⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Zoho CRM has a free version and paid plans from $10/month.
- Лучше всего подходит для: Folk for contact management and relationship building. Zoho CRM for sales teams running structured sales processes.
- Ключевое отличие: Folk feels like a shared spreadsheet with a Kanban sales pipeline. Zoho CRM is a full CRM system with workflow rules and analytics.
- Наш выбор: Folk for most small teams, because setup takes minutes and the contact data stays clean.
The cheaper tool here is not the simpler one.
Zoho CRM costs less per user than folk CRM.
But price is the smallest difference between these two.
Folk is built to organize contacts and build genuine connections.
Zoho CRM is built to run sales activities across a whole company.
Picking the wrong one costs you months of cleanup work.
Обзор
This Folk vs Zoho CRM comparison covers pricing, crm features, and ease of use.
We also break down which teams each tool suits.
Наш писатель spent hands-on time with Folk directly.
Notes on Zoho CRM come from documentation and G2 reviews.
By the end, you will know which crm system fits your бизнес.
Что такое фольклор?
Folk is a customer relationship management app for people, not just deals.
It helps you organize contacts, set reminders, and follow up on time.
The interface looks like a collaborative spreadsheet your whole team can edit.
A chrome extension lets you add contacts from LinkedIn in one click.
Folk connects to Gmail or Outlook to pull in contacts and email history.
Most people pick it because it is incredibly easy to learn.
Watch the walkthrough below to see how the app handles contacts and deals.
🏆 Winner: Folk
Folk keeps contact management simple for small teams. You can import contacts, group them, and start outreach the same day.
Народные цены
Folk charges per member. Here is what each plan costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Индивидуальные предприниматели и небольшие команды |
| Премиум | 35 долларов США/член в месяц | Teams that need advanced features |
| Обычай | 70 долларов США/член в месяц | Большие команды с индивидуальными потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial so you can test the tool before you purchase.
Гарантия возврата денег: Folk does not publish a refund window. Use the trial to check the functionality first.
📌 Примечание: Every seat costs the same. A three person team on Standard pays $52.5 per month in total.
⚠️ Предупреждение: There is no free version. Once the trial ends, you pay for every member you add.
Основные преимущества народной культуры
Вот что делает Folk достойным внимания:
- Contact management first: You can group contacts by project, client, or event. The data stays readable instead of buried in tabs.
- Магические поля: This custom field type uses AI to clean and enrich contact details. It fills gaps you would otherwise research by hand.
- Chrome extension for LinkedIn: You can add contacts and companies straight from a profile. No copy and paste into a spreadsheet.
- Mail merge outreach: Folk supports personalized bulk email using shared templates. Your team can send mass emails without a separate email client.
- Kanban sales pipeline: Deals move across visual columns. It is enough structure to track winning deals without a heavy setup.
- Множество вариантов использования: Teams use it for fundraising, events, hiring, and partnerships. It is not locked to sales.
- Self-serve signup: You can explore the tool without a sales call. Nothing is hidden behind a demo request.
Что заметила наша команда
Our writer signed up for Folk and used it to manage agency outreach for several weeks. Here is what stood out:
The screenshot below shows how the same person appears once, even when two records get imported.
Народные плюсы и минусы
✅ Плюсы
- Incredibly easy to learn, even if you have never used a CRM
- Chrome extension pulls contacts from LinkedIn in one click
- Magic Fields use AI to fill in missing contact details
- Works for multiple use cases like fundraising, events, and partnerships
❌ Минусы
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Reporting stays basic compared to a full crm system
- Бесплатной версии нет, только 14-дневный бесплатный пробный период.
Что такое Zoho CRM?
Zoho CRM is a customer relationship management platform for full sales teams.
It stores customer data in one place and tracks every deal stage.
The system handles sales, marketing campaigns, and customer support together.
Zia, its artificial intelligence layer, works like a virtual assistant for sales reps.
It also plugs into other Zoho tools such as Zoho Campaigns and Zoho Social.
Zoho reports that over 300,000 businesses использовать Zoho CRM globally.
Runner Up: Zoho CRM
Zoho CRM gives you deal management, workflow rules, and reporting in one platform. The free version covers up to three users.
Цены на Zoho CRM
Zoho CRM charges per user. Here is the plan list we work from.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Up to three users testing basic lead capture |
| Стандарт | 10 долларов в месяц | Маленький бизнес teams with one sales pipeline |
| Профессиональный | 30 долларов в месяц | Growing sales teams that need multiple pipelines |
| Премиум | 40 долларов в месяц | Large businesses with advanced features |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Paid plans include a 15-day trial, and the free version stays free for up to three users.
Гарантия возврата денег: Zoho offers a 45-day refund window on annual plans in most regions.
📌 Примечание: Annual subscribers pay less than monthly ones. Zoho states annual billing can save up to 34 percent.
⚠️ Pricing conflict: Our data lists Zoho CRM’s Standard plan at $10/month. Zoho’s own site currently shows $14 per user billed annually, plus Enterprise and Ultimate plans at higher tier plans pricing. Check the live page before you buy.
Основные преимущества Zoho CRM
Here is what you get for the money:
- Free version for small teams: The free plan covers up to three users. It is enough to test a task list and basic lead capture.
- Zia AI agents: Zia predicts the best times to contact people. It also flags unusual dips in sales activities.
- Workflow rules and macros: Rules follow simple “if this, then that” logic. Macros automate tasks across several records at once.
- Многоканальный охват: You can handle customer interactions over email, phone, live chat, and social media from one screen.
- Reporting and sales forecasting: Standard reports track annual goals, and dashboards give real time insights into each stage.
- Глубокая интеграция: Zoho CRM integrates with over 100 third party apps, including Zoom, Slack, Google Chat, and Google Analytics.
- One unified platform: Support teams, sales teams, and internal teams share the same customer data and accounts.
Что заметила наша команда
Note: We have not had extensive hands-on time with Zoho CRM yet. The notes above come from published documentation and user feedback on G2 and Capterra.
G2 reviews highlight the dashboard customization and the mobile app, which includes business card scanning. The most repeated complaint is the learning curve during the first week.
Преимущества и недостатки Zoho CRM
✅ Плюсы
- Free version covers up to three users
- Connects to over 100 third party apps and other Zoho tools
- Workflow rules and macros automate tasks across sales processes
- Sales forecasting and inventory management in one system
❌ Минусы
- Для новых пользователей освоение нового метода сопряжено со значительными трудностями.
- Several ai features sit behind higher tier plans
- Free plan support arrives in 1-2 business days
Сравнение характеристик
Both tools store contacts and deals. The way they do it is where they split.
Here are ten areas that decide the purchase for most buyers.
| Особенность | Народ | Zoho CRM |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 10 долларов в месяц |
| Бесплатная версия | ❌ | ✅ (до трех пользователей) |
| Расширение Chrome | ✅ | ✅ |
| Magic Fields (AI enrichment) | ✅ | ❌ |
| Workflow Rules | ❌ | ✅ |
| Прогнозирование продаж | ❌ | ✅ |
| Множество трубопроводов | ✅ | ✅ |
| Automatic Call Logging | ❌ | ✅ |
| Сторонние приложения | Ограниченный | 100+ |
| Лучше всего подходит для | Relationship and contact management | Structured sales teams |
1. Sales Pipeline and Deal Management
Народ: The sales pipeline uses a visual Kanban board. You drag deals between stages and see the whole board without training anyone.
Zoho CRM: Deal management includes stage probability, sales forecasting, and multiple pipelines. That depth helps large businesses but adds setup time.
2. Contact Management and Companies
Народ: You can organize contacts into groups per project or client. Folk also merges duplicates so the same person does not appear twice.
Zoho CRM: Contacts sit inside accounts, with contact details, contact number fields, and activity history. It is a stricter structure than a spreadsheet.
💡 Полезный совет: If your team lives in a spreadsheet today, Folk is the shorter jump. Zoho asks you to learn its object model first.
3. Lead Generation and Tracking
Народ: Lead tracking is manual and light. You add contacts, set reminders, and move them along yourself.
Zoho CRM: Lead generation runs through website forms, landing pages, and email. Lead scoring then ranks who your sales reps should call first.
4. Email Automation and Outreach
Народ: Email funnels use shared templates and collaborative mail merge. Outreach is email first, with limited support for other channels.
Zoho CRM: Электронная почта автоматизация ties into marketing campaigns and Zoho Campaigns. You can reach people across multiple channels from the same record.
5. Client Management and Customer Support
Народ: Client management is a shared view of every relationship. There is no ticketing, so support teams need another tool.
Zoho CRM: Live chat through SalesIQ captures visitors and logs customer interactions. Customer support and sales share one record instead of two systems.
6. LinkedIn, Social Selling and Social Media
Народ: Social selling runs through the LinkedIn workflow. You search a profile, add contacts, and enrich details without leaving the browser.
Zoho CRM: Social media handling comes from Zoho Social, a separate product in the suite. Community Spaces adds a place for customer feedback.
7. Partnerships and Team Collaboration
Народ: The partnership manager tracks partners, investors, and event contacts. Everyone on the team sees the same notes in real time.
Zoho CRM: Team collaboration happens through Feeds, plus real time notifications when a record changes. Internal teams can chat inside the platform.
8. Интеграции и сторонние приложения
Народ: The chrome extension and Gmail sync cover the daily basics. Beyond that, you integrate through Запьер rather than native connectors.
Zoho CRM: Over 100 third party apps connect natively, including Zoom, Slack, Microsoft Teams, and Google Analytics. Paid plans allow unlimited integrations.
9. Reporting, Analytics and AI Features
Народ: Pipeline management shows deal counts and stage totals. Advanced reporting views are missing, so deep analytics need an export.
Zoho CRM: Standard reports, dashboards, and Zia AI agents cover forecasting and anomaly alerts. Generating a custom report takes a few clicks.
⚠️ Предупреждение: Folk does not log meetings or phone calls automatically. If your review process depends on activity data, that gap matters.
10. Ценообразование и стоимость
Давайте сравним эти планы.
| Уровень плана | Народ | Zoho CRM |
|---|---|---|
| Бесплатно | ❌ | $0 |
| Вход | Standard: $17.5/member/month | Стандартный тариф: 10 долларов в месяц |
| Середина | Premium: $35/member/month | Профессиональный тариф: 30 долларов в месяц |
| Вершина | Custom: $70/member/month | Премиум: 40 долларов в месяц |
Народ: You pay more per seat and get less raw functionality. What you buy is speed: the tool is usable on day one.
Zoho CRM: Every tier undercuts Folk, and there is a free version on top. The trade is a longer setup and more admin work.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| The lowest price | Zoho CRM | Free plan plus $10 entry tier |
| Простое управление контактами | Народ | Group contacts in minutes |
| Sales forecasting and reports | Zoho CRM | Standard reports and dashboards |
| Поиск потенциальных клиентов в LinkedIn | Народ | One-click chrome extension |
| Fundraising or event follow-up | Народ | Fits temporary use cases |
| A whole sales department | Zoho CRM | Workflow rules and permissions |
💰 Ваш бюджет
Zoho CRM wins on sticker price at every tier. If you are price sensitive with basic CRM needs, the free version buys you time to decide.
🔌 Ваш технологический стек
Folk expects you to live in Gmail and LinkedIn. Zoho CRM expects you to integrate with other tools, from telephony to project management.
👥 Размер вашей команды
Folk suits individuals and small teams, and stretches to mid-sized teams of 20 to 50 people. Bigger sales teams outgrow it quickly.
🎓 Ваш уровень опыта
Folk is the safer pick if nobody on the team has used a CRM before. Zoho CRM has a steep learning curve in week one.
🆓 Бесплатные пробные версии и демо-версии
Create an account on both and import the same 50 contacts. For example, run one real outreach campaign in each before you commit.
🛟 Варианты поддержки
Zoho’s Classic support covers email and live chat, while Premium adds 24-hour help five days a week. Enterprise support answers within an hour around the clock, not only inside business hours.
Руководство по переключению
Already paying for one of these? Here is what changes if you move.
🔄 Switching from Folk to Zoho CRM?
✅ Что вы получите:
- Workflow rules, macros, and lead scoring
- Reporting and sales forecasting for annual goals
- A free tier while you migrate your customers
❌ Что вы потеряете:
- Magic Fields and automatic contact enrichment
- The spreadsheet-style view your team already knows
- One-click LinkedIn capture from the chrome extension
📋 Как переключиться:
- Export your groups from Folk as CSV files
- Create a Zoho CRM account and map fields to leads, contacts, and accounts
- Import, then rebuild your pipeline stages before inviting the team
🔄 Switching from Zoho CRM to Folk?
✅ Что вы получите:
- A setup your team can learn in an afternoon
- Cleaner contact data through AI enrichment
- Faster outreach with shared email templates
❌ Что вы потеряете:
- Zia AI, lead scoring, and автоматизация глубина
- Native links to the wider Zoho software suite
- Detailed reports and inventory management
📋 Как переключиться:
- Export contacts, accounts, and open deals from Zoho CRM
- Start a Folk trial and connect Gmail or Outlook first
- Import the file, then split records into groups by use case
Что не было рассмотрено в нашем обзоре
This comparison focused on individuals and small teams. We did not test Zoho CRM at enterprise scale, and we did not аудит how either tool handles regulated business operations. Both products ship new features often, and Zoho has many features we could not exercise on a trial account. If you run 50 or more seats, treat this as a starting point rather than a final answer.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Zoho CRM |
| 🚀 Глубина функционала | Zoho CRM |
| 📊 Отчетность и аналитика | Zoho CRM |
| 🔌 Интеграции | Zoho CRM |
| 👶 Простота использования | Народ |
| 🤝 Contact Management | Народ |
| ✉️ Рассылка электронных писем | Народ |
| 🔗 LinkedIn Capture | Народ |
| ⚡ Скорость настройки | Народ |
| 🏆 Общий победитель | Народ |
🏆 WINNER: FOLK
Folk wins 5 out of 9 categories.
Лучше всего подходит для: contact management, agency and partnership outreach, fundraising and events
These two products answer different questions. Folk asks who you know, and Zoho CRM asks where each deal sits.
Folk is the better tool for building real relationships across scattered use cases. Setup takes an afternoon, and the data stays clean enough to trust.
Zoho CRM is stronger the moment you need process. The platform offers automation, forecasting, and reporting that Folk simply does not try to match.
If your job is to close winning deals inside a structured sales team, take Zoho CRM. For everyone else, Folk gets you there faster.
Больше сравнения фольклора
Here is how Folk lines up against other tools in the same bracket:
Народ против Пайпдрайв
Народ одерживает победу в: faster onboarding, LinkedIn capture through the chrome extension, and flexible groups for non-sales use cases
Pipedrive побеждает в следующих условиях: call logging, activity reminders tied to deals, and revenue reporting for sales reps
Народ одерживает победу в: a much shorter setup, cleaner contact data, and per-seat pricing that stays predictable
HubSpot побеждает по следующим показателям: a genuinely free tier, marketing campaigns at scale, and a far larger app marketplace
Народный подход против понедельничной CRM
Народ одерживает победу в: contact enrichment, email templates built for outreach, and a lighter interface for small teams
В понедельник CRM-системы добились успеха в следующих областях: project boards beside deals, custom automations, and dashboards for team workload
Народ против Капсульная CRM
Народ одерживает победу в: AI-assisted fields, group-based organization, and shared team inboxes for partnerships
Capsule CRM выигрывает по следующим параметрам: a free tier for two users, task tracking, and lower cost per seat
Сравнение большего количества функций Zoho CRM
Zoho CRM competes with the biggest names in the category:
Zoho CRM против Salesforce
Zoho CRM выигрывает по следующим параметрам: lower entry pricing, a free version for three users, and faster time to a working setup
Salesforce побеждает по следующим параметрам: customization depth, partner and consultant availability, and reporting for very large organizations
Zoho CRM выигрывает по следующим параметрам: cost as seats grow, tight links to the wider Zoho suite, and built-in inventory records
HubSpot побеждает по следующим показателям: interface polish, content and email tooling, and onboarding material for beginners
Zoho CRM против Freshsales CRM
Zoho CRM выигрывает по следующим параметрам: breadth of connected apps, workflow depth, and forecasting tools on mid-tier plans
CRM-система Freshsales выигрывает по следующим параметрам: a cleaner first-run experience, built-in phone features, and simpler admin settings
If social scheduling is your real need, that job belongs to Zoho Social, which competes with Buffer, Sprout Social, and Agorapulse rather than with Folk.
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a contact-first CRM for small teams. It stores contacts, groups them by project, and runs email outreach from a spreadsheet-style view.
Подходит ли Folk для работы с CRM-системой?
Yes, for relationship building and outreach. It is weaker for large sales teams that need call logging, lead scoring, and detailed reports.
Сколько стоит Zoho CRM в месяц?
Our data lists four tiers: Free at $0, Standard at $10, Professional at $30, and Premium at $40 per month. Check the live pricing page too.
Действительно ли Zoho CRM бесплатна?
The free plan is real and supports three users with basic contact and lead tracking. Automation, forecasting, and most integrations need a paid tier.
Какая CRM-система лучше всего подходит для начинающих?
Folk is easier to learn on day one. Zoho becomes the лучший CRM choice once your team needs forecasting, permissions, and automation across departments.
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