Picking the right customer tool can feel like choosing between a bike and a rocket.
You need something that fits your needs, but how do you know what’s best?
Maybe you’re stuck between ActiveCampaign and Salesforce.
Both look good, but which one actually helps you grow?
Don’t worry, we’re going to break down ActiveCampaign vs Salesforce.
概述
We’ve spent weeks diving into both ActiveCampaign and Salesforce, testing their features, user interfaces, and customer support.
Our hands-on experience allows us to provide a real-world comparison, not just a list of specs.
Unlock the power of an all-in-one marketing platform. So, check it out now!
定价： It has a 7-day free Trial. Paid plan starts at $15/month
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
Ready to explore the world’s leading 客户关系管理? Sign up for a free trial of Salesforce today!
定价： 它提供免费试用。高级计划起价为每月 25 美元。
主要特点：
- Lead management
- Sales forecasting
- Opportunity management
What is ActiveCampaign?
Okay, let’s talk ActiveCampaign.
Think of it as your marketing buddy.
It’s built to help small to medium businesses grow.
It focuses on email marketing and 自动化. Do you want to reach customers? This tool helps you do it.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
我们的观点
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
- 电子邮件营销强国： 发送精美且有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 通过个性化消息针对特定的联系人群体。
定价
- ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
- 加：每月49美元。
- : Für immer kostenlos：每月 79 美元。
- 企业：每月145美元。
Você pode ter mais de um espaço de trabalho.
缺点
什么是 Salesforce？
Now, let’s talk Salesforce.
This is a big player. Think of it as a powerhouse.
It’s built for larger companies. It handles sales, service, marketing, and more.
It’s super customizable. It can do almost anything you need.
此外，探索我们最喜欢的 Salesforce 替代方案…
我们的观点
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.
主要优点
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- 强大的自动化功能： Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
定价
- Starter Suite：每位用户每月 25 美元。
- Pro Suite: $100/user/month.
- 企业: $165/user/month.
- Agora que você se inscreveu, vamos dar uma olhada no seu espaço de trabalho do Taskade.: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
We’ve tested both platforms extensively, putting their key functions through the paces.
It is time to see which platform offers the best tools to help your 商业 succeed.
1. Marketing and Sales Automation
- ActiveCampaign： Leads in ease of use for marketing and sales automation. The visual 建造者 for ActiveCampaign marketing automation is simple, fast, and features 900+ pre-built templates.
- Salesforce： Offers more advanced features with its Marketing Cloud, but setting up complex automation features often requires a technical background or an advanced user.
2. Intelligent Marketing Automation (AI)
- ActiveCampaign： Utilizes intelligent marketing automation with AI to build flows and predict the best send times.
- Salesforce： Leverages its Einstein AI agent for broader, groundbreaking ai innovation across the entire salesforce 客户关系管理, including predictive insights and recommendations.
3. CRM Platform and Sales Pipeline
- Salesforce： The superior 客户关系管理 platform. Its Sales Cloud offers robust sales pipeline management, contact management, and opportunity tracking, making it a must-have platform for big businesses.
- ActiveCampaign： The activecampaign 客户关系管理 is lightweight, focusing mainly on the sales pipeline and contact management for small teams.
4. Email Marketing Services
- ActiveCampaign： A dedicated email marketing platform with superior email marketing services, an intuitive email builder, extensive email templates, and great advanced automation tools like conditional content.
- Salesforce： Its email marketing automation is powerful but often requires more advanced user knowledge and can feel less focused on the creative side.
5. Customization and Scalability
- Salesforce： Highly scalable, allowing for extensive customization, including the creation of custom objects and fields, which is perfect as your business grows.
- ActiveCampaign： Offers good customization using custom fields, but it cannot compete with the enterprise-level depth and scalability of salesforce crm.
6. Reporting and Analytics
- Salesforce： Provides highly robust and comprehensive 报告. It allows for detailed custom reports and complex analytics, giving you a complete view of all business Das bedeutet, dass Ihr.
- ActiveCampaign： Offers solid analytics and lead scoring, but its reporting capabilities are generally less granular and more basic.
7.整合与生态系统
- Salesforce： Known for its massive AppExchange, which offers over 4,000 integrations. Its ability to deeply integrate with other enterprise tools like Microsoft Dynamics is a significant advantage.
- ActiveCampaign： Has strong integration capabilities with over 900 add-ons for services like Shopify and QuickBooks.
8. Lead Management and Scoring
- ActiveCampaign： Focuses on automated lead scoring and nurturing through timely follow-up email sequences based on behavior.
- Salesforce： Has a deeply integrated, highly configurable lead management process within its sales cloud, giving the salesforce team more control over lead qualification and conversion.
9. Support and Dedicated Account Team
- ActiveCampaign： Often praised for its responsive customer support, even if phone support is limited to higher tiers.
- Salesforce： Its top tiers offer a dedicated account team and extensive knowledge base resources. However, its general support channels can be slow when dealing with a complex setup.
选择 CRM 工具时要注意什么？
- Business Size Fit: Decide if you need a solution for a 小型企业 (most businesses fall here) or an enterprise tool for many employees. ActiveCampaign features are perfect for smaller businesses, while Salesforce products are built for scale.
- Implementation and Training: Consider the time and costs of implementation and training. Easy setup leads to faster customer success.
- Core Feature Focus: Look beyond the key features. Do you need an email campaigns leader (recommend ActiveCampaign) or a platform like Salesforce that takes advantage of the whole customer company with the Service Cloud and Commerce Cloud?
- AI and Innovation: Prioritize vendors committed to ai commitments. Get a sneak peek at their new features. Salesforce’s data cloud is key, while ActiveCampaign features focus on digital marketing AI.
- Cost and Billing: Check the true costs. Is it billed annually? Look for a free plan or clear starter pricing, like the built-in crm options. Are there hidden crm add-ons or just optional add-ons?
- Data and Compliance: Ensure data privacy framework compliance. If your industry is sensitive, check for HIPAA support or that it is gdpr compliant.
- Customer Communication: What channels do you manage? The tool should easily let you send sms (sms add-ons) and transactional emails, not just standard newsletter tool messages.
- Platform Ecosystem: Check available apps and other crm solutions integration. Salesforce has a massive ecosystem, but ActiveCampaign alternatives offer great connectivity too.
- Mobile Access: Your users need mobile access for on-the-go sales engagement and to add notes.
- Vendor Trust: Review the ActiveCampaign review and know who the co-founder is. Don’t worry if a company is busy redesigning; look at the commitment to innovation.
最终裁决
For most clients, ActiveCampaign is our best bet.
Throughout this review, we’ve shown why this customer relationship management software provides a superior customer experience for small and mid-sized teams.
Its focused design makes it easy to build automations, manage purchase history, and use features like dynamic content without the heavy learning curve of an enterprise plan.
While Salesforce takes advantage of vast scale.
ActiveCampaign’s excellent deliverability and focused features—including ads activecampaign, landing pages, and the ability to send Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages—offer immediate benefits.
ActiveCampaign is a legit SAAS choice, supporting everything from transactional email to non-profits and is gdpr compliant.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 客户关系管理 that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign 与 Keap 对比: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign 与 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign 与 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 客户关系管理 for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM 对比: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign 与 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign 与 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
More of Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce 与 Pipedrive 对比: Salesforce 是一款适用于销售、营销和服务的综合性、高度可定制的 CRM，而 Pipedrive 则侧重于直观的可视化销售管道管理，以简化销售流程。
- Salesforce 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce 与 Keap: Salesforce 为各种规模的企业提供了一个庞大的、可定制的 CRM 生态系统；Keap 则提供集成的销售和营销自动化，尤其适合小型企业。
- Salesforce 与 ActiveCampaign: Salesforce 是一款广泛的企业级 CRM，具有强大的销售自动化功能，而 ActiveCampaign 则在营销自动化、电子邮件营销和客户旅程可视化方面表现出色。
- Salesforce vs Hubspot: Salesforce 强调深度定制和强大的报告功能，以满足复杂的业务需求，而 HubSpot 则提供集成的营销、销售和服务工具套件，界面更加友好。
- Salesforce vs Clickfunnels: Salesforce 是一款用于管理客户关系和销售的综合 CRM；ClickFunnels 则是专门设计的销售漏斗生成器，用于引导客户完成转换。
- Salesforce 与 Folk: Salesforce 是一款高度可扩展、功能丰富的客户关系管理软件，适用于复杂的运营和大型企业；Folk 则是一款更简单的协作式联系人管理和关系建立工具。
- Salesforce vs Instantly: Salesforce 是一个广泛的客户关系管理平台，涵盖客户管理的各个方面；Instantly 擅长自动 冷电子邮件推广 并为有针对性的宣传活动提供线索。
- Salesforce 与 ClickUp: Salesforce 是一款功能强大的专用 CRM，用于管理客户互动和销售流程；ClickUp 是一款多功能工作管理平台，在其更广泛的项目管理工具中包含了 CRM 功能。
- Salesforce 与星期一: Salesforce 是一款强大的客户关系管理软件，具有广泛的数据模型，适用于各行各业的复杂工作流程；Monday CRM 提供高度可定制的可视化工作流程，已使用 Monday.com 进行项目管理的公司通常会使用它。
- Salesforce 与 Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
- Salesforce 与 Insightly: Salesforce 提供了一个全面、高度可定制的 CRM，可满足不同的业务需求；Insightly 提供了一个多功能的 CRM，集成了项目管理功能，因其易于使用而经常受到中小型企业的青睐。
- Salesforce vs Freshsales CRM: Salesforce 是一款高度可定制、可扩展的 CRM，为大型企业提供高级功能；Freshsales CRM 则侧重于人工智能驱动的销售洞察力和自动化，以简化销售管理，通常是小型团队的首选。
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
常见问题
Is ActiveCampaign better for small businesses?
Yes, ActiveCampaign is generally better for small to medium businesses. Its intuitive marketing automation and affordable pricing 制作 it ideal for those focusing on email marketing and customer engagement.
Is Salesforce too complex for beginners?
Yes, Salesforce can be very complex for beginners. Its extensive features and customization options require a significant learning curve, making it better suited for larger enterprises with dedicated IT support.
Which platform has better email marketing features?
ActiveCampaign typically has better email marketing features. Its advanced segmentation, personalization, and automation tools provide a more focused and effective email marketing platform for targeted campaigns.
Can ActiveCampaign handle large volumes of data?
While ActiveCampaign is capable, Salesforce is better equipped to handle large volumes of data. Salesforce’s scalable infrastructure and robust CRM capabilities make it ideal for enterprise-level data management.
Which tool offers better CRM capabilities?
Salesforce offers more comprehensive CRM capabilities. Its robust platform integrates sales, service, and marketing, providing a 360-degree view of the customer journey. ActiveCampaign’s CRM is more basic.
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