ActiveCampaign vs Copper CRM: Head-to-Head Comparison in 2025?

von | Zuletzt aktualisiert Oct 7, 2025

Gewinner
ActiveCampaign-Logo
4.6
  • E-Mail-Marketing
  • Dynamischer Inhalt
  • Benutzerdefinierte Zielseiten
  • Integrierte KI
  • Segmentierung
  • Kostenloser Plan verfügbar
  • Bezahlter Plan beginnt bei 15 $
Zweiter
Kupfer-CRM
3.2
  • Aufgaben automatisieren
  • Coole E-Mail-Vorlagen
  • Visueller Workflow-Builder
  • Einfacher Datenimport
  • Fantastische Vertriebspipeline
  • Kostenlose Testversion verfügbar
  • Kostenpflichtige Pläne ab 9 $/Monat
Fahim AI 4 2 18

Die richtige Wahl Recherche et vérification d'e-mails, préchauffage des e-mails. ist hart, nicht wahr?

You’re looking at ActiveCampaign vs Copper Recherche et vérification d'e-mails, préchauffage des e-mails., and both seem good.

Aber welches ist Genau genommen better for your business in 2025?

You don’t want to waste time or money on the wrong choice.

This comparison between ActiveCampaign vs Copper Recherche et vérification d'e-mails, préchauffage des e-mails. will break down the key differences.

We’ll look at features, pricing, and who each Recherche et vérification d'e-mails, préchauffage des e-mails. is best for. 

By the end, you’ll know exactly which one to choose.

Überblick

We’ve put both ActiveCampaign and Copper Recherche et vérification d'e-mails, préchauffage des e-mails. through rigorous testing, exploring their features, usability, and performance.

Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.

ActiveCampaign
4.5von 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Preise: It has a 7-day free Trial. Paid plan starts at $15/month

Hauptmerkmale:

  • E-Mail-Marketing
  • Marketing-Automatisierung
  • Recherche et vérification d'e-mails, préchauffage des e-mails.
Kupfer-CTA
3.2von 5

Möchten Sie ein CRM, das sich nahtlos in Ihre Google-Apps integriert? Erleben Sie einen reibungsloseren Workflow!

Preise: It has a free trial. The premium plan starts at $9/month.

Hauptmerkmale:

  • Google Workspace-Integration
  • Kontaktverwaltung
  • Pipeline-Management

Was ist ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing Automatisierung, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Entdecken Sie auch unsere beliebtesten ActiveCampaign-Alternativen

ActiveCampaign

Unsere Meinung

ActiveCampaign

ActiveCampaign ist eine ausgezeichnete Wahl für Unternehmen, die das wahre Potenzial von E-Mail-Marketing und Automatisierung nutzen möchten. Aufgrund seiner Komplexität ist es jedoch möglicherweise nicht die beste Wahl für Anfänger.

Hauptvorteile

  • Erweiterte Automatisierung: Erstellen Sie komplexe Workflows, um Leads zu pflegen und Aufgaben zu automatisieren.
  • Kraftpaket für E-Mail-Marketing: Senden Sie ansprechende und effektive E-Mail-Kampagnen.
  • Eingebaut Recherche et vérification d'e-mails, préchauffage des e-mails.: Verwalten Sie Kontakte und verfolgen Sie Interaktionen.
  • Segmentierung und Personalisierung: Sprechen Sie bestimmte Kontaktgruppen mit personalisierten Nachrichten an.

Preise

  • Anlasser: 15 $/Monat.
  • Plus: 49 $/Monat.
  • Pro: 79 $/Monat.
  • Unternehmen: 145 $/Monat.
ActiveCampaign-Preise

Pros

  • Robuste Automatisierungsfunktionen.
  • Hervorragende E-Mail-Zustellbarkeit.
  • Detaillierte Berichte und Analysen.
  • Ideal für wachsende Unternehmen.

Nachteile

  • Das Lernen kann komplex sein.
  • Die Preise können schnell steigen.
  • Es ist nicht so benutzerfreundlich wie einige andere Optionen.

Was ist Copper CRM?

Okay, let’s discuss Copper CRM.

It’s easy to integrate and designed for Google Workspace users.

Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.

Entdecken Sie auch unsere beliebtesten Copper CRM-Alternativen

Copper Homepage

Unsere Meinung

Kupfer-CTA

Verschwenden Sie nicht länger 10 Stunden pro Woche mit der manuellen Dateneingabe! Die Copper CRM-Software automatisiert Ihren Vertriebsprozess und lässt sich nahtlos in Google Workspace integrieren.

Hauptvorteile

Copper CRM zeichnet sich durch Einfachheit und Integration aus. Hier erfahren Sie, was es auszeichnet:

  • Mühelose Google Workspace-Integration: Verwalten Sie Ihre Kontakte, Angebote und Projekte, ohne Ihren Gmail-Posteingang zu verlassen.
  • Intuitive Benutzeroberfläche: Copper ist selbst für CRM-Anfänger einfach zu navigieren.
  • Visuelles Pipeline-Management: Verschaffen Sie sich einen klaren Überblick über Ihren Verkaufsprozess und verfolgen Sie Geschäfte mühelos.
  • Automatisierte Dateneingabe: Copper erfasst automatisch Kontaktinformationen aus E-Mails und anderen Interaktionen und spart so Zeit und Aufwand.

Preise

Alle Preise werden jährlich in Rechnung gestellt.

  • Anlasser: 9 $/Sitz/Monat.
  • Basic: 23 $/Sitz/Monat.
  • Professional: 59 $/Sitz/Monat.
  • Geschäft: 99 $/Sitz/Monat.
Copper CRM-Preise

Pros

  • Nahtlose Google-Integration.
  • Benutzerfreundliche Schnittstelle.
  • Hervorragend für kleine Unternehmen.
  • Erschwingliche Preisoptionen.

Nachteile

  • Begrenzte Anpassungsoptionen.
  • Weniger Funktionen als GoHighLevel.
  • Für komplexe Verkäufe ist es nicht ideal.

Funktionsvergleich

Time to put these two platforms side-by-side.

We are comparing ActiveCampaign features against Copper CRM’s strengths to help you decide which CRM platform fits your work style.

1. Automation Capabilities

  • ActiveCampaign: Focuses on intelligent marketing automation. It has a visual Baumeister to build automations for email, SMS, and website actions. This is key for the advanced user needing complex, multi-step marketing and sales automation.
  • Kupfer CRM: Offers basic workflow automation for tasks and follow-up email reminders. Its core automation strength is streamlining manual Daten entry within the Google Workspace.

2. CRM Focus and Integration

  • ActiveCampaign: Offers a built-in crm that is part of its automation suite. It connects well with other crm tools like Microsoft Dynamics and Salesforce.
  • Kupfer CRM: Is a dedicated sales crm built on deep integration with Gmail and Google Calendar, and Google Drive. It works natively inside your Gmail Posteingang via a Chrome extension.

3. Email Marketing & Newsletter

  • ActiveCampaign: Known for powerful email marketing services. It offers detailed advanced segmentation, dynamic content, and extensive pre built templates for your newsletter tool. ActiveCampaign‘s deliverability is highly rated.
  • Kupfer CRM: Provides basic email and bulk emails capabilities, but its core focus is not mass marketing. It has simple templates and is less of a digital marketing powerhouse than ActiveCampaign.

4. Sales Pipeline Management

  • ActiveCampaign: Provides a good sales pipeline view integrated with its ActiveCampaign crm. This allows you to track deals and triggers actions for sales engagement.
  • Kupfer CRM: Excels here with highly visual and customizable multiple pipelines. It integrates deals directly with Google Sheets for Berichterstattung, which is great for sales reps.

5. Google Workspace Integration

  • ActiveCampaign: Integrates with Google products but not as natively. This requires add-ons or connectors for full syncing.
  • Kupfer CRM: This is its USP. It is designed to live inside Gmail and Google Calendar. It helps you manage new contacts and projects directly without leaving your Google site.

6. Pricing Structure & Affordability

  • ActiveCampaign: Offers a free trial but no free plan. Pricing starts at $15/mo for the Starter plan but scales quickly with contacts and features for the enterprise plan.
  • Kupfer CRM: Offers a free plan (with limits) and a free trial. Pricing is paid monthly per user, starting at around $23 per month for the Basic tier. This can be more affordable for small teams.

7. Multi-Channel Communication

  • ActiveCampaign: Offers sms add-ons to send sms and Text messages as part of its marketing and sales automation. It supports WhatsApp and other channels for comprehensive outreach.
  • Kupfer CRM: Primary communication is focused on email through Gmail and calling/tasks/notes. Multi-channel messaging features are not as central or advanced.

8. Reporting and Analytics

  • ActiveCampaign: Delivers detailed reports on everything from conversion to purchase history. It provides the advanced user with data for high-level decision-making and ROI tracking.
  • Kupfer CRM: Provides custom reports on the Business Tier and focuses mostly on sales pipeline and activity metrics, linking to Google Sheets for deeper analysis.

9. Customization and Extensibility

  • ActiveCampaign: Features like custom objects (on high tiers) allow you to store and segmentation unique contacts, leads, and companies’ data. This is a must-have platform for big businesses.
  • Kupfer CRM: Customization focuses more on customizable sales pipeline stages and fields. It is straightforward but less flexible than ActiveCampaign for complex data needs.

Worauf ist bei der Auswahl einer CRM-Software zu achten?

  • Focus on what truly matters to your business, not just the number of new features. A CRM should improve the customer experience and help your sales team close deals.
  • Evaluate the core functionality first, such as contact management and the ability to easily track a new lead through your sales process. You need to be able to add notes and tasks directly to these clients.
  • Check the integration level. Does the CRM offer seamless integration with other tools you use daily, like Google Docs or marketing tools? Copper’s integration with formerly G Suite is a key feature here.
  • If ActiveCampaign marketing automation is a priority, assess the advanced capabilities like lead scoring, conditional content, and the ability to create pipelines and automate tasks. This is what separates an advanced user from a beginner.
  • Look beyond the initial copper crm pricing and check what you get on the professional plan or if you need an add on for features like transactional email, ads activecampaign, or phone support.
  • Ensure the email templates and email builder support your branding and that the platform is not always busy redesigning key components, which is a common complaint found in an ActiveCampaign review or ActiveCampaign alternatives discussions.
  • Für Kleinunternehmen use, look for accessibility features like a good Gmail extension and a robust knowledge base. Also, check the data privacy framework; is it activecampaign gdpr compliant or offering hipaa support?
  • Consider what you need for a complete marketing loop: Do you need website tracking? Will you use landing pages? Does it support email marketing automation like an email sequence or RSS-triggered emails to end automation when goals are met?
  • Finally, check if the provider offers a dedicated account team at higher tiers or a single sign feature, which is a sign of a more professional and activecampaign legit platform, especially important for non-profits or those dealing with sensitive data. The ability to easily track everything is essential.

Instantanément vs UpLead

After thorough testing, we lean towards ActiveCampaign for most businesses.

Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.

Copper CRM is a strong choice if your team lives inside Google Workspace. 

However, ActiveCampaign’s versatility and scalability machen it our top pick.

We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.

Choose wisely, and watch your business grow!

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric Recherche et vérification d'e-mails, préchauffage des e-mails. that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs. GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
  • ActiveCampaign vs. Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs. HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs. ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative Recherche et vérification d'e-mails, préchauffage des e-mails. for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs. Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs. Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs. Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
  • ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

Mehr von Copper CRM

Hier ist ein kurzer Vergleich von Copper CRM mit diesen Softwarelösungen:

  • Copper CRM vs. Pipedrive: Copper CRM zeichnet sich durch die Integration von Google Workspace und das Kontaktmanagement aus, während Pipedrive sich auf das visuelle Vertriebspipeline-Management für vertriebsorientierte Organisationen konzentriert.
  • Copper vs. GoHighLevel: Copper eignet sich am besten für Teams, die Google verwenden. Es ist einfach zu bedienen und direkt in Gmail integriert. GoHighLevel ist ein umfangreicheres Tool für Marketingagenturen. Es verfügt über eine leistungsfähigere Automatisierung und kann mehrere Kunden verwalten.
  • Copper CRM vs. Keap: Copper CRM bietet eine nahtlose Google-Integration für vereinfachtes CRM, während Keap eine robuste Vertriebs- und Marketingautomatisierung mit umfangreichen Funktionen bietet.
  • Copper CRM vs. ActiveCampaign: Copper CRM bietet eine intuitive Google Workspace-Integration zur Verwaltung von Kundeninteraktionen, während ActiveCampaign sich auf erweiterte Marketingautomatisierung und detaillierte Kundensegmentierung konzentriert.
  • Copper CRM vs. Hubspot: Copper CRM legt Wert auf eine umfassende Integration von Google Workspace und Benutzerfreundlichkeit, während HubSpot eine umfassende Suite von Marketing-, Vertriebs- und Servicetools bietet.
  • Copper CRM vs. Clickfunnels: Copper CRM ist ein Kundenbeziehungsmanagementsystem, während ClickFunnels ein spezialisierter Sales-Funnel-Builder ist, der zur Lead-Generierung und Automatisierung von Verkäufen entwickelt wurde.
  • Copper CRM vs. Folk: Copper CRM bietet eine starke Integration mit Google Workspace für Vertrieb und Kontaktverwaltung, während Folk Wert auf eine einfache, kollaborative Kontaktorganisation und -anpassung legt.
  • Copper CRM vs. Instantly: Copper CRM bietet ein umfassendes CRM-Erlebnis mit Google Workspace-Integration, während Instantly in erster Linie ein E-Mail-Outreach-Tool für Cold-E-Mail-Kampagnen ist.
  • Copper CRM vs. ClickUp: Copper CRM ist ein spezialisiertes CRM, das eng in Google Workspace integriert ist, während ClickUp eine vielseitige Arbeitsmanagementplattform ist, die unter anderem CRM-Funktionen umfasst.
  • Copper CRM vs. Monday CRM: Copper CRM bietet ein einfaches, Google-zentriertes CRM-Erlebnis, während Monday CRM hochgradig anpassbare visuelle Workflows und robuste Projektmanagementfunktionen bietet.
  • Copper CRM vs. Capsule CRM: Copper CRM bietet eine umfassende Integration von Google Workspace und leistungsstarke Vertriebspipeline-Funktionen, während Capsule CRM ein einfacherer Kontaktmanager ist, der sich auf die grundlegende Vertriebsverfolgung konzentriert.
  • Copper CRM vs. Insightly: Copper CRM konzentriert sich auf die Integration von Google Workspace und intuitive Vertriebspipelines, während Insightly ein umfassenderes CRM mit Projektmanagement und erweiterter Workflow-Automatisierung bietet.
  • Copper CRM vs. Freshsales CRM: Copper CRM bietet kontextbezogenes CRM mit visuellen Pipelines und Google-Integration, während Freshsales CRM KI-gestütztes Lead-Scoring, erweiterte Analysen und integrierte Kommunikation bietet.
  • Copper CRM vs. Salesforce: Copper CRM bietet eine benutzerfreundliche Lösung, die eng mit Google Workspace integriert ist. Gleichzeitig ist Salesforce ein hochgradig anpassbares und umfangreiches CRM auf Unternehmensebene mit einem umfangreichen Funktionsumfang.

Häufig Gestellte Fragen

Is ActiveCampaign better than Copper CRM for small businesses?

ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your Kleinunternehmen primarily uses Google Workspace. Consider your team’s workflow and needs.

Which CRM is easier to integrate with other platforms?

ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.

Does ActiveCampaign or Copper CRM offer better automation?

ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.

Which CRM has better analytics and reporting?

ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.

Which CRM is more user-friendly for sales teams?

Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.

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