⚡ Veredito rápido:
- Preços: Zoho CRM runs $0 to $40/month per user. Keap is listed at $299/month (annually billed).
- Ideal para: Keap CRM suits small businesses that want sales and marketing automação plus invoicing in one place. Zoho CRM suits teams that want a cheap, flexible CRM system.
- Principal diferença: Keap bundles CRM, email marketing, and e commerce tools together. Zoho CRM starts lean and grows through other Zoho tools and third party apps.
- Nossa escolha: Zoho CRM for most readers, because the free version covers up to three users and paid plans start at $10/month.
The cheaper CRM is not automatically the weaker one.
Zoho CRM costs a fraction of what Keap costs each month.
But price is the smallest difference between these two crm platforms.
Keap CRM sells you one system for sales and marketing automation.
Zoho CRM sells you a core crm system you extend as you grow.
Visão geral
This Keap vs Zoho CRM comparison covers pricing, key features, and ease of use.
Também analisamos para quem cada plataforma é mais adequada.
Nosso escritor spent hands-on time inside the Keap app directly.
Notes on Zoho CRM come from published specs, documentation, and G2 feedback.
By the end, you will know which crm fits your growth goals.
O que é Keap?
Keap é uma plataforma de gestão de relacionamento com o cliente (CRM) criada para pequenas empresas.
It combines crm, marketing automation, and e commerce features in one dashboard.
Keap was formerly known as Infusionsoft before the rebrand.
The Keap app handles lead management, sales campaigns, and repeat negócios follow-up.
Sales automation runs on tags, so the system can automate tasks after every action.
Most buyers pick it to automate their sales process without hiring staff.
The walkthrough above shows the editor before we get into Keap plans and key features.
Keap
One system for crm, email campaigns, and checkout forms. Keap customers who automate report saving 10 hours per week. Setup takes about 20 minutes.
Preços de manutenção
Here is what Keap costs in 2026. The monthly fee scales with your contact list.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small businesses running sales and marketing automation in one system |
Pricing verified August 2026.
Teste grátis: Yes. Small businesses can explore Keap features with a 14-day free trial that includes access to all features.
Integração: Keap offers free migration and a dedicated customer success manager with every plan. A one-time Expert Coaching package costs $499.
📌 Observação: Keap pricing is based on the number of contacts, and each additional user costs $30 per month. Onboarding includes checklists, videos, and training webinars.
⚠️ Pricing conflict: Our data file lists Keap at $299/month (annually billed), which is the figure used in every table and card here. Public research points to three Keap plans instead — Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. Check the live pricing page before you buy, since the cost rises sharply once contacts pass each threshold.
Principais benefícios do Keap
Here is what makes Keap CRM worth a look:
- Advanced automations: A Campanha Construtor is a visual flowchart tool for building campaigns. Drag and drop tools let you create automated actions from when-then rules.
- Measurable payoff: Keap customers who use automation report a 38% increase in revenue. Free on-demand product training and a knowledge base come with the account.
- Fewer tools to pay for: One platform covers crm, marketing, sales, and project work. That cuts the stack you juggle each week.
- Invoicing and payment processing: Built-in invoicing plus many payment processing integrations. Checkout forms support e commerce businesses directly.
- Pontuação de liderança: The lead score rates each new lead by engagement level. Sales reps work the hottest contact record first.
- Email deliverability: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Negócios line: A dedicated business line for calls and texts keeps personal and work numbers apart.
- Support that answers: 24/7 chat support, email, and phone support during business hours for U.S. customers.
Keap connects those pieces to more than 2,500 platforms and third party tools.
O que nossa equipe observou
Our writer signed up for Keap and spent several days building sales campaigns inside the editor. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- Automates almost every stage of the sales journey
- Migração gratuita e um gerente de sucesso do cliente dedicado.
- Processamento de faturamento e pagamento integrados
- Broad library of workflow templates with drag and drop editing
❌ Contras
- Os preços são altos para empreendedores iniciantes.
- Costs climb as your contact list crosses each threshold
- The user community is quiet when you want peer answers
O que é o Zoho CRM?
Zoho CRM is a customer relationship management platform from the indiano software company Zoho.
It works as a central repository for customer data across sales, marketing, and customer support.
Mais de 300.000 empresas Use o Zoho CRM globally, from solo founders to large businesses.
The platform offers omnichannel contact across email, phone, and mídias sociais.
Most teams start on the free version and add other Zoho tools later.
It packs many features, and new features land across the suite regularly.
That dashboard is where most sales activities start each morning.
🏆 Winner: Zoho CRM
A crm system you can start free with up to three users. Zia AI agents, workflow rules, and mobile apps come built in.
Preços do Zoho CRM
Zoho CRM pricing is per user. Here is the plan structure we work from.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Up to three users testing basic lead and contact tracking |
| Padrão | US$ 10/mês | Small teams that need standard reports and workflow rules |
| Profissional | $ 30/mês | Sales teams that want inventory management and multiple pipelines |
| Premium | US$ 40/mês | Larger sales and support teams needing advanced features |
Pricing verified August 2026.
Teste grátis: Yes, and there is a permanent free version for up to three users with basic lead capture.
Support tiers: Classic covers email and live chat. Premium adds 24-hour help five days a week. Enterprise support promises a one-hour response time, 24/7.
📌 Observação: Free plan users get answers within 1-2 business days. Paid plans include personalized onboarding, so nobody is left without needed assistance during setup.
⚠️ Pricing conflict: Our data file lists Free, Standard, Professional, and Premium at $0, $10, $30, and $40 per month, and those figures drive every table here. Public research shows four paid plans from $14 to $52, with Zoho CRM’s Standard plan at $14 per user per month billed annually and Enterprise at $40. Annual subscribers can save up to 34 percent, so confirm the current rate for higher tier plans before you commit.
Principais benefícios do Zoho CRM
Here is what Zoho CRM offers beyond the low price:
- Zia AI: Zia predicts optimal contact times from client behaviour. Zia AI agents also power ai features like anomaly alerts and forecasting.
- Workflow rules and macros: Workflow rules run on if-this-then-that logic. Macros fire several automated tasks at once.
- Personalização: Custom fields and dashboards match your business strategy. Pie charts and standard reports give real time insights.
- Integrações: Zoho CRM integrates with over 100 third-party applications, including Zoom, Slack, Microsoft Teams, and Google Chat.
- Aplicativos móveis: The mobile app scans business cards and opens your task list, contact number, and accounts on the road.
- Colaboração em equipe: The Feeds panel gives internal teams instant messaging. Real time notifications alert sales reps to customer interactions.
- One suite: Zoho Social, Zoho Campaign, and support tools plug into the same unified platform.
O que nossa equipe observou
Note: we have not had extended hands-on time with Zoho CRM yet. The notes above come from published documentation, the pricing page, and G2 feedback, where the interface is described as clean for beginners but slow to master once you reach advanced features.
Prós e contras do Zoho CRM
✅ Prós
- Free plan covers up to three users with no time limit
- Paid plans allow unlimited integrations with third-party software
- Zia AI adds forecasting and best-time-to-contact suggestions
- Customization options match the crm to your own sales processes
❌ Contras
- Steep learning curve once you move past the basics
- Free plan support arrives in 1-2 business days
- Marketing and e commerce need separate Zoho products
Comparação de recursos
Both crm platforms cover the basics well. The gaps show up once you compare how each one handles automation, e commerce, and reportagem.
| Recurso | Keap | Zoho CRM |
|---|---|---|
| Preço inicial | US$ 299/mês (cobrança anual) | $0 free, then $10/month |
| Versão gratuita | ❌ (Teste gratuito de 14 dias) | ✅ (até três usuários) |
| Automação de marketing | ✅ | ✅ |
| Construtor de Páginas de Destino | ✅ | ✅ |
| Faturamento e Processamento de Pagamentos | ✅ | ❌ (needs Zoho Books) |
| IA integrada | ✅ Keap AI | ✅ Zia |
| Integrações de terceiros | 2,500+ | 100+ |
| Business Line for Calls and Texts | ✅ | ❌ |
| Ideal para | Sales and marketing automation in one system | Affordable, customizable crm at scale |
1. Gestão de Contatos e Leads
Keap: Every contact record holds notes, tags, purchases, and appointments in one view. Lead management runs on tags, so a new lead can trigger automated tasks the moment they arrive. Custom fields let you track whatever your sales process needs.
Zoho CRM: Contact details, accounts, and deals sit in one central record for the whole company. Lead generation runs through web form capture and email parsing. Custom fields and layouts are easier to reshape here than in most crm systems at this price.
2. Sales Pipeline and Deal Management
Keap: The sales pipeline is a visual board you drag deals across. Each stage can fire automated actions, so moving a card sends the follow-up email for you. That link between pipeline and automation is the real draw.
Zoho CRM: Deal management supports multiple pipelines from the Professional plan up, so teams running separate sales pipelines by product stay organised. Sales forecasting tracks annual goals against real numbers. Sales activities log automatically, which keeps reporting honest.
3. Automação de Marketing
Keap: The Campaign Builder is a flowchart canvas for building campaigns. Templates cover common sequences, and drag and drop tools handle advanced automations without code. Keap automates almost every stage of the customer journey, from first touch to cross sells.
Zoho CRM: Marketing automations lean on workflow rules and macros rather than a visual canvas. It handles the crm side well, but full marketing campaigns usually mean adding Zoho Campaign or Zoho Social.
⚠️ Aviso: If sales and marketing automation is your main reason to buy, Zoho CRM alone will feel thin. Budget for the extra Zoho tools.
4. Páginas de destino e formulários web
Keap: The landing page builder ships inside the platform. You can publish one landing page for a single offer or connect multiple landing pages to different sales campaigns. Each web form drops leads straight into the crm.
Zoho CRM: Forms feed the crm directly, and landing pages come from Zoho’s separate page builder. Teams running multiple landing pages across products will spend more time wiring things together.
5. Lead Scoring and Lead Capture
Keap: Lead scoring rates each prospect’s interest by engagement level. Rules score leads as they engage, and a rising lead score tells sales teams who to call today, which is how most users increase conversions without more leads.
Zoho CRM: Lead scoring keeps the contact list tidy so reps chase real buyers. SalesIQ adds live chat lead capture from your site, and visitor data joins the same record.
6. Email Marketing and Campaigns
Keap: Email marketing campaigns target segments built from crm tags. Keap claims 99.5% deliverability, and email campaigns can branch on opens, clicks, or purchases.
Zoho CRM: You can send mass emails from inside the crm and sync your email client both ways. Zoho Domains handles the sending domain, and heavier email marketing moves to Zoho Campaign.
7. Communication and Customer Support Channels
Keap: Texts and email share one caixa de entrada, and the business line keeps work calls off your personal number. Keap’s own support runs 24/7 on chat, with phone support during business hours.
Zoho CRM: Customer interactions arrive from multiple channels, including chat, phone, and social. Service Plus connects support teams to the same customer data your sales team sees.
8. Team Collaboration and Internal Teams
Keap: Pipeline management is shared, so every rep sees the same deal stages and owner. Task handoffs happen inside the record instead of over email.
Zoho CRM: The Feeds panel works like instant messaging for remote colleagues. Community Spaces extends that to customers, and real time notifications keep internal teams in sync.
9. AI Features and Reporting
Keap: Keap AI drafts email copy and suggests automations from plain language prompts. Reporting focuses on campaign performance and conversion rates rather than deep analytics.
Zoho CRM: Zia acts as a virtual assistente powered by artificial intelligence, with AI-powered analytics for sales performance. Dashboards, pie charts, and Google Analytics data sit beside project work in Project Plus.
10. Preços e Custos
Here are both price lists side by side.
| Plano | Keap | Zoho CRM |
|---|---|---|
| Livre | ❌ | $0 |
| Entrada paga | — | Padrão: US$ 10/mês |
| Nível intermediário | — | Profissional: US$ 30/mês |
| Nível superior | US$ 299/mês (cobrança anual) | Premium: US$ 40/mês |
Keap: You pay one price for crm, automation, invoicing, and e commerce tools. That is fair value if you cancel two or three other subscriptions. It stays expensive for a business still finding its first customers.
Zoho CRM: The free version proves the fit before you spend anything. Costs rise only when you add seats or reach for ultimate plans and other zoho tools.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um orçamento apertado | Zoho CRM | Free version, then $10/month |
| Sales and marketing in one system | Keap | Automation plus e commerce built in |
| Processamento de faturamento e pagamento | Keap | Native checkout forms |
| Personalização profunda | Zoho CRM | Custom fields and layouts |
| A quick start | Keap | Setup in about 20 minutes |
| Room to grow cheaply | Zoho CRM | Add seats and Zoho tools as needed |
💰 Seu orçamento
Keap asks for a serious monthly fee before you see a return. Zoho CRM lets you run a real sales pipeline for nothing until the team outgrows three users.
🔌 Seu conjunto de tecnologias
Keap connects to more than 2,500 platforms, so odd third party tools usually have a path. Zoho CRM works best when the rest of your business operations already sit in Zoho.
📝 Seu Processo de Vendas
Repetitive follow-up favours Keap, since automated tasks fire off the pipeline itself. Complex reporting and forecasting favour Zoho CRM.
🎓 Seu nível de experiência
Keap is user friendly out of the box and ships with coaching. Zoho CRM has a steep learning curve once you move past basic setup.
🆓 Testes e demonstrações grátis
Keap gives you 14 days with every feature unlocked. Zoho CRM gives you an open-ended free plan, which is the better way to test a crm against real data.
🛟 Opções de suporte
Keap includes a customer success manager on every plan. Zoho CRM ties response times to your support tier, from 1-2 business days on free up to one hour on Enterprise.
Guia de Troca
Already on one of them? Here is what changes.
🔄 Switching from Keap to Zoho CRM?
✅ O que você vai ganhar:
- A far lower bill, starting at a free plan
- Sales forecasting, inventory management, and richer dashboards
- Zia AI agents and deeper customization
❌ O que você perderá:
- Built-in invoicing, checkout forms, and e commerce features
- The visual Campaign Builder for advanced automations
- The dedicated business line for calls and texts
📋 Como mudar:
- Export contacts, tags, and notes from Keap as CSV files
- Open a Zoho CRM account and map your custom fields first
- Import, then rebuild key sequences as workflow rules
🔄 Switching from Zoho CRM to Keap?
✅ O que você vai ganhar:
- One system for crm, email marketing, and payments
- Free migration and a customer success manager
- Automation that customers say saves 10 hours per week
❌ O que você perderá:
- The free version and the low per-user price
- Tight links to other Zoho tools like Zoho Social
- Multiple pipelines and detailed sales forecasting
📋 Como mudar:
- Export modules and contact details from Zoho CRM
- Start the 14-day Keap trial and request free migration
- Rebuild your top three sales campaigns before you cancel
O que nossa avaliação não abordou
This comparison focused on small businesses and small sales teams. We did not test enterprise rollouts, custom API work, or regulated setups where health seguro portability rules apply. Our notes reflect the August 2026 versions of both crm platforms, and Zoho CRM’s newest features may have shifted since. If you manage 50 or more seats, weigh vendor demos over any published review, including this one.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Zoho CRM |
| 🚀 Automação de Marketing | Keap |
| 📊 Relatórios e análises | Zoho CRM |
| 🛒 E Commerce and Invoicing | Keap |
| 👶 Facilidade de uso | Keap |
| 🔌 Personalização | Zoho CRM |
| 🤖 Recursos de IA | Zoho CRM |
| 🏆 Vencedor Geral | Zoho CRM |
🏆 VENCEDOR: ZOHO CRM
Zoho CRM wins 4 of 7 categories.
Ideal para: pequenas empresas budgets, growing sales teams, and companies already using other Zoho tools
These two products aim at different buyers. Zoho CRM is a flexible crm system that grows with you at a low cost per seat.
Keap is an automation engine with a crm attached. It earns its price when one platform replaces your email tool, your checkout, and your follow-up system.
We recommend Keap CRM to service businesses that live on repeat business and scheduled follow-up. For everyone else weighing the best crm for the money, Zoho CRM is the safer first purchase.
Mais de Keap em comparação
Here is how Keap holds up against its closest rivals:
Keap vence com base em: native invoicing, the dedicated business line, cheaper entry into full automation
A HubSpot vence em: a genuinely free crm tier, reporting depth, a much larger app marketplace
Keap vs ActiveCampaign
Keap vence com base em: checkout and payment processing, onboarding coaching, one dashboard for sales and marketing
ActiveCampaign vence em: lower starting price, finer email segmentation, stronger deliverability reporting
Keap vence com base em: a calmer interface, hands-on migration help, stability for non-agency users
GoHighLevel vence em: white-label client accounts, unlimited sub-accounts, agency-focused pricing
Keap vence com base em: marketing automation depth, e commerce tools, built-in texto messaging
Pipedrive vence em: price per seat, pipeline simplicity, faster onboarding for sales-only teams
Mais comparações do Zoho CRM
And here is how Zoho CRM measures up elsewhere:
Zoho CRM vs Salesforce
O Zoho CRM se destaca em: cost per user, faster basic setup, a free tier for tiny teams
A Salesforce se destaca em: enterprise governance, partner and consultant supply, sheer depth of configuration
O Zoho CRM se destaca em: paid plan pricing, custom field flexibility, bundled access to other Zoho tools
A HubSpot vence em: cleaner onboarding, content marketing features, documentation and training quality
O Zoho CRM se destaca em: reporting range, Zia AI features, the wider suite around it
Freshsales vence em: a gentler learning curve, built-in phone dialling, tidier default views
For social media scheduling beside your crm, Zoho Social is the sibling product to look at.
Perguntas frequentes
Para que serve o Keap?
It organizes leads and automates follow-up for small businesses. One platform holds the crm, email campaigns, invoicing, and checkout forms, which is why solo owners buy it.
Is Zoho CRM actually free?
Yes. The free edition covers up to three users with basic lead and contact tracking. Paid tiers start once you need reports, automation, or a fourth seat.
Qual o preço mensal do Zoho CRM?
Our data lists $0 free, $10 Standard, $30 Professional, and $40 Premium per month. Public sources quote $14 to $52, so confirm the current rate before buying.
O Keap é fácil de usar?
Mostly. Basic setup takes about 20 minutes, and onboarding adds checklists, videos, and training webinars. Building complex campaigns still takes real time to learn.
Qual CRM é o melhor para iniciantes?
Zoho CRM if budget matters most, since the free plan costs nothing to test. Choose Keap if you want a success manager guiding your first automations.
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