ActiveCampaign vs Nutshell CRM : Quel outil de CRM l'emportera en 2025 ?

Gagnant

9.0

• Automatisation du marketing
• Création de contenu
• Dynamic content
• Marketing par courrier électronique
• IA intégrée
• Plan gratuit disponible
• Plan payant à partir de $15/mois

ESSAYEZ MAINTENANT

Finaliste

7.0

• Email & Calendar Sync
• Gestion des pipelines
• Collaboration d'équipe
• Automatisation des ventes
• Automatisation du marketing
• Plan gratuit disponible
• Paid Plans from $13/month

ESSAYEZ MAINTENANT

Choisir le bon CRM est difficile, n'est-ce pas ?

You need to keep track of customers, emails, and deals. But, which one?

ActiveCampaign vs Nutshell- it’s a real head-scratcher.

Bonnes nouvelles!

We’re breaking down ActiveCampaign vs Nutshell CRM to see which CRM wins in 2025.

We’ll look at what each one does, how easy they are to use, and which might be best for you. Let’s find the CRM that helps you win!

Aperçu

Pour vous donner la meilleure comparaison possible, nous avons plongé dans les profondeurs.

We used ActiveCampaign and Nutshell CRM for weeks, testing their features, ease of use, and ability to handle real-world sales and marketing tasks. 

This hands-on experience led to our detailed analysis.

Ready to explore the power of ActiveCampaign? Sign up for free now!

9sur 10

Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.

Caractéristiques principales :

• L'automatisation
• Marketing par e-mail
• CRM

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Ready to simplify your sales process? Nutshell CRM, known for its ease of use.

7sur 10

Tarifs : It has a free plan. The premium plan starts at $13/month.

Caractéristiques principales :

• Ventes Reporting
• Suivi des prospects
• Gestion des pipelines

Try nutshell for FREE Lire la critique complète

Qu'est-ce que ActiveCampaign ?

ActiveCampaign? It’s a powerhouse.

Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Découvrez également nos favoris Alternatives à ActiveCampaign…

Campagne active

9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Principaux avantages

• Visual automation constructeur: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Segmentation avancée : Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Tarifs

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Démarreur: $15/mois.
• Plus: $49/mois.
• Pro: $79/mois.
• Entreprise: $145/mois.

What is Nutshell CRM?

Nutshell CRM? It’s all about keeping your sales pipeline organized.

It’s designed for teams that love detailed reporting.

Its focus on clarity and simplicity makes it easy to track leads and deals.

Découvrez également nos favoris Nutshell CRM alternatives…

La coquille de noix

7.0

Ready to boost your sales? Nutshell users report seeing a 20% increase in closed deals on average.

Try nutshell for FREE Lire la critique complète

Principaux avantages

• Rationalisé Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Collaboration au sein de l'équipe : Built-in tools support team selling. Everyone stays on the same page.
• Rapports et analyses : Gain insights into sales performance. Track key metrics easily.
• Options d'intégration : Connect with other business tools. Extend Nutshell’s functionality.
• Caractéristiques de l'automatisation : Automate repetitive tasks. Save time and boost productivity.

Tarifs

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

• Foundation: $13/user/month.
• Croissance: 25 $/utilisateur/mois.
• Pro: $42/user/month.
• Entreprise: $59/utilisateur/mois.
• Entreprise: $79/utilisateur/mois.

Comparaison des fonctionnalités

Let’s break down the key features of these two CRMs.

Compare them side by side so you can see where each shines and which might best suit your needs.

1. CRM Functionality

ActiveCampaign and Nutshell offer solid crm functionality but cater to different needs.

Nutshell focuses primarily on contact management and sales tracking, offering a straightforward approach.

ActiveCampaign, on the other hand, is a more robust platform, offering marketing automation and advanced funnel management in addition to core CRM features.

2. Email Deliverability

Email deliverability is crucial for any business.

ActiveCampaign is known for its strong email marketing capabilities, including advanced segmentation and automation, significantly impacting deliverability. 

While offering email integration, it doesn’t provide the same level of granular control and automation.

3. Template and Landing Page

ActiveCampaign offers various template options for emails and landing page creation, allowing for highly customized marketing campaigns.

Nutshell provides basic email templates, but its landing page features are more limited.

If design flexibility is important, ActiveCampaign has the edge.

4. Contact Management

Both crms offer robust contact management features.

Nutshell’s strength lies in its simplicity and ease of use, making it ideal for smaller teams focused on sales. 

ActiveCampaign, while offering strong contact management, integrates it with its marketing automation, providing a more comprehensive view of customer interactions.

5. Salesforce Integration

Neither platform offers direct, seamless integration if you need to integrate with Salesforce.

However, both platforms offer API access and other integrations that might facilitate data transfer.

6. Newsletter and Marketing Automation

ActiveCampaign excels in newsletter creation and marketing automation.

Its advanced features allow for highly targeted campaigns and personalized customer journeys.

Nutshell’s email marketing is more basic, suitable for simple newsletters and follow-ups, but lacks the advanced automation of ActiveCampaign.

7. Free Trial and Customer Support

Both platforms offer a free trial, allowing you to test their features before committing.

Customer support is also a key consideration. 

ActiveCampaign provides various support channels, including live chat, email, and phone support.

Nutshell also offers responsive support, primarily through email and chat, focusing on providing quick, personalized assistance.

Que rechercher lors du choix d’un outil CRM ?

• Tenez compte de votre budget et des fonctionnalités dont vous avez besoin. Ne payez pas pour des fonctionnalités que vous n'utiliserez pas.
• Pensez aux compétences techniques de votre équipe. Choisissez une plateforme qui correspond à leur niveau de confort.
• Lisez les avis en ligne d’autres utilisateurs. This can give you valuable insights into real-world experiences.
• Bénéficiez d'essais gratuits. Test out both Acheté and Insightly to see which one you prefer.
• N'ayez pas peur de demander de l'aide. Les deux entreprises offrent un excellent support client.
• Évaluez l'expérience mobile. Si vous avez besoin d'accéder à votre CRM en déplacement, assurez-vous que l'application mobile répond à vos besoins.
• Vérifiez les antécédents du fournisseur. Depuis combien de temps existe-t-elle ? Quelle est sa réputation ?
• Pensez à la croissance future. Choose the Best CRM that can scale with your business as it expands.

Verdict final

After thorough testing, we lean toward ActiveCampaign for businesses seeking a comprehensive CRM and marketing automation solution.

While Nutshell excels in simplicity and sales-focused contact management.

ActiveCampaign’s robust features offer greater scalability and include advanced email deliverability.

If your priority is streamlined sales and basic contact management, Nutshell is a solid choice.

But if you want a tool that grows with your marketing needs, ActiveCampaign is our pick.

We spent weeks testing to give you this information so you can make the best choice.

Essayez ActiveCampaign GRATUITEMENT Lire la critique complète

Try nutshell for FREE Lire la critique complète

Plus d'informations sur ActiveCampaign

Voici une comparaison d'ActiveCampaign avec ses alternatives :

• ActiveCampaign vs GoHighLevel: ActiveCampaign se concentre sur l'email marketing avancé et l'automatisation du parcours client. En revanche, GoHighLevel propose une suite tout-en-un pour les agences, comprenant des entonnoirs, des sites web et des outils de vente/marketing complets.
• ActiveCampaign vs Pipedrive: ActiveCampaign excelle dans l'automatisation du marketing et le lead nurturing avec un CRM intégré. Pipedrive, quant à lui, est un CRM centré sur les ventes qui met l'accent sur la gestion visuelle du pipeline et le suivi efficace des affaires.
• ActiveCampaign vs Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
• ActiveCampaign vs HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
• ActiveCampaign vs ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
• ActiveCampaign vs Folk: ActiveCampaign est connu pour son automatisation sophistiquée du marketing et sa segmentation détaillée de la clientèle. Folk propose un CRM collaboratif plus simple pour la gestion des contacts, les campagnes d'e-mailing et les pipelines de vente de base.
• ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid et la recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
• ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
• ActiveCampaign vs Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
• ActiveCampaign vs Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
• ActiveCampaign vs Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Nutshell CRM

Here’s a brief comparison of Nutshell CRM with these software solutions:

• Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
• Nutshell CRM vs Pipedrive: Nutshell CRM offers user-friendly contact management and sales automation, while Pipedrive is renowned for its highly visual and customizable sales pipeline.
• Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
• Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
• Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
• Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
• Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
• Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume courrier électronique froid outreach and lead generation.
• Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
• Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
• Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
• Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
• Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
• Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.

Questions fréquemment posées