Elegir lo correcto CRM can feel like trying to navigate a maze blindfolded.
You know it’s important for your business, but which one fits su ¿necesidades?
Compró and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.
Pero, ¿cuál de ellos se lleva la palma?
In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which CRM tool is the best for your business.
Descripción general
To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.
We built email sequences, set up automatización, and even ran a few test campaigns to see how each platform performed in a real-world setting.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Precios: Puedes probarlo gratis. El plan de pago empieza desde $249 al mes.
Características principales:
- Marketing por correo electrónico
- CRM
- Automatización de ventas y marketing
Unlock the power of an all-in-one marketing platform. So, check it out now!
Precios: It has a 7-day free Trial. Paid plan starts at $15/month
Características principales:
- Marketing por correo electrónico
- Automatización del marketing
- CRM
¿Qué es Keap?
Keap wants to make things easier for pequeñas empresas.
They combine sales and marketing tools in one place.
Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.
Además, explora nuestros favoritos Comprar alternativas…
此外，它还可以帮助您轻松处理客户评论。
Compró is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Beneficios clave
- Marketing por correo electrónico integrado: Envíe correos electrónicos dirigidos a su audiencia.
- Automatización fácil de usar: Automatice tareas como el envío de mensajes de seguimiento y la asignación de clientes potenciales.
- Gestión del pipeline de ventas: Realice un seguimiento de sus transacciones e identifique oportunidades.
- Integraciones de comercio electrónico: Conecta Keap con tu tienda online para gestionar pedidos y clientes.
Precios
Keap ofrece una prueba gratuita y una estructura de precios simple para que puedas comenzar.
- Plan simple:Comienza en $249/mes (facturación anual) y ofrece dos usuarios y 1500 contactos.
Ventajas
Contras
What is ActiveCampaign?
ActiveCampaign is a powerful tool.
But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.
This means less work for you!
You can send the right message to the right people at the right time. Sounds cool, right?
Además, explora nuestros favoritos Alternativas a ActiveCampaign…
此外，它还可以帮助您轻松处理客户评论。
ActiveCampaign es una excelente opción para empresas que desean aprovechar el verdadero poder del email marketing y la automatización. Sin embargo, debido a su complejidad, puede que no sea la mejor opción para principiantes.
Beneficios clave
- Automatización avanzada: Cree flujos de trabajo complejos para nutrir clientes potenciales y automatizar tareas.
- Potencia del marketing por correo electrónico: Envíe campañas de correo electrónico hermosas y efectivas.
- Учебник по взлетно-посадочной полосе CRM: Gestionar contactos y realizar un seguimiento de las interacciones.
- Segmentación y personalización: Diríjase a grupos específicos de contactos con mensajes personalizados.
Precios
- Motor de arranque:$15/mes.
- Más:$49/mes.
- Pro:$79/mes.
- Empresa:$145/mes.
Ventajas
Contras
Comparación de características
The true power of any platform lies in its individual tools.
Let’s dig into the details and find out exactly where ActiveCampaign vs Keap really stands out against the competition.
We’ll examine the key factors that influence your choice of marketing automation platforms.
1. Core Marketing Automation Features
- ActiveCampaign: The clear leader in the breadth of its marketing automation features. It lets you create complex sequences and automated workflows that respond to various triggers across multiple channels, including sms messages.
- Comprado: Offers solid automated marketing capabilities, but they are generally less flexible. ActiveCampaign’s focus on deep automation makes your marketing efforts highly personalized and provides more advanced features.
2. Email Marketing and Deliverability
- ActiveCampaign: Known among email marketers for superior email deliverability rates. It provides a wide range of customizable email templates and a flexible campaign constructor.
- Comprado: Offers robust email marketing functionality. However, ActiveCampaign’s predictive sending and A/B testing give it a powerful edge over Keap’s standard email marketing tools.
3. Customer Relationship Management (CRM)
- Keap: Positions itself as an all-in-one solution with a stronger focus on its robust CRM system that includes payment processing and appointment scheduling features. For a small business owner or service-based businesses, it’s simple, a combined approach to managing contacts and crm features is very appealing.
- ActiveCampaign: Its CRM is fantastic for aligning marketing and sales teams, but it is more specialized as a companion to its automation, rather than a standalone crm systems solution.
4. Automation Depth and Builder Interface
- ActiveCampaign: Shines with its ability to create complex automation workflows. Its visual flow builder is incredibly powerful. You can leverage its automation platform with less technical expertise to create complex marketing campaigns.
- Keap: Also uses a drag-and-drop interface for its automation. However, ActiveCampaign allows for much deeper customization based on user behavior and site tracking.
5. Sales Tools and Sales Automation
- ActiveCampaign: Provides more advanced features for sales teams regarding sales automation, including deep lead scoring and pipeline visualization.
- Comprado: Includes critical sales tools like invoicing and quotes, which are essential for small businesses. Keap’s sales offering focuses on simplicity, whereas ActiveCampaign targets mid-sized businesses with more advanced sales team requirements.
6. E-commerce and Commerce Features
- Comprado: Has a slight edge for commerce features due to stronger, native e-commerce features and built-in payment processing, making it great for managing sales based on past purchases. It integrates easily with popular e-commerce platforms.
- ActiveCampaign: Often requires more reliance on third-party software to achieve the same level of integrated e-commerce functionality.
7. Segmentation and Analytics
- ActiveCampaign: Provides advanced segmentation capabilities. It allows you to segment your customer datos based on deep user behavior and trigger targeted campaigns. It also provides detailed analytics for campaign performance.
- Comprado: Offers effective reportando, but ActiveCampaign’s insights are more granular, allowing you to use its more advanced features for precise targeting.
8. Ease of Use and Target Audience
- Comprado: Is often praised for its user-friendly interface and is built for the small business owner who wants an all-in-one system without a steeper learning curve.
- ActiveCampaign: Has advanced features and is better suited for medium-sized businesses or those in digital marketing that need high-level automation, leading to a slightly higher requirement for technical expertise.
9. Pricing Structure and Lifecycle Support
- ActiveCampaign: Uses a tiered pricing model where features and users unlock at higher levels. This can be more cost-effective for focused email marketers.
- Comprado: Has a more all-inclusive tiered pricing model based mostly on contact count. Keap also bundles professional services and support into its plans to assist with client relationships across the entire customer lifecycle.
¿Qué tener en cuenta al elegir una plataforma CRM?
- Is the marketing automation tool a comprehensive solution for your specific business needs?
- Check the cost of the enterprise plan if you expect rapid growth.
- Evaluate how the platform helps manage customer relationships over time.
- Ensure the marketing features align with your digital marketing strategy.
- Investigate the availability of various support channels (phone, chat, email).
- Consider the unique strengths of both ActiveCampaign and keap to see which you will benefit greatly from.
- Look for strong integration capabilities with your existing third-party software.
- Assess the platform’s email deliverability to ensure your campaigns are seen.
Veredicto final
For us, Keap emerges as the winner.
While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set hacer it the better choice for businesses.
It offers greater flexibility, deeper customization, and more powerful automation capabilities.
We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.
Remember it, the best choice depends on your specific needs and budget.
But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.
Más de Comprar
Aquí hay una comparación de Keap con varias alternativas:
- Comprar vs Pipedrive: Keap destaca en la automatización del marketing y las ventas integradas. Pipedrive se centra más en la gestión visual del embudo de ventas y el seguimiento de las operaciones.
- Compró contra AI内容生成非常迅速。: GoHighLevel es una plataforma todo en uno para agencias, que ofrece opciones de marca blanca y amplia automatización.
- Keap frente a ActiveCampaign: Keap ofrece una solución integral de automatización empresarial para pequeñas empresas de servicios. ActiveCampaign se especializa en marketing por correo electrónico sofisticado y automatización de la experiencia del cliente.
- Comprar vs HubSpot: Keap integra CRM, automatización de marketing y comercio electrónico para pequeñas empresas. HubSpot ofrece una gama más amplia de plataformas para ventas, marketing, servicios y contenido, ideal para empresas de diversos tamaños.
- Comprar vs ClickFunnels: Keap ofrece CRM, automatización de marketing y comercio electrónico. ClickFunnels es principalmente un creador de embudos de ventas y landing pages con funcionalidades para la recopilación de leads.
- Comprar vs. Folk: Keap ofrece una sólida automatización de ventas y marketing con gran personalización. Folk ofrece una interfaz más sencilla e intuitiva, centrada en la gestión colaborativa de contactos.
- Comprar vs. Instantáneamente: Keap es una plataforma integral de CRM y automatización para ventas y marketing. Instantáneamente Se especializa en difusión de ventas salientes y generación de clientes potenciales.
- Comprar vs ClickUp: Keap es un CRM dedicado con una potente automatización de ventas y marketing. Haga clic hacia arriba es una herramienta de gestión de proyectos versátil que se puede configurar como CRM.
- Keap vs Monday CRM: Keap es un CRM dedicado a la automatización de ventas y marketing para pequeñas empresas. Monday CRM es un sistema operativo flexible con potentes funciones de CRM personalizables para flujos de trabajo colaborativos.
- Keap vs. Capsule CRM: Keap ofrece automatización de marketing avanzada y soluciones comerciales integradas. Cápsula CRM está diseñado para ser simple y asequible, ideal para empresas pequeñas y medianas.
- Keap frente a Insightly: Keap se centra en la automatización robusta del marketing y la gestión de leads. Insightly ofrece gestión de contactos y proyectos con automatización del flujo de trabajo, ideal para pequeñas y medianas empresas.
- CRM Keap vs. Freshsales: Keap ofrece una potente automatización y está orientado a pequeñas empresas. Freshsales CRM es conocido por su asequibilidad, interfaz intuitiva y amplias integraciones.
- Comprar vs. Salesforce: Keap está diseñado para la automatización de marketing y CRM de pequeñas empresas. Salesforce es un CRM altamente personalizable, escalable y líder en el sector para empresas de todos los tamaños, especialmente grandes empresas.
- Keap frente a Zendesk: Keap destaca en la automatización de ventas y marketing, así como en el comercio electrónico. Zendesk es principalmente una plataforma de atención al cliente y soporte con sólidas funciones de gestión de tickets y colaboración.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign frente a GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign frente a Keap: ActiveCampaign offers robust marketing automation and email capabilities. Compró is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign frente a HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign frente a ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign frente a Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign frente a Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign frente a Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Preguntas frecuentes
¿Es Keap o ActiveCampaign mejor para principiantes?
En general, Keap es más fácil de aprender gracias a su interfaz más sencilla y a sus funciones más ágiles. ActiveCampaign ofrece funciones más avanzadas, que pueden resultar abrumadoras para los nuevos usuarios.
¿Puedo probar Keap o ActiveCampaign gratis?
Keap ofrece una prueba gratuita de 14 días. ActiveCampaign ofrece una prueba gratuita de 14 días en sus planes Plus, Professional y Enterprise.
¿Tiene Keap o ActiveCampaign mejor atención al cliente?
Ambas empresas ofrecen un excelente servicio de atención al cliente. Keap incluye soporte telefónico con todos los planes, mientras que ActiveCampaign ofrece principalmente soporte por chat y correo electrónico.
¿Qué plataforma es mejor para las empresas de comercio electrónico?
Keap tiene una ligera ventaja para las empresas de comercio electrónico debido a sus integraciones con plataformas populares como Shopify. ActiveCampaign requiere integraciones de terceros para conectar con plataformas de comercio electrónico.
What if I need help migrating from another CRM?
Both Keap and ActiveCampaign offer data migration services to help you to seamlessly transition from your current CRM platform.
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