Keap vs Zoho CRM: Which Platform Wins in 2025?

에 의해서 | 마지막 업데이트 Oct 8, 2025

우승자
구입
4.5
  • 자동화 빌더
  • 강한 고객 관계 관리(CRM)
  • 이메일 및 문자 마케팅
  • 멋진 랜딩 페이지
  • 판매 파이프라인
  • 무료 체험 가능
  • 유료 플랜은 $249부터 시작합니다
준우승
Zoho CRM
3.5
  • 리드 관리
  • Marketing Plus
  • Comprehensive Analytics
  • Bigin
  • Advanced Customization
  • 무료 체험 가능
  • 월 $14부터 시작하는 유료 플랜
keap vs zoho crm

올바른 것을 선택하다 고객 관계 관리(CRM) can feel like navigating a maze.

Are you struggling to decide between Keap and Zoho 고객 관계 관리(CRM) for your business in 2025?

It’s a common dilemma.

Many businesses find themselves overwhelmed by the features and pricing of these popular platforms. 

You’re not alone if you’re unsure which will boost your sales and streamline your operations.

This post will break down the key differences between Keap vs Zoho 고객 관계 관리(CRM), helping you decide and choose the perfect fit for your needs. 

개요

We’ve put 구입했다 and Zoho CRM through their paces, exploring their features, pricing, and user experience.

Our hands-on testing and research, combined with user feedback, allow us to provide a clear comparison to help you choose the best 고객 관계 관리(CRM) for your business.

CRM 구매
4.55점 만점에

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

가격: You can try it for free. Paid plan starts at $249/month

주요 특징:

  • 이메일 마케팅
  • 고객 관계 관리(CRM)
  • Sales and Marketing Automation
ZOHO-CTA
3.55점 만점에

Want a simple yet powerful 고객 관계 관리(CRM) to organize your customer relationships? You can experience it risk-free!

가격: It has a free trial. The premium plan starts at $14/month.

주요 특징:

  • Contact Management
  • Sales Force Automation
  • Analytics & Reporting

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your 사업. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for 중소기업 and entrepreneurs who want to save time and grow faster.

또한 우리가 가장 좋아하는 것을 탐색하세요 Keap alternatives

Keap CRM이란 무엇인가요?

우리의 견해

CRM 구매

구입했다 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

주요 이점

  • 내장된 이메일 마케팅: 대상 고객에게 타겟팅된 이메일을 보내세요.
  • 사용하기 쉬운 자동화: 후속 메시지 전송, 리드 할당 등의 작업을 자동화합니다.
  • 영업 파이프라인 관리: 거래를 추적하고 기회를 파악하세요.
  • 전자상거래 통합: Keap을 온라인 매장과 연결하여 주문과 고객을 관리하세요.

가격

Keap은 무료 체험판과 간단한 가격 구조를 제공하여 쉽게 시작할 수 있도록 도와줍니다.

  • 간단한 계획: 월 249달러(연간 청구)부터 시작하며 2명의 사용자와 1,500개의 연락처를 제공합니다.
구매 가격

장점

  • 소규모 사업체에 적합합니다.
  • 배우고 사용하기 쉽습니다.
  • 강력한 이메일 마케팅 도구.
  • 뛰어난 자동화 기능.

단점

  • 성장할수록 비용이 많이 들 수 있습니다.
  • 사용자 정의 옵션이 제한적입니다.
  • 대기업에는 적합하지 않습니다.

What is Zoho CRM?

Now, let’s switch gears and talk about Zoho 고객 관계 관리(CRM).

Zoho offers a comprehensive suite of business tools. Their 고객 관계 관리(CRM) is part of that ecosystem.

It has features to help you manage your sales, marketing, and customer support.

또한 우리가 가장 좋아하는 것을 탐색하세요 Zoho CRM alternatives

Zoho Social homepage

우리의 견해

ZOHO-CTA

Elevate your 소셜 미디어 strategy with Zoho Social. From smart scheduling and social listening to in-depth analytics, Discover the power of Zoho Social today!

주요 이점

  • Customization is king: Tailor Zoho CRM to fit your exact workflow.
  • Affordable for everyone: Starts with a free plan for up to 3 users.
  • Mobile app access: Manage your CRM on the go, anytime, anywhere.
  • Built-in analytics: Track critical metrics and gain valuable insights.

가격

  • 기준: 사용자당 월 14달러.
  • 전문적인: $23/user/month.
  • 기업:$40 /user/month.
  • 궁극적인: $52/user/month.
Zoho CRM pricing

장점

  • Super easy to use
  • Amazing price
  • The SmartQ feature
  • 높은 수준의 사용자 정의가 가능합니다.
  • 다양한 앱과 통합됩니다.

단점

  • Fewer integrations
  • Reporting could be more detailed.
  • More advanced social listening.
  • Can get expensive with many users.

기능 비교

Let’s dive into a head-to-head comparison of Keap and Zoho 고객 관계 관리(CRM), examining the most important features to businesses.

1. Workflow

Keap excels in workflow 오토메이션, allowing you to create complex sequences for nurturing leads and automating tasks.

조호 고객 관계 관리(CRM) also offers workflow automation, but it can be less intuitive for beginners.

2. Marketing Automation

Both platforms offer robust marketing automation features.

Keap’s strength lies in its integrated sales and marketing tools, while Zoho CRM provides a wider range of marketing integrations.

Keap CRM이란 무엇인가요?

3. Lead Management

Lead management is crucial, and both platforms handle it well.

Keap’s lead scoring and segmentation tools are powerful, while Zoho CRM offers more customization options for lead tracking.

4. Customizable

Customizable dashboards and reports are essential.

Zoho CRM shines with its highly customizable interface, allowing you to tailor it to your needs. Keap offers customization, but it is less extensive.

5. Dashboard

A clear dashboard is key for quick insights.

Both platforms provide dashboards, but Zoho CRM is often praised for its comprehensive overview and 보고 capabilities.

Keap’s dashboard focuses more on sales-related metrics.

6. Free Trial

A free trial lets you test before you commit.

Keap and Zoho CRM offer free trials, allowing you to explore the platforms and see which fits your business best.

Zoho social CRM

7. Customer Relationships

Building strong customer relationships is the core of any CRM.

Both platforms offer tools for managing customer interactions.

But Keap’s focus on sales and marketing automation can be particularly helpful for nurturing relationships and driving conversions. 

Zoho CRM emphasizes a more holistic approach to managing the entire customer lifecycle.

What to Look for When Choosing a CRM?

  • Social Media Management: Look for a platform that simplifies your social media presence. A tool like Zoho Social can help you manage multiple social media accounts and social media channels from one place, allowing you to instantly publish posts and track your social media performance.
  • Keap CRM & Sales Automation: If your primary focus is on generating revenue, consider a tool like Keap CRM. It’s built for powerful sales and marketing automation. Look for features that help you manage your sales process, from creating email marketing campaigns to automating follow-up emails and tracking your sales teams’ progress.
  • Landing Page 빌더: A good CRM should include a landing page builder to create and connect multiple landing pages to your sales campaigns. This is key for lead generation and building a strong business strategy.
  • User Interface & Ease of Use: The user interface should be intuitive and straightforward. This is especially important for a 중소기업 where team members need to get up to speed quickly. A CRM is only effective if your sales team actually uses it.
  • Invoicing and Payment Processing: Evaluate if the CRM provides built-in tools for invoicing and payment processing. This can streamline your business line and automate a critical part of your sales process.
  • Integration with Other Apps: Consider how the CRM integrates with other tools you use. For example, Zoho CRM integrates seamlessly with a wide range of other Zoho apps, while Keap CRM connects well with many third-party tools.
  • Mobile App: For an active social media presence and managing customer relationship management on the go, a robust mobile app is a must-have. Check if the app lets you manage social media posts and other tasks from your phone.

최종 판결

Choosing between Keap and Zoho CRM depends heavily on your specific business needs.

Keap’s integrated approach might be a better fit if you focus heavily on automated sales and marketing workflows.

However, Keap CRM is likely the stronger choice if you prioritize customization, a broader range of integrations, and a more comprehensive CRM approach.

Both are powerful tools; our testing has shown they can significantly benefit businesses.

Ultimately, the best way to decide is to take advantage of the free trials offered by both platforms.

Our comparison provides a solid foundation, but experiencing the software firsthand will allow you to 만들다 the most informed decision for your strategy.

More of keap

Here’s a comparison of Keap with various alternatives:

  • Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
  • 구입했다 고하이레벨: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
  • Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
  • Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
  • Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
  • Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
  • Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing.  specializes in outbound sales outreach and lead generation.
  • Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. 클릭업 is a versatile project management tool that can be configured as a CRM.
  • Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
  • Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. 캡슐 CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
  • Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
  • Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
  • Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
  • Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Zoho CRM

Here’s a concise comparison of Zoho CRM with its alternatives:

  • Zoho CRM vs Pipedrive: Zoho CRM is feature-rich and affordable; Pipedrive provides a simpler, visual sales pipeline.
  • Zoho CRM vs Keap: Zoho CRM is a holistic CRM; Keap excels in integrated sales and marketing automation.
  • Zoho vs GoHighLevel: Zoho CRM is a very flexible and feature-rich CRM. It’s great for businesses of all sizes, offering deep customization and robust reporting for sales. GoHighLevel is an all-in-one platform mainly for marketing agency businesses.
  • Zoho CRM vs ActiveCampaign: Zoho CRM provides comprehensive CRM; ActiveCampaign leads in advanced marketing automation.
  • Zoho CRM vs HubSpot: Zoho CRM is cost-effective and offers diverse features; HubSpot is user-friendly and offers an expansive platform, but it can be pricier.
  • Zoho CRM vs ClickFunnels: Zoho CRM is a complete business management suite; ClickFunnels focuses on building conversion-optimized sales funnels.
  • Zoho CRM vs Folk: Zoho CRM is a broad, customizable CRM; Folk is a simpler, collaborative contact management tool.
  • Zoho CRM vs Instantly: Zoho CRM provides full-cycle CRM; Instantly specializes in cold email outreach at scale.
  • Zoho CRM vs ClickUp: Zoho CRM is a dedicated CRM solution; ClickUp is primarily a versatile project management platform.
  • Zoho CRM vs Monday CRM: Zoho CRM offers deep CRM functionality; Monday CRM emphasizes visual workflows within a broader work OS.
  • Zoho CRM vs Capsule CRM: Zoho CRM is extensive and customizable; Capsule CRM is known for its simplicity and ease of use.
  • Zoho CRM vs Insightly: Zoho CRM provides comprehensive CRM functions; Insightly combines CRM with project management.
  • Zoho CRM vs Freshsales CRM: Zoho CRM offers robust automation and customization; Freshsales CRM features an intuitive sales pipeline.
  • Zoho CRM vs Salesforce: Zoho CRM is an affordable, feature-packed alternative; Salesforce is a highly customizable, market-leading enterprise solution.

자주 묻는 질문

Is Keap better for small businesses?

Keap can be a great choice for small businesses heavily focused on sales and marketing automation, especially those with limited technical expertise. Its integrated approach simplifies complex workflows. However, small businesses with more diverse needs might find Zoho CRM’s flexibility more appealing.

Is Zoho CRM more affordable than Keap?

Generally, Zoho CRM offers more affordable plans, especially for larger teams. Keap’s pricing can be higher, particularly as you scale and require more advanced features. However, it’s essential to compare specific plans and features to determine the most cost-effective solution for your business.

Which CRM has better integrations?

Zoho CRM generally offers a wider range of integrations with other business applications. While Keap integrates well with its own suite of tools, Zoho’s open API and extensive marketplace provide more options for connecting with third-party software.

Is Keap easier to use than Zoho CRM?

Keap is often considered more user-friendly, particularly for those new to CRM. Its interface is designed to be intuitive, especially for setting up sales and marketing automation. Zoho CRM, while powerful, can have a steeper learning curve due to its extensive customization options.

Does Zoho CRM offer better reporting?

Zoho CRM is frequently praised for its robust reporting capabilities. Its customizable dashboards and in-depth analytics provide comprehensive insights into your sales and marketing performance. While Keap offers reporting, it may not be as extensive as Zoho’s.

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