Picking the right customer tool can feel like choosing between a bike and a rocket.
You need something that fits your needs, but how do you know what’s best?
Maybe you’re stuck between ActiveCampaign and Salesforce.
Both look good, but which one actually helps you grow?
Don’t worry, we’re going to break down ActiveCampaign vs Salesforce.
概述
We’ve spent weeks diving into both ActiveCampaign and Salesforce, testing their features, user interfaces, and customer support.
Our hands-on experience allows us to provide a real-world comparison, not just a list of specs.
解锁一体化营销平台的强大功能。立即体验吧！
定价： 它提供7天免费试用。付费计划起价为每月15美元。
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
ActiveCampaign是什么？
Okay, let’s talk ActiveCampaign.
Think of it as your marketing buddy.
It’s built to help small to medium businesses grow.
It focuses on email marketing and 自动化. Do you want to reach customers? This tool helps you do it.
此外，还可以探索我们最喜欢的 ActiveCampaign 的替代方案…
我们的观点
ActiveCampaign 对于希望充分利用电子邮件营销和自动化功能的企业来说是一个绝佳的选择。然而，由于其复杂性，它可能不太适合初学者。
主要优势
- 高级自动化： 创建复杂的流程来培养潜在客户并实现任务自动化。
- 电子邮件营销巨头： 发送美观且有效的电子邮件营销活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 针对特定联系人群体发送个性化信息。
定价
- 起动机每月 15 美元。
- 加：每月 49 美元。
- 专业版：每月 79 美元。
- 企业：每月 145 美元。
优点
缺点
Salesforce是什么？
Now, let’s talk Salesforce.
This is a big player. Think of it as a powerhouse.
It’s built for larger companies. It handles sales, service, marketing, and more.
It’s super customizable. It can do almost anything you need.
此外，还可以探索我们最喜欢的 Salesforce替代方案…
我们的观点
它功能强大且灵活。免费版功能非常丰富，包含许多项目管理功能。
主要优势
Salesforce帮助企业更好地与客户建立联系，并提供每位客户的完整信息。
这有助于提升销售和服务水平。
- 360度客户视图： 在一个地方查看所有客户互动记录。
- 销售额增长39%： 许多用户反映销售额和生产力均有所提高。
- 强大的自动化功能： 自动执行电子邮件和线索跟踪等任务。
- 庞大的 AppExchange： 可与数千个其他应用程序连接。
- 可扩展以适应增长： 伴随您的业务发展，从小到大。
定价
- 入门套件：每用户每月 25 美元。
- 专业套件：每用户每月 100 美元。
- 企业：165美元/用户/月。
- 无限：每用户每月 330 美元。
- 爱因斯坦1号销量： 每用户每月 500 美元。
优点
缺点
功能对比
We’ve tested both platforms extensively, putting their key functions through the paces.
It is time to see which platform offers the best tools to help your 商业 succeed.
1. 营销和销售自动化
- ActiveCampaign： Leads in ease of use for marketing and sales automation. The visual 建筑商 for ActiveCampaign marketing automation is simple, fast, and features 900+ pre-built templates.
- Salesforce： Offers more advanced features with its Marketing Cloud, but setting up complex automation features often requires a technical background or an advanced user.
2. Intelligent Marketing Automation (AI)
- ActiveCampaign： Utilizes intelligent marketing automation with AI to build flows and predict the best send times.
- Salesforce： Leverages its Einstein AI agent for broader, groundbreaking ai innovation across the entire salesforce 客户关系管理, including predictive insights and recommendations.
3. CRM Platform and Sales Pipeline
- Salesforce： The superior 客户关系管理 platform. Its Sales Cloud offers robust sales pipeline management, contact management, and opportunity tracking, making it a must-have platform for big businesses.
- ActiveCampaign： The activecampaign 客户关系管理 is lightweight, focusing mainly on the sales pipeline and contact management for small teams.
4. Email Marketing Services
- ActiveCampaign： A dedicated email marketing platform with superior email marketing services, an intuitive email builder, extensive email templates, and great advanced automation tools like conditional content.
- Salesforce： Its email marketing automation is powerful but often requires more advanced user knowledge and can feel less focused on the creative side.
5. Customization and Scalability
- Salesforce： Highly scalable, allowing for extensive customization, including the creation of custom objects and fields, which is perfect as your business grows.
- ActiveCampaign： Offers good customization using custom fields, but it cannot compete with the enterprise-level depth and scalability of salesforce crm.
6. 报告和分析
- Salesforce： Provides highly robust and comprehensive 报道. It allows for detailed custom reports and complex analytics, giving you a complete view of all business 数据.
- ActiveCampaign： Offers solid analytics and lead scoring, but its reporting capabilities are generally less granular and more basic.
7. 集成与生态系统
- Salesforce： Known for its massive AppExchange, which offers over 4,000 integrations. Its ability to deeply integrate with other enterprise tools like Microsoft Dynamics is a significant advantage.
- ActiveCampaign： Has strong integration capabilities with over 900 add-ons for services like Shopify and QuickBooks.
8. Lead Management and Scoring
- ActiveCampaign： Focuses on automated lead scoring and nurturing through timely follow-up email sequences based on behavior.
- Salesforce： Has a deeply integrated, highly configurable lead management process within its sales cloud, giving the salesforce team more control over lead qualification and conversion.
9. Support and Dedicated Account Team
- ActiveCampaign： Often praised for its responsive customer support, even if phone support is limited to higher tiers.
- Salesforce： Its top tiers offer a dedicated account team and extensive knowledge base resources. However, its general support channels can be slow when dealing with a complex setup.
选择CRM工具时应该注意哪些方面？
- Business Size Fit: Decide if you need a solution for a 小型企业 (most businesses fall here) or an enterprise tool for many employees. ActiveCampaign features are perfect for smaller businesses, while Salesforce products are built for scale.
- Implementation and Training: Consider the time and costs of implementation and training. Easy setup leads to faster customer success.
- Core Feature Focus: Look beyond the key features. Do you need an email campaigns leader (recommend ActiveCampaign) or a platform like Salesforce that takes advantage of the whole customer company with the Service Cloud and Commerce Cloud?
- AI and Innovation: Prioritize vendors committed to ai commitments. Get a sneak peek at their new features. Salesforce’s data cloud is key, while ActiveCampaign features focus on digital marketing AI.
- Cost and Billing: Check the true costs. Is it billed annually? Look for a free plan or clear starter pricing, like the built-in crm options. Are there hidden crm add-ons or just optional add-ons?
- Data and Compliance: Ensure data privacy framework compliance. If your industry is sensitive, check for HIPAA support or that it is gdpr compliant.
- Customer Communication: What channels do you manage? The tool should easily let you send sms (sms add-ons) and transactional emails, not just standard newsletter tool messages.
- 平台生态系统： Check available apps and other crm solutions integration. Salesforce has a massive ecosystem, but ActiveCampaign alternatives offer great connectivity too.
- 移动访问: Your users need mobile access for on-the-go sales engagement and to add notes.
- Vendor Trust: Review the ActiveCampaign review and know who the co-founder is. Don’t worry if a company is busy redesigning; look at the commitment to innovation.
最终判决
For most clients, ActiveCampaign is our best bet.
Throughout this review, we’ve shown why this customer relationship management software provides a superior customer experience for small and mid-sized teams.
Its focused design makes it easy to build automations, manage purchase history, and use features like dynamic content without the heavy learning curve of an enterprise plan.
While Salesforce takes advantage of vast scale.
ActiveCampaign’s excellent deliverability and focused features—including ads activecampaign, landing pages, and the ability to send 文本 messages—offer immediate benefits.
ActiveCampaign is a legit SAAS choice, supporting everything from transactional email to non-profits and is gdpr compliant.
ActiveCampaign 的更多内容
以下是ActiveCampaign与其替代方案的比较：
- ActiveCampaign 与 Pipedrive 的对比ActiveCampaign 在营销自动化和潜在客户培育方面表现出色，并集成了 CRM 功能。而 Pipedrive 则以销售为中心。 客户关系管理 强调可视化流程管理和高效的交易跟踪。
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel 是一个面向营销机构用户的一体化平台，具有强大的白标功能和无限账户。
- ActiveCampaign 与 Keap 对比ActiveCampaign 提供强大的营销自动化和电子邮件功能。 基普 专为小型企业量身定制，将 CRM 与销售和电子邮件相结合，实现一体化方法。
- ActiveCampaign 与 HubSpot 对比ActiveCampaign是电子邮件营销自动化和客户互动领域的领导者。HubSpot提供了一个更全面的一体化平台，涵盖营销、销售、服务和内容管理。
- ActiveCampaign 与 ClickFunnels 的比较ActiveCampaign 非常适合在 CRM 环境中进行电子邮件营销自动化和潜在客户培育。ClickFunnels 则专注于构建销售漏斗和着陆页，以实现直接转化。
- ActiveCampaign 与 FolkActiveCampaign 以其复杂的营销自动化和精细的客户细分而闻名。Folk 则提供了一种更简单、更协作的解决方案。 客户关系管理 用于联系人管理、电子邮件营销活动和基本销售流程。
- ActiveCampaign 与 Instantly 的比较ActiveCampaign 提供高级营销自动化和全面的客户关系管理 (CRM) 功能。立即将更多精力集中在…… 冷邮件 利用基本的CRM功能进行客户拓展和线索挖掘，简化销售流程。
- ActiveCampaign 与 ClickUp 的比较ActiveCampaign 在营销自动化和客户关系管理方面表现出色。 点击上 是一个功能全面的工作管理平台，可以针对 CRM 进行定制，并侧重于项目管理。
- ActiveCampaign 与 Monday CRM 的对比ActiveCampaign 提供强大的营销自动化和电子邮件营销功能，并与 CRM 系统深度集成。Monday CRM 则侧重于可视化协作和可自定义的看板，用于线索和交易管理。
- ActiveCampaign 与 Capsule 的比较ActiveCampaign 提供强大的电子邮件营销和高级自动化功能，用于销售和客户旅程。 胶囊 CRM 提供简单易用的联系人管理和销售流程功能，非常适合基本的 CRM 需求。
- ActiveCampaign 与 Insightly 的比较ActiveCampaign专注于深度营销和销售自动化，提供线索评分和跟踪功能。Insightly则将CRM与项目管理相结合，适合既需要销售又需要项目交付的团队。
- ActiveCampaign 与 Freshsales CRM 的比较ActiveCampaign 提供全面的营销自动化和电子邮件营销服务，并集成了 CRM 功能。Freshsales CRM 则专注于销售管理，并利用人工智能驱动的洞察来简化销售流程。
- ActiveCampaign 与 SalesforceActiveCampaign 专注于为中小企业提供营销自动化和电子邮件互动解决方案。Salesforce 是一个功能强大且可扩展的 CRM 平台，面向大型企业，涵盖销售、服务和营销等领域。
- ActiveCampaign 与 ZendeskActiveCampaign专注于电子邮件营销、销售自动化和客户体验管理。Zendesk主要提供客户服务和支持工具，包括工单系统和帮助台。
更多 Salesforce 相关信息
以下是 Salesforce 与这些软件解决方案的简要比较：
- Salesforce 与 Pipedrive 对比: Salesforce 是一款功能全面、高度可定制的 CRM，适用于销售、市场营销和服务，而 Pipedrive 则专注于直观的可视化销售管道管理，以简化销售流程。
- Salesforce 与 GoHighLevel 对比: GoHighLevel 是一个面向营销机构的一体化平台，提供白标选项和广泛的自动化功能。
- Salesforce 与 Keap: Salesforce 为各种规模的企业提供庞大且可定制的 CRM 生态系统；Keap 提供集成的销售和营销自动化功能，尤其适用于小型企业。
- Salesforce 与 ActiveCampaign: Salesforce 是一款功能强大的企业级 CRM，具有强大的销售自动化功能；而 ActiveCampaign 则在营销自动化、电子邮件营销活动和客户旅程可视化方面表现出色。
- Salesforce 与 Hubspot 的比较: Salesforce 强调深度定制和强大的报告功能，以满足复杂的业务需求，而 HubSpot 则提供了一套集成的营销、销售和服务工具，并具有更友好的用户界面。
- Salesforce 与 Clickfunnels 的比较: Salesforce 是一个综合性的 CRM 系统，用于管理客户关系和销售；ClickFunnels 则专门设计用于构建销售漏斗，引导客户完成转化路径。
- Salesforce vs Folk: Salesforce 是一款高度可扩展、功能丰富的 CRM，适用于复杂的运营和大型企业；Folk 则提供了一个更简单、协作式的联系人管理和关系建立工具。
- Salesforce 与 Instantly 的对比: Salesforce 是一个涵盖客户管理各个方面的综合性 CRM 平台；Instantly 则专注于自动化。 冷邮件推广 以及为定向营销活动开发潜在客户。
- Salesforce 与 ClickUp 的比较: Salesforce 是一款功能强大的专用 CRM，用于管理客户互动和销售流程；ClickUp 是一个多功能的工作管理平台，其更广泛的项目管理工具中包含了 CRM 功能。
- Salesforce vs 星期一: Salesforce 是一款功能强大的 CRM，拥有广泛的数据模型，可处理不同行业的复杂工作流程；Monday CRM 提供高度可定制的可视化工作流程，通常被已经在 Monday.com 上使用的公司用于项目管理。
- Salesforce 与 Capsule: Salesforce 是一款企业级 CRM，适用于需求复杂的大型组织；Capsule CRM 是一款更简单、更易于使用的 CRM，非常适合专注于核心联系人和销售跟踪的中小型企业。
- Salesforce 与 Insightly 的比较: Salesforce 提供全面、高度可定制的 CRM，以满足各种业务需求；Insightly 提供功能全面的 CRM，集成了项目管理功能，因其易用性而受到中小型企业的青睐。
- Salesforce 对比 Freshsales CRM: Salesforce 是一款高度可定制且可扩展的 CRM，具有适用于大型组织的先进功能；Freshsales CRM 则专注于 AI 驱动的销售洞察和自动化，以实现简化的销售管理，通常更受小型团队的青睐。
- Salesforce vs Zendesk： Salesforce 是一个涵盖销售、市场营销和客户服务的综合性 CRM 系统；Zendesk 是一个专门的客户服务平台，专为工单系统、支持和全渠道客户互动而设计。
常见问题解答
Is ActiveCampaign better for small businesses?
Yes, ActiveCampaign is generally better for small to medium businesses. Its intuitive marketing automation and affordable pricing 制作 it ideal for those focusing on email marketing and customer engagement.
Is Salesforce too complex for beginners?
Yes, Salesforce can be very complex for beginners. Its extensive features and customization options require a significant learning curve, making it better suited for larger enterprises with dedicated IT support.
Which platform has better email marketing features?
ActiveCampaign typically has better email marketing features. Its advanced segmentation, personalization, and automation tools provide a more focused and effective email marketing platform for targeted campaigns.
Can ActiveCampaign handle large volumes of data?
While ActiveCampaign is capable, Salesforce is better equipped to handle large volumes of data. Salesforce’s scalable infrastructure and robust CRM capabilities make it ideal for enterprise-level data management.
Which tool offers better CRM capabilities?
Salesforce offers more comprehensive CRM capabilities. Its robust platform integrates sales, service, and marketing, providing a 360-degree view of the customer journey. ActiveCampaign’s CRM is more basic.
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