Elegir lo correcto CRM can feel like picking out a new car. Overwhelmed by options?
No estás solo
Two of the biggest names in the game are Compró and Salesforce, and both offer potent tools.
This blog post breaks down the key differences between Keap Vs Salesforce, helping you make an informed decision.
We’ll compare pricing, features, and ease of use so you can choose the mejor CRM to boost your sales and improve customer relationships.
Descripción general
We’ve spent weeks testing both Keap and Salesforce to give you the most accurate comparison.
We’ve explored their features, analyzed their pricing plans, and even spoken to real users to understand each platform’s pros and cons.
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Precios: Tiene un plan gratuito. El plan premium cuesta desde $25 al mes.
Características principales:
- Gestión de clientes potenciales
- Sales Forecasting
- Automatización del flujo de trabajo
¿Qué es Keap?
Keap is like your all-in-one business assistant. It helps you keep track of your customers and potential customers.
Think of it as organizing all your contacts and seeing where they are in your sales process.
Keap also lets you automate tasks, like sending emails, so you can save time and focus on what matters most.
Además, explora nuestros favoritos Comprar alternativas…
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Beneficios clave
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Gestión del pipeline de ventas: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detallado reportando and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Precios
Precios: Starts at $299/month and chat them to get their features.
Ventajas
Contras
¿Qué es Salesforce?
Have you ever heard of Salesforce? It’s a big deal in the CRM world.
Think of it as the ultimate tool for managing your sales, marketing, and customer service.
It’s used by many businesses, from small startups to giant corporations.
It’s super powerful and can be customized to fit any need.
Además, explora nuestros favoritos Alternativas a Salesforce…
¿Está preparado para ver lo que Salesforce puede hacer por usted? Inicie su prueba gratuita hoy mismo y experiméntelo.
Beneficios clave
- Líder del sector: Salesforce domina el mercado de CRM por una razón.
- Altamente personalizable: Adapte Salesforce a sus necesidades exactas.
- Ecosistema masivo: Integración con miles de aplicaciones y servicios.
- Solución escalable: Haga crecer su negocio sin que su CRM se quede pequeño.
Precios
Salesforce ofrece una variedad de planes que se ajustan a su presupuesto:
- Starter Suite:$25/usuario/mes.
- Pro Suite: $100/user/month.
- Empresa: $165/user/month.
- Ilimitado: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Ventajas
Contras
Comparación de características
Now, let’s dive into the nitty-gritty and compare Keap and Salesforce feature by feature.
This head-to-head matchup will help you see which platform excels in your business’s most important areas.
1. Gestión de contactos
Both Keap and Salesforce offer robust contact management features.
You can store customer data, track interactions, and segment your audience for targeted marketing campaigns.
However, Salesforce provides more advanced segmentation options, allowing you to create particular lists based on broader criteria.
Comprado: Offers essential contact management with easy organization and tagging.
Salesforce: Provides advanced segmentation and detailed customer profiles for more targeted marketing efforts.
2. Automatización del marketing
Keap shines when it comes to marketing automation, especially for small businesses.
It makes it easy to create automated email sequences, landing pages, and forms.
While Salesforce offers more advanced automation capabilities through its Salesforce Marketing Cloud, it is more expensive and can be more complex to set up.
Comprado: Simple and intuitive marketing automation tools for streamlining marketing processes.
Salesforce: Advanced automation options through Salesforce Marketing Cloud, ideal for larger businesses with complex needs.
3. Sales Automation
Salesforce is the clear winner for sales automation.
Its powerful features allow you to manage leads, track opportunities, and accurately forecast sales.
Keap offers basic sales automation features but is not as robust as Salesforce, especially for medium-sized businesses with complex sales processes.
Comprado: Basic sales automation tools for managing leads and deals.
Salesforce: Advanced sales automation for managing pipelines, forecasting revenue, and improving sales performance.
4. Reporting and Analytics
Both platforms offer reporting and analytics to help you gain valuable insights into your business performance.
However, Salesforce provides more comprehensive reporting options, including customizable dashboards and the ability to create custom reports.
Keap’s reporting features are more basic but useful for tracking key metrics.
Comprado: Basic reporting and analytics for tracking key performance indicators.
Salesforce: Advanced reporting and analytics with customizable dashboards and in-depth insights.
5. Integraciones
Salesforce boasts a massive app marketplace with thousands of integrations, allowing you to connect it to virtually any additional software you use.
Keap also offers many integrations, but its selection is not as extensive as that of Salesforce.
Comprado: Integrates with popular business tools and offers an open API.
Salesforce: Offers a vast app marketplace with integrations for almost any business need.
6. Atención al cliente
Keap provides excellent customer support, including phone support and a comprehensive knowledge base.
Salesforce also offers customer support, but access can be more challenging and may involve longer wait times, particularly for users on lower-priced plans.
Comprado: Responsive and helpful customer support with various contact options.
Salesforce: Customer support is available but less accessible than Keap’s.
7. Scalability
Salesforce is designed to scale with your business, making it a good choice for growing enterprise companies.
Keap is also somewhat scalable, but it’s generally a better fit for small to medium-sized businesses with less complex needs.
Comprado: Suitable for small to medium-sized businesses with room for growth.
Salesforce is a highly scalable platform ideal for growing businesses and large enterprises.
¿Qué tener en cuenta al elegir una plataforma CRM?
- Facilidad de uso: How intuitive is the interface? Can you easily navigate the platform and find the features you need?
- Personalización: Can you tailor the CRM to fit your specific workflow and business processes?
- Precios: Does the pricing model align with your budget and the size of your business?
- Atención al cliente: What kind of support does the vendor offer? Is it easy to get help when you need it?
- Acceso móvil: Does the CRM offer a mobile app? Can you access your data and manage your tasks on the go?
- Características específicas del sector: Does the CRM offer specialized features for your industry, such as healthcare or bienes raíces?
- Integraciones de terceros: Does the CRM integrate with the other tools you use, such as email marketing platforms or software de contabilidad?
- Seguridad: How secure is your data within the CRM? Does the vendor offer robust security measures to protect your information?
- Future Needs: Consider your future business needs. Will the CRM be able to scale with your growth?
Veredicto final
So, which CRM comes out on top? For us, Salesforce is the more powerful and versatile platform.
It offers a wider range of features, more customization options, and better scalability.
This makes it a great choice for businesses of all sizes, even service-based businesses.
However, Keap is still a solid option, especially for smaller businesses that need an easy-to-use and affordable CRM. It’s simpler to learn and offers excellent customer support.
Ultimately, the best CRM for you depends on your specific needs and budget.
We’ve given you the facts, the insights, and our honest opinions. Now it’s your turn to choose the right tool to help your business thrive.
If you’re still unsure, try out free trials of both Salesforce CRM andKeap to see which one you prefer!
Más de Comprar
Aquí hay una comparación de Keap con varias alternativas:
- Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
- Comprar vs Pipedrive: Keap destaca en la automatización del marketing y las ventas integradas. Pipedrive se centra más en la gestión visual del embudo de ventas y el seguimiento de las operaciones.
- Keap frente a ActiveCampaign: Keap ofrece una solución integral de automatización empresarial para pequeñas empresas de servicios. ActiveCampaign se especializa en marketing por correo electrónico sofisticado y automatización de la experiencia del cliente.
- Comprar vs HubSpot: Keap integra CRM, automatización de marketing y comercio electrónico para pequeñas empresas. HubSpot ofrece una gama más amplia de plataformas para ventas, marketing, servicios y contenido, ideal para empresas de diversos tamaños.
- Comprar vs ClickFunnels: Keap ofrece CRM, automatización de marketing y comercio electrónico. ClickFunnels es principalmente un creador de embudos de ventas y landing pages con funcionalidades para la recopilación de leads.
- Comprar vs. Folk: Keap ofrece una sólida automatización de ventas y marketing con gran personalización. Folk ofrece una interfaz más sencilla e intuitiva, centrada en la gestión colaborativa de contactos.
- Comprar vs. Instantáneamente: Keap es una plataforma integral de CRM y automatización para ventas y marketing. Instantáneamente Se especializa en difusión de ventas salientes y generación de clientes potenciales.
- Comprar vs ClickUp: Keap es un CRM dedicado con una potente automatización de ventas y marketing. Haga clic hacia arriba es una herramienta de gestión de proyectos versátil que se puede configurar como CRM.
- Keap vs Monday CRM: Keap es un CRM dedicado a la automatización de ventas y marketing para pequeñas empresas. Monday CRM es un sistema operativo flexible con potentes funciones de CRM personalizables para flujos de trabajo colaborativos.
- Keap vs Capsule CRM: Keap ofrece automatización de marketing avanzada y soluciones comerciales integradas. Cápsula CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- CRM Keap vs. Freshsales: Keap ofrece una potente automatización y está orientado a pequeñas empresas. Freshsales CRM es conocido por su asequibilidad, interfaz intuitiva y amplias integraciones.
- Keap frente a Zendesk: Keap destaca en la automatización de ventas y marketing, así como en el comercio electrónico. Zendesk es principalmente una plataforma de atención al cliente y soporte con sólidas funciones de gestión de tickets y colaboración.
Más sobre Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce vs Gohighlevel: Salesforce es un CRM de nivel empresarial con amplia personalización, ideal para grandes organizaciones, mientras que GoHighLevel ofrece una plataforma de marketing y ventas todo en uno, a menudo favorecida por pequeñas empresas y agencias.
- Salesforce frente a Keap: Salesforce ofrece un amplio ecosistema de CRM personalizable para empresas de todos los tamaños; Keap proporciona automatización integrada de ventas y marketing, especialmente potente para las empresas más pequeñas.
- Salesforce frente a ActiveCampaign: Salesforce es un CRM amplio y de nivel empresarial con una potente automatización de ventas, mientras que ActiveCampaign destaca en automatización de marketing, campañas de correo electrónico y visualización del recorrido del cliente.
- Salesforce vs Hubspot: Salesforce hace hincapié en la personalización profunda y la elaboración de informes sólidos para necesidades empresariales complejas, mientras que HubSpot ofrece un conjunto integrado de herramientas de marketing, ventas y servicios con una interfaz más fácil de usar.
- Salesforce vs Clickfunnels: Salesforce es un CRM completo para gestionar las relaciones con los clientes y las ventas; ClickFunnels está diseñado específicamente como constructor de embudos de ventas para guiar a los clientes a través de una ruta de conversión.
- Salesforce frente a Folk: Salesforce es un CRM altamente escalable y repleto de funciones para operaciones complejas y grandes empresas; Folk proporciona una herramienta de gestión de contactos y creación de relaciones más sencilla y colaborativa.
- Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated difusión por correo electrónico en frío and lead generation for targeted campaigns.
- Salesforce frente a ClickUp: Salesforce es un potente CRM dedicado para gestionar las interacciones con los clientes y los procesos de ventas; ClickUp es una plataforma versátil de gestión del trabajo que incluye funcionalidades CRM dentro de sus herramientas más amplias de gestión de proyectos.
- Salesforce frente a Monday: Salesforce es un CRM sólido con amplios modelos de datos para flujos de trabajo complejos en diversos sectores; Monday CRM ofrece flujos de trabajo visuales altamente personalizables y las empresas que ya utilizan Monday.com suelen utilizarlo para la gestión de proyectos.
- Salesforce frente a Capsule: Salesforce es un CRM de nivel empresarial adecuado para grandes organizaciones con necesidades complejas; Capsule CRM es un CRM más sencillo y fácil de usar, ideal para pequeñas y medianas empresas centradas en el seguimiento básico de contactos y ventas.
- Salesforce frente a Insightly: Salesforce ofrece un CRM completo y altamente personalizable para diversas necesidades empresariales; Insightly ofrece un CRM versátil con gestión de proyectos integrada, a menudo preferido por las pequeñas y medianas empresas por su facilidad de uso.
- Salesforce frente a Freshsales CRM: Salesforce es un CRM altamente personalizable y escalable con funciones avanzadas para grandes organizaciones; Freshsales CRM se centra en conocimientos de ventas impulsados por IA y automatización para una gestión de ventas optimizada, a menudo preferida por equipos más pequeños.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Preguntas frecuentes
Is Keap or Salesforce better for small businesses?
Keap is generally better for small businesses due to its simplicity and affordability. It’s easier to learn and use, and its pricing plans are more budget-friendly for smaller companies.
Is Salesforce good for marketing?
Salesforce is excellent for marketing, especially if you opt for the Salesforce Marketing Cloud. It offers advanced marketing automation, email marketing, and campaign management features.
What is Salesforce mainly used for?
Salesforce is primarily used for customer relationship management (CRM). It helps businesses manage their sales, marketing, and customer service interactions.
Does Keap have a free trial?
Yes, Keap offers a 14-day free trial so you can test out the platform before committing to a paid plan.
Is Salesforce easy to use?
Salesforce can have a steeper learning curve than some other CRMs due to its extensive features and customization options. However, Salesforce offers ample resources and tutorials to help users get started.
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