📊 Hasil Tes Kami:
- 💰 Nilai Harga: Metricool $18/month vs Agorapulse $79/month — Metricool menang
- 📅 Penjadwalan Media Sosial: Metricool 50 posts/month free vs Agorapulse 10 posts — Metricool menang
- 📊 Kedalaman Analisis: Metricool Looker Studio vs Agorapulse detailed reports — Metricool menang
- 👂 Mendengarkan Media Sosial: Agorapulse brand mentions vs Metricool hashtag tracking — Agorapulse menang
- 🛟 Dukungan Pelanggan: Agorapulse live chat support vs Metricool help center — Agorapulse menang
Apakah Anda kesulitan mengelola banyak akun media sosial tanpa kehilangan akal sehat?
You need a social media management tool that handles all your social networks in one place.
Metricool and Agorapulse are two popular social media management tools fighting for your attention.
Both promise to help social media managers schedule posts, track analytics, and stay engaged with their audience.
Namun, mana yang benar-benar menepati janji-janji tersebut?
I spent four weeks testing both social media platforms side by side.
I scheduled content, analyzed data, and managed social media messages on each platform.
The main differences between these social media tools became clear quickly.
Izinkan saya menunjukkan kepada Anda persis apa yang saya temukan.
Tinjau
To give you the most accurate Metricool vs Agorapulse comparison, I tested both platforms hands-on.
I connected my Twitter account, Facebook pages, and LinkedIn profiles to each tool.
I spent weeks using each social media scheduling tool for real publishing and analytics work.
I examined how each platform handles social media posts, scheduled content, and creating reports.
I also tested the social inbox features for managing all your social messages in one place.
This review shares my firsthand experience to help you pick the right social media manager for your needs.
Apa itu Metricool?
Metricool is a social media management tool created in 2016 by Spanish software experts Juan Pablo Tejela and Laura Montells.
This digital swiss army knife helps you manage all your social networks from a single dashboard.
Over one million professionals trust Metricool, including brands like Peugeot, Adidas, and McDonald’s.
The platform lets you schedule social media posts, analyze your digital presence, and track Google Ads and TikTok Ads performance.
With Metricool, you can manage multiple brands and download custom reports in just a few clicks.
Metrikol
The all-in-one social media management tool trusted by over 1 million professionals. Schedule posts, track analytics, and manage your Google Bisnis Profile from one dashboard. Perfect for social media managers handling multiple brands.
Harga Metricol
Here’s what Metricool costs in 2026. Let me break down the paid plans for you.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0/bulan | Testing features with one brand |
| Starter | $18/bulan | Manajer media sosial independen |
| Maju | $45/bulan | Agencies with multiple brands |
| Kebiasaan | Hubungi kami untuk informasi harga. | Perusahaan besar |
Uji coba gratis: Yes. The free account lets you manage one brand with 50 social media posts per month. No credit card required.
Garansi uang kembali: Metricool offers a satisfaction guarantee. Contact their support team if you need a refund.
📌 Catatan: The free plan allows scheduling to all social media platforms except LinkedIn. You get access to historical data for the past 12 months on paid plans.
⚠️ Peringatan: The Hashtag Tracker feature costs an extra $9.99 daily for both Twitter and Instagram. This adds up quickly if you need it regularly.
Manfaat Utama Metricol
Here’s why Metricool stands out as an excellent tool for managing your digital presence:
- Dasbor Terpadu: Manage all your social accounts from a single inbox. See everything that matters at a glance without leaving Metricool.
- Harga Terjangkau: At $18/month for the Starter plan, it’s 77% cheaper than most competitors. Perfect for small business owners watching their budget.
- Integrasi Looker Studio: Connect your data extracted from Metricool directly to Google’s Looker Studio for advanced custom reports and easy analytics.
- Fitur SmartLinks: Create multiple links for your link-in-bio. Drive traffic to your website and track clicks without needing other tools.
- Auto Posting: Schedule a month’s worth of new content across all your social networks. The calendar view helps you easily navigate your scheduled content.
- Analisis Kompetitor: Track how your competition performs across social media platforms. Discover what works and win time with data-driven decisions.
- Pelacakan Kampanye Iklan: Monitor your Google Ads and TikTok Ads performance alongside your organic social media marketing efforts.
Kelebihan & Kekurangan Metricol
✅ Kelebihan
- Save time with auto posting to all social platforms
- Paket gratis yang murah hati dengan 50 postingan per bulan
- Zapier integration connects with other tools
- Video editor built into the platform
- Manage Google Business Profile alongside social
❌ Kekurangan
- Video upload process can be frustrating and slow
- Customer support not always helpful according to users
- Some users find the interface less intuitive than Buffer
- Formatting issues when posting to TikTok
Apa itu Agorapulse?
Agorapulse is a fully-fledged social media management app designed for serious social media marketing teams.
The platform supports Facebook pages, Facebook groups, Instagram business profiles, Twitter profiles, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
Agorapulse stands out with its advanced social listening feature that helps you monitor brand mentions across the internet.
The support team responds promptly to queries, making it a great tool for businesses that need reliable help.
With Agorapulse, you can schedule posts, manage your social inbox, and create detailed reports showing your social media ROI.
Agorapulse
The enterprise-grade social media management tool with advanced social listening and ROI reporting. Perfect for agencies and teams that need great support and detailed social media performance tracking. 30-day free trial available.
Harga Agorapulse
Here’s what Agorapulse costs in 2026. The paid plan pricing follows a per-user model.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Standar | $79/bulan | Tim-tim kecil yang baru memulai |
| Profesional | $119/bulan | Agensi yang sedang berkembang |
| Canggih | $149 / bulan | Large marketing teams |
| Kebiasaan | Hubungi Agorapulse | Enterprise businesses |
Uji coba gratis: Yes. Agorapulse offers a 30-day free trial with no credit card required. Test all features before committing to a monthly plan.
Garansi uang kembali: Nonprofit organizations receive a 20% discount on self-service plans. You can upgrade or downgrade at any time.
📌 Catatan: Prices shown are billed annually. The monthly plan costs more — Standard is $99/month when billed monthly. Additional social profiles cost $15/month each when billed annually.
⚠️ Peringatan: The pricing structure can get expensive for small business owners. Adding multiple social media accounts quickly increases your bill. Some users report issues with payment by check if that’s your company policy.
Manfaat Utama Agorapulse
Here’s why Agorapulse is considered a great tool for serious social media marketing teams:
- Klik pada pesaing mana pun untuk melihat judul dan jumlah kata mereka. Monitor brand mentions across social media platforms. Track what customers say about you without switching between apps.
- Nilai konten Anda setara atau melampaui rata-rata halaman-halaman peringkat teratas. Prove the value of your social media marketing with detailed reports. Show executives exactly how your efforts drive business results.
- Kotak Masuk Sosial Terpadu: Manage all your social messages, comments, and reviews in one platform. The Inbox Assistant auto-sorts inbox items based on keywords.
- Tim Dukungan yang Hebat: Get live chat support and prompt responses to your questions. Users praise the support team’s helpfulness.
- Kalender Penerbitan: Schedule and publish content to Twitter, Facebook, LinkedIn, Instagram, and YouTube. The publishing calendar includes a content library for reusing posts.
- Kolaborasi Tim: Assign inbox items to team members, allowing users to work together. Perfect for agencies managing clients.
- Ekstensi Chrome: Quickly schedule or publish content found online with the Agorapulse Chrome Extension.
Kelebihan & Kekurangan Agorapulse
✅ Kelebihan
- Intuitive interface that’s easy to learn and use
- Layanan pelanggan yang sangat baik dengan waktu respons yang cepat.
- Constantly improving with new features added regularly
- Mobile app available for on-the-go management
- Ability to respond to engagement and comments directly
❌ Kekurangan
- Analytics can lack depth compared to competitors
- Expensive pricing for small business owners
- Limits on social profiles can increase costs quickly
- Website crashes and high RAM usage reported by some users
Perbandingan Fitur
Ready to dive into a detailed comparison of Metricool vs Agorapulse?
We’ll explore 10 key features to help you determine which social media management tool best suits your needs.
| Fitur | Metrikol | Agorapulse |
|---|---|---|
| Harga Mulai | $18/bulan | $79/bulan |
| Paket Gratis | ✅ 50 unggahan/bulan | ✅ Terbatas |
| Mendengarkan di Media Sosial | Hashtag tracking only | ✅ Tingkat Lanjut |
| Pelaporan ROI | Analisis dasar | ✅ Tingkat Lanjut |
| Looker Studio | ✅ | ❌ |
| Google Ads Tracking | ✅ | ❌ |
| TikTok Ads Tracking | ✅ | ❌ |
| Asisten Penulis AI | ❌ | ✅ |
| Kolaborasi Tim | Terbatas | ✅ Penuh |
| Terbaik untuk | Budget-conscious managers | Tim perusahaan |
1. Perencana Media Sosial
Metrikol: The content planner lets you visually organize and keahlian scheduled content months ahead. You can simply scroll through the calendar view to see all your social media posts. The Autolists feature allows you to schedule recurring content automatically.
Agorapulse: The publishing calendar includes a content library where you can store and reuse posts. You can schedule posts to multiple social media accounts at once. The Chrome Extension lets you quickly schedule content you find online.
2. Kotak Masuk Sosial
Metrikol: The single inbox feature lets you manage all your social messages without leaving Metricool. You can receive and respond to messages from all your social networks in one place. This helps you stay engaged with your audience efficiently.
Agorapulse: The social inbox manages direct messages, comments, ad comments, and reviews. The Inbox Assistant feature auto-sorts inbox items based on keywords you set. You can assign messages to team members for better collaboration.
⚠️ Peringatan: The free plan on Agorapulse limits you to 100 messages or comments per month. If you manage active social accounts, you’ll hit this limit quickly.
3. Laporan Media Sosial
Metrikol: Generate and download custom reports from your social media data in just a few clicks. The Looker Studio integration lets you create advanced custom reports with your data extracted from the platform. Access unlimited historical data on paid plans.
Agorapulse: Advanced reporting features simplify sharing your social media ROI with executives. The detailed reports show your social media performance across all connected platforms. Some users find the analytics less deep than competitors like Sprout Social.
4. Mendengarkan Media Sosial
Metrikol: The hashtag tracker lets you track and analyze hashtag performance in real-time. This feature costs an extra $9.99 daily, which adds up if you need it regularly. It’s not true social listening compared to what Agorapulse offers.
Agorapulse: Advanced social listening helps you monitor brand mentions across the internet. Track what customers say about your business without switching apps. This feature is a major advantage for businesses that care about their online reputation.
⚠️ Peringatan: Metricool’s hashtag tracker is not the same as true social listening. If monitoring brand mentions is critical for your business, Agorapulse is the better choice.
5. Alat Tautan di Bio
Metrikol: The SmartLinks feature lets you create multiple links for your social media bio. Drive traffic to your website and track how many people click each link. This eliminates the need for separate tools like Linktree.
Agorapulse: The link in bio tool lets you create a landing page with multiple links. It’s a newer feature that Agorapulse added to compete with dedicated tools. Both platforms offer similar functionality here.
6. Asisten Penulisan AI
Metrikol: The social media assistant helps you craft post content, but it’s not a full AI writing tool. You’ll need to bring your own ideas and creativity. The platform focuses more on scheduling and analytics than content creation.
Agorapulse: The built-in AI Writing Assistant helps you create post content faster. Generate kapsi, hashtags, and post ideas directly in the platform. This feature is a real time saver for busy content creators.
7. Ad Campaign Tracking
Metrikol: Track your Google Ads and TikTok Ads performance alongside your organic social media posts. See how your paid campaigns perform without leaving Metricool. This feature sets Metricool apart from most social media management tools.
Agorapulse: Agorapulse focuses on organic social media management. You cannot track Google Ads or TikTok Ads campaigns in the platform. If ad tracking matters to you, this is a significant gap.
⚠️ Peringatan: If you run paid ad campaigns alongside organic social, Metricool gives you a complete picture of your digital presence. Agorapulse requires separate tools for ad tracking.
8. Content Approval Tool
Metrikol: The social media content approval tool lets clients or managers review posts before publishing. This feature helps agencies get feedback and approval on scheduled content. Perfect for teams that need sign-off on posts.
Agorapulse: The platform includes publishing workflows for team collaboration. Assign posts for review before they go live. Both tools handle approval processes well for agencies and teams.
9. Dukungan Platform
Metrikol: Supports all major social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok. Also connects to Google Business Profile for local business management. The free plan blocks LinkedIn access.
Agorapulse: Supports Facebook pages, Facebook groups, Instagram, Twitter, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles. Falls short on Instagram stories due to Instagram’s API limits.
10. Harga & Biaya
Let’s compare the social media management tools pricing plans side by side.
| Tingkat Rencana | Metrikol | Agorapulse |
|---|---|---|
| Bebas | $0 (50 postingan/bulan) | $0 (100 messages only) |
| Pintu masuk | $18/bulan | $79/bulan |
| Tingkat menengah | $45/bulan | $119/bulan |
| Canggih | Harga khusus | $149 / bulan |
Metrikol: The most cost effective option at $18/month for the Starter plan. You get access to all core features without breaking the bank. The free account is genuinely useful with 50 posts per month included.
Agorapulse: Starts at $79/month when billed annually ($99 monthly). The per-user pricing model means costs grow as your team expands. Additional social profiles cost $15/month each.
⚠️ Peringatan: Agorapulse is 4x more expensive than Metricool at the entry level. Make sure the advanced features justify the cost for your business before committing.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Anggaran ketat | Metrikol | 77% lebih murah per bulan |
| Pemantauan media sosial tingkat lanjut | Agorapulse | Full brand monitoring |
| Google Ads tracking | Metrikol | Analisis iklan bawaan |
| Kolaborasi tim | Agorapulse | Better workflow tools |
| Looker Studio reports | Metrikol | Integrasi langsung |
| Bantuan konten AI | Agorapulse | AI bawaan penulis |
| Paket gratis yang murah hati | Metrikol | 50 posts/month free |
💰 Anggaran Anda
If you’re a small business or solo social media manager watching every dollar, Metricool wins hands down. At $18/month versus $79/month, the savings add up fast over a year.
🔌 Susunan Teknologi Anda
Metricool connects with Looker Studio for advanced data visualization and integrates with Zapier for otomasi. Agorapulse offers a mobile app and Chrome Extension but lacks the deep analytics connections.
📝 Alur Kerja Konten Anda
Both tools handle scheduled content well. Metricool’s calendar lets you easily navigate through months of posts. Agorapulse’s content library helps you reuse top-performing content.
🎓 Tingkat Pengalaman Anda
Agorapulse has an intuitive interface that beginners find easy to learn. Metricool requires a bit more time to discover all its features but offers more depth once you master it.
🆓 Uji Coba dan Demo Gratis
Metricool offers a generous free account with 50 posts per month. Agorapulse gives you a 30-day free trial to test all features. Try both before deciding.
🛟 Opsi Dukungan
Agorapulse offers live chat support with quick response times from their great support team. Metricool relies more on their help center page and email support.
Panduan Pengalihan
Already using one of these social media tools? Here’s what to expect if you switch.
🔄 Beralih dari Metricolen ke Agorapulse?
✅ Apa yang akan Anda peroleh:
- Advanced social listening for brand mentions monitoring
- Better live chat support from the support team
- AI Writing Assistant for faster content creation
❌ Apa yang akan Anda rugikan:
- Integrasi Looker Studio untuk laporan khusus.
- Pelacakan Google Ads dan TikTok Ads
- Lower pricing and generous free plan
📋 Cara beralih:
- Export your scheduled content and historical data from your Metricool account
- Daftar untuk uji coba gratis 30 hari Agorapulse.
- Connect your social accounts and import your content library
🔄 Beralih dari Agorapulse ke Metricool?
✅ Apa yang akan Anda peroleh:
- Significant cost savings of $61/month or more
- Google Ads and TikTok Ads tracking in one platform
- Looker Studio integration for advanced analytics
❌ Apa yang akan Anda rugikan:
- Advanced social listening and brand mentions tracking
- AI Writing Assistant for content creation
- Live chat support and quick response times
📋 Cara beralih:
- Download your reports and export scheduled posts from Agorapulse
- Create a free Metricool account to test the platform
- Connect your social networks and set up your new content calendar
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | Metrikol |
| 📅 Penjadwalan | Metrikol |
| 📊 Analisis | Metrikol |
| 👂 Mendengarkan Media Sosial | Agorapulse |
| 🛟 Dukungan Pelanggan | Agorapulse |
| 🤖 Fitur AI | Agorapulse |
| 📢 Ad Tracking | Metrikol |
| Paket Gratis 🆓 | Metrikol |
| 🏆 Pemenang Keseluruhan | Metrikol |
🏆 PEMENANG: Metricool
Metricool memenangkan 5 dari 8 kategori.
Cocok untuk: Budget-conscious social media managers, small businesses, agencies tracking ad campaigns, and anyone who needs Looker Studio integration.
Metricool and Agorapulse serve different types of social media managers.
Metricool is the cost effective choice that doesn’t sacrifice features.
It gives you everything you need to manage multiple social media accounts at a fraction of the cost.
Agorapulse is an excellent tool for teams that need advanced social listening and great support.
If monitoring brand mentions and having live chat support matters to your business, Agorapulse delivers.
However, if you need to manage all your social networks without spending a fortune, Metricool is the clear winner.
Now, go out and crush your social media marketing goals!
Perbandingan Lebih Lanjut tentang Metricool
Berikut perbandingan Metricool dengan pesaing lainnya:
Metricool vs Sprout Social
Metricol menang dalam hal: Pricing (77% cheaper), Google Ads tracking, Looker Studio integration
Sprout Social unggul dalam hal: Fitur perusahaan, CRM integration, advanced reporting depth
Metricool vs Socialpilot
Metricol menang dalam hal: Free plan generosity, ad campaign tracking, SmartLinks feature
Socialpilot unggul dalam hal: Laporan white-label, penjadwalan massal, manajemen klien
Metricool vs Buffer
Metricol menang dalam hal: Analytics depth, competitor analysis, ad tracking integration
Buffer unggul dalam hal: User interface simplicity, Instagram posting, mobile app experience
Metricool vs Sendible
Metricol menang dalam hal: Pricing affordability, Looker Studio integration, free plan
Sendible menang dalam hal: Agency features, white-label dashboard, CRM integrations
Metricool vs Studio Konten
Metricol menang dalam hal: Google Business Profile support, ad tracking, historical data
Content Studio menang dalam hal: Content discovery, AI captions, recipe automation
Metricool vs Heropost
Metricol menang dalam hal: Platform support breadth, analytics depth, established reputation
Heropost menang dalam hal: Lifetime deal pricing, simplicity, beginner friendliness
Metricool vs Zoho Social
Metricol menang dalam hal: Standalone value, free plan, ad campaign tracking
Zoho Social unggul dalam hal: Zoho suite integration, CRM connection, collaboration tools
Metricool vs Percik
Metricol menang dalam hal: Aksesibilitas harga, kemudahan penggunaan, pengaturan cepat.
Sprinklr menang dalam hal: Enterprise scale, AI capabilities, unified CXM platform
Metricool vs Later
Metricol menang dalam hal: Analytics depth, platform variety, ad tracking
Kemenangan selanjutnya pada: Visual planning, Instagram focus, link in bio features
Metricool vs Loomly
Metricol menang dalam hal: Free plan, ad tracking, Looker Studio reports
Loomly menang dalam hal: Content ideas, approval workflows, team collaboration
Metricool vs Blaze
Metricol menang dalam hal: Established platform, analytics features, multi-platform support
Blaze menang dalam hal: AI-powered content, modern interface, content recycling
Perbandingan Lebih Lanjut tentang Agorapulse
Berikut perbandingan Agorapulse dengan pesaing lainnya:
Agorapulse vs Sprout Social
Agorapulse menang dalam hal: Pricing value, ease of use, customer support quality
Sprout Social unggul dalam hal: Analytics depth, enterprise features, CRM integrations
Agorapulse vs Socialpilot
Agorapulse menang dalam hal: Social listening depth, support team, unified inbox
Socialpilot unggul dalam hal: Penetapan harga, penjadwalan massal, opsi white-label.
Agorapulse vs Sendible
Agorapulse menang dalam hal: Social listening, user interface, ROI reporting
Sendible menang dalam hal: Agency dashboards, integrations variety, white-label
Agorapulse vs Content Studio
Agorapulse menang dalam hal: Manajemen kotak masuk, pemantauan media sosial, fitur tim.
Content Studio menang dalam hal: Penemuan konten, penulisan AI, resep otomatisasi
Agorapulse vs Heropost
Agorapulse menang dalam hal: Feature depth, platform maturity, enterprise readiness
Heropost menang dalam hal: One-time pricing, simplicity, budget friendliness
Agorapulse vs Zoho Social
Agorapulse menang dalam hal: Standalone features, social listening, ROI tracking
Zoho Social unggul dalam hal: Zoho suite integration, pricing, collaboration tools
Agorapulse vs Buffer
Agorapulse menang dalam hal: Social listening, inbox features, team collaboration
Buffer unggul dalam hal: Simplicity, pricing, ease of onboarding
Agorapulse vs Sprinklr
Agorapulse menang dalam hal: Pricing accessibility, ease of use, implementation speed
Sprinklr menang dalam hal: Enterprise scale, AI features, unified platform
Agorapulse vs Later
Agorapulse menang dalam hal: Platform variety, social listening, inbox management
Kemenangan selanjutnya pada: Visual content planning, Instagram features, link in bio
Agorapulse vs Loomly
Agorapulse menang dalam hal: Social listening, ROI reporting, inbox features
Loomly menang dalam hal: Content ideas, pricing, approval workflows
Agorapulse vs Blaze
Agorapulse menang dalam hal: Platform maturity, social listening, team features
Blaze menang dalam hal: AI content generation, modern design, content recycling
Pertanyaan Yang Sering Muncul
Metricool digunakan untuk apa?
Metricool is a social media management tool used to schedule posts, analyze your digital presence, and manage all your social networks from one dashboard. It helps social media managers save time by handling publishing, analytics, engagement tracking, and growing followers in one place.
Apakah Agorapulse sepadan?
Agorapulse is worth it if you need advanced social listening and great support from a responsive team. The platform excels at monitoring brand mentions and providing detailed reports on social media performance. For teams that need these features, the higher price delivers real value.
What is the difference between Metricool and Agorapulse?
The main differences are pricing and features. Metricool costs $18/month versus Agorapulse at $79/month. Metricool offers Google Ads and TikTok Ads tracking plus Looker Studio integration. Agorapulse provides advanced social listening and an AI Writing Assistant that Metricool lacks.
Apakah Metricool memiliki paket gratis?
Yes, Metricool offers a generous free account that includes 50 social media posts per month for one brand. You can schedule to all platforms except LinkedIn. No credit card is required to start, making it easy to test the platform before upgrading to paid plans.
Apakah Agorapulse memiliki fitur pemantauan media sosial?
Yes, Agorapulse has advanced social listening that monitors brand mentions across social media platforms. This feature tracks what customers say about your business online. It’s one of Agorapulse’s strongest features and a key reason teams choose it over competitors like Metricool.
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