ActiveCampaign vs Monday CRM: ¿Cuál es mejor en 2025?

por | Feb 24, 2025

Subcampeón
Logotipo de ActiveCampaign
9.0
  • Automatización del marketing
  • Content creation
  • Dynamic content
  • Marketing por correo electrónico
  • IA integrada
  • Plan gratuito disponible
  • Plan de pago Desde $15/mes
Ganador
Lunes
8.0
  • Lunes AI
  • Centro de integraciones
  • Automatización inteligente del flujo de trabajo
  • Tablero Kanban
  • Diagrama de Gantt
  • Plan gratuito disponible
  • Planes de pago desde $12/mes
ActiveCampaign frente a Monday CRM

Picking the right software for your business can feel like trying to choose between two awesome video juegos.

You know you need something to help organize customers and marketing. 

You’re worried about wasting time learning a tool that doesn’t really fit. 

What if you pick the wrong one and lose customers? 

Don’t sweat it! We’ll break down the key differences between ActiveCampaign vs Monday CRM

Descripción general

We’ve rolled up our sleeves and put ActiveCampaign and Monday CRM through their paces. 

Our team thoroughly tested features, workflows, and integrations, using them in real-world scenarios so that you can get an honest, hands-on comparison.

Campaña activa

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

9de 10

Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $15/mes.

Características principales:

  • Automatización del marketing
  • Marketing por correo electrónico
  • Ventas CRM
Lunes CTA

Únase a los más de 150.000 equipos de todo el mundo que confían en Monday.com para agilizar sus flujos de trabajo y aumentar la productividad.

8de 10

Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $12/mes.

Características principales:

  • Integración de Google Workspace
  • Introducción automática de datos
  • Gestión visual de canalizaciones

What is ActiveCampaign?

Think of ActiveCampaign as your all-in-one marketing buddy.

It helps you talk to customers, automates emails, and organizes sales. It’s built for growing businesses.

Además, explora nuestros favoritos ActiveCampaign alternatives

Campaña activa
Campaña activa
9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Beneficios clave

  • Visual automation constructor: No coding needed! Design complex workflows with easy drag-and-drop tools.
  • Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
  • Incorporado CRM: Organize your contacts, track interactions, and score leads for better follow-up.
  • Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
  • Personalized email marketing: Send emails that feel like a one-on-one conversation.

Precios

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

  • Motor de arranque: $15/mes.
  • Más: $49/mes.
  • Pro: $79/mes.
  • Empresa: $145/mes.
Precios de ActiveCampaign

Ventajas

  • Interfaz fácil de usar.
  • Potentes funciones de automatización.
  • Robust CRM capabilities.
  • Excellent deliverability rates.
  • Helpful support resources.

Contras

  • Steeper Learning Curve
  • Puede ser caro.
  • Limited design options.

¿Qué es Monday CRM?

Monday CRM is like a flexible digital workspace. It helps teams track sales.

It manages customer interactions. It organizes workflows. It’s all about customization.

Además, explora nuestros favoritos Alternativas a Monday CRM

Lunes CTA
CRM del lunes
8.0

Únete a los más de 150.000 equipos de todo el mundo que confían en Monday.com para agilizar sus flujos de trabajo y aumentar la productividad. Explora todo el potencial de la plataforma.

Beneficios clave

  • Flujos de trabajo visuales: Vea cómo sus proyectos cobran vida con coloridos tableros y líneas de tiempo. Es como un tablero Kanban con esteroides.
  • Colaboración sencilla: Comparte tableros con tu equipo, asigna tareas y mantén a todos en la misma página. Se acabaron las interminables cadenas de correos electrónicos.
  • Toneladas de integraciones: Conecte Monday CRM con sus aplicaciones favoritas, como Gmail, Slack y Zoom.
  • Plantillas personalizables: Empiece con ventaja con plantillas prediseñadas para campañas de marketing, calendarios de contenidos y mucho más.

Precios

Monday CRM offers a free plan for individuals, but to get the most out of it, you’ll want a paid plan. Here’s the breakdown:

  • Básico:$12/asiento/mes.
  • Estándar: $17/asiento/mes.
  • Pro: $28/plaza/mes.
  • Empresa:Precios personalizados según sus necesidades.
Monday CRM Precios
Ventajas
  • Interfaz muy visual.
  • Flujos de trabajo personalizables.
  • Potentes funciones de automatización.
  • Amplias integraciones.
  • Excelente atención al cliente.
Contras
  • Puede ser caro
  • La curva de aprendizaje de las funciones avanzadas.
  • Tenemos un plan gratuito limitado.
  • Las aplicaciones móviles podrían mejorarse.

Comparación de características

Let’s dive into a feature-by-feature comparison of ActiveCampaign and Monday CRM, helping you decide which platform best suits your business needs.

We’ve analyzed real user feedback and review data to give you a clear picture.

1. Email Marketing and Campaign Management

  • ActiveCampaign:
    • Excels in email marketing automation.
    • Advanced segmentation allows for highly targeted campaigns.
    • Detailed analytics show email performance and engagement.
    • It offers a strong alternative to Mailchimp with more advanced features.
  • Monday CRM:
    • Focuses on workflow and task management.
    • Email is integrated within the CRM but is less robust than ActiveCampaign.
    • Primarily used for tracking sales emails and customer communication.
    • Does not offer the same level of email campaign creation.
Gráfico Gnatt del lunes CRM

2. CRM and Sales Pipeline

  • ActiveCampaign:
    • Offers a solid CRM with lead scoring and deal tracking.
    • Automates sales tasks and follow-ups.
    • Provides a visual pipeline to track deals.
    • Incluye un contract management function.
  • Monday CRM:
    • Highly customizable CRM built on its flexible platform.
    • Visual pipeline management is a core strength.
    • Focuses on team collaboration and workflow automation.
    • Allows to track every step of the sales process.

3. Automation and Workflows

  • ActiveCampaign:
    • Powerful automation tools for marketing and sales.
    • Visual automation builder for complex workflows.
    • Automates tasks based on user behavior and triggers.
    • Offers a free trial of automation features.
  • Monday CRM:
    • Automates workflows across various departments.
    • Customizable automation recipes for repetitive tasks.
    • Focuses on project and tarea automatización.
    • Task management is a core function.

4. Customization and Integrations

  • ActiveCampaign:
    • Offers a wide range of integrations with other apps.
    • Customizable fields and tags for data organization.
    • API access for advanced integrations.
  • Monday CRM:
    • Extremely flexible and customizable platform.
    • Numerous templates and apps are available in its marketplace.
    • Integrates with many popular tools and services.
    • It is beneficial for the organization.

5. Reporting and Analytics

  • ActiveCampaign:
    • Detallado reportando on email campaigns and sales performance.
    • Provides insights into customer behavior and engagement.
    • Customizable dashboards for key metrics.
  • Monday CRM:
    • Focuses on project and workflow reporting.
    • Visual dashboards for tracking progress and performance.
    • Provides insights into team productivity and efficiency.
    • Avanzado análisis are available.

6. User Interface and Experience

  • ActiveCampaign:
    • User-friendly interface with a learning curve for advanced features.
    • Provides helpful tutorials and support resources.
    • Mobile application is available.
  • Monday CRM:
    • Highly visual and intuitive interface.
    • Easy to navigate and customize.
    • Strong focus on collaboration and team communication.
    • Mejora la experiencia del cliente.

7. 7. Atención al cliente

  • ActiveCampaign:
    • Offers live chat, email, and phone support.
    • Extensive knowledge base and community forums.
    • Support quality can vary.
  • Monday CRM:
    • Provides 24/7 support via email and live chat.
    • Extensive knowledge base and video tutorials.
    • Known for responsive customer service.
    • Offers a variety of support options.
Segmentación de ActiveCampaign nueva

¿Qué tener en cuenta al elegir un software CRM?

  • Consider your team’s technical comfort level.
  • Evaluate scalability for future growth.
  • Assess mobile app functionality for on-the-go access.
  • Check for industry-specific features if needed.
  • Ensure data security and compliance measures.
  • Look for flexible contract terms.
  • Take advantage of free trial periods to test thoroughly.
  • Read genuine user reviews and testimonials.
  • See if the platform has a strong community.
  • Consider how well the application fits your current organization.

Veredicto final

So, which one wins in ActiveCampaign vs. Monday CRM?

It depends on your specific business needs. ActiveCampaign is the best option for strong email marketing and automation.

If you want a flexible, visual CRM for team collaboration, choose monday.com.

We’ve tested both, and for overall flexibility and ease of use, we lean towards Monday.com.

Its ability to customize workflows and manage tasks visually makes it a powerful tool.

But if email is your main game, Active Campaign has impressive capacidad.

No matter your choice, take advantage of free trials and haga clic en around. You’ll find the right fit by trying it out.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Compró is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

Más del lunes CRM

He aquí una breve comparación de Monday CRM con estas soluciones de software:

  • Lunes CRM vs Gohighlevel: Monday CRM ofrece gestión visual de proyectos y colaboración en equipo para diversos flujos de trabajo. Al mismo tiempo, GoHighLevel es una plataforma todo en uno que hace hincapié en la automatización de las ventas y el marketing con funciones de generación de clientes potenciales.
  • Lunes CRM vs Pipedrive: Monday CRM es un sistema operativo de trabajo versátil con una sólida gestión de proyectos y equipos. Pipedrive es un CRM centrado en las ventas conocido por sus funciones visuales de gestión de pipeline y cierre de acuerdos.
  • Lunes CRM vs Keap: Monday CRM proporciona flujos de trabajo visuales altamente personalizables para la colaboración en equipo y la gestión de clientes, mientras que Keap ofrece una potente automatización de ventas y marketing diseñada para pequeñas empresas.
  • Lunes CRM vs Hubspot: Monday CRM ofrece una plataforma flexible y visual para gestionar proyectos y datos de clientes, mientras que HubSpot proporciona un conjunto completo de herramientas de marketing, ventas y atención al cliente.
  • Lunes CRM vs Clickfunnels: Monday CRM es un sistema operativo de trabajo flexible con fuertes capacidades de CRM; ClickFunnels es principalmente un constructor de embudos de ventas para crear páginas de destino y automatizar los procesos de conversión de ventas.
  • Lunes CRM vs Folk: Monday CRM proporciona flujos de trabajo visuales altamente personalizables y colaboración para equipos diversos; Folk se centra en la gestión y el enriquecimiento intuitivos y colaborativos de los contactos con una interfaz sencilla.
  • CRM de lunes vs. Instantáneamente: Monday CRM es un SO de trabajo flexible con funcionalidades CRM para la gestión visual de pipeline; Instantly se especializa en la automatización de correo electrónico frío y generación de grandes volúmenes de contactos.
  • Monday CRM vs ClickUp: Monday CRM da prioridad a la gestión visual y sencilla de proyectos y trabajo; ClickUp es una plataforma de productividad todo en uno que ofrece amplias funciones para la gestión de tareas, CRM y mucho más.
  • Monday CRM frente a Capsule CRM: Monday CRM ofrece una amplia personalización para flujos de trabajo y proyectos, integrando funcionalidades CRM; Capsule CRM es un gestor de contactos más sencillo y asequible, centrado principalmente en el seguimiento de ventas.
  • Lunes CRM vs Insightly: Monday CRM ofrece una plataforma altamente personalizable para gestionar proyectos y relaciones con los clientes, mientras que Insightly proporciona un CRM más tradicional con gestión de proyectos integrada.
  • Monday CRM vs Freshsales CRM: Monday CRM es un sistema operativo de trabajo versátil con funciones CRM para un seguimiento personalizable. Al mismo tiempo, Freshsales CRM es un CRM de ventas dedicado con gestión y automatización de clientes potenciales impulsada por IA.
  • Monday CRM frente a Salesforce: Monday CRM ofrece una plataforma flexible, visual y altamente personalizable para diversas necesidades empresariales; Salesforce es un CRM de nivel empresarial con amplias y profundas funciones para operaciones complejas de ventas y marketing.
  • Lunes CRM vs Zendesk: Monday CRM destaca en la gestión visual de proyectos y la colaboración en equipo para ventas y otras funciones. Al mismo tiempo, Zendesk es una plataforma de atención al cliente especializada centrada en la emisión de tickets y la asistencia.

Preguntas frecuentes

Which is better for email marketing, ActiveCampaign or Monday.com?

ActiveCampaign is the clear winner for email marketing. It offers advanced automation, segmentation, and detailed analytics. Monday.com focuses more on workflow management, with email integration but limited campaign features. If email marketing is your priority, choose ActiveCampaign.

Can Monday.com be used as a complete CRM like ActiveCampaign?

Yes, Monday.com can function as a complete CRM, but it’s more customizable. It excels at visual pipeline management and team collaboration. ActiveCampaign’s CRM is more focused on sales automation and leads scoring. It’s about what fits your workflow.

Is ActiveCampaign or Monday.com easier to learn?

Monday.com is generally considered easier to learn due to its visual interface and customizable templates. ActiveCampaign has a steeper learning curve, especially for its advanced automation features. The ease of use depends on the user’s technical comfort.

Which platform offers better integrations?

Both platforms offer a wide range of integrations. ActiveCampaign focuses on marketing and sales integrations, while Monday.com offers integrations across various business functions. The “better” platform depends on your business’s specific tools. Consider which platform best integrates with your existing software.

Which platform is more cost-effective for small businesses needing marketing and CRM?

It depends on your needs. ActiveCampaign might be cost-effective for strong email marketing and basic CRM. Monday.com could be a better choice for flexible workflow and team collaboration. Be sure to check what features you’ll need and compare the pricing. This content should help you decide between activecampaign and Monday.com.

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