选择正确的 客户关系管理 很艰难，对吗？
You’re looking at ActiveCampaign vs Freshsales 客户关系管理, and honestly, they both seem good.
但哪一个 真的 the best for you in 2025?
It’s like choosing between two cool video 游戏, but you only have time for one.
Don’t worry; we’re going to break down ActiveCampaign vs Freshsales 客户关系管理 简单易懂。
概述
We’ve put both ActiveCampaign and Freshsales 客户关系管理 through their paces, testing features, ease of use, and overall performance.
Our hands-on experience lets us give you a clear, honest comparison, so you can see which 客户关系管理 truly fits your needs.
Unlock the power of an all-in-one marketing platform. So, check it out now!
定价： It has a 7-day free Trial. Paid plan starts at $15/month
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
新鲜销售 客户关系管理 might be the one for you. Its intuitive interface makes it an excellent choice.
定价： It has a free trial. The premium plan starts at $9/month.
主要特点：
- 联系人管理
- Deal Tracking
- 报告和分析
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing 自动化, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
我们的观点
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
- 电子邮件营销强国： 发送精美且有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 通过个性化消息针对特定的联系人群体。
定价
- ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
- 加：每月49美元。
- : Für immer kostenlos：每月 79 美元。
- 企业：每月145美元。
Você pode ter mais de um espaço de trabalho.
缺点
What is Freshsales?
Freshsales? It’s a 客户关系管理. Think of it as a tool to help you sell better.
It tracks your customers, smooths your sales process, and is built for sales teams.
此外，探索我们最喜欢的 Freshsales CRM 替代品…
我们的观点
对于注重易用性和价格实惠的企业来说，Freshsales CRM 是一个不错的选择。它能让你轻松上手 CRM，无需经历漫长的学习过程。
主要优点
- 用户友好界面 易于导航和学习。
- 内置电话和电子邮件： 直接从平台与客户联系。
- 人工智能洞察： 获得有用的建议和预测。
- 价格实惠： 提供免费计划和有竞争力的付费计划。
定价
- 增长 + 500 个营销联系人：每位用户每月 9 美元。
- Pro + 500 个营销联系人：每位用户每月 39 美元。
- 企业 + 500 个营销联系人：每位用户每月 59 美元。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Let’s dive into the core differences.
We’ve broken down the key features of both ActiveCampaign and Freshsales CRM so you can easily compare ActiveCampaign and Freshsales and decide which fits your business best.
1. Automation and Workflows
- ActiveCampaign marketing automation is a core strength, offering highly advanced automation. Users can build automations that trigger from almost any action, creating an intelligent marketing automation experience.
- Freshsales offers strong workflow features focused on sales activities. However, ActiveCampaign’s visual 建造者 is better for the advanced user needing intricate, multi-channel sequences.
2. Email Marketing Services and Editor
- ActiveCampaign is a must have platform for email marketing services. It has a powerful email builder, supports dynamic content, and is known for its high ActiveCampaign deliverability.
- Freshsales includes an email builder and email templates, but it treats email primarily as a sales engagement tool rather than offering deep email marketing automation.
3. CRM and Sales Engagement Focus
- Freshsales is a dedicated sales engagement and built-in crm solution. It excels at tracking the entire sales process and helps small teams manage sales activities efficiently.
- ActiveCampaign offers a full built-in crm as an add-on to its powerful marketing platform, making it better if you need strong, unified marketing and sales automation.
4. Customization and Data Flexibility
- Freshsales offers strong customization with custom fields and the ability to create custom reports across the Freshworks products.
- ActiveCampaign has powerful customization, including support for custom objects. This makes it a better fit for the advanced user or big businesses needing integration with platforms like Microsoft Dynamics.
5. AI and Intelligent Features
- Freshsales uses Freddy AI for sales intelligence, such as predicting deal outcomes.
- ActiveCampaign uses AI to power its intelligent marketing automation, providing features like AI-suggested segments and predictive sending for your email campaigns.
6. SMS and Cross-Channel Communication
- ActiveCampaign supports cross-channel marketing, allowing you to send sms messages and create automations using Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages seamlessly.
- Freshsales focuses on direct communication, including cloud telephony (phone support), but its external messaging capabilities are less integrated than ActiveCampaign’s.
7. Lead Scoring and Qualification
- Both platforms include lead scoring to prioritize prospects. Freshsales provides a clear, intuitive scoring system for the sales team.
- ActiveCampaign also uses lead scoring, allowing for more detailed rules based on deep behavioral Das bedeutet, dass Ihr (like website visits and purchase history), enhancing the overall customer experience.
8. Data Compliance and Privacy
- ActiveCampaign is transparent about being gdpr compliant and utilizes a strong data privacy framework. This is vital for medium-sized businesses and international operations.
- Freshsales also has features to help customers remain gdpr compliant within the broader ecosystem of other Freshworks products.
9. Landing Pages and Content Tools
- ActiveCampaign provides native tools for building landing pages and forms. This gives you an integrated way to capture leads and drive traffic to your site properly.
- Freshsales is more CRM-focused and often requires a third-party integration or add on to handle advanced landing page creation and lead capture.
What to Look for in CRM Software?
Here are key insights to consider before starting your new account:
- Trial and Setup Ease: ActiveCampaign offers a 14-day free trial with no credit card required. You can test a free plan or free trial to decide if the advanced features are worth the investment. Setting up a new account takes only a few seconds, with quick email verification successful, waiting for your first login.
- Automation Power: If you are a more advanced user and need complete control over your buyer journeys, ActiveCampaign’s extensive library of advanced features and end automation tools gives it an edge. This includes conditional content and complex workflows that go beyond simple sales tasks.
- CRM Depth vs Marketing Breadth: Freshsales is a true CRM, heavily focused on the sales pipeline, managing contacts, and sales-specific add notes. ActiveCampaign CRM starts as a digital marketing powerhouse that offers CRM add-ons for sales support, making it better for unified operations.
- Die 9 besten Lernmanagement-Softwares (LMS) für 2025 15 and Compliance: Look closely at security features like single sign-on and specific compliance. ActiveCampaign is transparent about being gdpr compliant and uses a strong data privacy framework to protect your customer data. Always check which platform offers hipaa support if you need it.
- Support and Onboarding: For larger teams, check if the platform provides a dedicated account team. Freshsales generally rates higher for ease of use and support responsiveness, while ActiveCampaign provides a comprehensive knowledge base and free data migration assistance for a new account, which is an excellent value.
- Email and Deliverability: ActiveCampaign’s deliverability for bulk and transactional emails is highly rated. It also offers powerful tools like an sms add-ons and an RSS-triggered feature for its newsletter tool, which are crucial for consistent digital marketing.
- Review and Trust: When reading an ActiveCampaign review, ensure it covers the ActiveCampaign features you need. Both platforms are activecampaign legit alternatives, but your choice depends on whether you prioritize robust email tools or a simple sales-focused sales pipeline solution.
- Technical Access and Features: Check the availability of pre built templates to avoid being busy redesigning. On the technical side, monitor the connection status of your browser and any connection issues, represented by a ray id error, that may stop a human from successfully verifying the system and getting a proper respond time.
最终裁决
After thorough testing, we lean towards ActiveCampaign for businesses needing comprehensive marketing automation alongside strong CRM functions.
If your focus is primarily on streamlining sales management and having a user-friendly experience, Freshsales is a solid choice.
However, ActiveCampaign’s deep segmentation, robust automation.
Strong customer engagement tools give it a slight edge for those seeking a more unified approach to customer relationship management.
We’ve provided this detailed compare ActiveCampaign analysis so you can 制作 an informed decision and choose the CRM platform that best helps businesses like yours succeed.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 客户关系管理 that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign 与 Keap 对比: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign 与 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign 与 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 客户关系管理 for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM 对比: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign 与 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign 与 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Freshsales CRM 的更多信息
以下是 Freshsales CRM 与这些软件解决方案的简要比较：
- Freshsales CRM vs Pipedrive: Freshsales CRM 提供集成通信和人工智能的全面销售解决方案，而 Pipedrive 则擅长可视化销售管道组织和交易跟踪。
- Freshsales vs GoHighLevel: GoHighLevel is a robust, all-in-one platform with strong marketing automation and a steeper learning curve, often favored by agencies. Freshsales focuses more on streamlined sales processes and ease of use.
- Freshsales CRM 与 Keap: Freshsales CRM 强调直观的销售管理和人工智能驱动的洞察力；Keap 提供功能强大的销售和营销自动化，侧重于联系人管理。
- Freshsales CRM vs ActiveCampaign: Freshsales CRM 是一款专用的销售 CRM，内置电话和电子邮件功能；ActiveCampaign 在营销自动化、电子邮件营销活动和高级细分方面表现出色。
- Freshsales CRM vs Hubspot: Freshsales CRM 提供人工智能驱动的销售工具和更快的设置；HubSpot 提供广泛的一体化套件，涵盖营销、销售和客户服务。
- Freshsales CRM vs Clickfunnels: Freshsales CRM 是以销售为重点的 CRM，用于管理客户互动，而 ClickFunnels 则是构建销售漏斗和着陆页面的专用工具。
- Freshsales CRM 与 Folk: Freshsales CRM 提供了一个具有人工智能和自动化功能的综合销售平台；Folk 专注于简单、协作的联系人管理和可视化管道组织。
- Freshsales CRM 与 Instantly: Freshsales CRM 是一款功能全面的销售 CRM，具有强大的功能；Instantly 主要是一款电子邮件推广和销售 CRM。 冷电子邮件自动化 工具。
- Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
- Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
- Freshsales CRM vs Capsule CRM: Freshsales CRM 是一款功能更强大的销售 CRM，具有人工智能功能；Capsule CRM 则侧重于直接的联系人管理和销售机会跟踪。
- Freshsales CRM vs Insightly: Freshsales CRM 是一款专门的销售工具，具有人工智能和全面的销售自动化功能；Insightly 提供更广泛的 CRM 体验，包括强大的项目管理功能。
- Freshsales CRM 与 Salesforce: Freshsales CRM 提供直观的人工智能销售平台，价格极具竞争力；Salesforce 是高度可定制的企业级 CRM，拥有广泛的生态系统和高级功能。
- Freshsales CRM vs Zendesk: Freshsales CRM 专注于销售自动化和管道管理，而 Zendesk 主要是一个客户服务平台，具有强大的票单和支持功能。
常见问题
Which is better for small businesses, ActiveCampaign or Freshsales?
Can I integrate ActiveCampaign with other marketing platforms?
Yes, ActiveCampaign is designed to integrate with a wide range of marketing platforms, including popular email marketing platforms. Its robust API and extensive integrations make it a versatile tool for connecting your entire marketing stack.
Does Freshsales offer email marketing capabilities?
While Freshsales includes email functionalities, its primary focus is sales management. It provides tools for email tracking and personalized outreach within the sales process, but ActiveCampaign is the stronger choice for in-depth marketing campaigns.
How does ActiveCampaign handle lead segmentation?
ActiveCampaign’s strength lies in its advanced segmentation capabilities. It allows you to segment leads and deals based on various criteria, enabling highly targeted personalization in your marketing campaigns and sales workflows.
What are the main differences between ActiveCampaign and Freshsales CRM?
The main difference between ActiveCampaign and Freshsales CRM is that ActiveCampaign is a marketing automation platform with strong CRM functions. At the same time, Freshsales is a dedicated CRM solution focused on sales management and closing deals faster.
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