ActiveCampaign vs Capsule CRM: Which is Best in 2025?

에 의해서 | 마지막 업데이트 Oct 7, 2025

준우승
ActiveCampaign 로고
4.6
  • 이메일 마케팅
  • 동적 콘텐츠
  • 맞춤형 랜딩 페이지
  • 통합 AI
  • 분할
  • 무료 플랜 이용 가능
  • 유료 플랜은 $15부터 시작합니다
우승자
capsule
3.5
  • 연락처 관리
  • 판매 파이프라인
  • AI Content Assistant
  • 이메일 마케팅
  • Sales Analytics
  • 무료 체험 가능
  • Paid Plan Starts at $18
ActiveCampaign vs Capsule CRM

Ever feel like you’re juggling too many tools to keep track of customers?

Maybe you’re trying to determine if ActiveCampaign vs Capsule 고객 관계 관리(CRM) is the right choice for your business. 

Imagine missing out on sales because you couldn’t keep up with leads. 

We’ll look at the key differences between ActiveCampaign 대 Capsule 고객 관계 관리(CRM) and help you find the best fit.

Let’s get you set up with a system that makes your life easier.

개요

We’ve put ActiveCampaign and Capsule 고객 관계 관리(CRM) through their paces—our team dove deep, testing features, workflows, and user experience. 

We wanted to see firsthand how they stack up for real-world business needs, leading to this clear comparison.

액티브캠페인
4.65점 만점에

Unlock the power of an all-in-one marketing platform. So, check it out now!

가격: It has a 7-day free Trial. Paid plan starts at $15/month

주요 특징:

  • 이메일 마케팅
  • Marketing Automation
  • 고객 관계 관리(CRM)
CTA 캡슐
3.55점 만점에

Based on our data, Capsule CRM is the budget-friendly choice. Focused on simplicity and savings.

가격: It has a free trial. Paid plan starts at $18/month

주요 특징:

  • 연락처 관리
  • Sales Pipeline Management
  • Project Boards

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 고객 관계 관리(CRM) all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

또한 우리가 가장 좋아하는 것을 탐색하세요 ActiveCampaign 대안

액티브캠페인

우리의 견해

액티브캠페인

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

주요 이점

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in 고객 관계 관리(CRM): Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

가격

  • 기동기: 월 15달러.
  • 을 더한: 월 49달러.
  • 찬성: 월 79달러.
  • 기업: 월 145달러.
ActiveCampaign 가격

장점

  • Robust automation capabilities.
  • Excellent email deliverability.
  • 자세한 보고 및 분석.
  • Great for growing businesses.

단점

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

What is Capsule CRM?

캡슐 고객 관계 관리(CRM) is more straightforward. It’s built for contact management. Do you want to track sales?

It does that, too. It’s a good choice for small teams and keeps customer information organized.

또한 우리가 가장 좋아하는 것을 탐색하세요 Capsule CRM alternatives

캡슐 홈페이지

우리의 견해

CTA 캡슐

It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming.

주요 이점

  • 간단한 연락처 관리.
  • 간편한 판매 파이프라인 추적.
  • 다양한 앱과 통합됩니다.
  • 사용자 정의 가능한 필드가 제공됩니다.
  • 이동 중에도 접속할 수 있는 모바일 앱입니다.

가격

  • 기동기: 사용자당 월 18달러.
  • 성장: 사용자당 월 36달러.
  • 고급의: 사용자당 월 54달러.
  • 궁극적인: 사용자당 월 72달러.
캡슐 CRM 가격

장점

  • 원활한 통합
  • 중앙화된 연락처 관리
  • 연락처 관리가 훌륭해요.
  • 효과적인 영업 파이프라인 도구.
  • Integrates with popular apps.

단점

  • 사용자 정의 옵션이 제한적입니다.
  • 보고가 더 강력해질 수 있습니다.
  • 전화 지원 기능이 내장되어 있지 않습니다.
  • 무료 플랜은 매우 제한적입니다.

기능 비교

Now we look closely at the core features.

We compare ActiveCampaign’s focus on deep, intelligent marketing 오토메이션 with Capsule CRM’s focus on a highly user-friendly sales process to find your perfect crm.

1. Marketing and Sales Automation

  • 액티브캠페인: This is a must-have platform for powerful marketing and sales automation. You can build automations based on purchase history, site visits, and conditional content. It is the ideal CRM solution for the advanced user.
  • 캡슐 CRM: 캡슐 CRM focuses on workflow automations for the sales cycle itself. It can automate tasks and trigger follow-up email reminders. It is simple but offers limited features compared to 액티브캠페인 marketing automation.

2. CRM Core Functionality

  • 액티브캠페인: Includes a built-in crm that is part of the larger digital marketing platform. It provides lead management and account management, but requires an add-on for enhanced deal tracking.
  • 캡슐 CRM: 캡슐 CRM‘s core features are its robust contact management system. It’s excellent for keeping track of customer 데이터 and customer interactions and adding add notes. Users often praise its reliability in this area.

3. Pricing Model and Scalability

  • 액티브캠페인: 액티브캠페인‘s pricing scales dramatically with the number of contacts you have, which impacts the overall capsule crm cost comparison. Advanced features are locked behind higher-tiered plans.
  • 캡슐 CRM: 캡슐 CRM cost is typically billed per user per month and is predictable. It offers a free version for up to two users and scales with multiple sales pipelines and project boards on its paid plans.

4. Email Marketing & Newsletter Tool

  • 액티브캠페인: The platform offers strong email marketing services and an advanced email 건축업자. It supports sophisticated email campaigns, dynamic content, and RSS-triggered campaigns, giving it a strong edge. 액티브캠페인‘s deliverability is a key advantage.
  • 캡슐 CRM: 캡슐 CRM’s strength is in sales and marketing integration via its transpond integration for email marketing automation. It has email templates but is not designed for the complex, high-volume marketing needed by big businesses.

5. Sales Pipeline Management

  • 액티브캠페인: Provides sales pipelines that integrate directly with its ActiveCampaign crm. This allows automations to fire based on deal stage changes, helping sales engagement.
  • 캡슐 CRM: Reviewers often note that Capsule CRM excels in sales opportunities and visual pipeline management. You can create pipelines for different business processes on higher tiers, making it a great tool for sales teams.

6. Customization and Data Flexibility

  • 액티브캠페인: Supports custom fields and can handle custom objects on its enterprise plan. This makes it the better crm software choice for those needing specialized customer data tracking and new features.
  • 캡슐 CRM: Offers plenty of custom fields and allows for customization of the sales process. It keeps the interface clean, but its customization is less powerful than 액티브캠페인 alternatives for deep database modification.

7. Support and Advanced Security

  • 액티브캠페인: Provides a dedicated account team on its highest tiers. It has comprehensive 보안 features and is 액티브캠페인 gdpr compliant, but hipaa support is not a core feature.
  • 캡슐 CRM: Users frequently praise the support team in a Capsule CRM review. They offer single sign on and strong data privacy framework compliance, and their documentation is solid.

8. Integrations and Ecosystem

  • 액티브캠페인: Offers a huge number of native integrations (over 900) and add-ons, including Microsoft Dynamics. It’s the go-to for a marketer who uses many other solutions.
  • 캡슐 CRM: Integrates strongly with Google Workspace and 회계 software. It uses simple integrations to 만들다 an easy capsule account fit well into existing workflows.

9. Reporting and Analytics

  • 액티브캠페인: Offers detailed custom reports and predictive analytics to generate reports on the entire customer experience. It lets the more advanced user end automation based on key metrics.
  • 캡슐 CRM: Includes 보고 features and basic reporting tools that focus on deal health and activity. It is not as deep for digital marketing or revenue attribution as 액티브캠페인.

What to Look for When Choosing a CRM?

  • Focus on key features that drive lead generation, not just contact records. Does the crm system offer more advanced features like lead scoring and advanced segmentation?
  • Consider the simplicity versus power trade-off. Capsule CRM is perfect for 중소기업 simplicity, while ActiveCampaign offers the deep activecampaign features needed by the more advanced user.
  • Check the total value of the paid plan. Look past the monthly price and see what is excluded, like ads activecampaign, or if you need an add on for sms add ons to send sms and 텍스트 messages.
  • Examine the ecosystem. Do you need a deep integration with g suite or more broad other integrations offered by other crms? Look for premium integrations and a seamless full integration across all the features.
  • Check support and stability. Does the crm platform offer phone support or a dedicated account team? Read a recent activecampaign review to see if the provider is currently busy redesigning the platform or if the tool is activecampaign legit.
  • Security and compliance are crucial. Is the crm system suitable for non profits? Check for features like transactional emails and look for reassurance regarding data handling.
  • The user experience matters for your other team members. Does the interface give you a clear one dashboard view of the sales process, or does it require constant jumping between different crm solutions?
  • Look at the total content and delivery tools, such as the ability to build landing pages and utilize pre built templates for marketing campaigns. Also check if the crm providers offer content assists.
  • Assess the bundled services like a help desk and project management features, as these can save you from buying separate tools.
  • Understand pricing complexity. Compare the total cost when billed annually versus monthly across the paid tiers. See if you can pay annually for a discount.
  • Finally, ask yourself, “Would I recommend activecampaign or decide to use capsule?” The best crm software is the one your team adopts easily.

최종 판결

So, which one wins? For most businesses, ActiveCampaign is the clear winner.

It’s got the tools you need to grow. Sure, it costs more.

But you get powerful automation and email features. Capsule CRM is suitable for simple contact management.

But if you want to boost sales, ActiveCampaign is the way to go.

We’ve tested both, and we know what works. Trust us: ActiveCampaign offers more value for your money.

Plus, the advanced reporting helps you see what’s working and what’s not.

That’s key to making wise decisions.

If you’re serious about growing your business, ActiveCampaign is the tool that will get you there.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 고객 관계 관리(CRM) that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign 대 GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
  • 액티브캠페인 대 키프: ActiveCampaign offers robust marketing automation and email capabilities. 구입했다 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign 대 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign 대 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 고객 관계 관리(CRM) for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 클릭업 is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign 대 Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign 대 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 캡슐 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign 대 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
  • ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

More of Capsule CRM

Here’s a brief comparison of Capsule CRM with these software solutions:

  • Capsule CRM vs Pipedrive: Capsule CRM offers a simple solution for managing contacts and sales, whereas Pipedrive is a visually driven sales pipeline management tool.
  • Capsule CRM vs GoHighLevel: Capsule is easy to use. It helps you manage your contacts and sales process. It is great for keeping things simple and organized. GoHighLevel is a much bigger tool. It has many tools for marketing and sales.
  • Capsule CRM vs Keap: Capsule CRM focuses on simplicity and affordability for contact and sales tracking; Keap offers extensive marketing and sales automation features, often at a higher cost.
  • Capsule CRM vs ActiveCampaign: Capsule CRM offers solid contact and pipeline management, while ActiveCampaign delivers powerful marketing automation, email campaigns, and advanced segmentation.
  • Capsule CRM vs Hubspot: Capsule CRM is a user-friendly, affordable CRM for managing customer interactions; HubSpot provides a vast suite of marketing, sales, and service tools, with free and scalable paid options.
  • Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
  • Capsule CRM vs Folk: Capsule CRM is a simple contact management solution, whereas Folk emphasizes collaborative contact organization and enrichment with modern features.
  • Capsule CRM vs Instantly: Capsule CRM focuses on general contact and sales management; Instantly is tailored for automated cold email outreach and sales engagement.
  • Capsule CRM vs Clickup: Capsule CRM is a dedicated CRM solution, while ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
  • Capsule CRM vs Monday CRM: Capsule CRM offers simple contact and sales pipeline management; Monday CRM provides highly customizable visual workflows and extensive team collaboration features.
  • Capsule CRM vs Insightly: Capsule CRM focuses on ease of use and contact tracking, while Insightly offers a more comprehensive CRM with advanced project management features.
  • Capsule CRM vs Freshsales CRM: Capsule CRM prioritizes simplicity in sales and contact management, while Freshsales CRM offers a more robust sales platform with AI-powered insights and advanced analytics.
  • Capsule CRM vs Salesforce: Capsule CRM is ideal for small to medium businesses seeking a simple, affordable CRM; Salesforce is an enterprise-grade CRM with extensive customization and scalability for large organizations.
  • Capsule CRM vs Zendesk: Capsule CRM focuses on sales and customer relationship management, while Zendesk is primarily a customer service platform that excels in ticketing and support solutions.

자주 묻는 질문

Is ActiveCampaign better than Capsule CRM for small businesses?

Yes, while Capsule 고객 관계 관리(CRM) is more straightforward, ActiveCampaign offers more substantial automation and email marketing. For growing businesses, ActiveCampaign’s features justify the higher cost. Consider your needs and budget.

Does Capsule CRM offer a free trial?

Yes, Capsule CRM offers a free trial that allows you to test its features before committing. They also have a free plan with limited features for tiny teams.

How does ActiveCampaign’s pricing compare to HubSpot?

ActiveCampaign starts at $29 per month, while HubSpot’s pricing is significantly higher, especially for advanced features. Both offer a free trial to test their platforms.

Can I use ActiveCampaign for email marketing if I’m already using Mailchimp?

Yes, ActiveCampaign is a strong alternative. It offers more advanced automation and segmentation than Mailchimp, making it better for complex campaigns.

Which CRM is easier to learn, ActiveCampaign or Capsule CRM?

Capsule CRM is generally easier to learn due to its more straightforward interface and focus on contact management. ActiveCampaign has a steeper learning curve but offers more robust features.

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