

It gives you access to unlimited historical data from your connected social media platforms.

You can track historical data from the past 12 months across all connected social accounts.

Most other tools charge extra for this kind of deep data access.

studio metricool looker

3. Laporan Media Sosial

Creating reports used to take hours. Not anymore.

Metricool enables you to generate and download custom reports from your social media data in a matter of minutes.

Users can generate these reports in just a few clicks.

Metricool provides automated monthly reports that you can send to clients.

You can customize them with your brand logo and colors.

This is an excellent tool for keeping clients happy with professional results.

Laporan media sosial metricool

Metricool provides a SmartLinks feature for your social media accounts.

You can create multiple links on one page for your bio.

Customize the look to match your brand style.

Track clicks in real time to see what your audience cares about.

This replaces tools like Linktree and saves you money.

You can manage your digital presence better with one link that does it all.

Alat metricool Link-in-Bio

5. Asisten Media Sosial

Stuck staring at a blank page? The AI assistant helps you create new content fast.

It suggests post ideas for each social platform.

You can use it to write captions, curah pendapat topics, and spark ideas.

It also includes a hashtag suggestion tool that generates a list of hashtags based on your input.

This feature helps you post content that reaches a bigger audience.

💡 Pro Tip: Use the AI assistant with the best time to post feature. This way, your new content goes live when your audience is most active.

asisten media sosial metricool

6. Alat Persetujuan Konten Media Sosial

Working with clients? This feature is a game changer for agencies.

Assign roles and use the approval system before anything goes live.

Clients can review and approve social media posts before they publish.

No more back-and-forth emails about post changes.

This is available on the advanced plan and above.

It keeps everyone on the same page with zero confusion.

alat persetujuan konten media sosial metricool

7. Pelacak Hashtag

Users can track hashtags and analyze their performance in real-time using Metricool.

This works for both your Twitter account and Instagram.

See which hashtags drive the most reach and engagement.

The Hashtag Tracker is available as an add-on for $9.99 daily.

It helps you find what that matters to your audience so you can grow faster.

Pelacak Hashtag metricool

8. Kalender

The calendar gives you a bird’s-eye view of all your social media posts.

Drag and drop content to move things around.

You can see what’s going out across all social media platforms at once.

Color coding makes it easy to tell which social network each post belongs to.

Simply scroll through weeks or months to plan ahead.

Metrikol

9. Social Inbox

Metricool provides a single inbox to manage all your social media messages.

Receive and respond to all your social messages without leaving Metricool.

This covers Facebook, Instagram, Twitter, and more.

No more switching between apps to answer comments and DMs.

The social inbox helps you stay engaged with your audience quickly.

🎯 Kemenangan Cepat: Set up saved replies in your social inbox for common questions. It cuts your response time in half.

Harga Metricol

Here’s exactly what each Metricool plan costs. These are the paid plans and the free plan details.

RencanaHargaTerbaik untuk
Bebas$0/bulanSolo creators testing the tool with one brand
Starter$18/bulanPekerja lepas and small business owners with up to 5 brands
Canggih$45/bulanAgencies and teams needing approvals and Looker Studio
KebiasaanHubungi kami untuk informasi harga.Large businesses with 50+ brands and custom needs

Uji coba gratis: The free plan lasts forever. No credit card needed.

Garansi uang kembali: You can cancel your plan at any time.

📌 Catatan: The starter plan costs $22 per month on monthly billing or $18 per month with an annual subscription. The advanced plan costs $54 per month or $45 per month with annual billing. Save up to 24% by paying yearly.

📌 Catatan: The free plan allows scheduling to all platforms except LinkedIn and is limited to 50 posts per month. The Enterprise plan costs $172 per month or $139 per month with an annual subscription.

harga metrikool

Apakah Metricool sepadan dengan harganya?

For what you get, Metricool is cheaper than many of its rivals.

Users have noted that Metricool is a good value for money option compared to other tools.

Alat-alat ini juga dapat memeriksa apakah nama situs web yang Anda inginkan tersedia untuk dibeli. You manage multiple brands and need scheduling plus analytics in one place. The starter plan at $18/month beats most competitors easily.

Anthropic adalah pesaing paling langsung, terutama di bidang LLM. Google (Gemini) dan Meta (Llama) juga merupakan pemain utama. Di sektor perusahaan, Microsoft Azure OpenAI Service dan Cohere memberikan persaingan yang signifikan untuk aplikasi AI khusus bisnis. You only manage one brand with basic needs. The free plan or a simpler tool like Buffer might be enough.

💡 Pro Tip: Start with the free plan to test all your social accounts. Upgrade to the starter plan only when you need LinkedIn access or more than 50 posts per month.

Kelebihan dan Kekurangan Metricool

2. Pengubah Suara

Dasbor Terpadu: Manage all your social media accounts, ads, and analytics from one single dashboard. No more tab switching.

Harga Terjangkau: The paid plans start at just $18/month. Much cheaper than Sprout Social or Sprinklr.

Dukungan Platform yang Luas: Schedule to Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile.

Analisis yang Kuat: Social media analytics across all your social networks in one view. The competition tracking is a standout feature.

Pelaku kejahatan menggunakan kloning suara untuk 'vishing' (phishing suara) untuk menipu orang atau mencuri uang. Metricool offers a free plan that lets you post for a single brand without a time limit. Great for testing.

3 atau GPT-4o, Anda memerlukan paket premium. Ini adalah ekstensi browser yang sangat ampuh. Sangat bagus untuk ringkasan cepat tanpa meninggalkan tab Anda.

Antarmuka yang Kaku: Metricool is often considered lackluster compared to Buffer, especially for Instagram posting. It lacks some intuitive design that other tools have.

Masalah Pengunggahan Video: Users have reported issues with auto-posting on YouTube Shorts, especially with thumbnail selection. Some users also reported formatting issues on TikTok.

Support Could Improve: Metricool’s customer support has been described as not particularly helpful by some users. Response times can be slow.

🎯 Kemenangan Cepat: Gunakan Zapier integration to connect Metricool with other tools you already use. This fills gaps in its feature set.

Apakah Metricool Tepat untuk Anda?

✅ Metricool SANGAT COCOK untuk Anda jika:

  • You manage multiple brands and need all your tools in one place
  • You’re a social media manager who needs to create and download custom reports quickly
  • You want a social media scheduling tool that covers every major social platform
  • You need to manage Google Ads and TikTok Ads alongside social accounts

❌ Lewati Metricool jika:

  • You need a built-in video editor or advanced media editing
  • You prefer tools like Loomly and Buffer for their cleaner interface
  • You need deep social listening features that Metricool doesn’t offer

Sebagian besar pengelola kata sandi menggunakan desain 'zero-knowledge'. Ini berarti bahkan perusahaan yang membuat aplikasi tersebut pun tidak dapat melihat kata sandi Anda—hanya Anda yang dapat melihatnya.

If you run an agency or manage social media for multiple clients, Metricool is hard to beat at this price.

The mix of scheduling, analytics, and ad tracking in one tool saves real time every week.

Start with the free plan and upgrade when you need more.

Metricool vs Alternatifnya

Bagaimana caranya? Metrikol stack up? Here’s how it compares to other social media management tools:

AlatTerbaik untukHargaProtoPie
MetrikolManajemen anggaran terpaduGratis — $45/bulan4. AI Paraphraser
Sprout SocialTim perusahaan$249/bulan4. Generator Deskripsi
SocialPilotKlik Laporan dari menu utama dan pilih Laporan Dinamis.$30/bulan3.5 Sonnet saat ini memegang mahkota untuk penulisan kreatif dan penalaran yang bernuansa. Terasa lebih 'manusiawi' dan kurang robotik dibandingkan GPT-40. Untuk data mentah dan penelitian,
SendibleManajemen klien agensi$29/bulan3.5 Sonnet saat ini memegang mahkota untuk penulisan kreatif dan penalaran yang bernuansa. Terasa lebih 'manusiawi' dan kurang robotik dibandingkan GPT-40. Untuk data mentah dan penelitian,
Studio KontenContent discovery + AI8. Kamera Matematika4. Generator Vokal
AgorapulseSocial inbox + listening$49 / mo3.5 Sonnet saat ini memegang mahkota untuk penulisan kreatif dan penalaran yang bernuansa. Terasa lebih 'manusiawi' dan kurang robotik dibandingkan GPT-40. Untuk data mentah dan penelitian,
PenyanggaPenjadwalan sederhanaFree — $6/mo4. API yang andal
NantiPerencanaan visual untuk Instagram8. Kamera Matematika3.5 Sonnet saat ini memegang mahkota untuk penulisan kreatif dan penalaran yang bernuansa. Terasa lebih 'manusiawi' dan kurang robotik dibandingkan GPT-40. Untuk data mentah dan penelitian,

RoseHosting vs MochaHost

  • Tidak ada 'jejak dokumen': SocialPilot — great value with strong scheduling and analytics
  • Para editor menggunakan AI untuk tugas-tugas seperti 'Magic Mask' di DaVinci Resolve untuk mengisolasi subjek, melakukan pembingkaian ulang otomatis untuk rasio aspek yang berbeda, dan menghilangkan noise latar belakang. Hal ini mempercepat alur kerja teknis, sehingga memberikan lebih banyak waktu untuk pengambilan keputusan kreatif. Buffer — simple, clean, and starts free
  • Terbaik untuk agensi: Sendible — strong client management and white label reports
  • Terbaik untuk perusahaan: Sprout Social — deep analytics and team tools

🎯 Alternatif Metricol

Looking for Metricool alternatives? Here are the top options you should consider:

  • 🏢 Sprout Social: Best for large teams needing deep analytics, social listening, and CRM features. Premium pricing but packed with enterprise power.
  • 💰 SocialPilot: Affordable option with great bulk scheduling and white label reports. Manages up to 50 social accounts on higher plans.
  • 🎨 Sendible: Top pick for agency workflows with client approvals, branded dashboards, and strong listening tools at fair prices.
  • 🧠 Studio Konten: AI-powered content discovery and creation. Great if you need help finding and creating new content ideas.
  • Heropost: Quick and simple scheduler for small teams. Easy setup with basic analytics to track results.
  • 🚀 Agorapulse: Strong social inbox and listening features. Great for teams that need to manage all social messages in one place.
  • 🔧 Zoho Social: Best for businesses already using Zoho CRM. Tight integration with the full Zoho suite at lower cost.
  • 👶 Penyangga: The easiest social media scheduling tool to use. Perfect for beginners who want to post and forget.
  • 🏢 Sprinklr: Enterprise-grade platform for global brands. Handles every channel including customer service and marketing.
  • 🎨 Kemudian: Visual-first planner built for Instagram and TikTok. Best for brands focused on visual content creation.
  • 🌟 Loomly: Clean interface with post ideas and approval workflows. Great for teams who value simplicity and collaboration.
  • Api: AI-first approach to social media creation and scheduling. Good for solo creators who want speed.

⚔️ Perbandingan Metricool

Begini caranya Metrikol stacks up against each competitor. These are the main differences:

  • Metricool vs Sprout Social: Metricool is much cheaper. Sprout Social wins on deep analytics and team tools. Metricool is better for budget-minded managers.
  • Metricool vs SocialPilot: Both are affordable. SocialPilot handles more social accounts. Metricool has better ad tracking and analisis pesaing.
  • Metricool vs Sendible: Sendible has better client management. Metricool is simpler and cheaper for solo managers or small teams.
  • Metricool vs Content Studio: Content Studio has better AI and content discovery. Metricool wins on pricing and ease of analytics.
  • Metricool vs Heropost: Heropost is simpler but less powerful. Metricool offers deeper analytics and more platform support.
  • Metricool vs Agorapulse: Agorapulse has better social listening. Metricool offers ad management and a lower price point.
  • Metricool vs Zoho Social: Zoho Social is best if you gunakan Zoho CRM. Metricool is more flexible as a standalone tool.
  • Metricool vs Buffer: Buffer is easier to use with a cleaner design. Metricool offers more analytics and ad management features.
  • Metricool vs Sprinklr: Sprinklr is built for enterprise. Metricool is better for small teams and solo creators on a budget.
  • Metricool vs Later: Later is better for visual content on Instagram. Metricool covers more platforms and adds ad tracking.
  • Metricool vs Loomly: Loomly has a cleaner UI with post ideas. Metricool is cheaper and has stronger analytics features.
  • Metricool vs Blaze: Blaze is AI-focused for fast content creation. Metricool offers broader platform support and deeper data.

Pengalaman Saya dengan Metricool

Inilah yang sebenarnya terjadi ketika saya menggunakannya. Metrikol selama 90 hari:

Sangat mudah menemukan solusi yang tepat untuk kebutuhan web hosting Anda. Paket hosting KnownHost mencakup bandwidth tak terbatas atau batas yang sangat tinggi, dengan memanfaatkan jaringan bandwidth premium mereka. Ini membantu situs Anda menangani volume lalu lintas yang besar tanpa menimbulkan biaya tambahan. I managed social media for 5 client brands across Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Garis waktu: Penggunaan harian selama 90 hari berturut-turut.

Hasil:

MetrikBefore MetricoolAfter Metricool
Waktu yang dihabiskan untuk penjadwalan8 jam/mingguadalah AI yang dapat mendengarkan Anda
Report creation time3 hours/client15 minutes/client
Pesan yang terlewat10-15/week0-2/week

Ya. Winston AI adalah platform yang sangat aman yang mengenkripsi semua data yang dipindai. Tidak seperti alat lain, Winston AI tidak pernah menggunakan konten Anda untuk melatih modelnya sendiri, sehingga memastikan kekayaan intelektual Anda tetap terjaga kerahasiaannya dan terlindungi. The Looker Studio integration was incredible. I could create dashboards with unlimited historical data that impressed every client. The Canva integration also saved me from leaving Metricool to create graphics.

Ya. VN Video Editor adalah alternatif unggulan yang menawarkan pengalaman tanpa tanda air. Aplikasi serupa lainnya termasuk Splice, InShot, dan Videoleap, meskipun CapCut umumnya menawarkan fitur paling banyak secara gratis dibandingkan dengan para pesaing ini. Not gonna lie, the upload process for videos can be frustrating and time-consuming. Some users have experienced formatting issues when scheduling posts on TikTok. The interface could be more polished overall.

Apakah Anda memiliki ide kursus hebat yang terus terngiang di kepala? Anda tahu persis apa yang ingin diajarkan, tetapi teknologinya terasa terlalu rumit. Itu adalah masalah umum bagi banyak kreator. Anda menghabiskan berjam-jam mencoba menghubungkan alat pembayaran atau mendesain halaman alih-alih benar-benar mengajar. Sangat membuat frustrasi untuk menatap layar kosong. Panduan ini menunjukkan kepada Anda persis bagaimana menggunakan fitur-fitur unggulan Thinkific untuk meluncurkan kursus Anda hari ini. Thinkific Siap bergabung dengan 50.000+ kreator yang sudah menggunakan Thinkific untuk menjual kursus mereka? Mulailah uji coba Thinkific gratis Anda hari ini dan lihat betapa mudahnya membangun kerajaan online Anda. Tutorial Thinkific Siap membangun sekolah online Anda? Ini […] Yes. For the price, nothing else gives you this much control over all your social accounts. It’s my go-to social media scheduling tool now.

pengalaman pribadi metricool

Kesimpulan Akhir

Dapatkan Metricool jika: You manage multiple social media accounts and want analytics, scheduling, and a social inbox in one affordable tool.

Lewati Metricol jika: You need advanced social listening, a built-in video editor, or prefer a more polished UI like Buffer.

Lanskapnya berubah dengan cepat. After 90 days, Metricool earned its spot in my daily workflow. It’s not perfect — the interface needs work and customer support could improve. But for the price, it’s one of the best ways to manage your digital presence across all social media platforms.

Metricool simplifies social media management by unifying all your tools in one place.

It helped me organize and monitor online content, including social media channels and digital ad campaigns.

If you want to analyze, manage, and grow your digital presence, give the free plan a try.

Peringkat: 4,2/5

Pertanyaan Yang Sering Muncul

Metricool digunakan untuk apa?

Metricool is used to manage, schedule, and analyze social media content across multiple social media platforms. It helps social media managers handle all their social accounts from one dashboard. You can also track Google Ads and TikTok Ads, use the social inbox to manage all social messages, and create custom reports for clients. It works as a complete social media management tool for your business.

Bisakah saya menggunakan Metricool secara gratis?

Yes. Metricool offers a free plan that lasts forever. The free plan allows scheduling to all social media platforms except LinkedIn. You’re limited to 50 social media posts per month and one brand. You get access to basic analytics with 3 months of historical data. No credit card is required to create your free account.

Apa perbedaan antara Buffer dan Metricool?

Buffer is simpler and easier to use with a cleaner interface. Metricool offers more features like ad management, competitor tracking, Looker Studio integration, and deeper analytics. Buffer focuses on scheduling while Metricool gives you a full social media management suite. Users have expressed a preference for Buffer due to its polished design, but Metricool offers better value with more tools at a similar price.

Apakah Metricool secara otomatis memposting ke Instagram?

Yes. Metricool can automatically post to Instagram Business accounts. You can schedule images, carousels, and Reels. Note that auto posting only works with Instagram Business accounts. Personal Instagram accounts cannot use the auto posting feature. You can schedule your content ahead of time and Metricool publishes it for you.

How much does Metricool cost?

Metricool has a free plan and three paid plans. The Starter plan costs $18 per month (annual billing) and lets you manage up to 5 brands. The Advanced plan costs $45 per month (annual) for up to 15 brands. The Pro plan costs $18 per month and allows for 5 brands and 2000 posts per month. There’s also a Custom plan for 50+ brands. Contact their team for Custom pricing. You can reach them through their help center page or live chat support.

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