📊 我们的测试结果：
- 🎯 最佳客户关系管理 Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — Salesforce 胜出
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — Salesforce 胜出
- 💰 定价模式： Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Bitrix24 获胜
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — Salesforce 胜出
- 📋 项目管理工具： Bitrix24 has Gantt charts and Kanban boards built in — Bitrix24 获胜
Choosing between Salesforce vs Bitrix24 comes down to one big 问题.
Do you need the best CRM in the industry, or a unified platform that runs your whole 商业?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for 小型企业 that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your 商业.
概述
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested 自动化 features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
Salesforce是什么？
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
Salesforce
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
Salesforce 定价
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本要素 | 每用户每月 25 美元 | Smaller businesses starting with CRM |
| 专业的 | 每用户每月 75 美元 | Growing sales teams that need more features |
| 企业 | 每用户每月 150 美元 | Companies needing collaborative forecasting |
免费试用： Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
退款保证： Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 笔记： Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ 警告： Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Salesforce 的主要优势
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- 专用云产品： Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- 爱因斯坦人工智能和Agentforce： Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- AppExchange 应用市场： Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, Zendesk, MailChimp, SAP, Oracle, and other clients’ core software.
- 数据云： Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy 报道 以及分析。
- 随着业务增长而扩展： Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
Salesforce 的优点和缺点
✅ 优点
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with QuickBooks and more
- Near-endless customization options and scalability
- 专用销售云、服务云和营销云产品
❌缺点
- Per user basis pricing gets expensive as teams grow
- 对于小型企业来说，这通常被认为是过度消费。
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
Bitrix24是什么？
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
Bitrix24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Bitrix24 定价
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本的 | 每组织每月 49 美元 | Small teams needing core crm features |
| 标准 | 每组织每月 99 美元 | Growing teams with unlimited users (100GB storage) |
| 专业计划 | 每组织每月 199 美元 | Teams needing automation features and HR tools |
| 企业 | 每组织每月 399 美元 | Larger companies with advanced features needs |
免费试用： Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
退款保证： Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 笔记： The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ 警告： The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Bitrix24 的主要优势
Here is why Bitrix24 stands out for 小型企业 and medium sized businesses:
- 一体化平台： Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- 无限用户免费套餐： The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- 项目管理： Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- 内部沟通： Built-in chat, group chats, video conferencing, 嗓音 calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
我们的团队注意到了什么
我们的 作家 signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Bitrix24 的优点和缺点
✅ 优点
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- 移动应用 iOS 以及 Android 系统
❌缺点
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- 客户支持解决问题的速度可能较慢。
- Free plan lacks workflow automation and invoicing
功能对比
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| 特征 | Salesforce | Bitrix24 |
|---|---|---|
| 起价 | 每用户每月 25 美元 | $49/org/month (flat) |
| 免费计划 | ❌ | ✅ 最多支持 12 位用户 |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| 人工智能自动化 | ✅ 爱因斯坦人工智能 | ✅ 副驾驶 |
| 项目管理 | ❌ | ✅ 甘特图 + 看板 |
| 内置聊天和视频 | ❌ | ✅ |
| 应用集成 | ✅ 超过 5000 个应用 | ✅ 有限 |
| 分析与报告 | ✅ 高级 | ✅ 基本款 |
| 最适合 | 以销售为导向的团队 | All in one platform users |
1. Core CRM Platform
Salesforce： The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
Bitrix24： Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ 警告： Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. 人工智能自动化
Salesforce： Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
Bitrix24： Co-Pilot is Bitrix24’s 人工智能助手. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. 分析与报告
Salesforce： Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
Bitrix24： Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. 项目管理工具
Salesforce： Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
Bitrix24： Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and 时间跟踪. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. 工作流自动化
Salesforce： Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process 建造者, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
Bitrix24： Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. 集成
Salesforce： The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, MailChimp, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
Bitrix24： Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ 警告： If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. 团队沟通
Salesforce： Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
Bitrix24： Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. 易用性
Salesforce： Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
Bitrix24： Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | Salesforce | Bitrix24 |
|---|---|---|
| 自由的 | ❌ | ✅ 最多支持 12 位用户 |
| 入场费 | 每用户每月 25 美元 | 每个组织每月 49 美元 |
| 中级 | 每用户每月 75 美元 | 每个机构每月 99 美元 |
| 先进的 | 每用户每月 150 美元 | 每个组织每月 199 美元 |
| 企业 | 风俗 | 每个机构每月 399 美元 |
Salesforce： Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
Bitrix24： Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 测试结果： For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 最强大的客户关系管理系统 | Salesforce | IDC 排名第一的 CRM |
| 小型团队免费方案 | Bitrix24 | Free up to 12 users |
| 项目管理 + 客户关系管理 | Bitrix24 | Gantt + Kanban built in |
| 高级人工智能和预测 | Salesforce | 爱因斯坦人工智能 + Agentforce |
| Affordable for unlimited users | Bitrix24 | Flat fee, not per user |
| 5000多个应用程序集成 | Salesforce | AppExchange 市场 |
| Built-in chat & video | Bitrix24 | No extra apps needed |
💰 您的预算
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 您的技术栈
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 您的业务运营
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓您的经验水平
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
🆓 免费试用和演示
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 支持选项
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 从 Salesforce 切换到 Bitrix24？
✅ 你将获得：
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ 你会失去什么：
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 如何切换：
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 从 Bitrix24 切换到 Salesforce？
✅ 你将获得：
- The world’s #1 CRM with deep sales pipeline depth
- 爱因斯坦人工智能具备先进的线索评分和预测功能
- 可访问 5000 多个 AppExchange 应用和企业集成
❌ 你会失去什么：
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 如何切换：
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
我们的评测没有涵盖的内容
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 Pricing for Larger Teams | Bitrix24 |
| 🚀 核心 CRM 功能 | Salesforce |
| 🤖 人工智能与自动化 | Salesforce |
| 🎯 分析与报告 | Salesforce |
| 📋 项目管理 | Bitrix24 |
| 🔌 集成 | Salesforce |
| 💬 团队沟通 | Bitrix24 |
| 🏆 总冠军 | Salesforce |
🏆 获胜者：Salesforce
Salesforce 在 7 个类别中赢得了 4 个。
最适合： Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Salesforce 的更多比较
Here’s how Salesforce stacks up against other competitors in the CRM industry:
Salesforce 的优势在于： Advanced AI, deeper customization options, enterprise scalability
HubSpot 在以下方面胜出： Easier setup, free CRM tier, stronger inbound marketing for small business
Salesforce 的优势在于： AppExchange depth, Einstein AI, enterprise integrations
Zoho CRM 的优势在于： Lower cost per user, strong marketing campaigns tools, free plan tier
Salesforce 的优势在于： 完整的企业级功能集、AI自动化、深度报表
管道驱动 获胜方式： Simpler user interface, lower starting cost for sales teams, faster setup
Salesforce 的优势在于： Breadth of products, AI power, AppExchange marketplace
Freshsales 在以下方面胜出： 更简洁的界面、更低的起始价格、更快的实施速度
更多与Bitrix24的比较
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24 胜出： Flat fee pricing, built-in project management, native chat & video
HubSpot 在以下方面胜出： User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24 胜出： Project management tools, internal communications, free plan for unlimited chat users
Zoho CRM 的优势在于： Strong customization options, polished analytics, focused crm tool design
Bitrix24 胜出： Broader project management, free plan availability, employee directory and HR tools
GoHighLevel 获胜方式： Marketing automation depth, white-labeling for agencies, funnel building tools
Bitrix24 对比 点击上
Bitrix24 胜出： Built-in classic CRM, flat fee pricing, native communications tools
ClickUp 在以下方面胜出： Flexible project views, stronger task management UI, cleaner docs
Bitrix24 对阵星期一 客户关系管理
Bitrix24 胜出： Free plan tier, built-in chat & video, flat fee pricing
周一 CRM 胜出： Visual boards, modern interface design, easier learning curve
常见问题解答
Salesforce值得购买吗？
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
Salesforce为什么价格昂贵？
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
Bitrix24 是用来做什么的？
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
Bitrix24 真的免费吗？
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
Salesforce 和 Bitrix24 哪个 CRM 系统更好？
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
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