SE Ranking vs Similarweb: What’s Best for You in 2025?

Pemenang

4.5

• Keyword Researcher
• Backlink Checker
• Website Audit
• Content Idea Finder
• Local Marketing
• 14 Days Free Trial
• Paid Plans from $52

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Runner Up

3.5

• Keyword Explorer
• Competitor Analysis
• Google Analytics Integration
• Rank Tracker
• Website Research
• AI Trend Analyzer
• Paid Plans from $125/month

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Memilih kanan SEO tool can be tricky, right?

You’re looking for something that helps your website grow.

Two popular choices often come up: SE Ranking vs Similarweb.

Both promise to give you an edge in the online world.

But which one is truly best for your needs in 2025? 

This article will break down what each tool offers. We’ll look at their strengths and weaknesses in a clear, simple way.

Get ready to understand which one can help you succeed.

Tinjau

To give you the clearest picture, we extensively tested both SE Ranking and Similarweb.

Our hands-on experience with their features, data accuracy, and user interfaces formed the basis of this in-depth comparison.

4.5dari 5

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.

Harga: 14 Days Free Trial. Plans start from $52/month.

Fitur Kunci:

• Comprehensive site audit tool
• Backlink monitoring and analysis
• Competitor insights

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3.5dari 5

Ready to dominate your niche? Get similar insight into competitor strategies.

Harga: 14 Days Free Trial. Plans start from $125/month.

Fitur Kunci:

• Website Traffic Analysis
• Competitor Analysis
• Market Intelligence

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What is SE Ranking?

SE Ranking is like having a helpful friend for your website’s SEO.

It’s an all-in-one platform.

You can check your rankings, audit your site for problems, and even see what your competitors are doing.

It’s designed to be easy to use, even if you’re new to SEO.

Think of it as your go-to hub for making your website more visible online.

Juga, mengeksplorasi favorit kita SE Ranking alternatives…

Our Take

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

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Manfaat Kunci

• Precise keyword rank tracking.
• Strong competitive research features.
• Offers white-label reporting.
• Comprehensive website audits.
• Backlink monitoring and analysis.

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Harga

SE Ranking offers a variety of pricing plans to suit your needs & budget (Ditagih Setiap Tahun)

• Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
• Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
• Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.

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Pro

• Comprehensive Feature Set
• Antarmuka Ramah Pengguna
• Excellent Value for Money
• Strong Customer Support
• Flexible and Customizable

Kons

• Limited white-labeling options
• Occasional data discrepancies
• Need improvement in content marketing features
• Some features require an upgrade.

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What is Similarweb?

Similarweb is like a digital detective for market research.

It gives you deep insights into website traffic and online behavior. 

It’s really strong for understanding your competition and the overall market.

It helps you uncover trends and buat smart business decisions.

Juga, mengeksplorasi favorit kita Similarweb alternatives…

Our Take

Similarweb excels at broad market and competitor traffic insights but has limited direct local SEO features like Google Business Profile management and deep local rank tracking compared to other tools.

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Manfaat Kunci

• Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
• Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, media sosial, referrals, email, and display ads.
• Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
• Audience Demographics: Provides insights into visitor age, gender, location, and interests.
• Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.

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Harga

Semua rencana akan ditagih setiap tahun.

• Competitive Intelligence ($125/month).
• Competitive Intel & SEO ($335/month).
• Competitive Intel, SEO & Ads ($540/month).

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Pro

• Excellent for market research.
• Great competitor analysis.
• The user interface is clear.
• Traffic data is detailed.
• The browser extension is handy.

Kons

• Less SEO feature depth.
• Limited social media data.
• No robust backlink analysis.
• Data for small sites is limited.

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Perbandingan Fitur

SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, providing a robust seo toolkit for seo pros to implement effective strategies.

Similarweb is a powerful platform for digital intelligence and website traffic analysis, leveraging real user data to provide actionable insights into the competitive landscape.

This comparison explores their core features for seo strategies versus market trends and app intelligence.

1. Core Platform Focus and Feature Breadth

• Peringkat SE: Functions as a comprehensive seo platform providing a robust seo toolkit for agency and in house teams. It offers advanced features for tech optimization, competitive research, and managing core seo strategies.
• Similarweb: The similarweb platform is a web intelligence solution providing broad digital intelligence across the competitive landscape. Similarweb features focus on analyzing consumer behavior and overall market research for a full digital strategy.

2. Website Traffic and Engagement Metrics

• Similarweb: Excels at website traffic analysis, traffic analysis, and competitive intelligence. Its platform’s capabilities enables users to check website traffic, engagement metrics, audience demographics, and user behavior using real user data and historical data to provide real time insights.
• Peringkat SE: Provides strong organic traffic estimates and seo performance data based on keyword rankings. The se ranking platform helps users monitor their website rankings and seo efforts, though it lacks the broad engagement data of Similarweb’s panel.

3. Specialized Intelligence

• Similarweb: Offers unique advanced features like app intelligence (for app traffic and app usage on mobile apps), sales intelligence, shopper intelligence, and stock intelligence (for stock performance and premium stocks). This breadth is crucial for category managers and holistic digital marketing.
• Peringkat SE: Focuses primarily on search engine optimization. While it provides a robust seo toolkit, it does not offer the specialized app intelligence or stock intelligence provided by the similarweb platform.

4. Keyword Research and Search Intent

• Peringkat SE: Se ranking covers keyword research comprehensively, providing vast keyword ideas and accurate keyword difficulty scores, helping seo pros implement effective strategies to find target keywords and related keywords.
• Similarweb: Provides keyword rankings and keyword performance data, allowing users to track website rankings and identify emerging trends based on search intent. Competitor benchmarking helps analyze which keywords drive traffic.

5. Technical SEO and Site Auditing

• Peringkat SE: Offers a highly effective website audit tool for tech optimization, providing a detailed report on technical seo issues. This robust seo toolkit helps agency and in house teams implement effective strategies for site health and search engine algorithms compliance.
• Similarweb: Does not offer dedicated site auditing features. Its value is in providing high-level digital insights and competitive benchmarking data, informing seo professionals where to focus their external tech optimization efforts.

6. Competitive Benchmarking and Market Analysis

• Similarweb: It excels at competitive benchmarking and market research, offering data driven insights into the entire competitive landscape. Its powerful platform provides actionable insights into ad strategies and conversion analysis, allowing users to stay ahead of market trends.
• Peringkat SE: Provides strong competitive research features, including the keyword gap tool, which helps agency and in house teams gain valuable insights into competitor domains and seo strategies focused on organic search.

7. Rank Tracking and Monitoring

• Peringkat SE: Provides a dedicated keyword rank tracker that is highly valued by a marketing agency for its accuracy in monitoring keyword rankings and search engine rankings across all major search engines.
• Similarweb: Provides keyword rankings and traffic benchmarking insights. Its core rank tracking feature is focused on showing overall website rankings and keyword performance across the web, rather than the daily precision of a dedicated keyword rank tracker.

8. Pricing, Plans, and API Access

• Similarweb: Similarweb pricing and similarweb cost are generally premium. It offers a limited free version and a free trial (e.g., a 7 day free trial), with tiers ranging from web intelligence starter plan to professional plan, team plan, and enterprise plan. Similarweb api provides api access for ai agents and category managers.
• Peringkat SE: Se ranking’s pricing policy is competitive but reflects its standing as an intuitive seo platform trusted by over a million agency users. It offers advanced features at a more accessible cost than many enterprise platforms.

9. Development and Custom Solutions

• Similarweb: Offers robust api access and similarweb api capabilities for product developers, allowing for custom integration and tracking ai traffic. Its technology is designed for large-scale enterprise integration and data driven insights.
• Peringkat SE: Also provides api access for custom solutions and reporting. However, its primary value is the end-user platform, providing an intuitive seo platform trusted by seo pros, rather than the specialized developer focus of Similarweb.

What to Look for in a Keyword Research Tool?

When picking your keyword research tool, consider these vital aspects:

• Data Accuracy & Volume: Does the tool provide reliable search volume, competition, and trend data? Look for tools that pull from large, regularly updated databases.
• Feature Set: Beyond basic keyword ideas, do you need competitor insights, a backlink audit tool, an SEO checker, or content marketing help? 
• Kemudahan Penggunaan: Is the interface intuitive? Can you quickly find the information you need without a steep learning curve?
• Harga: Does the cost fit your budget? Remember, some tools offer free SEO features, but more in-depth analytics often come with a price.
• Integrasi: Does it work well with other tools you use for your SEO and digital marketing efforts, such as Google Analytics or Search Console?
• Support & Community: Is there good customer support, tutorials, or an active community to help you when you get stuck?
• Melaporkan: Can you easily export data and create custom reports for clients or team members?

Keputusan Akhir

For 2025, our pick is SE Ranking. It provides a full set of tools.

You get great rank tracking and keyword research.

Its backlink and optimization features are strong.

Plus, it offers excellent customer support.

SE Ranking is a solid SEO tool.

It truly helps with search engine visibility.

Its ease of use makes it a clear winner.

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