⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Capsule CRM has a free version, then $18/user/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for marketing and sales automation. Capsule for simple contact management and a clean sales pipeline.
- 주요 차이점: ActiveCampaign is an email marketing platform with a built in CRM. Capsule is a CRM that sends email through its 트랜스폰드 완성.
- 저희가 선택한 제품: ActiveCampaign, because it covers email campaigns, SMS, and deal tracking in one dashboard.
💡 How we broke the tie: Both tools score 4.0 in our rating data. We gave ActiveCampaign the win because it covers marketing, sales, and CRM work, while Capsule covers CRM only. If you already run email elsewhere, that edge disappears.
ActiveCampaign and Capsule CRM both promise to keep your customers organised.
They are not competing for the same buyer.
ActiveCampaign is built for marketing automation first, with sales tools attached.
Capsule CRM is built for keeping track of people and deals.
One is a marketing engine. The other is a tidy address book with a sales process on top.
개요
This ActiveCampaign vs Capsule CRM comparison covers pricing, core features, automation, and ease of use.
우리의 작가 spent hands-on time inside ActiveCampaign directly.
Notes on Capsule come from its documentation, pricing page, and G2 reviews.
By the end, you will know which crm platform fits your 사업.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a customer experience automation platform for email marketing and sales automation.
It sends automated emails, 텍스트 messages, and notifications to your leads.
The visual, drag-and-drop 건축업자 lets you build automations without writing code.
A built in CRM ships with every plan, so deals and email campaigns live together.
Most people pick it for advanced automation rather than simple newsletters.
🏆 우승: ActiveCampaign
Over 900 automation templates and 950+ integrations. Email, SMS, and deals in one place. Free 14-day trial, no card needed.
ActiveCampaign 가격
ActiveCampaign offers four paid tiers. There is no free plan.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small teams starting with email marketing automation |
| 을 더한 | 월 49달러 | Businesses that need the CRM and lead scoring |
| 찬성 | 월 79달러 | The more advanced user who wants custom reports |
| 기업 | 월 145달러 | Big businesses needing a dedicated account team |
Pricing verified September 2026.
무료 체험: 14 days, no credit card required, with access to most Professional-tier features.
환불 보장: None advertised. Yearly billing saves 20%, so test on the trial before you pay annually.
📌 메모: Every price above scales with your contact count. Transactional email, SMS add ons, and CRM add ons are billed separately, so the sticker price is a floor, not a ceiling.
⚠️ Pricing conflict flagged: Some sources list the entry plan at $19/month. Our pricing data records $15/month, and we use our data throughout this article. Check the live pricing page before you buy.
ActiveCampaign의 주요 이점
Here is what makes ActiveCampaign worth a look:
- 900+ pre built templates: Automation recipes cover welcome series, follow up email chains, and cart abandonment. You start from a working flow, not a blank canvas.
- Deep segmentation: Advanced segmentation groups contacts by website visits, location, purchase history, or interaction history.
- Multi-channel reach: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS from the same automation that sends the email.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent inbox tests, which matters more than any feature list.
- Built-in sales tools: Lead scoring, pipelines, and a mobile app for deals and contacts come with the ActiveCampaign CRM.
- Free migration: ActiveCampaign moves your lists and templates over from other email marketing services at no cost.
- Privacy handling: The platform is GDPR compliant and stores customer data on US servers.
우리 팀이 발견한 점
Our writer set up a live account and built a two-branch welcome series inside it. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Over 900 automation templates and a drag-and-drop builder
- Built-in CRM with lead scoring on every plan
- Email, SMS, WhatsApp, and ads run from one account
- Free migration from other email marketing software
- 신용카드 없이 14일 무료 체험 가능
❌ 단점
- Overkill if you only send simple newsletters
- No free plan, and costs climb with contact count
- The Starter plan caps you at 5 actions per automation
- Phone support and single sign-on sit on the higher tiers
캡슐 CRM이란 무엇인가요?
Capsule CRM is cloud-based crm software built for small to medium businesses.
It centralises people, companies, emails, notes, and files in one place.
The interface is minimal, so teams adopt it without a dedicated account manager or admin.
Its sales pipeline view shows every open deal and its stage at a glance.
Capsule calls this approach “powerful simplicity”, and that is a fair description.
Runner Up: Capsule CRM
A clean CRM for 250 contacts free. Project boards, task tracking, and 60+ native integrations without the learning curve.
캡슐 CRM 가격 책정
Capsule CRM cost is charged per user, so the price grows with headcount.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Two users and up to 250 contact records |
| 기동기 | 사용자당 월 18달러 | A 소규모 사업 tracking one sales pipeline |
| 성장 | 사용자당 월 36달러 | Teams needing multiple sales pipelines and reporting tools |
Pricing verified September 2026.
무료 체험: 14 days on the paid tiers, plus a permanent free version for two users.
환불 보장: None advertised. Annual billing carries a discount of up to 15%.
📌 메모: The free version caps storage at 50MB and leaves out reporting entirely. You cannot generate reports until you move to a paid plan.
⚠️ Pricing conflict flagged: Capsule’s own page lists five tiers, including Advanced and Ultimate, with Starter at $21 and Growth at $38 when not billed annually. Our pricing data records three plans at $0, $18, and $36 per user per month, and those are the figures used here. Confirm on the live page before you buy.
캡슐 CRM의 주요 이점
Here is where Capsule earns its place among 소규모 사업 crm providers:
- 360-degree contact view: Every contact record holds communication history, notes, and social profiles. You can add notes to a person or a company in seconds.
- 프로젝트 보드: Post-sale delivery work links straight to the won deal, so project management sits beside the sales opportunities that created it.
- Tracks and workflow automations: Templated task lists handle repeatable jobs like onboarding, and higher tiers add multi-step rules.
- Real integrations: 제로, 퀵북스, 메일침프, and over 1,000 other integrations through Zapier.
- Google and Microsoft support: Add contacts from Gmail with Google Workspace, or reach your Capsule account data inside Microsoft 365.
- Custom pipelines: Build a pipeline that matches your actual sales cycle instead of a generic five-stage template.
- Genuinely cheap start: A free version for 250 contacts lets you test the whole idea before spending anything.
우리 팀이 발견한 점
Note: We have not had extended hands-on time inside a Capsule account yet. The observations above come from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews consistently highlight the contact management and pipeline views as the easiest parts to learn, while the email tracking method draws the most criticism.
캡슐 CRM의 장점과 단점
✅ 장점
- Clean, user friendly interface that needs almost no training
- Free version for 250 contacts and two users
- Project boards tie delivery work to closed deals
- 60+ native integrations plus Zapier
❌ 단점
- Email tracking needs you to BCC an address manually
- Google and Microsoft sync runs one way only
- Support is email-only, with no live chat or help desk queue
- Thinner on advanced features than larger crm system rivals
기능 비교
These two tools overlap on contacts and deals. They split apart everywhere else.
Here are the ten areas that decide which one belongs in your stack.
| 특징 | 액티브캠페인 | 캡슐 CRM |
|---|---|---|
| 시작 가격 | 월 15달러 | $0, then $18/user/month |
| 무료 플랜 | ❌ | ✅ |
| 이메일 캠페인 | ✅ 원어민 | ✅ Via Transpond |
| 고급 자동화 | ✅ | ⚠️ Basic on paid tiers |
| Built In CRM | ✅ 모든 플랜 | ✅ Core product |
| 리드 스코어링 | ✅ Plus and above | ❌ |
| SMS and WhatsApp | ✅ Add ons | ❌ |
| 프로젝트 보드 | ❌ | ✅ |
| 랜딩 페이지 | ✅ | ❌ |
| 가장 적합한 대상 | 마케팅 및 영업 자동화 | 간편한 연락처 관리 |
1. Email Marketing and Campaigns
액티브캠페인: This is the home turf. The email builder ships with email templates, an AI writing 어시스턴트, and RSS triggered sends for blog digests. Transactional emails run through a separate add on.
캡슐 CRM: Email marketing arrives through the Transpond integration or a Mailchimp link. It works, but it is a bolt-on rather than a native newsletter tool.
2. Contact Management and Custom Fields
액티브캠페인: Contacts carry tags, custom fields, and custom objects on higher tiers. The record is built to trigger marketing, so it stores behaviour more than relationship notes.
캡슐 CRM: Contact records are the point of the product. Emails, calls, and files sit in one hub, and other team members see the same history 곧.
3. Sales Pipeline and Lead Scoring
액티브캠페인: Lead scoring adds points as contacts open, click, or visit pricing pages. That turns lead generation traffic into a ranked list your sales process can work through.
캡슐 CRM: Pipelines are cleaner and easier to read. There is no scoring engine, so lead management stays manual and depends on your team updating stages.
4. Automation and Task Tracking
액티브캠페인: Multi-step workflows with conditional logic go far past basic drip campaigns. You can A/B test entire automation paths, and predictive sending picks delivery times from past behaviour.
캡슐 CRM: Tracks turn repeatable business processes into templated task lists. Workflow automations exist on higher tiers, but they move tasks, not marketing campaigns.
5. Reporting and Custom Reports
액티브캠페인: Custom reports land on the Pro tier. Attribution, automation performance, and campaign revenue all report inside the same account.
캡슐 CRM: Reporting features cover conversion rates, pipeline health, and revenue forecasting. The free version has none, so you must pay to generate reports at all.
6. Integrations and Add Ons
액티브캠페인: Over 950 integrations, including Shopify, 세일즈포스, WordPress, Microsoft Dynamics, and Zapier. Premium integrations cover CRM and ecommerce platforms, and add ons handle SMS, transactional email, and HIPAA support.
캡슐 CRM: Around 60 native connections, plus Xero, QuickBooks, and 1,000 other integrations via Zapier. Full integration with Google Workspace, formerly G Suite, is one way only.
⚠️ 경고: One-way sync means edits made in Capsule do not 여행하다 back to Gmail or Microsoft 365. Check that before you move your whole contact list across.
7. Landing Pages and Dynamic Content
액티브캠페인: Build landing pages, then trigger automations from the form submission. Conditional content and dynamic content swap blocks in an email based on custom fields or purchase history.
캡슐 CRM: No landing page builder and no dynamic email blocks. This is squarely outside what Capsule sets out to do.
8. AI and Content Creation
액티브캠페인: Active Intelligence agents can draft campaigns and suggest high-value segments from live data. AI content generation sits inside the email editor itself.
캡슐 CRM: AI here is limited and mostly lives in the Transpond side of the house. If AI drafting matters to your digital marketing, this is a gap.
9. Ease of Use and Mobile App
액티브캠페인: Menus are navigable and onboarding includes a personalised checklist. The depth still costs you time, and phone support only appears on higher plans.
캡슐 CRM: Faster to learn than most other CRMs, with iOS and 기계적 인조 인간 apps for tasks and contacts. G2 reviews rate the mobile app as useful but less polished than the web view.
10. 가격 및 비용
The two price models are not comparable line for line. One charges by contacts, the other by seat.
| 층 | 액티브캠페인 | 캡슐 CRM |
|---|---|---|
| 무료 | ❌ 무료 플랜 없음 | $0 for 2 users |
| 기입 | 스타터 플랜: 월 15달러 | Starter: $18/user/month |
| 중간 | 추가 요금: 월 49달러 | Growth: $36/user/month |
| 높은 | 프로 버전: 월 79달러 | ❌ |
| 맨 위 | 기업용: 월 145달러 | ❌ |
액티브캠페인: A five-person team pays the same $15/month at Starter as a solo user, because billing follows contacts. Costs rise as your list grows, not as you hire.
캡슐 CRM: That same five-person team pays $90/month on Starter. Capsule is cheaper for one or two people and pricier once the team grows.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 무료 시작점 | 캡슐 CRM | Free plan, 250 contacts |
| Intelligent marketing automation | 액티브캠페인 | 900개 이상의 템플릿, 조건부 논리 |
| Simple deal tracking | 캡슐 CRM | Cleaner pipeline, faster to learn |
| Email plus SMS in one place | 액티브캠페인 | Multi-channel from one account |
| A growing headcount | 액티브캠페인 | Billing follows contacts, not seats |
| Post-sale project work | 캡슐 CRM | Project boards linked to deals |
💰 예산
Under three users, Capsule wins on paid plans and has a free tier to boot. Past five seats, ActiveCampaign’s contact-based billing usually costs less.
🔌 사용 중인 기술 스택
Shopify and WordPress users get more out of ActiveCampaign’s 950+ connections. Xero and QuickBooks shops often find Capsule slots in with less work.
📝 귀사의 영업 프로세스
Long consultative cycles with lots of notes suit Capsule’s account management style. High-volume sales engagement with scored leads suits ActiveCampaign.
🎓 귀하의 경험 수준
Capsule needs no training and almost no setup. ActiveCampaign rewards the more advanced user who will actually use its key features.
🆓 무료 체험 및 데모
Both give you 14 days without a credit card. Load real customer data into each one, not sample contacts, or the test proves nothing.
🛟 지원 옵션
Capsule is email-only, backed by a knowledge base. ActiveCampaign adds chat, and phone support plus a dedicated account team on the Enterprise plan.
전환 가이드
Already on one of them? Here is what changes when you move.
🔄 ActiveCampaign에서 Capsule CRM으로 전환하시나요?
✅ 얻게 될 이점:
- A free version for small teams under 250 contacts
- Project boards that carry won deals into delivery
- A far shorter learning curve for non-technical staff
❌ 잃게 될 것:
- Lead scoring and behavioural triggers
- Native email campaigns, landing pages, and SMS
- Multi-step automation with conditional branching
📋 전환 방법:
- Export contacts, deals, and tags from ActiveCampaign as CSV
- Open a Capsule account on the free tier and import the file
- Rebuild your pipeline stages, then connect Transpond for email
🔄 Capsule CRM에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Sales and marketing in one dashboard instead of two tools
- Automation that reacts to opens, clicks, and page visits
- More advanced features like custom reports and predictive sending
❌ 잃게 될 것:
- The free plan and the simplicity that came with it
- 판매 후 작업용 프로젝트 보드
- A pipeline your whole team already understands
📋 전환 방법:
- Export your contact records and opportunity list from Capsule
- Start the 14-day trial and ask for the free migration service
- Rebuild pipelines, then build automations from the template library
저희 리뷰에서 다루지 않은 내용
We looked at these tools from the angle of small teams and small businesses. We did not test Capsule’s higher tiers, ActiveCampaign’s HIPAA add on, or how either handles a 100,000-contact database. Non profits and agencies with client sub-accounts have needs we did not cover here. Both vendors ship new features often, so check the live pages if a specific 능력 decides your purchase.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 캡슐 CRM |
| 🚀 핵심 기능 | 액티브캠페인 |
| ⚡ 자동화 | 액티브캠페인 |
| 🎯 연락처 관리 | 캡슐 CRM |
| 👶 사용 편의성 | 캡슐 CRM |
| 🔌 통합 | 액티브캠페인 |
| 📊 신고 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
다음과 같은 경우에 가장 적합합니다: email marketing automation, lead scoring, multi-channel campaigns
There is no perfect CRM, and these two are not really rivals. ActiveCampaign is a marketing platform with sales tools inside it. Capsule is a great tool for keeping customer interactions organised, nothing more and nothing less.
We recommend ActiveCampaign if you want marketing and sales automation running from one account. The ActiveCampaign CRM will not replace Salesforce, but it removes a second subscription for most small businesses.
Use Capsule instead when your bottleneck is memory, not marketing. If nobody on your team wants to build automations, all the features in ActiveCampaign are money you will not spend well.
ActiveCampaign 비교
Weighing other ActiveCampaign 대안? Here is the short version:
ActiveCampaign이 다음 분야에서 승리했습니다: lower entry price, deeper email automation logic, cheaper multi-seat access
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuine free tier, tighter sales reporting, a larger partner and knowledge base
Loading... 킵
ActiveCampaign이 다음 분야에서 승리했습니다: starting cost, segmentation depth, breadth of native connections
Keap은 계속해서 승리합니다: quoting and invoicing built in, guided onboarding, appointment booking
Loading... 파이프드라이브
ActiveCampaign이 다음 분야에서 승리했습니다: native email campaigns, behaviour-based triggers, landing pages
Pipedrive는 다음 항목에서 승리했습니다: pipeline clarity, activity-based selling, faster rep onboarding
캡슐 CRM 비교
Capsule sits in a crowded field. These three come up most often:
캡슐이 승리한 항목: free tier, project boards after the sale, lower cost per user
Pipedrive는 다음 항목에서 승리했습니다: sales forecasting, automation depth, call and email tracking without BCC
캡슐이 승리한 항목: simpler setup, cleaner interface, no configuration consultant needed
Zoho는 다음 부문에서 승리했습니다: lower per-seat pricing at scale, built-in analytics, a wider product family
Capsule CRM과 Freshsales 비교
캡슐이 승리한 항목: speed of adoption, task tracking, 회계 통합
Freshsales가 다음 부문에서 승리했습니다: built-in phone and chat, AI deal scoring, richer reporting on lower tiers
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It runs email campaigns, text messages, and automated follow up email sequences. The platform also tracks deals, so marketing and sales work from the same contact data.
ActiveCampaign은 CRM인가요?
Yes, a CRM ships with every plan. It handles pipelines, tasks, and lead scoring, though dedicated crm software still offers deeper record customisation.
Capsule CRM은 무엇에 사용되나요?
Small businesses use it to store contacts, log conversations, track sales opportunities, and manage post-sale projects. It is a relationship record first, a marketing tool second.
Capsule CRM 가격은 얼마인가요?
The free version costs nothing for two users. Paid plans start at $18 per user per month, with Growth at $36, and annual billing cuts the rate.
무엇입니까? 최고의 CRM 소프트웨어?
It depends on the job. Pick ActiveCampaign for automation-led growth, Capsule for straightforward relationship tracking, and read our full ActiveCampaign review before committing to a paid tier.
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