Picking the right CRM is tough, right?
You’re looking at Keap vs Nutshell CRM, and honestly, it’s confusing.
You need something that helps you keep track of customers, but both seem to do that.
How do you know which one will actually make your life easier in 2025?
Don’t worry—we’ll compare Keap and Nutshell CRM so you can see which one best suits your needs.
Overview
We’ve put both Keap and Nutshell CRM through their paces, testing their core features, user interfaces, and customer support.
Our hands-on experience allows for a direct, practical comparison beyond marketing hype to give you a clear picture of each platform’s strengths.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is Nutshell CRM?
Let’s talk Nutshell CRM. It’s designed to be simple and straightforward.
Think of it as a sales-focused CRM. It helps you manage leads, track deals, and close more sales.
It’s not as customizable as some other CRMs but easy to pick up and use.
Also, explore our favorite Nutshell CRM alternatives…
Our Take
Ditch the chaos and grow your business! Nutshell CRM helps you automate sales and manage customer relationships site properly. Try Nutshell CRM software free and see the difference!
Key Benefits
- Effortless contact management: Keep all your customer information organized in one place. Easily access contact details, communication history, and notes.
- Built-in email marketing: Send targeted email campaigns to your leads and customers. Nurture relationships and drive sales with automated email sequences.
- Sales automation: Streamline your sales process with automated workflows. Reduce manual tasks and focus on closing deals.
- Excellent customer support: Nutshell’s top-notch customer support team is known for being responsive and helpful.
Pricing
- Foundation: $13/user/month.
- Growth: $25/user/month.
- Pro: $42/user/month.
- Business: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
Feature Comparison
Let’s dive into the core of what makes these CRMs tick.
We’ll compare key features, showing where each excels and where they might fall short, to help you make an informed decision.
1. Ease of Use
- Keap: Offers robust features, but some users find the interface complex, especially if they’re not familiar with its older Infusionsoft roots. The learning curve can be steeper.
- Nutshell CRM: Prioritizes simplicity. Its clean, intuitive dashboard makes navigation and daily tasks straightforward, even for beginners. This focus on ease of use is a major plus.
2. Marketing Automation
- Keap: Strong in marketing automation, allowing for complex workflow setups and personalized marketing campaign management. It’s built for detailed, multi-step campaigns.
- Nutshell CRM: Provides basic automation, but it’s not as extensive as Keap. It’s better suited for simpler, less intricate automated tasks.
3. Lead Management
- Keap: Offers advanced lead management with detailed lead scoring and segmentation. This helps you target the right leads at the right time.
- Nutshell CRM: Provides solid lead tracking, but it lacks some of the in-depth scoring and segmentation features found in Keap.
4. Marketing Software Integration
- Keap: Integrates well with its own suite of marketing software, and it has a wide range of third-party integrations, which is a big plus for many businesses.
- Nutshell CRM: Offers fewer integrations than Keap, which could be a limitation if you rely on a broad set of external tools. When compared to a platform like hubspot, it has a smaller footprint.
5. Analytics
- Keap: Provides robust analytics and reporting, giving you deep insights into your marketing and sales performance.
- Nutshell CRM: Offers basic reporting, but its analytics capabilities are less detailed than Keap’s.
6. Workflow Automation
- Keap: As mentioned before, Keap excels in workflow automation. Complex, multi-step automations are easily built.
- Nutshell CRM: Nutshell’s workflow is more basic and designed for ease of use over deep complexity.
7. Marketing Campaigns
- Keap: Strong marketing campaign tools, with email marketing, landing pages, and more.
- Nutshell CRM: Less robust campaign tools, more focused on sales pipeline.
What to Look for When Choosing a CRM?
- Customization: Make sure you can use custom fields to adapt the software to your specific business needs and sales process.
- Sales and Marketing Automation: Look for a CRM that offers robust sales automation and marketing automations to streamline your sales process. This includes things like workflow automation, sales campaigns, and personal email sequences.
- Multiple Pipelines: A good CRM should let you set up multiple pipelines to manage different aspects of your business, not just your main sales team.
- Email Marketing: Your CRM should have a solid landing page builder and tools for email marketing campaigns. This includes the ability to connect multiple landing pages and create high-impact email templates.
- Reporting: A full reporting suite is crucial. Look for a comprehensive reporting suite and a dashboard that provides full reporting suite, giving you a clear view of your business line and overall business strategy.
- Contact Management: At its core, a good CRM is about contact management. The software needs to let you site properly, manage contacts, and have a good audit log.
- Invoicing and Payments: Consider if you need a system that offers invoicing and payment processing as part of its core features.
- User Experience: The platform should be easy to use on any browser, with features like calendar sync. Make sure the pricing is clear, whether it’s per user or a single user plan, and that you get free live support.
- Security and Stability: Check for things like “verification successful waiting” and a solid “ray id” to ensure the platform is secure and reliable.
Final Verdict
So, which one wins?
Keap is the more powerful choice for many, especially if you need deep marketing automation.
It’s got more tools and can handle complex campaigns.
But if you want something easy to use, Nutshell CRM is a good bet.
It’s simple and gets the job done. We’ve tested both, and we know what works.
If you want a strong marketing CRM, go with Keap.
If you need easy sales tracking, Nutshell might be better.
Choose what fits your business best.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Nutshell CRM
Here’s a brief comparison of Nutshell CRM with these software solutions:
- Nutshell vs Pipedrive: Pipedrive stands out for its visual pipeline management, while Nutshell focuses on user-friendliness and simplicity.
- Nutshell CRM vs GoHighLevel: Nutshell CRM is a sales-focused CRM that emphasizes ease of use and pipeline management, while GoHighLevel offers a broader suite of marketing, sales, and agency management tools.
- Nutshell CRM vs Keap: Nutshell CRM focuses on simplifying sales processes and collaboration; Keap provides advanced marketing automation and lead management features.
- Nutshell CRM vs ActiveCampaign: Nutshell CRM streamlines sales and contact tracking, while ActiveCampaign excels at sophisticated marketing automation, segmentation, and email campaigns.
- Nutshell CRM vs Hubspot: Nutshell CRM offers an intuitive interface for sales pipeline management and customer relationships, while HubSpot provides an extensive all-in-one platform for marketing, sales, and service.
- Nutshell CRM vs Clickfunnels: Nutshell CRM is a dedicated sales-focused CRM; ClickFunnels specializes in building sales funnels and landing pages to drive conversions.
- Nutshell CRM vs Folk: Nutshell CRM is a sales-focused CRM with robust reporting and pipeline management; Folk emphasizes collaborative contact organization and AI-powered enrichment.
- Nutshell CRM vs Instantly: Nutshell CRM focuses on managing sales pipelines and customer interactions, while Instantly is geared towards high-volume cold email outreach and lead generation.
- Nutshell CRM vs ClickUp: Nutshell CRM is a specialized tool for sales and customer relationship management, while ClickUp is a versatile work management platform that includes CRM functionalities.
- Nutshell CRM vs Monday CRM: Nutshell CRM provides a streamlined sales process with clear pipeline visualization; Monday CRM offers highly customizable visual workflows and strong team collaboration across various functions.
- Nutshell CRM vs Capsule CRM: Nutshell CRM focuses on intuitive sales pipeline management and automation; Capsule CRM is a simpler contact manager primarily for tracking sales opportunities.
- Nutshell CRM vs Insightly: Nutshell CRM emphasizes ease of use for small business sales teams; Insightly offers a more comprehensive CRM with additional project management capabilities.
- Nutshell CRM vs Freshsales CRM: Nutshell CRM provides an easy-to-use sales pipeline and team collaboration; Freshsales CRM includes AI-driven insights and broader sales force automation.
- Nutshell CRM vs Salesforce: Nutshell CRM offers a straightforward, affordable solution for small to mid-sized businesses; Salesforce is a highly scalable, feature-rich enterprise CRM.
Frequently Asked Questions
Is Keap better for marketing automation than Nutshell CRM?
Yes, Keap excels in marketing automation. It offers more advanced tools for complex workflows, lead scoring, and personalized campaigns. Nutshell CRM provides basic automation, but Keap is the stronger choice for in-depth marketing efforts.
Which CRM is easier to use, Keap or Nutshell CRM?
Nutshell CRM is generally considered easier to use. Its interface is clean and intuitive, making it beginner-friendly. Keap has a steeper learning curve due to its more complex features and older Infusionsoft roots.
Does Keap or Nutshell CRM offer better analytics?
Keap provides more robust analytics and detailed reporting. It offers deeper insights into sales and marketing performance. While Nutshell CRM has reporting features, they are less extensive or detailed than Keap’s.
Which CRM has more integrations, Keap or Nutshell CRM?
Keap offers a wider range of integrations with third-party apps and its own marketing software suite. Nutshell CRM has fewer integration options, which could be a limitation for businesses requiring extensive tool connections.
Which CRM is best for lead management?
Keap offers more advanced lead management features, including detailed lead scoring and segmentation. This allows for more targeted lead nurturing. Nutshell CRM provides solid lead tracking but lacks the depth of Keap’s lead management capabilities.
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