ActiveCampaign vs Agile CRM: Which CRM Wins in 2025?

por | fev 26, 2025

Ganhador
ActiveCampaign logo
4.6
  • Marketing por e-mail
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentação
  • Plano gratuito disponível
  • Paid Plan Starts at $15
Vice-campeão
CRM ágil
3.2
  • Contact Management
  • Calendário
  • Documents
  • Deals
  • Inbox CRM
  • Plano gratuito disponível
  • Paid Plans from $8.99/month
Fahim AI 4 110

Escolhendo o certo CRM is tough, right?

You’re looking at ActiveCampaign vs Agile CRM, and both seem good.

But how do you know which one is realmente best for you? 

It’s like choosing between two cool video games—you don’t want to waste your time on the wrong one.

É aí que entramos.

We’ll break down ActiveCampaign vs Agile CRM

Visão geral

We’ve spent countless hours diving deep into both ActiveCampaign and Agile CRM.

Our team rigorously tested each platform’s features, from email automação to sales tracking, simulating real-world scenarios to bring you a clear, unbiased comparison.

Campanha Ativa
4.6de 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Preços: It has a 7-day free Trial. Paid plan starts at $15/month

Principais características:

  • Marketing por e-mail
  • Marketing Automation
  • CRM
Agile CRM Logo
3.2de 5

Agile CRM streamlines your sales, marketing, and support all in one platform. Explore it!

Preços: It has a free plan. The premium plan starts at $8.99/month.

Principais características:

  • Project management
  • Gamification
  • Telephony

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Explore também nossos favoritos Alternativas ao ActiveCampaign

Campanha Ativa

Nossa opinião

Campanha Ativa

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Principais benefícios

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Construído em CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Preços

  • Iniciante: US$ 15/mês.
  • Mais: US$ 49/mês.
  • Pró: US$ 79/mês.
  • Empresa: US$ 145/mês.
ActiveCampaign Pricing

Prós

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Relatórios e análises detalhadas.
  • Great for growing businesses.

Contras

  • It can be complex to learn.
  • Os preços podem aumentar rapidamente.
  • It’s not as user-friendly as some options.

What is Agile CRM?

So, let’s talk about Agile CRM.

It’s designed to be an all-in-one platform for sales, marketing, and service automation.

Think of it as a central hub for managing your customer interactions.

It aims to streamline your processes and boost efficiency.

Explore também nossos favoritos Agile CRM alternatives

What is Agile CRM?

Nossa opinião

Agile CRM Logo

Want to streamline your sales and marketing? Agile CRM prefers a free plan for up to 10 users. Experience its powerful features risk-free! Start your free trial today.

Principais benefícios

  • Budget-friendly: Offers a free plan for up to 10 users.
  • Gamification features: Motivate your sales team with points and rewards.
  • Built-in telephony: Make and receive calls directly within the platform.

Preços

Agile CRM has a generous free plan forever! If you need more, here are your options:

  • Livre: Up to 10 users.
  • Iniciante: $8.99
  • Regular: $29.99
  • Empresa: $47.99
Agile CRM Pricing

Prós

  • Very affordable option.
  • Fácil de aprender e usar.
  • Includes helpful integrations.
  • Gamification is motivating.
  • Offers solid customer support.

Contras

  • O plano gratuito é bastante limitado.
  • Os relatórios poderiam ser melhores.
  • Design feels a bit outdated.
  • Can be slow at times.
  • Lacks deep customization.

Comparação de recursos

Choosing the right crm software means looking closely at what each tool can actually do for your marketing teams and sales team.

This breakdown focuses on key features, helping you decide which solution is a better fit for your negócios precisa.

1. Marketing Automation Power

  • ActiveCampaign marketing automation: Provides the industry’s strongest intelligent marketing automation platform. Users can easily build automations with a drag-and-drop editor.
    • It excels at complex customer journeys, split testing, and conditional content.
  • Agile CRM: Offers automation that is more basic, making it suitable for simpler, sequential email campaigns rather than deep behavioral targeting.

2. Email Marketing Services and Deliverability

  • ActiveCampaign: Known for its superior email marketing services and high activecampaign’s deliverability.
    • It offers excellent email construtor tools, numerous pre built templates, and strong features for building dynamic content.
  • Agile CRM: Provides email capabilities, but ActiveCampaign rates much higher in overall email performance, according to user review sites.

3. CRM Functions and Sales Pipeline Management

  • ActiveCampaign crm: Tightly integrated with its automation, offering a solid sales pipeline view, lead scoring, and powerful sales engagement tools.
  • Agile CRM: An all-in-onecrm system that combines sales, marketing, and services features.
    • Both platforms lets you manage sales pipeline, but ActiveCampaign has more advanced analytics and AI-powered sales forecasting features, especially useful for big businesses.

4. Customization and Data Flexibility

  • ActiveCampaign: Offers custom fields on all plans. Higher-tier plans, such as the enterprise plan, include access to custom objects and custom reports.
    • This makes it a flexible solution for detailed dados privacy framework needs.
  • Agile CRM: Also offers custom fields and customization, but its capability for highly tailored data structures is generally less powerful than ActiveCampaign.

5. Ecommerce CRM Capabilities

  • ActiveCampaign: A strong ecommerce crm. It offers deep integrations to track purchase history and enables advanced abandonment and follow-up email automations.
  • Agile CRM: Includes ecommerce features and web engagement tools for modern online stores, but ActiveCampaign is often seen as the more flexible and capable ecommerce crm solution.

6. Sales Forecasting and Analytics

  • ActiveCampaign: Provides excellent analytics and relatórios, including advanced predictive sales forecasting for the more advanced user.
    • Its focus on granular customer data and deep segmentation gives marketing teams and the sales team better visibility into future revenue generated.
  • Agile CRM: Features standard reporting and analytics tools to track the sales pipeline.

7. Support and Knowledge Base

  • ActiveCampaign: Offers great support, including a vast knowledge base, chat support, and free migration services. User review ratings often place ActiveCampaign’s overall great support higher.
  • Agile CRM: Provides a knowledge base and phone support on higher tiers, which aids in easy implementation.

8. SMS and Conversational Channels

  • ActiveCampaign: Treats sms as an add on but provides powerful capabilities to send sms and texto messages within automation workflows. It is a powerful solution for multi-channel communication.
  • Agile CRM: Includes sms as one of its key features in the suite, which helps with sales enablement and engaging contacts.

9. Landing Pages and Web Engagement

  • ActiveCampaign: Features built-in landing pages on Plus plans and above. This helps marketing teams create and optimize entire campaigns within the platform for your business.
  • Agile CRM: Also features landing pages to drive web engagement. ActiveCampaign’s overall tools for web engagement like site messages and forms are generally more robust for digital marketing.

What to Look For When Choosing a CRM Tool?

When selecting between these platforms, focusing on what you need now and in the future is key. Consider these insights:

  • Automation Depth: Look beyond basic email marketing automation. ActiveCampaign offers much more advanced automation for complex workflows and end automation scenarios. If you plan to grow past simple sequences, ActiveCampaign is a must-have platform.
  • Pricing Structure: Check the pricing for your contact list size. Agile CRM offers a true free plan for up to 10 employees, making it a great price for small teams and small and medium businesses. ActiveCampaign does not offer a free version but starts at a reasonable price point.
  • CRM Philosophy: Agile CRM is an all-in-one crm that offers a built-in crm and is designed to handle the entire sales process. ActiveCampaign is primarily an email marketing automation tool with crm add ons that integrates deeply to give you a strong crm system.
  • Compliance Needs: If you are in the healthcare space, check for hipaa support. ActiveCampaign is generally gdpr compliant and will sign a BAA on enterprise plans. This is a critical factor you must search for.
  • Extensibility and Add-ons: Both support add-ons and integrations. ActiveCampaign’s integrations with Microsoft Dynamics and ads activecampaign for Facebook and LinkedIn are noteworthy. Check if you need sms add ons or transactional emails, as some features are add ons for ActiveCampaign.
  • Support and Onboarding: For enterprise plans, check if a dedicated account team is provided. This can save you money and time if you are busy redesigning seu sales process.
  • Email Deliverability and Review: Look at an ActiveCampaign review to see why it’s considered ActiveCampaign legit for deliverability. It has features like rss triggered emails and a superior newsletter tool with robust email templates.
  • Future Feature Set: Compare recent new features. ActiveCampaign alternatives are growing because ActiveCampaign is always busy redesigning and improving its solutions, focusing heavily on AI.

Veredicto final

After thorough testing, we recommend ActiveCampaign for businesses seeking a powerful marketing and sales automation platform.

Enquanto Agile CRM offers a user-friendly experience and a solid CRM platform.

Activecampaign’s advanced segmentationautomation workflows, and extensive integration options fazer it a clear winner.

Our detailed comparison shows how ActiveCampaign helps you understand your customers and deliver a superior customer experience.

Trust our insights to make the right choice for your business.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Comprado is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Clique para cima is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs CRM de segunda-feira: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs. Cápsula: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
  • ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

More of Agile CRM

Here’s a brief comparison of Agile CRM with these software solutions:

  • Agile CRM vs Pipedrive: Agile CRM offers a broader range of marketing automation features and a built-in help desk. At the same time, Pipedrive focuses on intuitive visual sales pipeline management for sales teams.
  • Agile CRM vs GoHighLevel: Agile CRM is an all-in-one platform with CRM, sales, marketing, and service features. It’s often praised for its free plan and good support for smaller businesses. GoHighLevel is built for marketing agency needs.
  • Agile CRM vs Keap: Agile CRM is more affordable and offers a more intuitive interface for core CRM functions. Comprado provides powerful marketing automation and e-commerce capabilities with a steeper learning curve.
  • Agile CRM vs ActiveCampaign: Agile CRM provides an all-in-one platform with a built-in help desk and telephony, whereas ActiveCampaign excels in advanced marketing automation, segmentation, and detailed analytics.
  • Agile CRM vs Hubspot: Agile CRM offers a competitive free plan and strong marketing automation for small businesses, while HubSpot provides a comprehensive, scalable suite of tools for larger enterprises.
  • Agile CRM vs Clickfunnels: Agile CRM is an all-encompassing CRM with sales, marketing, and service features; ClickFunnels is a specialized tool for building sales funnels and automating sales processes.
  • Agile CRM vs Folk: Agile CRM is a comprehensive suite that includes sales, marketing, and support, while Folk emphasizes simplified, collaborative contact management and organization.
  • Agile CRM vs Instantly: Agile CRM provides an all-in-one solution for sales, marketing, and customer service, while Instantly focuses on streamlined cold email outreach and deliverability.
  • Agile CRM vs Clique para cima: Agile CRM is a dedicated CRM solution, while ClickUp is a versatile productivity platform that includes CRM functionalities, project management, and task tracking.
  • Agile CRM vs Monday CRM: Agile CRM is an integrated CRM with strong marketing and service automation, whereas Monday CRM offers a highly customizable visual workspace for managing various workflows.
  • Agile CRM vs Capsule CRM: Agile CRM provides a comprehensive suite with marketing automation and robust reporting, while Capsule CRM is a simpler contact management and sales pipeline tracking solution.
  • Agile CRM vs Insightly: Agile CRM emphasizes extensive automation across sales, marketing, and service, while Insightly offers strong project management capabilities integrated with CRM features.
  • Agile CRM vs Freshsales CRM: Agile CRM provides robust marketing automation and a built-in help desk. At the same time, Freshsales CRM excels in sales-focused features like visual pipelines and AI-powered insights.
  • Agile CRM vs Salesforce: Agile CRM is an affordable, user-friendly option for small to medium businesses, while Salesforce is an industry-leading, highly customizable enterprise-level CRM with extensive features.

Perguntas frequentes

Is Agile CRM suitable for small businesses?

Sim, CRM ágil is often favored by pequenas empresas due to its user-friendly interface and affordability. It provides essential crm functions e contact management tools, making it a solid choice for those starting out and wanting a single platform.

Does ActiveCampaign offer better marketing automation than Agile CRM?

Sim, ActiveCampaign offers better and more advanced marketing automation. Its robust automation workflows, segmentation capabilities, and drag-and-drop interface allow for complex customer journeys, making it ideal for businesses seeking sophisticated marketing efforts.

Which CRM has better integration options?

Campanha Ativa generally has superior integration options. It integrates with a wide range of third-party applications, including Força de vendas e Mailchimp, providing greater flexibility for businesses needing extensive connectivity.

Is Agile CRM easier to use than ActiveCampaign?

Sim, CRM ágil is known for its facilidade de uso e user-friendly design, making it a good choice for beginner Usuários. Campanha Ativa, while powerful, has a steeper learning curve, especially for advanced features.

Which CRM is more cost-effective?

The cost-effectiveness of compare ActiveCampaign vs Agile CRM depende de suas necessidades. CRM ágil often has a lower price point for basic features, appealing to pequenas empresas. Campanha Ativa provides more advanced features, and the cost will reflect that.

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