ActiveCampaign vs Agile CRM: Which CRM Wins in 2025?

Elegir bien CRM es duro, ¿verdad?

You’re looking at ActiveCampaign vs Agile CRM, and both seem good.

But how do you know which one is realmente best for you? 

It’s like choosing between two cool video games—you don’t want to waste your time on the wrong one.

That’s where we come in.

We’ll break down ActiveCampaign vs Agile CRM. 

Visión general

We’ve spent countless hours diving deep into both ActiveCampaign and Agile CRM.

Our team rigorously tested each platform’s features, from email automation to sales tracking, simulating real-world scenarios to bring you a clear, unbiased comparison.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Explore también nuestros ActiveCampaign alternatives...

Principales ventajas

• Visual automation constructor: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Precios

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Inicio: $15/month.
• Más: $49/month.
• Pro: $79/month.
• Empresa: $145/month.

¿Qué es un CRM ágil?

So, let’s talk about Agile CRM.

It’s designed to be an all-in-one platform for sales, marketing, and service automation.

Think of it as a central hub for managing your customer interactions.

It aims to streamline your processes and boost efficiency.

Explore también nuestros Alternativas a Agile CRM...

Principales ventajas

• Automatización: Automatice tareas repetitivas como el marketing por correo electrónico, el seguimiento y la captación de clientes potenciales.
• Suite integral: Ofrece un conjunto completo de herramientas, incluidas funciones de CRM, automatización del marketing y servicio de asistencia.
• Asequible: Ofrece planes de precios competitivos, especialmente para las pequeñas empresas.
• Personalización: Ofrece un buen nivel de personalización para adaptar la plataforma a sus necesidades.

Precios

Agile CRM offers several pricing tiers. Upgrading gets you more features:

• Gratis: Hasta 10 usuarios.
• Inicio: $8.99
• Regular: $29.99
• Empresa: $47.99

Comparación de funciones

Let’s break down the core features of ActiveCampaign and Agile CRM.

We’ll explore key areas, showing how each platform handles crucial customer relationship management tasks.

1. Automation Platform

ActiveCampaign provides a robust automation platform with a visual drag-and-drop interface, simplifying complex workflow automation.

It excels at creating intricate customer journeys. Although Agile CRM offers automation, Agile CRM’s automation platform is more basic, suitable for simpler tasks.

ActiveCampaign offers better-advanced automation.

2. Contact Management and Segmentation

ActiveCampaign’s segmentation capabilities are powerful, allowing for highly personalized customer experiences.

You can slice and dice customer data with precision.

Agile CRM provides solid contact management, but Agile CRM’s segmentation is less granular. This impacts personalization.

3. Email and SMS Marketing

ActiveCampaign shines with its email and sms marketing features, offering advanced template design and testing.

It integrates well with third-party applications like Mailchimp.

AgileCRM offers email marketing, but its template options and sms features are less developed.

ActiveCampaign is a better choice for email marketing efforts.

4. Sales Automation and CRM Functions

ActiveCampaign has strong sales automation features, lets you manage sales opportunities y close deals efficiently.

Agile CRM is an all-in-one crm platform that also provides sales process management and manage deals.

ActiveCampaign is more focused on sales automation for mid-sized businesses, while CRM ágil is often used by small businesses.

5. Integration Options and Third-Party Applications

ActiveCampaign boasts many integration options with popular third-party applications, including Salesforce.

Agile CRM’s integration options are good but not as extensive.

 If you need a broad range of third-party connections, ActiveCampaign is likely the better market.

6. Help Desk and Customer Service Features

Agile CRM provides a built-in help desk feature, which is a significant advantage for businesses wanting a single platform.

ActiveCampaign doesn’t have a native help desk, requiring third-party integration.

If a helpdesk is important, CRM ágil is a better choice.

7. Ease of Use and User-Friendly Design

CRM ágil is known for its user-friendly interface and ease of use, making it a great option for a beginner. 

ActiveCampaign, while powerful, has a steeper learning curve. 

If ease of use is your priority, AgileCRM scores high.

Nimble startups may choose Agile, while those ready to become enterprises choose ActiveCampaign.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you the valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Veredicto final

After thorough testing, we recommend ActiveCampaign for businesses seeking a powerful marketing and sales automation platform.

While Agile CRM offers a user-friendly experience and a solid CRM platform.

Activecampaign’s advanced segmentation, automation workflows, and extensive integration options make it a clear winner.

Our detailed comparison shows how ActiveCampaign helps you understand your customers and deliver a superior customer experience.

Trust our insights to make the right choice for your business.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

Más sobre Agile CRM

He aquí una breve comparación de Agile CRM con estas soluciones de software:

• Agile CRM vs Gohighlevel: Agile CRM es un CRM todo en uno asequible con ventas, marketing y servicio, mientras que GoHighLevel es una plataforma completa creada para agencias de marketing con una amplia automatización y generación de clientes potenciales.
• Agile CRM vs Pipedrive: Agile CRM ofrece una gama más amplia de funciones de automatización de marketing y un servicio de asistencia integrado. Al mismo tiempo, Pipedrive se centra en la gestión visual e intuitiva del pipeline de ventas para los equipos de ventas.
• Agile CRM vs Keap: Agile CRM is more affordable and offers a more intuitive interface for core CRM functions. Keap provides powerful marketing automation and e-commerce capabilities with a steeper learning curve.
• Agile CRM vs Hubspot: Agile CRM offers a competitive free plan and strong marketing automation for small businesses, while HubSpot provides a comprehensive, scalable suite of tools for larger enterprises.
• Agile CRM vs Clickfunnels: Agile CRM es un CRM integral con funciones de ventas, marketing y servicios; ClickFunnels es una herramienta especializada para crear embudos de ventas y automatizar procesos de ventas.
• CRM ágil frente a Folk: Agile CRM es una suite completa que incluye ventas, marketing y asistencia, mientras que Folk hace hincapié en la gestión y organización simplificada y colaborativa de los contactos.
• Agile CRM vs Instantly: Agile CRM provides an all-in-one solution for sales, marketing, and customer service, while Instantly focuses on streamlined cold email outreach and deliverability.
• CRM ágil frente a Clickup: Agile CRM es una solución CRM dedicada, mientras que ClickUp es una plataforma de productividad versátil que incluye funcionalidades CRM, gestión de proyectos y seguimiento de tareas.
• CRM ágil frente a CRM del lunes: Agile CRM es un CRM integrado con una potente automatización de marketing y servicios, mientras que Monday CRM ofrece un espacio de trabajo visual altamente personalizable para gestionar diversos flujos de trabajo.
• Agile CRM frente a Capsule CRM: Agile CRM ofrece una suite completa con automatización del marketing y sólidos informes, mientras que Capsule CRM es una solución más sencilla de gestión de contactos y seguimiento de la cartera de ventas.
• Agile CRM vs Insightly: Agile CRM hace hincapié en una amplia automatización de las ventas, el marketing y el servicio, mientras que Insightly ofrece sólidas capacidades de gestión de proyectos integradas con funciones de CRM.
• Agile CRM vs Freshsales CRM: Agile CRM ofrece una sólida automatización de marketing y un servicio de asistencia integrado. Al mismo tiempo, Freshsales CRM destaca por sus funciones centradas en las ventas, como los pipelines visuales y las perspectivas basadas en IA.
• Agile CRM frente a Salesforce: Agile CRM es una opción asequible y fácil de usar para pequeñas y medianas empresas, mientras que Salesforce es un CRM de nivel empresarial líder del sector, altamente personalizable y con amplias funciones.

Preguntas frecuentes