HubSpot vs Folk: Which One is The Best CRM in 2025?

por | mar 11, 2025

Ganhador
Hubspot
4.5
  • Marketing
  • Contente
  • Automação
  • Commerce
  • Relatórios
  • Plano gratuito disponível
  • Paid Plan Starts at $15
Vice-campeão
folk
3.0
  • Masseges and Sequences
  • Custom Dashboards
  • Colaboração em equipe
  • Pipeline Management
  • Easy Integration
  • Teste gratuito disponível
  • Paid Plan Starts at $20
HubSpot vs Folk

Ever feel like managing your contacts is a total mess?

Are you losing track of who’s who, and does your negócios feel like it’s slipping through your fingers?

You’re not alone. Lots of people struggle with this. 

Well, that’s where CRMs come in.

Today, we’re looking at two big names: HubSpot vs Folk.

Let’s break it down and see which CRM can truly make your life easier.

Visão geral

We’ve spent weeks digging into both HubSpot and Folk.

Testing their features and seeing how they handle real-world tasks.

This comparison is based on hands-on experience, not just marketing hype, so you get the straight facts.

Hubspot
4.5de 5

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

Preços: It has a free plan. The premium plan starts at $15/month.

Principais características:

  • CRM
  • Marketing Automation
  • Analytics & Reporting
Folk CRM
3de 5

It excels at managing 10,000 contacts and building relationships. It has powerful automation.

Preços: It has a free trial. The premium plan starts at $20/month.

Principais características:

  • Sales pipelines
  • Advanced reports
  • Android app

What is HubSpot?

So, HubSpot. What’s the deal? It’s a big platform. Think of it as an all-in-one tool.

It helps businesses manage sales, marketing, and customer service.

Basically, it’s designed to keep everything in one place.

Also, explore our favorite Hubspot alternatives…

O que é Hubspot

Nossa opinião

Hubspot

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Principais benefícios

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Preços

  • Ferramentas gratuitas: Gratuito para até dois usuários.
  • Marketing Hub Starter: US$ 15/assento/mês.
  • Plataforma de Cliente Inicial: US$ 15/assento/mês.
  • Marketing Hub Professional + três licenças: US$ 800/mês, assentos adicionais por US$ 45/mês.
HubSpot Pricing

Prós

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Contras

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

What is Folk?

Okay, let’s talk about Folk. It’s a different kind of CRM.

It focuses on contact management. Think of it as a smart address book.

It’s built for teams that need to stay organized.

Also, explore our favorite Folk alternatives…

Folk CRM homepage

Nossa opinião

Folk CRM

It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.

Principais benefícios

  • Manage 10,000 contacts.
  • Connect five email accounts.
  • No warranty mentioned.

Preços

All the plans will be billed annually.

  • Padrão: $20/member/month.
  • Prêmio: $40/member/month.
Folk Pricing

Prós

  • Interface amigável.
  • Excellent contact management.
  • Effective sales pipeline visualization.
  • Seamless email integration.
  • Recursos poderosos de automação.

Contras

  • Limited reporting capabilities.
  • The mobile app could be improved.
  • Integrations with some tools might be limited.
  • Customer support can be slow at times.

Comparação de recursos

This evaluation pits HubSpot CRM, the leader in inbound marketing and a platform that scales with sales and marketing teams, against Folk CRM, a sleek, modern tool focused on helping users build genuine connections and organize contacts.

This feature comparison clarifies which crm tools best support your team’s approach to lead management and sales pipeline management.

1. Core CRM Focus and Philosophy

  • HubSpot CRM: Designed as a broad, scalable ecosystem that supports the entire funnel, from inbound marketing to post-sale service. It is praised in hubspot crm reviews for helping sales & marketing teams align their efforts.
  • Folk CRM: Focuses specifically on personalizing relationships and enabling users to build genuine connections outside of traditional enterprise structure. It’s built to organize contacts and manage real relationships.

2. Pricing and Accessibility

  • HubSpot CRM: Offers hubspot’s free crm tier, which provides generous crm features for life. Advanced functionality requires upgrading to paid “Hubs” (like sales hub or service hub) based on need.
  • Folk CRM: Pricing is typically based on usage tiers and features, aiming to be an affordable crm software solution for individuals or smaller teams who prioritize managing real relationships and privacy.

3. Contact Management and Data Import

  • HubSpot CRM: Excellent for high-volume add contacts and managing large databases. The platform automatically tracks activities and ties them to records, supporting broad sales pipeline management.
  • Folk CRM: Excels at helping users organize contacts by enabling quick imports from various sources using a dedicated chrome extension. Its focus is on making contact dados easily searchable for any same person.

4. Sales Pipeline Management

  • HubSpot CRM: Provides robust, visual sales pipeline management tools across its paid tiers (sales hub), allowing sales teams to forecast and track stages efficiently to close winning deals.
  • Folk CRM: Offers streamlined, simple sales pipeline management, prioritizing clarity and ease of use over complex automação. It’s focused on making sure users never miss a step in close winning deals.

5. Email Automation and Outreach

  • HubSpot CRM: Offers robust email automation and sequencing capabilities, especially within the hubspot marketing hub and sales hub, enabling large sales teams to execute complex campaigns.
  • Folk CRM: Provides light email automation and relies heavily on its integration with user inboxes. Its chrome extension helps quickly pull communication data from the same person into the platform.

6. Built-in Communication Tools

  • HubSpot CRM: Features integrated tools for phone calls, meetings, and chat, enhancing the ability of the sales team to maintain service and manage the entire customer journey via the service hub.
  • Folk CRM: Does not typically feature native phone calls integration but allows users to set reminders and manage conversations directly through its universal caixa de entrada integration, prioritizing managing real relationships.

7. Marketing and Inbound Strategy

  • HubSpot CRM: The clear leader here, integrating sales hub and service hub with the hubspot marketing hub to drive the entire inbound marketing methodology and generate high-quality leads.
  • Folk CRM: Lacks dedicated marketing teams features or an inbound marketing suite, focusing instead on tools like its chrome extension to help individuals add contacts and set reminders for personal outreach.

8. Reporting and Analytics

  • HubSpot CRM: Provides deep, customizable relatórios across the entire customer lifecycle. The hubspot crm review often praises its ability to measure the impact of inbound marketing efforts on sales teams.
  • Folk CRM: Offers simple, clear reporting focused on contact activity and outreach effectiveness. Its goal is to provide enough insight to help users close winning deals without the complexity of enterprise systems.

9. Customization and Use Cases

  • HubSpot CRM: Highly customizable with extensive APIs and many crm features, making it suitable for a wide range of complex use cases across both sales and marketing teams.
  • Folk CRM: Less focused on deep customization, emphasizing ease of use and quick setup. Its ideal use cases involve freelancers, recruiters, or consultants aiming to build genuine connections and set reminders effectively.

What to Look For When Choosing CRM Software?

  • Escalabilidade: Can it grow with your business?
  • Integração: Does it connect with your existing tools?
  • Personalização: Can you tailor it to your specific needs?
  • Facilidade de uso: Is it intuitive for your team?
  • Apoiar: What level of customer support is offered?
  • Orçamento: Does it fit within your financial constraints?
  • Características específicas: What features, like automation or analytics, are most important to you?
  • Acesso móvel: Can you access it on the go?
  • Dados Segurança: How secure is your data?
  • Relatórios: Can you get the insights you need?

Veredicto final

So, which one wins? For most businesses, HubSpot takes the lead.

It’s powerful, and it does a lot. Yes, it can be pricey and a bit tricky to learn.

But it’s worth it. We’ve tested both.

We’ve seen how they work in real life.

If you need everything in one place, HubSpot is your best bet. Folk is good for simple contact management.

But, for growth and serious business, HubSpot has more to offer.

We’ve done the work. Now, you can fazer the smart choice.

More of Hubspot

Here’s a brief comparison of Hubspot with these software solutions:

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

  • Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
  • Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
  • Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
  • Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
  • Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
  • Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
  • Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
  • Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
  • Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
  • Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
  • Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
  • Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
  • Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

Perguntas frequentes

Is HubSpot better for large businesses?

Yes, HubSpot is generally better for larger businesses. Its comprehensive features, including the marketing hub and advanced automation, cater to complex needs. However, smaller businesses can still benefit from its scaling capabilities.

Can Folk replace a full CRM like HubSpot?

Yes, for basic contact management. However, Folk lacks HubSpot’s extensive customer relationship management features, such as detailed analytics and robust marketing tools. It’s better suited for teams needing simple contact organization.

Which CRM has better customer support?

HubSpot offers more comprehensive support, including a knowledge base, community forums, and direct support tickets. Folk provides email and chat support, which is sufficient for smaller teams, but HubSpot offers more in-depth help better than other crm’s like zoho crm.

Is HubSpot’s pricing worth it?

Yes, for businesses needing an all-in-one platform, HubSpot’s pricing reflects the extensive features and integrations it offers. If you need robust marketing and sales tools, HubSpot’s pricing is often justified.

Which CRM is easier to learn?

Folk is generally easier to learn due to its simple and intuitive interface. While powerful, HubSpot has a steeper learning curve due to its extensive functionality. If ease of use is your priority, Folk is a good option.

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