Keap vs ActiveCampaign: ¿Cuál es la mejor herramienta CRM en 2025?

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• Generador de automatización
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• Paid Plans from $249/month

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• Marketing automatización
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Elegir lo correcto CRM can feel like trying to navigate a maze blindfolded.

You know it’s important for your business, but which one fits su necesidades?

Compró and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.

Pero, ¿cuál de ellos se lleva la palma?

In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which CRM tool is the best for your business.

Descripción general

To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.

We built email sequences, set up automation, and even ran a few test campaigns to see how each platform performed in a real-world setting.

Ready to see if Keap is the CRM you’ve been looking for? Join them & see how it can change your Business!

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Precios: Puedes probarlo gratis. El plan de pago empieza desde $249 al mes.

Características principales:

• Marketing por correo electrónico
• Sales pipeline management
• Payments and invoicing

Prueba Keap GRATIS Leer la reseña completa

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

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Precios: You can try it for free. Paid plan starts at $15/month

Características principales:

• Marketing por correo electrónico
• Automatización del marketing
• CRM and sales automation

Try ActiveCampaign for FREE Leer la reseña completa

¿Qué es Keap?

Keap wants to make things easier for pequeñas empresas.

They combine sales and marketing tools in one place.

Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.

Además, explora nuestros favoritos Comprar alternativas…

Compró CRM

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Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap.

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Beneficios clave

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign constructor: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Gestión del pipeline de ventas: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detallado reportando and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Precios

Precios: Starts at $299/month and chat with them to get their features.

What is ActiveCampaign?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

Además, explora nuestros favoritos ActiveCampaign alternatives…

Campaña activa

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Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Try ActiveCampaign for FREE Leer la reseña completa

Beneficios clave

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Precios

• Motor de arranque: Starts at $15/month for 10x Email sends, 1 User, and and Multi-step marketing automation.
• Más: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Empresa: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

Comparación de características

Now for the head-to-head matchup! Let’s see how Keap and ActiveCampaign stack up in terms of features.

Both are strong contenders, but each has its own strengths and weaknesses.

1. Marketing Automation Features

Both Keap and ActiveCampaign offer robust marketing automation features.

They both qualify as marketing automation tools and include email marketing tools that can help marketing and sales teams streamline tasks and improve efficiency.

However, ActiveCampaign takes the lead with more advanced marketing automation capabilities.

You can build complex marketing campaigns with intricate automation workflows that go beyond basic email sequences.

2. Gestión de relaciones con el cliente (CRM)

Keap and ActiveCampaign both include gestión de relaciones con los clientes (CRM) functionality.

This means you can manage your contacts, track interactions, and segment your audience for targeted campaigns.

Keap’s CRM is more streamlined and easier to navigate, while ActiveCampaign’s CRM offers more advanced features for sales teams.

3. Ease of Use

Keap is generally considered more user-friendly, especially for beginners.

Its interface is simpler and easier to grasp.

ActiveCampaign, with its wider range of features, has a slightly steeper learning curve.

However, both platforms offer helpful resources and support to get you started.

4. ActiveCampaign vs Keap: Automation Builder

Both ActiveCampaign and Keap provide visual automation builders.

Keap’s builder is more basic, with a simple drag-and-drop interface.

ActiveCampaign’s automation builder is more robust, allowing for more complex workflows with conditional logic and branching paths.

5. Ecommerce Features

Keap shines when it comes to e-commerce features.

It offers built-in integrations with popular platforms like Shopify and WooCommerce.

This allows you to easily segment customers based on purchase history, trigger automated email sequences, and track sales performance.

ActiveCampaign requires third-party integrations for e-commerce functionality.

6. Sales Tools

ActiveCampaign provides a wider array of sales tools than Keap.

Features like lead scoring, deal tracking, and sales pipeline management are more robust in ActiveCampaign.

Keap’s sales tools are more basic, focusing on contact management and simple pipeline visualization.

7. Supporting the Entire Customer Lifecycle

While both platforms offer tools to support the entire customer lifecycle, ActiveCampaign’s comprehensive suite of features gives it an edge.

From initial contact to post-purchase engagement, ActiveCampaign provides the tools to nurture leads and build lasting customer relationships.

Hopefully, this detailed comparison gives you a clearer picture of how these marketing automation platforms differ.

¿Qué tener en cuenta al elegir una plataforma CRM?

• Su presupuesto: Pricing models vary. Some CRMs charge per user, others per contact.
• Su business size: A pequeña empresa has different needs than a large enterprise.
• Your industry: Some CRMs cater to specific industries.
• Your tech skills: How comfortable are you with learning new software?
• Your current tools: Make sure your CRM integrates with what you already use.
• Escalabilidad: ¿Puede el CRM crecer con su empresa?
• Support options: What kind of help is available when you need it?

Veredicto final

For us, Keap emerges as the winner.

While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set make it the better choice for businesses.

It offers greater flexibility, deeper customization, and more powerful automation capabilities.

We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.

Remember it, the best choice depends on your specific needs and budget.

But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.

Prueba Keap GRATIS Leer la reseña completa

Try ActiveCampaign for FREE Leer la reseña completa

Más de Comprar

Aquí hay una comparación de Keap con varias alternativas:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Comprar vs Pipedrive: Keap destaca en la automatización del marketing y las ventas integradas. Pipedrive se centra más en la gestión visual del embudo de ventas y el seguimiento de las operaciones.
• Comprar vs HubSpot: Keap integra CRM, automatización de marketing y comercio electrónico para pequeñas empresas. HubSpot ofrece una gama más amplia de plataformas para ventas, marketing, servicios y contenido, ideal para empresas de diversos tamaños.
• Comprar vs ClickFunnels: Keap ofrece CRM, automatización de marketing y comercio electrónico. ClickFunnels es principalmente un creador de embudos de ventas y landing pages con funcionalidades para la recopilación de leads.
• Comprar vs. Folk: Keap ofrece una sólida automatización de ventas y marketing con gran personalización. Folk ofrece una interfaz más sencilla e intuitiva, centrada en la gestión colaborativa de contactos.
• Comprar vs. Instantáneamente: Keap es una plataforma integral de CRM y automatización para ventas y marketing. Instantáneamente Se especializa en difusión de ventas salientes y generación de clientes potenciales.
• Comprar vs ClickUp: Keap es un CRM dedicado con una potente automatización de ventas y marketing. Haga clic hacia arriba es una herramienta de gestión de proyectos versátil que se puede configurar como CRM.
• Keap vs Monday CRM: Keap es un CRM dedicado a la automatización de ventas y marketing para pequeñas empresas. Monday CRM es un sistema operativo flexible con potentes funciones de CRM personalizables para flujos de trabajo colaborativos.
• Keap vs Capsule CRM: Keap ofrece automatización de marketing avanzada y soluciones comerciales integradas. Cápsula CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• CRM Keap vs. Freshsales: Keap ofrece una potente automatización y está orientado a pequeñas empresas. Freshsales CRM es conocido por su asequibilidad, interfaz intuitiva y amplias integraciones.
• Comprar vs. Salesforce: Keap está diseñado para la automatización de marketing y CRM de pequeñas empresas. Salesforce es un CRM altamente personalizable, escalable y líder en el sector para empresas de todos los tamaños, especialmente grandes empresas.
• Keap frente a Zendesk: Keap destaca en la automatización de ventas y marketing, así como en el comercio electrónico. Zendesk es principalmente una plataforma de atención al cliente y soporte con sólidas funciones de gestión de tickets y colaboración.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign frente a Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.

Preguntas frecuentes