Keap vs ActiveCampaign：哪个是 2025 年最好的 CRM 工具？

优胜者

4.6

• 自动化构建器
• 强大的 客户关系管理
• 电子邮件和短信营销
• 酷炫的登陆页面
• 销售渠道
• 提供免费试用
• 付费计划起价 249 美元

立即试用

亚军

3.5

• 电子邮件营销
• 动态内容
• 自定义登陆页面
• 集成人工智能
• 分割
• 提供免费计划
• 付费计划起价 15 美元

立即试用

选择正确的 客户关系管理 can feel like trying to navigate a maze blindfolded.

You know it’s important for your business, but which one fits 你的 需要什么？

买 and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.

但是，哪一个更胜一筹呢？

In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which 客户关系管理 tool is the best for your business.

概述

To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.

We built email sequences, set up 自动化, and even ran a few test campaigns to see how each platform performed in a real-world setting.

4.6满分 5 分

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

定价： 您可以免费试用。付费套餐起价为每月 249 美元

主要特点：

• 电子邮件营销
• 客户关系管理
• 销售和营销自动化

免费试用 Keap 阅读完整评论

3.5满分 5 分

Unlock the power of an all-in-one marketing platform. So, check it out now!

定价： It has a 7-day free Trial. Paid plan starts at $15/month

主要特点：

• 电子邮件营销
• 营销自动化
• 客户关系管理

Try activecampaign 阅读完整评论

什么是 Keap？

Keap wants to make things easier for 小型企业.

They combine sales and marketing tools in one place.

Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.

此外，探索我们最喜欢的 购买替代品…

我们的观点

买 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

免费试用 Keap 阅读完整评论 检查购买替代品

主要优点

• 内置电子邮件营销： 向您的受众发送有针对性的电子邮件。
• 易于使用的自动化： 自动执行发送后续消息和分配线索等任务。
• 销售渠道管理： 跟踪您的交易并发现机会。
• 电子商务集成： 将 Keap 与您的在线商店连接起来以管理订单和客户。

尝试 买 免费

定价

Keap 提供免费试用和简单的定价结构，帮助您入门。

• 简单计划：起价为每月 249 美元（按年计费），可供两名用户和 1500 名联系人使用。

尝试 买 免费

Você pode ter mais de um espaço de trabalho.

• 非常适合小型企业。
• 易于学习和使用。
• 强大的电子邮件营销工具。
• 出色的自动化功能。

缺点

• 随着你的成长，它会变得越来越昂贵。
• 有限的自定义选项。
• 对于大型企业来说并不理想。

尝试 买 免费

What is ActiveCampaign?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

此外，探索我们最喜欢的 ActiveCampaign 替代品…

我们的观点

对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。

免费试用 ActiveCampaign 阅读完整评论 检查 ActiveCampaign 替代方案

主要优点

• 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
• 电子邮件营销强国： 发送精美且有效的电子邮件活动。
• 内置 客户关系管理: 管理联系人并跟踪互动。
• 细分和个性化： 通过个性化消息针对特定的联系人群体。

尝试 主动营销活动 免费

定价

• ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
• 加：每月49美元。
• : Für immer kostenlos：每月 79 美元。
• 企业：每月145美元。

Você pode ter mais de um espaço de trabalho.

• 强大的自动化功能。
• 出色的电子邮件传递能力。
• 详细的报告和分析。
• 非常适合成长型企业。

缺点

• 学习起来可能很复杂。
• 价格可能会快速上涨。
• 它不像某些选项那样用户友好。

尝试 主动营销活动 免费

功能比较

The true power of any platform lies in its individual tools.

Let’s dig into the details and find out exactly where ActiveCampaign vs Keap really stands out against the competition.

We’ll examine the key factors that influence your choice of marketing automation platforms.

1. Core Marketing Automation Features

• ActiveCampaign： The clear leader in the breadth of its marketing automation features. It lets you create complex sequences and automated workflows that respond to various triggers across multiple channels, including sms messages.
• 购买： Offers solid automated marketing capabilities, but they are generally less flexible. ActiveCampaign’s focus on deep automation makes your marketing efforts highly personalized and provides more advanced features.

2. Email Marketing and Deliverability

• ActiveCampaign： Known among email marketers for superior email deliverability rates. It provides a wide range of customizable email templates and a flexible campaign 建造者.
• 购买： Offers robust email marketing functionality. However, ActiveCampaign’s predictive sending and A/B testing give it a powerful edge over Keap’s standard email marketing tools.

3.客户关系管理（CRM）

• Keap: Positions itself as an all-in-one solution with a stronger focus on its robust 客户关系管理 system that includes payment processing and appointment scheduling features. For a small business owner or service-based businesses, it’s simple, a combined approach to managing contacts and crm features is very appealing.
• ActiveCampaign： Its CRM is fantastic for aligning marketing and sales teams, but it is more specialized as a companion to its automation, rather than a standalone crm systems solution.

4. Automation Depth and Builder Interface

• ActiveCampaign： Shines with its ability to create complex automation workflows. Its visual flow builder is incredibly powerful. You can leverage its automation platform with less technical expertise to create complex marketing campaigns.
• Keap: Also uses a drag-and-drop interface for its automation. However, ActiveCampaign allows for much deeper customization based on user behavior and site tracking.

5. Sales Tools and Sales Automation

• ActiveCampaign： Provides more advanced features for sales teams regarding sales automation, including deep lead scoring and pipeline visualization.
• 购买： Includes critical sales tools like invoicing and quotes, which are essential for small businesses. Keap’s sales offering focuses on simplicity, whereas ActiveCampaign targets mid-sized businesses with more advanced sales team requirements.

6. E-commerce and Commerce Features

• 购买： Has a slight edge for commerce features due to stronger, native e-commerce features and built-in payment processing, making it great for managing sales based on past purchases. It integrates easily with popular e-commerce platforms.
• ActiveCampaign： Often requires more reliance on third-party software to achieve the same level of integrated e-commerce functionality.

7. Segmentation and Analytics

• ActiveCampaign： Provides advanced segmentation capabilities. It allows you to segment your customer Das bedeutet, dass Ihr based on deep user behavior and trigger targeted campaigns. It also provides detailed analytics for campaign performance.
• 购买： Offers effective 报告, but ActiveCampaign’s insights are more granular, allowing you to use its more advanced features for precise targeting.

8. Ease of Use and Target Audience

• 购买： Is often praised for its user-friendly interface and is built for the small business owner who wants an all-in-one system without a steeper learning curve.
• ActiveCampaign： Has advanced features and is better suited for medium-sized businesses or those in digital marketing that need high-level automation, leading to a slightly higher requirement for technical expertise.

9. Pricing Structure and Lifecycle Support

• ActiveCampaign： Uses a tiered pricing model where features and users unlock at higher levels. This can be more cost-effective for focused email marketers.
• 购买： Has a more all-inclusive tiered pricing model based mostly on contact count. Keap also bundles professional services and support into its plans to assist with client relationships across the entire customer lifecycle.

选择 CRM 平台时要注意什么？

• Is the marketing automation tool a comprehensive solution for your specific business needs?
• Check the cost of the enterprise plan if you expect rapid growth.
• Evaluate how the platform helps manage customer relationships over time.
• Ensure the marketing features align with your digital marketing strategy.
• Investigate the availability of various support channels (phone, chat, email).
• Consider the unique strengths of both ActiveCampaign and keap to see which you will benefit greatly from.
• Look for strong integration capabilities with your existing third-party software.
• Assess the platform’s email deliverability to ensure your campaigns are seen.

最终裁决

For us, Keap emerges as the winner.

While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set 制作 it the better choice for businesses.

It offers greater flexibility, deeper customization, and more powerful automation capabilities.

We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.

Remember it, the best choice depends on your specific needs and budget.

But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.

免费试用 Keap 阅读完整评论 购买替代品

Try activecampaign 阅读完整评论 check alternatives

更多购买

More of ActiveCampaign

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