


Elegir lo correcto CRM Puede sentirse como elegir un auto nuevo.
Hay muchas opciones, características y precios: ¿por dónde empezar?
If you’re looking to boost sales in 2025 and are considering Compró and Freshsales, you’re in the right place.
This article compares Keap vs Freshsales CRM, helping you decide which is the perfect fit for your business needs.
We’ll explore their strengths, weaknesses, and ideal use cases so you can easily hacer an informed decision and increase your sales!
Descripción general
We’ve spent weeks testing both Keap and Freshsales to give you the most accurate comparison.
We’ve explored their features, ease of use, and pricing plans, so you don’t have to!
Now, let’s dive into what makes each CRM unique.

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Precios: Puedes probarlo gratis. El plan de pago empieza desde $249 al mes.
Características principales:
- Marketing por correo electrónico
- CRM
- Automatización de ventas y marketing

Ventas frescas CRM might be the one for you. Its intuitive interface makes it an excellent choice.
Precios: It has a free trial. The premium plan starts at $9/month.
Características principales:
- Gestión de contactos
- Deal Tracking
- Informes y análisis
¿Qué es Keap?
Keap is like your all-in-one negocio assistant.
It helps you organize your contacts, automate tasks, and close more deals.
Think of it as a command center for your sales and marketing efforts.
Es especialmente bueno para pequeñas empresas and entrepreneurs who want to simplify processes and boost efficiency.
Además, explora nuestros favoritos Comprar alternativas…

Nuestra opinión

Compró is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Beneficios clave
- Marketing por correo electrónico integrado: Envíe correos electrónicos dirigidos a su audiencia.
- Automatización fácil de usar: Automatice tareas como el envío de mensajes de seguimiento y la asignación de clientes potenciales.
- Gestión del pipeline de ventas: Realice un seguimiento de sus transacciones e identifique oportunidades.
- Integraciones de comercio electrónico: Conecta Keap con tu tienda online para gestionar pedidos y clientes.
Precios
Keap ofrece una prueba gratuita y una estructura de precios simple para que puedas comenzar.
- Plan simple:Comienza en $249/mes (facturación anual) y ofrece dos usuarios y 1500 contactos.

Ventajas
Contras
What is Freshsales CRM?
Freshsales is a CRM that focuses on building relationships.
It helps you connect with your customers on a deeper level.
It’s known for its intuitive design and powerful features.
If you’re looking for an easy-to-use CRM that helps you nurture leads, Freshsales is an excellent option.
Además, explora nuestros favoritos Freshsales CRM alternatives…

Nuestra opinión

Freshsales CRM es una excelente opción para empresas que priorizan la facilidad de uso y la asequibilidad. Es una excelente manera de usar el CRM sin una curva de aprendizaje pronunciada.
Beneficios clave
- Interfaz fácil de usar: Fácil de navegar y aprender.
- Teléfono y correo electrónico integrados: Conéctese con los clientes directamente desde la plataforma.
- Información basada en IA: Obtenga sugerencias y predicciones útiles.
- Precios asequibles: Ofrece un plan gratuito y planes de pago competitivos.
Precios
- Crecimiento + 500 contactos de marketing:$9/usuario/mes.
- Pro + 500 Contactos de Marketing:$39/usuario/mes.
- Empresa + 500 contactos de marketing:$59/usuario/mes.

Ventajas
Contras
Comparación de características
Now, let’s get down to business and compare the core features of Keap and Freshsales.
This head-to-head analysis will help you see how these CRM software solutions stack against each other.
1. Gestión de clientes potenciales
Both Keap and Freshsales offer robust lead management features.
You can easily capture leads from various sources, track their interactions, & segment based on their behavior.
However, Keap provides more advanced lead management capabilities with built-in marketing automatización herramientas.
This allows you to nurture leads with automated campaigns and personalized emails, guiding them through the sales process more effectively.
2. Automatización de ventas
Keap Freshsales offers automated workflows to streamline repetitive tasks.
This frees up your sales teams to focus on building relationships and closing deals.
Keap excels in this area with its visual automation constructor, making creating complex workflows easy, even for those with a steep learning curve.
While offering automation, Freshsales takes a more straightforward approach, making it ideal for smaller businesses with straightforward needs.

3. Contact Management
Both platforms provide comprehensive contact management features.
You can store detailed information about your contacts, track their interactions, and segment them for targeted client communication.
Freshsales offers a more visually appealing interface for managing contacts, while Keap provides a deeper level of integration with its marketing & sales tools.
4. 4. Interfaz de usuario
Freshsales boasts a more modern and user-friendly interface that’s easy to navigate.
Keap, while functional, has a slightly steeper learning curve.
However, Keap’s interface is designed to provide a comprehensive view of your sales process, which can benefit sales reps who need to access a lot of information quickly.
5. Reporting and Analytics
Both CRMs offer reportando and analytics to track the sales performance & identify areas for improvement.
Freshsales provides a good selection of pre-built reports, while Keap allows for more customization and deeper analysis.
6. Communication Tools
Freshsales offers built-in tools for email marketing, phone calls, and even chat.
This allows your sales reps to manage all client communication within the platform features.
Keap offers email marketing and integrations with other communication tools but has a different level of built-in functionality.

7. Integraciones
While both Keap and Freshsales integrate with other popular business tools, their approach differs.
- Keap focuses on deep integrations with several applications, ensuring seamless workflows between your key business systems.
- Freshsales, on the other hand, offers a broader range of integrations, giving you more flexibility to connect with various tools.
Ultimately, the perfect choice depends on the specific applications your business relies on.
What to look for when choosing a CRM platform?
- Interfaz fácil de usar: You want a site that is easy to navigate, so you don’t spend a few seconds trying to find things. The user friendly interface should make it easy to create new tasks and manage customer datos without a long learning curve.
- Business Size and Needs: The right customer relationship management (CRM) system for a autónomo is different from one for medium sized businesses. Some CRMs, like Freshworks products, offer solutions for a range of business sizes.
- Integraciones: The CRM should work well with your existing tools. The CRM should be able to integrate with other apps and add-ons to improve the functionality of your site properly.
- Trial and Pricing: Look for a CRM that offers a free trial so you can test the platform features before you commit. Some trials may require a credit card required, but a good provider will be upfront about this. The best CRMs offer excellent value for the features they provide.
- AI and Automation: Modern CRMs use AI to help with tasks like lead scoring and reporting. Look for platforms that use AI features like Freddy AI to help you save time and get valuable insights from your data.
- Support and Seguridad: Make sure the provider has good customer support. You should also check for a verification successful waiting page and a unique ray id to ensure the site is secure.
Veredicto final
Choosing between Keap and Freshsales ultimately depends on your specific needs and priorities.
If you’re looking for a powerful all-in-one solution with robust automation and a focus on small businesses, Keap is the winner.
However, if you prioritize affordability, a user-friendly interface, and a wide range of integrations, Freshsales takes the crown.
We’ve spent weeks testing these platforms, exploring every nook and cranny to give you this comprehensive comparison.
Trust our expertise to make the best decision for your business and watch your sales soar in 2025!


Más de Comprar
Aquí hay una comparación de Keap con varias alternativas:
- Comprar vs Pipedrive: Keap destaca en la automatización del marketing y las ventas integradas. Pipedrive se centra más en la gestión visual del embudo de ventas y el seguimiento de las operaciones.
- Compró contra AI内容生成非常迅速。: GoHighLevel es una plataforma todo en uno para agencias, que ofrece opciones de marca blanca y amplia automatización.
- Keap frente a ActiveCampaign: Keap ofrece una solución integral de automatización empresarial para pequeñas empresas de servicios. ActiveCampaign se especializa en marketing por correo electrónico sofisticado y automatización de la experiencia del cliente.
- Comprar vs HubSpot: Keap integra CRM, automatización de marketing y comercio electrónico para pequeñas empresas. HubSpot ofrece una gama más amplia de plataformas para ventas, marketing, servicios y contenido, ideal para empresas de diversos tamaños.
- Comprar vs ClickFunnels: Keap ofrece CRM, automatización de marketing y comercio electrónico. ClickFunnels es principalmente un creador de embudos de ventas y landing pages con funcionalidades para la recopilación de leads.
- Comprar vs. Folk: Keap ofrece una sólida automatización de ventas y marketing con gran personalización. Folk ofrece una interfaz más sencilla e intuitiva, centrada en la gestión colaborativa de contactos.
- Comprar vs. Instantáneamente: Keap es una plataforma integral de CRM y automatización para ventas y marketing. Instantáneamente Se especializa en difusión de ventas salientes y generación de clientes potenciales.
- Comprar vs ClickUp: Keap es un CRM dedicado con una potente automatización de ventas y marketing. Haga clic hacia arriba es una herramienta de gestión de proyectos versátil que se puede configurar como CRM.
- Keap vs Monday CRM: Keap es un CRM dedicado a la automatización de ventas y marketing para pequeñas empresas. Monday CRM es un sistema operativo flexible con potentes funciones de CRM personalizables para flujos de trabajo colaborativos.
- Keap vs. Capsule CRM: Keap ofrece automatización de marketing avanzada y soluciones comerciales integradas. Cápsula CRM está diseñado para ser simple y asequible, ideal para empresas pequeñas y medianas.
- Keap frente a Insightly: Keap se centra en la automatización robusta del marketing y la gestión de leads. Insightly ofrece gestión de contactos y proyectos con automatización del flujo de trabajo, ideal para pequeñas y medianas empresas.
- CRM Keap vs. Freshsales: Keap ofrece una potente automatización y está orientado a pequeñas empresas. Freshsales CRM es conocido por su asequibilidad, interfaz intuitiva y amplias integraciones.
- Comprar vs. Salesforce: Keap está diseñado para la automatización de marketing y CRM de pequeñas empresas. Salesforce es un CRM altamente personalizable, escalable y líder en el sector para empresas de todos los tamaños, especialmente grandes empresas.
- Keap frente a Zendesk: Keap destaca en la automatización de ventas y marketing, así como en el comercio electrónico. Zendesk es principalmente una plataforma de atención al cliente y soporte con sólidas funciones de gestión de tickets y colaboración.
More of Freshsales
Here’s a brief comparison of Freshsales CRM with these software solutions:
- Freshsales CRM vs Pipedrive: Freshsales CRM provides a comprehensive sales solution with integrated communication and AI, whereas Pipedrive excels in visual sales pipeline organization and deal tracking.
- Freshsales vs GoHighLevel: GoHighLevel is a robust, all-in-one platform with strong marketing automation and a steeper learning curve, often favored by agencies. Freshsales focuses more on streamlined sales processes and ease of use.
- Freshsales CRM vs Keap: Freshsales CRM emphasizes intuitive sales management and AI-powered insights; Keap offers powerful sales and marketing automation with a focus on contact management.
- Freshsales CRM vs ActiveCampaign: Freshsales CRM is a dedicated sales CRM with built-in phone and email; ActiveCampaign is strong in marketing automation, email campaigns, and advanced segmentation.
- Freshsales CRM vs Hubspot: Freshsales CRM offers AI-powered sales tools and a quicker setup; HubSpot provides an extensive all-in-one suite covering marketing, sales, and customer service.
- Freshsales CRM vs Clickfunnels: Freshsales CRM is a sales-focused CRM for managing customer interactions, whereas ClickFunnels is a specialized tool for building sales funnels and landing pages.
- Freshsales CRM vs Folk: Freshsales CRM offers a comprehensive sales platform with AI and automation; Folk focuses on simple, collaborative contact management and visual pipeline organization.
- Freshsales CRM vs Instantly: Freshsales CRM is a full-fledged sales CRM with robust features; Instantly is primarily an email outreach and automatización del correo electrónico herramienta.
- Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
- Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
- Freshsales CRM vs Capsule CRM: Freshsales CRM offers a more robust sales CRM with AI features; Capsule CRM focuses on straightforward contact management and sales opportunity tracking.
- Freshsales CRM vs Insightly: Freshsales CRM is a dedicated sales tool with AI and comprehensive sales automation; Insightly provides a broader CRM experience, including strong project management capabilities.
- Freshsales CRM vs Salesforce: Freshsales CRM offers an intuitive, AI-powered sales platform with competitive pricing; Salesforce is a highly customizable, enterprise-grade CRM with an extensive ecosystem and advanced features.
- Freshsales CRM vs Zendesk: Freshsales CRM focuses on sales automation and pipeline management, while Zendesk is primarily a customer service platform with robust ticketing and support features.
Preguntas frecuentes
Is Keap better than Freshsales?
It depends on your needs. Keap is better for automation and small businesses, while Freshsales is more affordable and user-friendly.
What is Keap best used for?
Keap excels at automating sales and marketing tasks, making it ideal for small businesses that want to streamline their processes and improve efficiency.
What is Freshsales best for?
Freshsales is best for businesses prioritizing an intuitive interface, affordable pricing, & a wide range of integrations. It’s excellent for building and nurturing customer relationships.
Can I migrate my data from another CRM to Keap or Freshsales?
Yes, both platforms offer data migration tools & support to help you seamlessly transfer your data from another CRM.
Do Keap and Freshsales offer mobile apps?
Yes, both Keap and Freshsales have mobile apps allowing you to access your CRM data and manage your sales activities.













