Keap vs Nutshell CRM : Quel logiciel de CRM l'emportera en 2025 ?

par | Dernière mise à jour Sep 18, 2025

Finaliste
achat
4.5
  • Générateur d'automatisation
  • Puissant CRM
  • Marketing par e-mail et SMS
  • Pages de destination sympas
  • Pipeline de vente
  • Essai gratuit disponible
  • Le forfait payant commence à 249 $
Finaliste
Nutshell CRM
3.0
  • Sales automation
  • Email automation
  • Contact management
  • US$ 60/mês.
  • Collaboration d'équipe
  • Essai gratuit disponible
  • Paid Plans from $13/month
keap vs nutshell crm

Choisir le bon CRM est difficile, n'est-ce pas ?

You’re looking at Keap vs Nutshell CRMDeepbrain AI 提供一系列由人工智能驱动的视频解决方案,包括人工智能头像、虚拟人和文本转语音功能。

You need something that helps you keep track of customers, but both seem to do that.

How do you know which one will actually faire your life easier in 2025?

Don’t worry—we’ll compare Keap and Nutshell CRM so you can see which one best suits your needs. 

Aperçu

We’ve put both Keap and Nutshell CRM through their paces, testing their core features, user interfaces, and customer support.

Our hands-on experience allows for a direct, practical comparison beyond marketing hype to give you a clear picture of each platform’s strengths.

CRM d'achat
4.5sur 5

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

Tarifs : Essayez-le gratuitement. L'abonnement payant commence à 249 $/mois.

Caractéristiques principales :

  • Marketing par e-mail
  • CRM
  • Automatisation des ventes et du marketing
Nutshell CRM CTA
3sur 10

La coquille de noix CRM helps you automate sales and manage customer relationships site properly. Explore it!

Tarifs : It has a free trial. The premium plan starts at $13/month.

Caractéristiques principales :

  • Contact management
  • Sales automation
  • Marketing par courrier électronique

Qu'est-ce que Keap ?

Vous avez parfois l'impression de jongler avec trop de choses à la fois ? Keap l'a bien compris.

C'est un CRM Conçu pour simplifier votre activité. Considérez-le comme un outil tout-en-un pour vos ventes et votre marketing.

Keap vous aide à organiser vos contacts, à automatiser vos tâches et à conclure davantage de transactions.

C'est particulièrement idéal pour petites entreprises et les entrepreneurs qui souhaitent gagner du temps et croître plus rapidement.

Découvrez également nos favoris Acheter des alternatives

Qu'est-ce que Keap CRM ?

Notre avis

CRM d'achat

Acheté is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

Principaux avantages

  • Marketing par e-mail intégré : Envoyez des e-mails ciblés à votre public.
  • Automatisation facile à utiliser : Automatisez des tâches telles que l'envoi de messages de suivi et l'attribution de prospects.
  • Gestion du pipeline de vente : Suivez vos transactions et identifiez les opportunités.
  • Intégrations de commerce électronique : Connectez Keap à votre boutique en ligne pour gérer les commandes et les clients.

Tarifs

Keap propose un essai gratuit et une structure tarifaire simple pour vous aider à démarrer.

  • Plan simple:À partir de 249 $/mois (facturé annuellement) et offre deux utilisateurs et 1 500 contacts.
Prix ​​d'achat

Avantages

  • Idéal pour les petites entreprises.
  • Facile à apprendre et à utiliser.
  • Outils puissants de marketing par e-mail.
  • Excellentes fonctionnalités d'automatisation.

Inconvénients

  • Cela peut devenir coûteux à mesure que vous grandissez.
  • Limited customization options.
  • Pas idéal pour les grandes entreprises.

Qu'est-ce que Nutshell CRM ?

Let’s talk Nutshell CRM. It’s designed to be simple and straightforward.

Think of it as a sales-focused CRM. It helps you manage leads, track deals, and close more sales.

It’s not as customizable as some other CRMs but easy to pick up and use.

Découvrez également nos favoris Nutshell CRM alternatives

Nutshell CRM Homepage

Notre avis

Nutshell CRM CTA

Ditch the chaos and grow your business! Nutshell CRM helps you automate sales and manage customer relationships site properly. Try Nutshell CRM software free and see the difference!

Principaux avantages

  • Effortless contact management: Keep all your customer information organized in one place. Easily access contact details, communication history, and notes.
  • Intégré email marketing: Send targeted email campaigns to your leads and customers. Nurture relationships and drive sales with automated email sequences.
  • Sales automation: Streamline your sales process with automated workflows. Reduce manual tasks and focus on closing deals.
  • Excellent customer support: Nutshell’s top-notch customer support team is known for being responsive and helpful.

Tarifs

  • Foundation: $13/user/month.
  • Croissance: 25 $/utilisateur/mois.
  • Pro: $42/user/month.
  • Entreprise: 59 $/utilisateur/mois.
  • Entreprise: 79 $/utilisateur/mois.
Nutshell CRM Pricing

Avantages

  • Interface très conviviale.
  • Affordable pricing for small businesses.
  • Excellent customer support team.
  • Facile à configurer et à personnaliser.
  • Includes built-in email marketing.

Inconvénients

  • Fewer features than Pipedrive.
  • Les rapports pourraient être plus solides.
  • Intégrations tierces limitées.
  • Not ideal for large or complex sales teams.
  • L'application mobile pourrait être améliorée.

Comparaison des fonctionnalités

Let’s dive into the core of what makes these CRMs tick.

We’ll compare key features, showing where each excels and where they might fall short, to help you make an informed decision.

1. Facilité d'utilisation

  • Keap: Offers robust features, but some users find the interface complex, especially if they’re not familiar with its older Infusionsoft roots. The learning curve can be steeper.
  • Nutshell CRM: Prioritizes simplicity. Its clean, intuitive dashboard makes navigation and daily tasks straightforward, even for beginners. This focus on ease of use is a major plus.
Qu'est-ce que Keap CRM ?

2. Automatisation du marketing

  • Keap: Strong in marketing automation, allowing for complex workflow setups and personalized marketing campaign management. It’s built for detailed, multi-step campaigns.
  • Nutshell CRM: Provides basic automation, but it’s not as extensive as Keap. It’s better suited for simpler, less intricate automated tasks.

3. Gestion des prospects

  • Keap: Offers advanced lead management with detailed lead scoring and segmentation. This helps you target the right leads at the right time.
  • Nutshell CRM: Provides solid lead tracking, but it lacks some of the in-depth scoring and segmentation features found in Keap.

4. Marketing Software Integration

  • Keap: Integrates well with its own suite of marketing software, and it has a wide range of third-party integrations, which is a big plus for many businesses.
  • Nutshell CRM: Offers fewer integrations than Keap, which could be a limitation if you rely on a broad set of external tools. When compared to a platform like hubspot, it has a smaller footprint.

5. Analytics

  • Keap: Provides robust analytics and rapports, giving you deep insights into your marketing and sales performance.
  • Nutshell CRM: Offers basic reporting, but its analytics capabilities are less detailed than Keap’s.
Nutshell CRM Sales Automation

6. Automatisation des flux de travail

  • Keap: As mentioned before, Keap excels in workflow automation. Complex, multi-step automations are easily built.
  • Nutshell CRM: Nutshell’s workflow is more basic and designed for ease of use over deep complexity.

7. Marketing Campaigns

  • Keap: Strong marketing campaign tools, with email marketing, landing pages, and more.
  • Nutshell CRM: Less robust campaign tools, more focused on sales pipeline.

Que rechercher lors du choix d’un CRM ?

  • Customization: Make sure you can use custom fields to adapt the software to your specific business needs and sales process.
  • Automatisation des ventes et du marketing : Recherchez un CRM that offers robust sales automation and marketing automations to streamline your sales process. This includes things like workflow automation, sales campaigns, and personal email sequences.
  • Multiple Pipelines: A good CRM should let you set up multiple pipelines to manage different aspects of your business, not just your main sales team.
  • Email Marketing: Your CRM should have a solid landing page constructeur and tools for email marketing campaigns. This includes the ability to connect multiple landing pages and create high-impact email templates.
  • Rapports : A full reporting suite is crucial. Look for a comprehensive reporting suite and a dashboard that provides full reporting suite, giving you a clear view of your business line and overall business strategy.
  • Contact Management: At its core, a good CRM is about contact management. The software needs to let you site properly, manage contacts, and have a good audit log.
  • Invoicing and Payments: Consider if you need a system that offers invoicing and payment processing as part of its core features.
  • Expérience utilisateur : The platform should be easy to use on any browser, with features like calendar sync. Make sure the pricing is clear, whether it’s per user or a single user plan, and that you get free live support.
  • Sécurité and Stability: Check for things like “verification successful waiting” and a solid “ray id” to ensure the platform is secure and reliable.

Verdict final

So, which one wins?

Keap is the more powerful choice for many, especially if you need deep marketing automation.

It’s got more tools and can handle complex campaigns. 

But if you want something easy to use, Nutshell CRM is a good bet.

It’s simple and gets the job done. We’ve tested both, and we know what works.

If you want a strong marketing CRM, go with Keap.

If you need easy sales tracking, Nutshell might be better.

Choose what fits your business best.

Могу ли я использовать Xero без Hubdoc?

Voici une comparaison de Keap avec diverses alternatives :

  • Acheter vs Pipedrive: Keap excelle dans l'automatisation du marketing et les ventes intégrées. Pipedrive se concentre davantage sur la gestion visuelle du pipeline de vente et le suivi des transactions.
  • Acheté contre Aller à haut niveau: GoHighLevel est une plateforme tout-en-un pour les agences, offrant des options en marque blanche et une automatisation étendue.
  • Keap contre ActiveCampaign: Keap propose une solution d'automatisation commerciale tout-en-un pour les petites entreprises de services. ActiveCampaign est spécialisé dans l'e-mailing sophistiqué et l'automatisation de l'expérience client.
  • Acheter vs HubSpot: Keap intègre CRM, automatisation du marketing et e-commerce pour les petites entreprises. HubSpot propose une suite plus complète de plateformes pour les ventes, le marketing, le service et le contenu, adaptées à toutes les tailles d'entreprises.
  • Acheter vs ClickFunnels: Keap propose des solutions CRM, d'automatisation du marketing et de commerce électronique. ClickFunnels est principalement un outil de création de tunnels de vente et de pages de destination, avec des fonctionnalités de collecte de leads.
  • Acheter contre Folk: Keap offre une automatisation robuste des ventes et du marketing avec une personnalisation poussée. Folk propose une interface plus simple et conviviale, axée sur la gestion collaborative des contacts.
  • Acheter ou instantanément: Keap est une plateforme CRM et d'automatisation complète pour les ventes et le marketing. Immédiatement se spécialise dans la prospection commerciale sortante et la génération de leads.
  • Acheter vs ClickUp: Keap est un CRM dédié avec une forte automatisation des ventes et du marketing. Cliquez sur Up est un outil de gestion de projet polyvalent qui peut être configuré comme un CRM.
  • Keap vs Monday CRM: Keap est un CRM dédié à l'automatisation des ventes et du marketing pour les petites entreprises. Monday CRM est un système d'exploitation flexible doté de puissantes fonctionnalités CRM personnalisables pour des flux de travail collaboratifs.
  • Keap vs Capsule CRM: Keap propose une automatisation marketing avancée et des solutions commerciales intégrées. Capsule CRM est conçu pour la simplicité et l’abordabilité, idéal pour les petites et moyennes entreprises.
  • Keap contre Insightly: Keap se concentre sur l'automatisation marketing et la gestion des leads. Insightly propose une gestion des contacts et des projets avec automatisation des workflows, adaptée aux PME.
  • CRM Keap vs Freshsales: Keap offre une automatisation performante et est destiné aux petites entreprises. Freshsales CRM est réputé pour son prix abordable, son interface conviviale et ses nombreuses intégrations.
  • Acheter vs Salesforce: Keap est conçu pour le CRM et l'automatisation du marketing des petites entreprises. Salesforce est un CRM hautement personnalisable, évolutif et leader du secteur, destiné aux entreprises de toutes tailles, en particulier les grandes entreprises.
  • Keap contre Zendesk: Keap excelle dans l'automatisation des ventes et du marketing, ainsi que dans le e-commerce. Zendesk est avant tout une plateforme de service client et d'assistance dotée de puissantes fonctionnalités de gestion des tickets et de collaboration.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

  • Nutshell vs Pipedrive: It stands out for its visual pipeline management, while Nutshell focuses on user-friendliness and simplicity.
  • Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
  • Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
  • Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
  • Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
  • Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
  • Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
  • Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume courrier électronique froid outreach and lead generation.
  • Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
  • Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
  • Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
  • Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
  • Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
  • Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Questions fréquemment posées

Is Keap better for marketing automation than Nutshell CRM?

Yes, Keap excels in marketing automation. It offers more advanced tools for complex workflows, lead scoring, and personalized campaigns. Nutshell CRM provides basic automation, but Keap is the stronger choice for in-depth marketing efforts.

Which CRM is easier to use, Keap or Nutshell CRM?

Nutshell CRM is generally considered easier to use. Its interface is clean and intuitive, making it beginner-friendly. Keap has a steeper learning curve due to its more complex features and older Infusionsoft roots.

Does Keap or Nutshell CRM offer better analytics?

Keap provides more robust analytics and detailed reporting. It offers deeper insights into sales and marketing performance. While Nutshell CRM has reporting features, they are less extensive or detailed than Keap’s.

Which CRM has more integrations, Keap or Nutshell CRM?

Keap offers a wider range of integrations with third-party apps and its own marketing software suite. Nutshell CRM has fewer integration options, which could be a limitation for businesses requiring extensive tool connections.

Which CRM is best for lead management?

Keap offers more advanced lead management features, including detailed lead scoring and segmentation. This allows for more targeted lead nurturing. Nutshell CRM provides solid lead tracking but lacks the depth of Keap’s lead management capabilities.

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