⚡ Veredito rápido:
- Preços: Keap starts at $299/month (billed annually) vs Zoho Social at $0–$40/month
- Ideal para: Keap for sales automation and CRM depth; Zoho Social for mídias sociais management and scheduling
- Principal diferença: Keap is a full CRM with automation, invoicing, and lead management; Zoho Social focuses on mídias sociais publishing and analytics
- Nossa escolha: Keap for most pequenas empresas — it covers the full sales and marketing lifecycle in one place
Keap and Zoho Social both help small businesses grow.
Mas elas resolvem problemas completamente diferentes.
Keap handles your full sales process — from lead capture to invoicing.
Zoho Social manages your social media presence across multiple platforms.
Keap vs Zoho CRM comparison breaks down both tools so you can pick the right one.
Visão geral
This comparison covers pricing, features, and ease of use for both tools.
Our sources include published documentation, official pricing pages, and G2 reviews.
Both tools have Personal Experience blocks from our team’s hands-on time.
By the end, you’ll know which platform fits your business strategy.
O que é Keap?
Keap is a customer relationship management platform built for small businesses.
It was formerly known as Infusionsoft before rebranding to better reflect its focus.
The platform combines CRM, marketing automation, and e-commerce tools in one place.
It lets you manage your entire sales pipeline — from new lead to repeat business.
Keap automates almost every stage of the sales journey, saving time on manual tasks.
Keap
Keap is the CRM and automation platform built for small businesses. It handles lead management, email marketing, invoicing, and sales pipelines all in one dashboard.
Preços de manutenção
Here’s what Keap costs in 2026. Keap plans are billed annually at a flat rate that includes all core features.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small businesses needing CRM, automation, and e-commerce tools |
Preços verificados em abril de 2026.
Teste grátis: Yes — 14-day free trial with access to all features. No credit card required.
Garantia de reembolso: Keap does not publicly advertise a standard refund policy. Check terms before subscribing.
📌 Observação: Keap also offers a one-time Expert Coaching service for $499. This includes personalized onboarding support to help you set up automations and get the most from the platform quickly.
⚠️ Aviso: Keap is billed annually at $299/month. There is no monthly billing option listed — factor this into your budget planning before signing up.
Principais benefícios do Keap
Here’s what makes Keap worth considering for small businesses:
- Automação de Vendas e Marketing: Keap automates follow-ups, lead nurturing, and notifications based on customer interactions. Businesses that use automation report saving 10 hours per week on average.
- Funil de Vendas Visual: The sales pipeline view lets you see exactly where each lead sits in your sales process. You can prioritize efforts using the built-in lead scoring feature.
- Built-in Invoicing and Payment Processing: Keap includes invoicing and connects with numerous payment processors. This removes the need for a separate billing tool.
- Construtor de Páginas de Destino: You can build and connect multiple landing pages directly inside Keap. This helps with lead capture without needing a third-party tool.
- Keap Ferramentas de IA: The platform includes AI-powered features that draft email copy and suggest automations based on natural language prompts.
- Suporte gratuito para migração: Keap provides free migration services plus a dedicated customer success manager with every plan to help you get set up fast.
O que nossa equipe observou
Nosso escritor signed up for Keap and spent several days exploring the platform’s automation and CRM features. Here’s what stood out:
Prós e contras do Keap
✅ Prós
- All-in-one CRM, automation, and e-commerce tools in one dashboard
- Drag-and-drop automation builder with ready-made workflow templates
- Built-in lead scoring to prioritize high-value prospects
- Gerente de sucesso do cliente dedicado incluído em todos os planos.
- Over 2,500 third-party integrations available
❌ Contras
- High starting price — can deter new or budget-limited small businesses
- Annual billing only — no month-to-month payment option listed
- No built-in social media management tools
- Expert Coaching onboarding costs an extra $499 one-time fee
O que é o Zoho Social?
Zoho Social is a social media management tool for businesses and agencies.
It lets you manage multiple social media accounts from a single platform.
The platform supports over 11 social channels, including Facebook, Instagram, LinkedIn, and TikTok.
It includes scheduling, analytics, and real-time monitoring in one place.
Zoho Social also connects with other Zoho apps, making it a strong fit for teams already using the Zoho suite.
Zoho Social
Zoho Social helps businesses manage multiple social channels and grow an active social media presence from one platform. It includes SmartQ scheduling, real-time monitoring, and unlimited custom reports.
Preços sociais do Zoho
Here’s what Zoho Social costs in 2026. It offers one of the most affordable entry points in this category.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Indivíduos testando a plataforma |
| Padrão | US$ 10/mês | Small businesses managing one brand |
| Profissional | $ 30/mês | Growing teams with multiple social accounts |
| Premium | US$ 40/mês | Agencies and businesses needing advanced features |
Preços verificados em abril de 2026.
Teste grátis: Yes — Zoho Social offers a free plan with no time limit. Paid plans also come with trial options.
Garantia de reembolso: Zoho offers standard refund terms. Check Zoho’s billing policies for specifics before upgrading.
📌 Observação: Agencies can take advantage of white-label reporting to generate branded reports for clients. This feature is available on higher-tier plans.
⚠️ Aviso: Zoho Social is focused on social media management only. If you need a full CRM, email marketing automation, or invoicing, you’ll need to add other Zoho apps or tools.
Principais benefícios do Zoho Social
Here’s what makes Zoho Social a strong pick for social media management:
- SmartQ Scheduling: Zoho Social’s SmartQ feature automatically identifies the best times to publish posts for maximum engagement. This removes the guesswork from social media campaigns.
- Gestão multiplataforma: You can manage multiple social media accounts across 11+ platforms from one dashboard. This includes Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube.
- Monitoramento em tempo real: The platform lets you monitor hashtags, keywords, and mentions to discover new leads and engage with your audience. A unified feed consolidates messages from all social channels.
- Relatórios personalizados ilimitados: Zoho Social allows you to create unlimited reports to track social media performance. Users consistently highlight this as a standout feature compared to similar tools.
- Zia Assistente de IA: The built-in Zia AI helps with content generation and hashtag suggestions to keep your social media presence active.
- Integração do aplicativo Zoho: Zoho Social connects with other Zoho apps including Zoho CRM, Zoho Marketing Automation, and more. For teams already using Zoho apps, this is a significant advantage.
O que nossa equipe observou
Our writer spent time with Zoho Social exploring the scheduling and monitoring features. Here’s what stood out from that hands-on time:
Prós e contras do Zoho Social
✅ Prós
- Plano gratuito disponível sem limite de tempo.
- Supports 11+ social platforms including TikTok, Pinterest, and YouTube
- Unlimited custom reports for tracking social media performance
- Clean, easy-to-navigate user interface praised by users
- Strong integration with other Zoho apps for existing Zoho users
❌ Contras
- No built-in CRM, invoicing, or sales pipeline features
- Some users report the interface needs improvement in certain areas
- Lacks some advanced functionalities found in tools like Sprout Social
- Not designed for lead management or sales and marketing automation
Comparação de recursos
Ready to see how Keap and Zoho Social stack up feature by feature?
These two tools serve different primary functions, so we’ll compare them across shared marketing and business use cases.
| Recurso | Keap | Zoho Social |
|---|---|---|
| Preço inicial | US$ 299/mês (cobrança anual) | $0 (Plano Gratuito) |
| Plano Gratuito | ❌ | ✅ |
| CRM / Gestão de Contatos | ✅ | ❌ |
| Pipeline de Vendas | ✅ | ❌ |
| Automação de marketing | ✅ | ❌ |
| Gestão de Redes Sociais | ❌ | ✅ |
| Campanhas de marketing por e-mail | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ❌ |
| Invoicing and Payment Processing | ✅ | ❌ |
| Análise e Relatórios | ✅ | ✅ |
| Recursos com tecnologia de IA | ✅ | ✅ |
| Aplicativos móveis | ✅ | ✅ |
| Ideal para | Pequena empresa CRM and sales automation | Social media management and publishing |
1. Automação de Marketing
Keap: Keap’s automation builder uses a visual drag-and-drop interface to create complex workflows. You can build ‘when-then’ scenarios — for example, when a lead fills out a web form, the system sends a follow-up email automatically. Keap includes ready-made workflow templates and AI-powered suggestions based on natural language prompts.
Zoho Social: Zoho Social does not include traditional marketing automation. Its automation focuses on social media tasks — like using SmartQ to automatically schedule posts at optimal times. For full marketing automations, you’d need to add Zoho Marketing Automation as a separate product.
2. CRM e Gestão de Contatos
Keap: Keap’s CRM stores all contact dados in one contact record, giving you a clear picture of each customer’s journey. You can add custom fields, tag contacts, and segment your list to send hyper-targeted email marketing campaigns. The CRM also connects directly to your sales pipeline and lead scoring system.
Zoho Social: Zoho Social doesn’t include a standalone CRM. However, it integrates with Zoho CRM, which lets you turn social media interactions into new leads automatically. If you’re already using Zoho CRM, this integration can sync social data back to your contact records.
⚠️ Aviso: If you need a true CRM with a sales pipeline and lead management built in, Keap is the clear choice here. Zoho Social’s CRM connection requires a separate Zoho CRM subscription.
3. Marketing por e-mail
Keap: Keap includes a full email marketing suite with broadcast and automated campaigns. You can build email campaigns triggered by CRM tags, contact behavior, or sales pipeline stage. Keap claims a 99.5% email deliverability rate, which is important for businesses running regular sales campaigns.
Zoho Social: Zoho Social does not include email marketing. It focuses exclusively on social media posts and publishing across social channels. For email campaigns, you’d need Zoho Campaigns, which is a separate product in the Zoho app suite.
4. Gestão de Redes Sociais
Keap: Keap does not include a native social media management tool. You can connect third-party tools via integrations, but social media scheduling and monitoring are not part of Keap’s core feature set.
Zoho Social: Social media management is Zoho Social’s primary function. You can manage multiple social media accounts, schedule posts in bulk, monitor social channels, and track performance across all major platforms. The SmartQ feature adds posts to a publishing queue and publishes them at the right time for the right audience.
5. Lead Capture and Management
Keap: Keap includes web forms, landing pages, and checkout forms for lead capture. Once a new lead enters the system, Keap scores them based on engagement level using its lead scoring feature. This helps your sales team focus on the most interested prospects first.
Zoho Social: Zoho Social generates new leads by monitoring social media platforms for mentions and keywords. When someone engages with your social media posts or mentions your brand, Zoho Social can help you identify and engage with them. However, it doesn’t include a web form builder or lead scoring.
6. Análise e Relatórios
Keap: Keap provides analytics across your sales pipeline, email campaigns, and automation workflows. You can track conversion rates, campaign performance, and revenue tied to specific marketing efforts. Reports give you a clear picture of your overall sales process health.
Zoho Social: Zoho Social offers detailed analytics on social media performance metrics like reach, engagement, and audience growth. You can create unlimited custom reports to track exactly what matters to your business. The custom reports feature is frequently praised by users for its flexibility and depth.
7. Recursos de IA
Keap: Keap AI drafts email copy and suggests optimized automation workflows based on natural language prompts. This helps users build advanced automations without needing technical knowledge. The AI features are designed to reduce setup time and improve campaign performance.
Zoho Social: Zoho Social includes the Zia AI Assistant for content generation and hashtag suggestions. Zia helps you create social media posts and discover relevant hashtags to boost engagement across social channels. Users can work on new posts offline, with drafts automatically synced once back online.
8. Integrations and Third-Party Tools
Keap: Keap integrates with over 2,500 platforms and tools, including popular apps for contabilidade, e-commerce, and project management. This broad range of third-party integrations allows Keap to fit into almost any existing tech stack without replacing tools you already rely on.
Zoho Social: Zoho Social integrates with Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and more. Its deepest integration is with other Zoho apps — Zoho CRM, Zoho Campaigns, and Zoho Desk all connect directly. For users outside the Zoho app suite, integration options are more limited.
⚠️ Aviso: Zoho Social’s greatest integration strength is within the Zoho suite. If your business doesn’t use other Zoho apps, you may not get full value from the platform’s connectivity features.
9. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | Keap | Zoho Social |
|---|---|---|
| Livre | ❌ (Apenas teste gratuito de 14 dias) | ✅ Plano gratuito disponível |
| Plano pago | US$ 299/mês (cobrança anual) | Standard: $10/month |
| Mid Tier | — | Professional: $30/month |
| Nível superior | — | Premium: $40/month |
Keap: Keap is priced at $299/month billed annually — a single all-in plan that covers CRM, automation, email marketing, invoicing, and payment processing. For small businesses replacing multiple separate tools, the combined cost can be justified by the time saved through automation.
Zoho Social: Zoho Social is affordable compared to most social media management tools. The free plan is a genuine option for individuals, while paid plans stay well under $50/month. If social media is your primary marketing channel, Zoho Social offers strong value at a low cost.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| CRM completo com funil de vendas | Keap | Built-in CRM, lead scoring, pipeline views |
| Agendamento de mídias sociais | Zoho Social | SmartQ, bulk scheduling, 11+ platforms |
| Campanhas de marketing por e-mail | Keap | Automated campaigns with 99.5% deliverability |
| Orçamento apertado | Zoho Social | Free plan; paid from $10/month vs $299/month |
| Invoicing and payment processing | Keap | Built-in invoicing and payment integrations |
| Análise de mídias sociais | Zoho Social | Unlimited custom reports, post insights |
| Vendas e marketing tudo-em-um | Keap | CRM, automation, email, landing pages in one |
💰 Seu orçamento
Zoho Social wins on price — you can start free and stay under $40/month. Keap is $299/month billed annually, making it a bigger upfront commitment for budget-conscious small businesses.
🔌 Seu conjunto de tecnologias
Keap connects with over 2,500 third-party tools, making it easier to plug into an existing setup. Zoho Social connects best with other Zoho apps — if you’re already on the Zoho platform, it fits naturally.
📝 Your Primary Marketing Channel
If social media is your main channel for reaching customers, Zoho Social is the better fit. If email marketing and direct sales divulgação drive your business, Keap handles that end-to-end.
🎓 Seu nível de experiência
Zoho Social is easier to get started with — the user interface is clean and most users find it simple to navigate. Keap has a steeper learning curve but provides a dedicated customer success manager, checklists, videos, and training webinars to help new users.
🆓 Testes e demonstrações grátis
Zoho Social has a free plan with no time limit, which lets you test it without any commitment. Keap offers a 14-day free trial with access to all features — enough time to explore the automation builder and CRM tools.
🛟 Opções de suporte
Keap’s support is extensive — 24/7 chat support, email support, and phone support Monday through Friday. Zoho Social’s support is solid but more standard; Keap’s dedicated success manager model is a clear differentiator for businesses that need more hands-on help.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Keap para o Zoho Social?
✅ O que você vai ganhar:
- A free plan option with no time limit to start without financial commitment
- Dedicated social media scheduling with SmartQ and bulk publishing tools
- Real-time monitoring of social channels, hashtags, and mentions
❌ O que você perderá:
- Full CRM with contact records, lead scoring, and sales pipeline management
- Built-in email marketing campaigns and marketing automations
- Invoicing, payment processing, and e-commerce tools
📋 Como mudar:
- Export your contact list and campaign data from Keap before canceling
- Crie uma conta Zoho Social e conecte suas contas de redes sociais.
- Migrate email marketing to Zoho Campaigns and CRM data to Zoho CRM separately
🔄 Está pensando em migrar do Zoho Social para o Keap?
✅ O que você vai ganhar:
- A full CRM with sales pipelines, lead scoring, and contact management
- Built-in email marketing campaigns with advanced automation workflows
- Invoicing and payment processing directly inside the platform
❌ O que você perderá:
- Dedicated social media scheduling and bulk publishing capabilities
- SmartQ posting and real-time monitoring of multiple social channels
- The free plan option — Keap requires a paid subscription after the trial
📋 Como mudar:
- Download your analytics and report data from Zoho Social before canceling
- Start a 14-day free Keap trial and use the onboarding checklist to get set up
- Import your contact list and set up your first automated follow-up sequence
O que nossa avaliação não abordou
This comparison focused on individual users and small business teams. We didn’t evaluate enterprise-level configurations, multi-team setups, or agency-specific workflows for either platform. Our observations are based on the April 2026 versions — features and pricing may change. If you’re running a large sales team or managing social media for multiple client brands at scale, your priorities may differ from what we’ve described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Zoho Social |
| 🚀 Sales and Marketing Automation | Keap |
| 📊 CRM and Lead Management | Keap |
| 📱 Gestão de Redes Sociais | Zoho Social |
| 📧 Email Marketing Campaigns | Keap |
| 📈 Analytics and Reporting | Zoho Social |
| 🔌 Integrações | Keap |
| 👶 Facilidade de uso | Zoho Social |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap wins 5 out of 8 categories in this comparison.
Ideal para: small businesses, sales pipeline management, email marketing automation, and e-commerce businesses
Keap and Zoho Social are built for different jobs.
Keap is a full sales and marketing platform — it handles your customer relationship management, email campaigns, automations, and invoicing in one dashboard.
Zoho Social is a focused social media management tool — it excels at scheduling posts, monitoring social channels, and tracking social media performance.
Zoho Social is the better pick if social media is your primary marketing channel and budget is tight.
But if you need a tool to manage your full sales process — from lead capture to repeat business — Keap is the stronger choice for most small businesses.
Mais de Keap em comparação
Here’s how Keap stacks up against other CRM and automation tools:
Keap vence com base em: simpler onboarding for small business teams, built-in invoicing, and a dedicated customer success manager on every plan
A HubSpot vence em: a more extensive free CRM tier, broader marketing tools at scale, and a larger third-party app marketplace
Keap vence com base em: built-in payment processing, a dedicated business line for calls and texts, and an all-in-one approach that reduces the need for multiple tools
ActiveCampaign vitórias em: lower starting price, more advanced email segmentation options, and stronger deliverability reporting
Keap vence com base em: full marketing automation alongside the CRM, e-commerce tools, and landing page builder all in one platform
Pipedrive vitórias em: a cleaner sales pipeline interface, lower monthly pricing, and a stronger focus on pure sales team workflow
Keap vence com base em: a longer track record for small business CRM, easier initial setup, and more predictable per-contact pricing
GoHighLevel vitórias em: agency-focused white-label features, broader funnel building tools, and a flatter monthly fee regardless of contact count
Mais do Zoho Social em comparação
Here’s how Zoho Social compares to other social media management tools:
O Zoho Social se destaca em: lower pricing at every tier, a free plan, and deeper integration with other Zoho apps for existing users
Hootsuite vitórias em: a larger third-party integration library, more mature enterprise features, and wider recognition among large marketing teams
O Zoho Social se destaca em: more detailed analytics, unlimited custom reports, and real-time monitoring of social channels through a unified feed
O Buffer vence em: a simpler interface for beginners, a more transparent free tier, and a cleaner mobile app experience
O Zoho Social se destaca em: a much more affordable price point, a free plan, and strong value for small to mid-sized businesses
Sprout Social vence em: more advanced social listening capabilities, deeper audience analytics, and better tools for large enterprise social media teams
Zoho Social vs Agorapulse
O Zoho Social se destaca em: pricing flexibility with a free entry point and affordable paid plans, plus native Zoho app integrations
Agorapulse vence em: a more polished caixa de entrada for social media engagement, stronger team collaboration features, and more detailed ROI tracking
Perguntas frequentes
Para que serve o Keap?
Keap is a CRM and sales automation platform built for small businesses and solopreneurs. It handles lead management, email marketing campaigns, sales pipelines, invoicing and payment processing, and e-commerce features all in one place. Keap also automates follow-ups and other automated tasks to help businesses save time and increase conversions.
O Keap é fácil de usar?
Keap is user friendly once you’re past the initial setup — the platform includes a dedicated customer success manager, onboarding checklists, and training webinars. The drag and drop automation builder makes it easy to create advanced automations without technical knowledge. Third party integrations and pre built reports add more power without requiring manual configuration.
Para que serve o Zoho Social?
Zoho Social is a social media management tool that helps businesses manage multiple social media accounts from one platform. It lets you schedule posts, monitor mentions and hashtags, track social media performance, and create custom reports. The platform includes standout features like SmartQ scheduling, a clean design, and a publishing queue that helps you reach the right audience at optimal times.
Vale a pena usar o Zoho Social?
For businesses that rely on social media to attract more leads and boost engagement daily, Zoho Social offers strong value at its price. Paid plans start at $10/month, and there are many features available even on the free tier. Trends in social media marketing favor tools with powerful scheduling features and deep analytics — Zoho Social delivers both.
Is Keap a good CRM for small businesses?
Keap is one of the better-known CRM platforms for small businesses that need to score leads, manage their contact list, and automate their customer journey. Keap features include e-commerce tools, third-party integrations, checkout forms, and the Keap app for mobile management. This Keap review covers those key features in detail — for businesses building campaigns and managing multiple landing pages, Keap offers more depth than most entry-level CRM alternatives. Zoho Social handles scheduled posts and social media management on a daily basis, making it the go-to for social-first teams.
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