Keap vs Zendesk: Which CRM is Best for You in 2025?

选择正确的 客户关系管理 can feel like picking the best apple in a whole orchard.

It’s a big decision! You want something to help you organize your contacts, track your sales, and improve customer relationships.

Two of the biggest names in the 客户关系管理 game are Keap and Zendesk.

Both offer fantastic features, but they have different strengths and weaknesses.

In this post, we’ll compare Keap vs Zendesk to help you decide which is the perfect fit for your business in 2025.

Let’s get started!

概述

We’ve spent weeks testing both Keap and Zendesk to give you the most accurate comparison.

We’ve explored their features and pricing and considered their best use cases.

Now, let’s dive into what makes each platform unique.

什么是 Keap？

Ever feel like you’re juggling too many things at once? Keap gets it.

This platform is like having a personal assistant for your business.

It helps you organize your contacts, automate your tasks, and track your sales in one place.

Pretty neat? Keap is designed to save you time and make your business run smoother.

It’s especially great for small businesses and entrepreneurs who want to simplify operations and boost growth.

此外，请浏览我们最喜欢的 Keap 替代品...

主要优势

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• 销售管道管理： Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

定价

定价 Starts at $299/month and chat them to get their features.

What is Zendesk?

Need a better way to talk to your customers? Zendesk has you covered.

It’s a popular customer service platform that helps businesses track and resolve customer issues.

Think of it as a central hub for all your customer interactions.

Emails, chats, 社交媒体 – Zendesk brings it all together.

This makes it easier for your team to provide excellent support and keep your customers happy.

此外，请浏览我们最喜欢的 Zendesk alternatives...

主要优势

• Top-Notch Ticketing System: Organize and track customer inquiries efficiently.
• Customizable Help Center: Create a knowledge base with FAQs and articles.
• Powerful Reporting: Track key metrics like response times and customer satisfaction.
• Omnichannel Support: Interact with the customers across multiple channels like email, chat, and social media.

定价

• Support Team: $19/agent/month.
• Suite Team: $55/agent/month.
• Suite Professional: $115/agent/month.
• Suite Enterprise: Talk to sales for custom pricing based on your requirements.

功能比较

Ready for a head-to-head matchup?

Let’s explore the key features of Keap and Zendesk and compare them.

This will give you a better understanding of which software is the right fit for your company.

1. Contact Management

Both Keap and Zendesk Suite offer robust contact management features.

You can easily store & organize customer data, track interactions, and segment contacts for targeted campaigns.

However, Keap provides more advanced segmentation options, allowing for more precise targeting and personalized communication.

2. Lead Management

Keap shines when it comes to lead management.

It offers powerful tools to capture, nurture, and track leads throughout the sales pipeline.

While Zendesk can manage leads, its primary focus is customer support rather than lead conversion.

If lead nurturing is a top priority, Keap may be the better choice.

3. Sales and Marketing Automation

Keap offers a broader range of sales and marketing automation features than Zendesk.

You can simply automate email campaigns, social media posts, & even text messages.

This helps you save time and improve efficiency.

Zendesk’s automation capabilities primarily focus on support tasks like ticket routing and automated responses.

4. Customer Support

Zendesk is a clear winner in the customer support arena.

It offers a comprehensive help desk ticketing system, omnichannel communication, and self-service options.

While Keap provides basic customer support features, it’s less robust than Zendesk.

If providing top-notch customer support is crucial for your business, Zendesk is the way to go.

5. Reporting and Analytics

Both platforms offer reporting and analytics dashboards to track key metrics.

However, Zendesk provides more in-depth reporting options, allowing you to analyze customer interactions, identify trends, and measure the effectiveness of your support efforts.

Keap’s reporting is more focused on sales and marketing performance.

6. Integrations

Both Keap and Zendesk integrate with a wide range of third-party apps.

This allows you to connect your CRM software with other tools you simply use, such as email marketing platforms, accounting software, and e-commerce platforms.

However, Zendesk offers more integrations, giving you more flexibility.

7. Learning Curve

Keap has a steeper learning curve than Zendesk.

Its interface is more complex and can take some time to master.

Zendesk, on the other hand, is known for its user-friendly interface and intuitive design.

If you’re looking for a platform that’s easy to learn and use, Zendesk is the better option.

What to Look for in a CRM Platform?

• Your business size and needs: A 小型企业 might need a simple CRM, while a larger company might require a more robust solution.
• 您的预算 CRM pricing can vary significantly. Consider your budget and choose a plan that fits your needs.
• 易于使用： Choose an easy CRM for your team to learn and use.
• 特点 Ensure the CRM has the necessary features, such as contact management, lead management, and automation.
• 集成： Choose a CRM that integrates with your other tools, such as accounting software & email marketing platforms.
• 客户支持： Make sure the CRM provider offers good customer support if you need help.
• 可扩展性： Choose a CRM that can grow with your business.

最终结论

Choosing between Keap and Zendesk ultimately depends on your specific needs and priorities.

If you focus on sales and marketing automation, Keap is the better choice.

Its powerful features can help you generate leads, nurture relationships, and close more deals.

However, if your priority is providing excellent customer relationship management, Zendesk is the winner.

Its comprehensive help desk features and omnichannel communication capabilities will empower you to deliver outstanding customer support.

We’ve spent countless hours researching and testing CRM platforms so that you can trust our insights.

No matter your chosen platform, we’re confident you’ll take a step towards better customer relationships and business growth.

Keap的更多信息

以下是 Keap 与各种替代品的比较：

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap 与 Pipedrive: Keap 擅长营销自动化和集成销售。Pipedrive 则更侧重于可视化销售管道管理和交易跟踪。
• Keap vs ActiveCampaign: Keap 为服务型小企业提供一体化的业务自动化解决方案。ActiveCampaign 专注于复杂的电子邮件营销和客户体验自动化。
• Keap vs HubSpot: Keap 为小型企业整合了客户关系管理、营销自动化和电子商务。HubSpot 提供更广泛的销售、营销、服务和内容中心套件，适合不同规模的企业。
• Keap 与 ClickFunnels: Keap 提供 CRM、营销自动化和电子商务功能。ClickFunnels 主要是一个销售漏斗和着陆页生成器，具有一些线索收集功能。
• Keap vs Folk: Keap 提供具有深度定制功能的强大销售和营销自动化。Folk 提供更简单、用户友好的界面，侧重于协作式联系人管理。
• Keap vs Instantly: Keap 是一个用于销售和营销的综合 CRM 和自动化平台。 即时 专门从事对外销售拓展和销售线索挖掘。
• Keap vs ClickUp: Keap 是一款专用 CRM，具有强大的销售和营销自动化功能。 ClickUp 是一款多功能项目管理工具，可配置为客户关系管理软件。
• Keap vs Monday CRM: Keap 是一款专注于小型企业销售和营销自动化的专用 CRM。Monday CRM 是一款灵活的工作操作系统，具有强大的自定义 CRM 功能，可用于协作工作流程。
• Keap vs Capsule CRM: Keap 提供先进的营销自动化和综合业务解决方案。 胶囊 CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap 与 Freshsales CRM: Keap 提供强大的自动化功能，面向小型企业。Freshsales CRM 以经济实惠、界面友好和集成广泛而著称。
• Keap vs Salesforce: Keap 专为小型企业客户关系管理和营销自动化量身定制。Salesforce 是一款高度可定制、可扩展的行业领先 CRM，适用于各种规模的企业，尤其是企业。
• Keap 与 Zendesk: Keap 擅长销售和营销自动化以及电子商务。Zendesk 主要是一个客户服务和支持平台，具有强大的票务和协作功能。

More of Zendesk

Here’s a brief comparison of Zendesk with these software solutions:

• Zendesk vs Gohighlevel: Zendesk focuses on customer support and ticketing, providing multi-channel communication; GoHighLevel is a broader platform offering sales, marketing, and CRM tools, with advanced automation.
• Zendesk vs Pipedrive: Zendesk excels in comprehensive customer service and support, while Pipedrive is a sales-centric CRM with visual pipeline management.
• Zendesk vs ActiveCampaign: Zendesk is a dedicated customer support platform with ticketing; ActiveCampaign specializes in email marketing automation, lead nurturing, and CRM integration.
• Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
• Zendesk vs Clickfunnels: Zendesk is a customer service solution with ticketing and live chat; ClickFunnels is a sales funnel builder for creating landing pages and automating sales.
• Zendesk vs Folk: Zendesk offers powerful customer support for diverse interactions; Folk emphasizes collaborative contact organization and streamlined relationship management.
• Zendesk vs Instantly: Zendesk focuses on customer support and ticket management; Instantly specializes in automated cold email campaigns and lead generation.
• Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
• Zendesk vs Monday CRM: Zendesk is a customer service platform with ticketing; Monday CRM is a highly visual and customizable workflow management tool with CRM capabilities.
• Zendesk vs Capsule CRM: Zendesk provides robust customer support and ticketing; Capsule CRM is a simplified contact management and sales tracking system.
• Zendesk vs Insightly: Zendesk focuses on customer support and service tickets; Insightly is a more comprehensive CRM with strong sales pipeline and project management features.
• Zendesk vs Freshsales: Zendesk emphasizes strong customer support solutions, while Freshsales CRM is designed for sales automation, deal tracking, and lead management.
• Zendesk vs Salesforce: Zendesk offers a specialized customer service platform; Salesforce is an extensive enterprise-level CRM with broad sales, marketing, and service clouds.

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