ActiveCampaign vs Copper CRM: Head-to-Head Comparison in 2025?

von | Feb. 25, 2025

Gewinner
ActiveCampaign-Logo
9.0
  • Marketing automation
  • Content creation
  • Dynamic content
  • Email marketing
  • Integrierte KI
  • Kostenloser Plan verfügbar
  • Kostenpflichtiger Plan beginnt bei $15/Monat
Zweiter
Kupfer-CRM
7.0
  • Aufgaben automatisieren
  • Coole E-Mail-Vorlagen
  • Visual Workflow Baumeister
  • Einfacher Datenimport
  • Fantastische Vertriebspipeline
  • Kostenloser Plan verfügbar
  • Kostenpflichtige Pläne ab 9 $/Monat
Fahim AI 4 2 18

Die richtige Wahl CRM ist hart, nicht wahr?

You’re looking at ActiveCampaign vs Copper CRM, and both seem good.

Aber welches ist Genau genommen better for your business in 2025?

You don’t want to waste time or money on the wrong choice.

This comparison between ActiveCampaign vs Copper CRM will break down the key differences.

We’ll look at features, pricing, and who each CRM is best for. 

By the end, you’ll know exactly which one to choose.

Überblick

We’ve put both ActiveCampaign and Copper CRM through rigorous testing, exploring their features, usability, and performance.

Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.

ActiveCampaign

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

9von 10

Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei $15/Monat.

Hauptmerkmale:

  • Automation
  • E-Mail-Marketing
  • CRM
Kupfer-CTA

Want a CRM that seamlessly integrates with your Google apps? Try Copper CRM free for 14 days and experience a smoother workflow!

7von 10

Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei 9 $/Monat.

Hauptmerkmale:

  • Google Workspace-Integration
  • Automated Data Entry
  • Visual Pipeline Management

Was ist ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Entdecken Sie auch unsere beliebtesten ActiveCampaign Alternativen

ActiveCampaign
ActiveCampaign
9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Hauptvorteile

  • Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
  • Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
  • Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
  • Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
  • Personalized email marketing: Send emails that feel like a one-on-one conversation.

Preise

ActiveCampaign offers you tiered pricing based on the number of contacts and features you need.

  • Anlasser: $15/Monat.
  • Plus: $49/Monat.
  • Pro: $79/Monat.
  • Unternehmen: $145/Monat.
ActiveCampaign-Preise

Pros

  • Benutzerfreundliche Benutzeroberfläche.
  • Leistungsstarke Automatisierungsfunktionen.
  • Robust CRM capabilities.
  • Excellent deliverability rates.
  • Helpful support resources.

Nachteile

  • Steilere Lernkurve
  • Kann kostspielig sein.
  • Limited design options.

Was ist Copper CRM?

Okay, let’s discuss Copper CRM.

It’s easy to integrate and designed for Google Workspace users.

Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.

Entdecken Sie auch unsere beliebtesten Copper CRM-Alternativen

Kupfer-CTA
Kupfer CRM
7.0

Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace. Try Copper CRM pricing and experience the difference today.

Hauptvorteile

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

  • Mühelose Google Workspace-Integration: Manage your contacts, deals, and projects without leaving your Gmail Posteingang.
  • Intuitive Benutzeroberfläche: Copper ist selbst für CRM-Anfänger einfach zu navigieren.
  • Visuelles Pipeline-Management: Verschaffen Sie sich einen klaren Überblick über Ihren Verkaufsprozess und verfolgen Sie Geschäfte mühelos.
  • Automatisierte Dateneingabe: Copper erfasst automatisch Kontaktinformationen aus E-Mails und anderen Interaktionen und spart so Zeit und Aufwand.

Preise

Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:

  • Anlasser: 9 $/Sitz/Monat.
  • Basic: 23 $/Sitz/Monat.
  • Professional: 59 $/Sitz/Monat.
  • Geschäft: 99 $/Sitz/Monat.
Copper CRM-Preise

Pros

  • Love the Gmail integration.
  • So easy to use and navigate.
  • It’s perfect for Google users like me.
  • Workflows save me so much time.
  • The visual pipeline is super helpful.

Nachteile

  • Can be pricey for large teams.
  • Begrenzte Anpassungsoptionen.
  • Berichterstattung could be more robust.
  • Die mobile App könnte verbessert werden.
  • Not ideal for complex sales processes.

Funktionsvergleich

Let’s dive into the core functionalities.

We’ll compare key features to help you see where each platform shines and which one is the best fit for your specific needs.

1. Contact Management

ActiveCampaign: Offers robust contact management with detailed profiles, custom fields, and segmentation. This allows for highly targeted communication, improving the customer experience.

Copper CRM: Focuses on seamless Google Workspace integration, making contact management intuitive for teams already using Google tools.

activecampaign integrated ai new

2. CRM Integration

ActiveCampaign: Boasts extensive CRM integration options with various platforms, including Salesforce and Hubspot, enabling data synchronization and workflow automation.

Copper CRM: Primarily integrates with Google Workspace, streamlining workflows for teams heavily reliant on Google apps. While it has other integrations, it is not as broad as ActiveCampaign.

3. Sales Team Tools

ActiveCampaign: Provides powerful automation and analytics for sales teams, including deal tracking, lead scoring, and automated follow-ups.

Copper CRM: Offers a user-friendly interface tailored for sales teams, with pipeline management and activity tracking built directly into Google Workspace.

4. Automation and Templates

ActiveCampaign: Excels in automation, offering advanced workflows and templates for email marketing, lead nurturing, and customer engagement.

Copper CRM: Offers basic automation within Google Workspace, focusing on task management and follow-up reminders. While it has email templates, they are not as robust as ActiveCampaign.

5. Analytics and Reporting

ActiveCampaign: Provides detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. This helps you track ROI and make data-driven decisions.

Copper CRM: Offers basic reporting within Google Workspace, focusing on sales activity and pipeline performance. While it has some analytics, it’s not as in-depth as ActiveCampaign.

Copper Pipelines

6. Customer Experience

ActiveCampaign: Prioritizes customer experience through personalized communication, automated workflows, and targeted content delivery, improving customer satisfaction.

Copper CRM: Enhances customer experience by streamlining communication and collaboration within Google Workspace, making interactions more efficient.

7. Salesforce and Hubspot Integration

ActiveCampaign: Has deep integrations with Salesforce and Hubspot, allowing for complex data sharing and workflow automation for larger organizations.

Copper CRM: Primarily integrates with Google Workspace, offering limited direct integrations with Salesforce or Hubspot. For those platforms, you may need a 3rd party Application.

Worauf ist bei der Auswahl einer CRM-Software zu achten?

  • Skalierbarkeit: Can the CRM grow with your business?
  • Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, Buchhaltung)?
  • Berichte und Analysen: Can you quickly generate insightful reports to track performance and identify trends?
  • User Training and Onboarding: How easy can your team learn and adopt the CRM?
  • Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
  • Automatisierungsfunktionen: Can it automate repetitive tasks to save time and improve efficiency?
  • Data Migration: How easy is transferring your existing data into the new CRM?
  • Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
  • Budget and ROI: Does the CRM offer your business a good return on investment?

Endgültiges Urteil

After thorough testing, we lean towards ActiveCampaign for most businesses.

Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.

Copper CRM is a strong choice if your team lives inside Google Workspace. 

However, ActiveCampaign’s versatility and scalability make it our top pick.

We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.

Choose wisely, and watch your business grow!

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

Mehr von Copper CRM

Hier ist ein kurzer Vergleich von Copper CRM mit diesen Softwarelösungen:

  • Copper CRM vs Gohighlevel: Copper CRM offers deep integration with Google Workspace for streamlined relationship management, while GoHighLevel is a comprehensive marketing automation platform with advanced lead generation.
  • Copper CRM vs. Pipedrive: Copper CRM zeichnet sich durch die Integration von Google Workspace und das Kontaktmanagement aus, während Pipedrive sich auf das visuelle Vertriebspipeline-Management für vertriebsorientierte Organisationen konzentriert.
  • Copper CRM vs. Keap: Copper CRM bietet eine nahtlose Google-Integration für vereinfachtes CRM, während Keap eine robuste Vertriebs- und Marketingautomatisierung mit umfangreichen Funktionen bietet.
  • Copper CRM vs. Hubspot: Copper CRM legt Wert auf eine umfassende Integration von Google Workspace und Benutzerfreundlichkeit, während HubSpot eine umfassende Suite von Marketing-, Vertriebs- und Servicetools bietet.
  • Copper CRM vs. Clickfunnels: Copper CRM ist ein Kundenbeziehungsmanagementsystem, während ClickFunnels ein spezialisierter Sales-Funnel-Builder ist, der zur Lead-Generierung und Automatisierung von Verkäufen entwickelt wurde.
  • Copper CRM vs. Folk: Copper CRM bietet eine starke Integration mit Google Workspace für Vertrieb und Kontaktverwaltung, während Folk Wert auf eine einfache, kollaborative Kontaktorganisation und -anpassung legt.
  • Copper CRM vs. Instantly: Copper CRM bietet ein umfassendes CRM-Erlebnis mit Google Workspace-Integration, während Instantly in erster Linie ein E-Mail-Outreach-Tool für Cold-E-Mail-Kampagnen ist.
  • Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
  • Copper CRM vs. Monday CRM: Copper CRM bietet ein einfaches, Google-zentriertes CRM-Erlebnis, während Monday CRM hochgradig anpassbare visuelle Workflows und robuste Projektmanagementfunktionen bietet.
  • Copper CRM vs. Capsule CRM: Copper CRM bietet eine umfassende Integration von Google Workspace und leistungsstarke Vertriebspipeline-Funktionen, während Capsule CRM ein einfacherer Kontaktmanager ist, der sich auf die grundlegende Vertriebsverfolgung konzentriert.
  • Copper CRM vs. Insightly: Copper CRM konzentriert sich auf die Integration von Google Workspace und intuitive Vertriebspipelines, während Insightly ein umfassenderes CRM mit Projektmanagement und erweiterter Workflow-Automatisierung bietet.
  • Copper CRM vs. Freshsales CRM: Copper CRM bietet kontextbezogenes CRM mit visuellen Pipelines und Google-Integration, während Freshsales CRM KI-gestütztes Lead-Scoring, erweiterte Analysen und integrierte Kommunikation bietet.
  • Copper CRM vs. Salesforce: Copper CRM bietet eine benutzerfreundliche Lösung, die eng mit Google Workspace integriert ist. Gleichzeitig ist Salesforce ein hochgradig anpassbares und umfangreiches CRM auf Unternehmensebene mit einem umfangreichen Funktionsumfang.

Häufig Gestellte Fragen

Is ActiveCampaign better than Copper CRM for small businesses?

ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your Kleinunternehmen primarily uses Google Workspace. Consider your team’s workflow and needs.

Which CRM is easier to integrate with other platforms?

ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.

Does ActiveCampaign or Copper CRM offer better automation?

ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.

Which CRM has better analytics and reporting?

ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.

Which CRM is more user-friendly for sales teams?

Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.

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