Elegir lo correcto CRM es duro, ¿verdad?
You’ve got tons of customer info, and you need a way to keep it organized.
Plus, you want to grow your business, and a good CRM helps with that.
But, with so many options, how do you know which one is best for you?
Luckily, we’re diving into two popular CRMs: Compró vs SugarCRM.
Let’s figure out which one will help your negocio shine.
Descripción general
Para ofrecerle la mejor comparación, hemos buceado a fondo.
We used both Keap and SugarCRM in real-world scenarios, testing their features, ease of use, and overall performance.
This hands-on experience lets us share honest insights.
¿Listo para organizarte y ahorrar 15 horas a la semana? La potente automatización de Keap lo hace posible. ¡Consíguelo ya!
Precios: Puedes probarlo gratis. El plan de pago empieza desde $249 al mes.
Características principales:
- Marketing por correo electrónico
- CRM
- Automatización de ventas y marketing
SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.
Precios: Book your demo plan. The premium plan starts at $19/month.
Características principales:
- Automatización de la fuerza de ventas
- Atención al cliente
- Informes y análisis
¿Qué es Keap?
¿Alguna vez has sentido que estás lidiando con demasiadas cosas a la vez? Keap lo entiende.
Es un CRM Diseñado para simplificar tu negocio. Considéralo tu herramienta integral de ventas y marketing.
Keap te ayuda a organizar contactos, automatizar tareas y cerrar más acuerdos.
Es especialmente bueno para pequeñas empresas y emprendedores que quieren ahorrar tiempo y crecer más rápido.
Además, explora nuestros favoritos Comprar alternativas…
Nuestra opinión
Compró Es una opción fantástica para que las pequeñas empresas optimicen sus estrategias de ventas y marketing. Es fácil de usar y está repleta de funciones útiles. Sin embargo, puede que no sea la mejor opción para empresas más grandes con necesidades más complejas.
Beneficios clave
- Marketing por correo electrónico integrado: Envíe correos electrónicos dirigidos a su audiencia.
- Automatización fácil de usar: Automatice tareas como el envío de mensajes de seguimiento y la asignación de clientes potenciales.
- Gestión del pipeline de ventas: Realice un seguimiento de sus transacciones e identifique oportunidades.
- Integraciones de comercio electrónico: Conecta Keap con tu tienda online para gestionar pedidos y clientes.
Precios
Keap ofrece una prueba gratuita y una estructura de precios simple para que puedas comenzar.
- Plan simple:Comienza en $249/mes (facturación anual) y ofrece dos usuarios y 1500 contactos.
Ventajas
Contras
What is SugarCRM?
Okay, let’s talk SugarCRM. It’s a pretty powerful CRM.
Think of it as a digital hub for all your customer info. It’s designed to help businesses of all sizes manage their sales, marketing, and customer service.
Want more control and customization? SugarCRM might be your jam.
Además, explora nuestros favoritos SugarCRM alternatives…
Nuestra opinión
Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.
Beneficios clave
- Open-source platform: Gives you greater flexibility and control.
- Robust sales automation: Streamline your sales processes and boost productivity.
- Excellent reporting tools: Gain valuable insights into your sales performance.
- The mobile app includes access to your CRM data on the go.
- Large community: Tap into a wealth of resources and support.
Precios
SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:
- Esenciales: $19/user/month, three users minimum.
- Estándar: $59/user/month, ten users minimum.
- Avanzado: $85/user/month, ten users minimum.
- Premier: $135/user/month, ten users minimum.
Ventajas
Contras
Comparación de características
Let’s get down to the details.
We’ll look at key features of each CRM software, showing you where they shine and where they might fall short.
1. Marketing Automation
- Keap: Known for its strong marketing automatización, especially for small businesses. It was formerly called Infusionsoft. Keap makes it easy to set up automated sequences, like follow-up emails, after someone signs up for your newsletter.
- SugarCRM: Offers robust marketing automation features, but it’s often more complex. Larger teams with dedicated marketing staff might find this useful. SugarCRM also allows for detailed campaign customization.
2. Email Campaign Capabilities
- Keap: Has user-friendly email campaign tools. You can create nice-looking emails and track how well they perform. Sending out targeted email blasts and tracking their metrics is a breeze.
- SugarCRM: This also allows for email campaigns with a focus on detailed datos. You can see how each email does in detail and how it affects your broader marketing data.
3. Customer Relationship Management (CRM)
- Keap: Focuses on helping small businesses manage customer relationships. It’s designed to be simple and easy to use.
- SugarCRM: Provides advanced customer relationship management features that scale well for bigger companies. Businesses can customize the CRM to match their specific workflows.
4. Análisis e informes
- Keap: Offers simple analytics tools that show you key numbers. You can see how your emails and campaigns are doing.
- SugarCRM: Gives you very detailed reports and analytics. You can look at many different data points to understand your customers.
5. Marketing Campaign Management
- Keap: Simplifies the setup and management of marketing campaign activities. Especially useful for automating and tracking progress.
- SugarCRM: SugarCRM has extensive tools for handling even very complex marketing campaigns.
6. Personalización
- Keap: Offers limited customization geared toward simplicity. Making detailed changes can be difficult.
- SugarCRM: Provides extensive customization options. Companies can tailor the platform to very specific needs.
7. 7. Interfaz de usuario
- Keap: Designed to be user-friendly with an intuitive and clean interface.
- SugarCRM: This can be more complex and may require training for optimal usage.
¿Qué tener en cuenta al elegir un CRM?
- Sales and marketing automation: Does the system automate your sales campaigns and marketing automations? Look for features like drag and drop workflows and sales pipeline management.
- Precios: Understand the crm prices. Keap CRM, for example, is based on contacts and users, while SugarCRM is priced per user. Look for an affordable crm with a pricing model that fits your business strategy. Check if there’s a free version or free plan available.
- Características: Beyond core features, do you need an invoicing and payment processing system? A landing page constructor to connect multiple landing pages? A mobile app for your sales teams?
- Apoyo: Look for a company with reliable online support, and consider the level of support offered (e.g., basic support vs. enhanced support).
- Escalabilidad: Can the crm platform grow with your company? Sugar Professional, Sugar Serve, Sugar Sell, Sugar Enterprise are different business line products, while Keap CRM has a simple upgrade path. Look for a solution that can handle your growing sales process and lead management needs.
- Target Audience: Is the CRM built for a pequeña empresa or an enterprise-level plans? A ten user minimum might be a dealbreaker for a small company, while a larger company might need unlimited users.
- Specific Products: For Keap, consider its editor’s rating for things like email marketing campaigns. For Sugar, look at the offerings like Sugar Market, Sugar Serve, and Sugar Sell. Consider specific tools like guided selling or robust forecasting.
- Integraciones: A good CRM should have calendar integration and connect with other tools your company already uses.
- Customer Experience: Is the platform easy to use? Will your sales teams and service teams find it intuitive? This impacts user adoption and overall sales performance.
- Company Specifics: Consider the company itself. Sugar is an open source crm and has a long history in software development. Salesforce is also a leading crm and a viable alternative to both.
Veredicto final
After thorough testing, we lean towards Keap for most small to medium-sized businesses.
Its user-friendly interface and strong marketing automation, especially the email campaign tools, hacer it a powerful asset.
If you need a straightforward CRM that gets the job done, Keap is a solid choice.
However, if your enterprise requires extensive customization and in-depth analytics, SugarCRM’s robust platform is worth considering.
We’ve used these platforms extensively, giving us a clear understanding of their strengths and weaknesses.
Trust our hands-on experience to guide you to the best CRM for your needs.
Más de compra
Aquí hay una comparación de Keap con varias alternativas:
- Comprar vs Pipedrive: Keap destaca en la automatización del marketing y las ventas integradas. Pipedrive se centra más en la gestión visual del embudo de ventas y el seguimiento de las operaciones.
- Compró contra GoHighLevel: GoHighLevel es una plataforma todo en uno para agencias, que ofrece opciones de marca blanca y amplia automatización.
- Keap frente a ActiveCampaign: Keap ofrece una solución integral de automatización empresarial para pequeñas empresas de servicios. ActiveCampaign se especializa en marketing por correo electrónico sofisticado y automatización de la experiencia del cliente.
- Comprar vs HubSpot: Keap integra CRM, automatización de marketing y comercio electrónico para pequeñas empresas. HubSpot ofrece una gama más amplia de plataformas para ventas, marketing, servicios y contenido, ideal para empresas de diversos tamaños.
- Comprar vs ClickFunnels: Keap ofrece CRM, automatización de marketing y comercio electrónico. ClickFunnels es principalmente un creador de embudos de ventas y landing pages con funcionalidades para la recopilación de leads.
- Comprar vs. Folk: Keap ofrece una sólida automatización de ventas y marketing con gran personalización. Folk ofrece una interfaz más sencilla e intuitiva, centrada en la gestión colaborativa de contactos.
- Comprar vs. Instantáneamente: Keap es una plataforma integral de CRM y automatización para ventas y marketing. Instantáneamente Se especializa en difusión de ventas salientes y generación de clientes potenciales.
- Comprar vs ClickUp: Keap es un CRM dedicado con una potente automatización de ventas y marketing. Haga clic hacia arriba es una herramienta de gestión de proyectos versátil que se puede configurar como CRM.
- Keap vs Monday CRM: Keap es un CRM dedicado a la automatización de ventas y marketing para pequeñas empresas. Monday CRM es un sistema operativo flexible con potentes funciones de CRM personalizables para flujos de trabajo colaborativos.
- Keap vs. Capsule CRM: Keap ofrece automatización de marketing avanzada y soluciones comerciales integradas. Cápsula CRM está diseñado para ser simple y asequible, ideal para empresas pequeñas y medianas.
- Keap frente a Insightly: Keap se centra en la automatización robusta del marketing y la gestión de leads. Insightly ofrece gestión de contactos y proyectos con automatización del flujo de trabajo, ideal para pequeñas y medianas empresas.
- CRM Keap vs. Freshsales: Keap ofrece una potente automatización y está orientado a pequeñas empresas. Freshsales CRM es conocido por su asequibilidad, interfaz intuitiva y amplias integraciones.
- Comprar vs. Salesforce: Keap está diseñado para la automatización de marketing y CRM de pequeñas empresas. Salesforce es un CRM altamente personalizable, escalable y líder en el sector para empresas de todos los tamaños, especialmente grandes empresas.
- Keap frente a Zendesk: Keap destaca en la automatización de ventas y marketing, así como en el comercio electrónico. Zendesk es principalmente una plataforma de atención al cliente y soporte con sólidas funciones de gestión de tickets y colaboración.
More of SugarCRM
Here’s a brief comparison of SugarCRM with these software solutions:
- SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
- SugarCRM vs GoHighLevel: GoHighLevel vs SugarCRM: Which CRM Platform is Best in 2025?: GoHighLevel is an all-in-one platform for marketing agency needs. It helps them manage multiple clients. SugarCRM is a custom CRM for larger companies. It helps them analyze data and tailor their sales process.
- SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
- SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
- SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
- SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
- SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
- SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
- SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
- SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
- SugarCRM frente a Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
- SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
- SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
- SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.
Preguntas frecuentes
¿Es Keap mejor para las pequeñas empresas?
Keap is generally considered better for small businesses due to its user-friendly interface and strong marketing automation features. Its simple design makes it easy for smaller teams to manage customer relationships and run effective marketing campaigns.
Which CRM has more advanced analytics, Keap or SugarCRM?
SugarCRM offers more advanced and detailed analytics than Keap. SugarCRM allows for extensive reportando and data analysis, making it suitable for larger enterprises that require in-depth insights into customer behavior and marketing performance.
Can I customize SugarCRM to fit my specific business needs?
Yes, SugarCRM is highly customizable. It allows businesses to tailor the platform to their specific workflows and requirements. This flexibility makes it a strong choice for companies with unique or complex CRM needs.
Does Keap offer email campaign automation?
Yes, Keap excels in email campaign automation. It provides user-friendly tools to create and manage email campaigns, track performance, and automate follow-up sequences, making it a valuable tool for marketing automation.
Which CRM is easier to learn, Keap or SugarCRM?
Keap is generally easier to learn due to its intuitive interface and simpler design. With its more complex features and customization options, SugarCRM may require more training and time to master.
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