ActiveCampaign vs Bitrix24: Which is Best in 2025?

von | Feb. 26, 2025

Gewinner
ActiveCampaign-Logo
9.0
  • Marketing automation
  • Content creation
  • Dynamic content
  • Email marketing
  • Integrierte KI
  • Kostenloser Plan verfügbar
  • Kostenpflichtiger Plan beginnt bei $15/Monat
Zweiter
Bitrix24
7.0
  • Kontaktverwaltung
  • Vertriebspipeline
  • KI-Inhaltsassistent
  • E-Mail-Marketing
  • Verkaufsanalysen
  • Kostenloser Plan verfügbar
  • Kostenpflichtige Pläne ab 49 $/Monat
Fahim AI 4 108

You’re stuck. ActiveCampaign vs. Bitrix24. Which one?

You need a solid CRM, right?

But, it’s a headache to figure out which is Genau genommen better for your business.

So many features, so many prices! How do you know you’re not wasting money?

Yes, there is.

Let’s break down ActiveCampaign vs Bitrix24, plain and simple. 

Überblick

We’ve put both ActiveCampaign and Bitrix24 through their paces.

Our team dove deep, testing features, running campaigns, and comparing user experiences to make a practical, real-world comparison.

ActiveCampaign

Ready to explore the power of ActiveCampaign? Sign up for free Now!

9von 10

Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei $15/Monat.

Hauptmerkmale:

  • Automation
  • E-Mail-Marketing
  • CRM
Bitrix24 CTA

Looking for an affordable yet comprehensive solution? Look how it can change your Business!

7von 10

Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei 49 $/Monat.

Hauptmerkmale:

  • CRM
  • Projektmanagement
  • Kommunikationstools

Was ist ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Entdecken Sie auch unsere beliebtesten ActiveCampaign-Alternativen

ActiveCampaign
ActiveCampaign
9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Hauptvorteile

  • Visual automation Baumeister: No coding needed! Design complex workflows with easy drag-and-drop tools.
  • Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
  • Eingebaut CRM: Organize your contacts, track interactions, and score leads for better follow-up.
  • Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
  • Personalized email marketing: Send emails that feel like a one-on-one conversation.

Preise

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

  • Anlasser: $15/Monat.
  • Plus: $49/Monat.
  • Pro: $79/Monat.
  • Unternehmen: $145/Monat.
ActiveCampaign-Preise

Pros

  • Benutzerfreundliche Benutzeroberfläche.
  • Leistungsstarke Automatisierungsfunktionen.
  • Robust CRM Fähigkeiten.
  • Excellent deliverability rates.
  • Helpful support resources.

Nachteile

  • Steilere Lernkurve
  • Kann teuer sein.
  • Limited design options.

Was ist Bitrix24?

Now, let’s examine Bitrix24.

It’s an all-in-one platform—think CRM, project management, and website builder—packed with features and a popular business choice.

Entdecken Sie auch unsere beliebtesten Bitrix24-Alternativen

Bitrix24 CTA
Bitrix24
7.0

Sind Sie bereit, die Kontrolle über Ihre Projekte zu übernehmen und die Produktivität Ihres Teams zu steigern? Bitrix24 bietet Ihnen die Tools, die Sie für herausragendes Projektmanagement benötigen – mit über 10 Millionen Nutzern weltweit.

Hauptvorteile

  • Funktionsreiches CRM: Verwalten Sie Ihre Kontakte, Geschäfte und Vertriebspipeline.
  • Integriertes Projektmanagement: Planen, verfolgen und arbeiten Sie problemlos an Projekten zusammen.
  • Integrierte Kommunikationstools: Chat, Videokonferenz und Dateifreigabe innerhalb der Plattform.
  • Website builder: Create landing pages and websites without any coding.
  • Mobile App: Greifen Sie jederzeit und überall auf Ihre Arbeit zu.

Preise

  • Basic: 49 $/Organisation/Monat, 5 Benutzer.
  • Standard: $87/organization/month, 50 Users.
  • Professional: $175/organization/month, 100 Users.
  • Unternehmen: $350/organization/month, 250 Users.
Bitrix24 Pricing

Pros

  • Sehr erschwingliche Preise.
  • Bietet einen kostenlosen Plan.
  • Enthält viele Funktionen.
  • Ideal für die Zusammenarbeit.
  • Einfach zu navigierende Benutzeroberfläche.

Nachteile

  • Es kann sich manchmal überladen anfühlen.
  • Der Kundensupport kann langsam sein.
  • Die mobile App verfügt über eingeschränkte Funktionalität.
  • Berichterstattung could be more robust.

Funktionsvergleich

Let’s cut to the chase. We’ll compare key features, showing where each platform shines.

This will help you see which Software fits your business best.

1. CRM & Deal Management

ActiveCampaign focuses on sales automation.

It’s great for tracking deals and automating follow-ups.

Bitrix24 offers a more comprehensive CRM, including deal management, but with a steeper learning curve.

activecampaign integrated ai new

2. Marketing-Automatisierung

ActiveCampaign excels here. It has advanced email marketing, automation workflows, and lead scoring.

Bitrix24 has marketing tools, but they’re less sophisticated.

3. Task and Project Collaboration

Bitrix24 is strong in task collaboration.

It offers project Management, calendars, and group chats. ActiveCampaign is weaker in this area.

4. Integration and API

ActiveCampaign has many Integrationen with other apps.

Bitrix24 also offers many Integrationen, but its API is more complex.

5. Customer Service and Customer Support

Bitrix24 includes a built-in customer service helpdesk.

ActiveCampaign focuses more on email and chat Kundenbetreuung. Both offer extensive documentation.

Bitrix24 CRM

6. Web and Landing Pages

ActiveCampaign has a good landing page builder. Bitrix24’s web builder is more basic, but it’s part of a larger suite.

7. Custom Fields and Reporting

Both allow custom fields. ActiveCampaign’s reporting is more focused on marketing.

Bitrix24’s reporting covers a wider range of business activities.

Worauf ist bei der Auswahl einer CRM-Software zu achten?

  • Skalierbarkeit: Can the CRM grow with your business?
  • Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, Buchhaltung)?
  • Berichte und Analysen: Can you quickly generate insightful reports to track performance and identify trends?
  • User Training and Onboarding: How easy can your team learn and adopt the CRM?
  • Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
  • Automatisierungsfunktionen: Can it automate repetitive tasks to save time and improve efficiency?
  • Data Migration: How easy is transferring your existing data into the new CRM?
  • Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
  • Budget and ROI: Does the CRM offer your business a good return on investment?

Endgültiges Urteil

After thorough testing, we lean towards ActiveCampaign for most businesses.

If marketing automation is your priority, it’s the clear winner.

ActiveCampaign’s intuitive interface and powerful features simplify complex campaigns.

Bitrix24 is robust, but it can be overwhelming.

If you need a full suite, it might be right, but for streamlined marketing and sales, ActiveCampaign is our pick.

We’ve spent hours testing these platforms, so trust our experience.

We know what works.

ActiveCampaign Compared

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

Mehr von Bitrix24

Hier ist ein kurzer Vergleich von Bitrix24 mit diesen Softwarelösungen:

  • Bitrix24 vs Gohighlevel: Bitrix24 is an all-in-one workspace with CRM, project management, and collaboration tools, while GoHighLevel is a sales and marketing platform emphasizing automation and lead generation.
  • Bitrix24 vs. Pipedrive: Bitrix24 bietet eine umfassende Suite einschließlich CRM und Projektmanagement, während Pipedrive sich auf die intuitive visuelle Verwaltung der Vertriebspipeline konzentriert.
  • Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
  • Bitrix24 vs. Hubspot: Bitrix24 bietet einen umfangreichen Funktionsumfang für Geschäftsabläufe, oft mit einer steileren Lernkurve; HubSpot bietet eine benutzerfreundliche, integrierte Marketing-, Vertriebs- und Serviceplattform.
  • Bitrix24 vs. Clickfunnels: Bitrix24 ist ein umfassendes Geschäftsverwaltungssystem mit CRM; ClickFunnels ist in erster Linie ein Tool zum Erstellen von Verkaufstrichtern und Zielseiten.
  • Bitrix24 vs. Folk: Bitrix24 ist eine allumfassende Plattform für verschiedene Geschäftsfunktionen; Folk ist ein fokussierteres, kollaboratives Kontaktmanagementsystem.
  • Bitrix24 vs Sofort: Bitrix24 bietet eine breite Palette an Business-Tools, darunter CRM; Instantly ist auf automatisierte Kaltakquise per E-Mail und Verkaufsrhythmen spezialisiert.
  • Bitrix24 vs Klick nach oben: Bitrix24 ist eine integrierte Plattform für CRM, Projektmanagement und Zusammenarbeit; ClickUp ist ein vielseitiges Arbeitsmanagement-Tool mit anpassbaren Ansichten.
  • Bitrix24 vs. Monday: Bitrix24 bietet eine umfassende Geschäftslösung mit CRM; Monday CRM bietet hochvisuelle und anpassbare Workflows für das Projekt- und Kundenmanagement.
  • Bitrix24 vs. Capsule: Bitrix24 ist eine funktionsreiche Plattform mit CRM, Aufgabenverwaltung und Zusammenarbeit; Capsule CRM ist ein einfacherer, optimierter Kontakt- und Vertriebspipeline-Manager.
  • Bitrix24 vs. Insightly: Bitrix24 ist eine umfassende Business-Suite mit robusten Tools für Zusammenarbeit und Projekte; Insightly ist ein CRM mit integrierten Projektmanagementfunktionen, das oft von kleineren Unternehmen bevorzugt wird.
  • Bitrix24 vs. Freshsales: Bitrix24 bietet neben CRM eine breite Palette an Geschäftsfunktionen; Freshsales CRM ist eine vertriebsorientierte Plattform mit KI-gestützten Erkenntnissen für das Lead- und Deal-Management.
  • Bitrix24 vs. Salesforce: Bitrix24 bietet eine Komplettlösung für Unternehmen unterschiedlicher Größe, einschließlich CRM; Salesforce ist ein führendes, hochgradig anpassbares und skalierbares CRM auf Unternehmensebene mit umfangreichen Funktionen.

Häufig Gestellte Fragen

Is ActiveCampaign better for email marketing than Bitrix24?

Yes, ActiveCampaign excels in email marketing. It offers advanced automation, segmentation, and personalization features that Bitrix24’s email tools lack. ActiveCampaign’s interface is also more user-friendly for complex campaigns.

Which platform is better for overall business management?

Bitrix24 is better for overall business Management. It includes CRM, project Management, task collaboration, and a helpdesk. If you need a comprehensive suite, Bitrix24 is the stronger option.

Does ActiveCampaign or Bitrix24 have better Kundenbetreuung?

Both platforms offer solid Kundenbetreuung. ActiveCampaign focuses on email and chat, while Bitrix24 has a built-in helpdesk. Both offer extensive documentation. Choose based on your preferred support method.

Welche integration options are more robust?

ActiveCampaign offers more straightforward and user-friendly integration options with a wide variety of third-party apps. While Bitrix24 has many integrations, their API and setup can be more complex for less technical users.

Is ActiveCampaign or Bitrix24 more cost-effective for small businesses?

ActiveCampaign is often more cost-effective for small businesses focused on marketing automation. Bitrix24’s pricing scales with its features, making it potentially pricier if you don’t utilize its full suite of tools.