⚡ 간단 평가:
- 가격: HubSpot starts free, then $15/seat/month. Zendesk Suite starts at $55/agent/month, billed annually.
- 다음과 같은 경우에 가장 적합합니다: Zendesk for dedicated, high-volume support teams. HubSpot for one platform across marketing, sales, and service.
- 주요 차이점: Zendesk is a support-first ticketing system. HubSpot Service Hub sits inside the HubSpot CRM platform.
- 저희가 선택한 제품: Zendesk for most support operations. Its agent workspace and service AI are purpose-built for tickets.
Picking between HubSpot and Zendesk comes down to one 질문.
Do you want a support specialist or a single platform?
Zendesk is built around tickets and customer service operations.
HubSpot Service Hub lives inside the wider HubSpot CRM.
Both handle support tickets, live chat, and customer feedback.
But they aim at different buyers with different priorities.
개요
This HubSpot vs Zendesk comparison covers pricing, features, and ease of use.
또한 각 도구가 누구에게 가장 적합한지 분석해 보았습니다.
저희 자료 출처에는 공개된 사양서, 문서 및 G2 리뷰가 포함됩니다.
우리의 작가 also spent hands-on time with HubSpot directly.
By the end, you will know which one fits your service teams.
HubSpot이란 무엇인가요?
HubSpot is a customer platform that combines marketing, sales, and service.
HubSpot Service Hub is the part built for customer service operations.
It sits inside the HubSpot CRM platform, so support and sales share one record.
Service Hub handles support tickets, live chat, and a knowledge base.
HubSpot introduced Service Hub in 2018 as a newer support offering.
Most HubSpot customers pick it to keep every team on one system.
허브스팟
HubSpot puts service inside one CRM. You get a free tier, Breeze AI replies, and 보고 that ties support to revenue.
HubSpot 가격 정책
Here is what HubSpot costs in 2026. Note that these plans span multiple hubs.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Testing core customer service tools |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | 소규모 팀이 시작합니다 |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Bundled starter across hubs |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Larger marketing operations |
Pricing verified June 2026.
무료 체험: HubSpot offers a free tier with no credit card and no time limit.
환불 보장: Paid plans are billed annually or month-to-month, with no formal refund window.
📌 메모: HubSpot pricing can get complex because it bundles marketing, sales, and service hubs. Service Hub plans start free and rise as you add seats and higher tier plans.
⚠️ 경고: The jump to Professional pricing is steep. Map which hubs you actually need before you commit to an annual plan.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- 내장형 CRM: Service Hub shares one record with sales and marketing. That gives agents a complete view of every customer.
- 무료 등급: You can test the customer service tools with no commitment. Zendesk has no free plan.
- Breeze AI: 이 AI 어시스턴트 writes emails and creates conversation summaries. It also suggests real-time replies from ticket context.
- Holistic reporting: HubSpot links service work to revenue and retention. That helps leaders show the value of support.
- Self service: Customer portals and knowledge base articles let buyers resolve issues alone. Users see fewer support tickets as a result.
- More apps: HubSpot offers more pre-built integrations than Zendesk across marketing, sales, and service.
우리 팀이 발견한 점
Our writer signed up for a HubSpot account and spent several days inside Service Hub. Here is what stood out:
HubSpot Pros & Cons
✅ 장점
- Free plan lets you test customer service tools with no commitment
- Built-in CRM gives a complete view of every customer
- Breeze AI suggests real-time replies from ticket context
- Holistic reporting links support work to revenue and retention
❌ 단점
- Pricing climbs fast once you combine multiple hubs
- Fewer native service channels than Zendesk
- Can struggle to scale for very high ticket volumes
젠데스크란 무엇인가요?
Zendesk is a support-first platform built for customer service operations.
It has led customer experience software for over two decades.
The core is a ticketing system for high-volume support tickets.
Zendesk support spans email, chat, phone support, and social channels.
Its agent workspace pulls multiple conversations into one screen.
Zendesk offers service AI trained on real customer interactions.
젠데스크
Zendesk is built for support depth. Its agent workspace, service AI, and ticketing handle complex, high-volume customer service operations.
젠데스크 가격
Here is what the Zendesk Suite costs in 2026. Let us break it down.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 스위트 팀 | 에이전트당 월 55달러 | 소규모 지원팀 |
| 스위트 확장 | 에이전트당 월 89달러 | 더 많은 것이 필요한 팀 오토메이션 |
| 스위트 프로페셔널 | 에이전트당 월 115달러 | Advanced ticketing and reporting |
Pricing verified June 2026.
무료 체험: Zendesk offers a free trial of the Suite, with no free forever plan.
환불 보장: Plans are billed annually for the best rate, with month-to-month available at a higher cost.
📌 메모: The Suite plans above bundle ticketing, messaging, and the agent workspace. Zendesk also publishes cheaper Support-only plans for teams that need email tickets and little else.
⚠️ 경고: Some sources list a lower Zendesk entry price near $19/agent. That figure refers to a basic Support plan, not the full Suite shown here. Confirm which tier you need before you buy.
젠데스크의 주요 이점
Here is what makes Zendesk worth considering:
- Agent workspace: One screen handles omnichannel support and complex routing. It is tuned for speed and high ticket volumes.
- Service AI: Zendesk AI features are trained on more than 18 billion real customer interactions. They drive smart routing and AI agents.
- Ticketing system: You get multiple and conditional ticket forms across several channels. This keeps ticket management clean.
- Workforce tools: Built-in workforce management and quality assurance pair with analytics tools. They help cut resolution times.
- Self service: An AI powered knowledge base lets customers resolve issues alone. That eases the load on agents.
- 1,700+ apps: The Marketplace offers integrated apps and third party integrations, including an integration with HubSpot.
우리 팀이 발견한 점
Note: We have not had extensive hands-on time with Zendesk yet. The points below come from Zendesk documentation and G2 reviews.
G2 reviews highlight the agent workspace for speed and clean routing.
Zendesk documentation describes deep reporting for granular service metrics.
G2 reviews also note occasional platform slowdowns during heavy use.
젠데스크 장점 및 단점
✅ 장점
- Agent workspace handles complex multichannel routing at speed
- Service AI is trained on billions of real customer interactions
- Workforce management and quality assurance tools come built in
- 1,700+ Marketplace apps support deep third party integrations
❌ 단점
- No free plan, and Suite pricing starts higher than HubSpot
- Advanced AI and workforce add-ons often cost extra
- G2 reviews note occasional platform slowdowns
기능 비교
Ready to dig into a detailed comparison of HubSpot vs Zendesk?
We will walk through nine key features that shape day-to-day support operations.
| 특징 | 허브스팟 | 젠데스크 |
|---|---|---|
| 시작 가격 | 좌석당 월 15달러 | 에이전트당 월 55달러 |
| 무료 플랜 | ✅ | ❌ |
| 티켓팅 시스템 | ✅ | ✅ |
| 내장형 CRM | ✅ | ❌ (Zendesk Sell is separate) |
| 옴니채널 지원 | ✅ | ✅ |
| AI 어시스턴트 | ✅ Breeze AI | ✅ Service AI |
| 인력 관리 | ❌ | ✅ |
| Quality Assurance | ❌ | ✅ |
| 앱 연동 | More pre-built | 1,700+ |
| 가장 적합한 대상 | Unified CRM + service | High-volume support |
1. 티켓팅 시스템
허브스팟: Service Hub gives a single source of information for each support ticket. Every ticket links to the contact record, so agents see past sales and marketing touchpoints. This keeps customer relationships in one view.
젠데스크: The ticketing system is fully integrated and supports multiple, conditional ticket forms across several channels. It is built for complex SLAs and heavy ticket management. This is where Zendesk earns its support-first reputation.
2. 에이전트 워크스페이스
허브스팟: The shared 받은 편지함 is clean and tied to the CRM. It works well for small to mid-size teams. For very high volumes, it is less customizable than a dedicated support desk.
젠데스크: The Agent Workspace is tuned for speed and complex multichannel routing. Agents manage multiple conversations and resolve customer interactions across all channels from one screen. This lifts agent efficiency on busy queues.
3. 인공지능 및 자동화
허브스팟: Breeze AI handles cross-platform tasks like email writing and conversation summaries. Its AI assistant suggests real-time replies based on each ticket’s context. These AI features help reps move faster across the HubSpot CRM platform.
젠데스크: Zendesk AI is purpose-built for service teams and trained on over 18 billion real customer interactions. It powers smart routing and AI agents that deflect repetitive tickets. Some advanced AI sits behind paid add-ons.
4. Omnichannel Support
허브스팟: HubSpot covers email, chat, and forms, and adds messaging through a bring-your-own channel feature. It connects 소셜 미디어 channels via integrations rather than native tools. That can mean fewer integrations for some live channels.
젠데스크: Zendesk handles email, phone support, chat, and social channels in one place. It connects messaging apps including Apple Messages for true omnichannel support. Buyers with multiple channels tend to lean Zendesk here.
5. CRM & Customer Information
허브스팟: The built-in CRM is the headline edge. Service, sales, and marketing share the same customer information for a complete view of the journey. That depth supports more personalized support.
젠데스크: Zendesk Sell is its CRM add-on, and it is less full-featured than HubSpot’s. For pure support, that is fine. Teams wanting a unified sales-and-service record usually prefer HubSpot.
6. 보고 및 분석
허브스팟: HubSpot is strong at holistic 사업 reporting. It ties service efforts directly to revenue and customer retention. Leaders use these service analytics reports for identifying trends across the funnel.
젠데스크: Zendesk leads on granular service metrics. Its analytics tools cover advanced reporting, AI-powered workforce management, and quality assurance. That makes it the pick for deep support measurement.
7. Workforce Management & QA
허브스팟: HubSpot has no native workforce management or quality assurance suite. Smaller service teams may not miss it. Larger operations usually need a dedicated tool.
젠데스크: Workforce management and quality assurance are built into the higher tier plans. These advanced features help managers staff queues and review agent quality. They also help trim resolution times.
8. Knowledge Base & Self Service
허브스팟: HubSpot includes a knowledge base plus customer portals. Self service lets buyers resolve issues without an agent. HubSpot users report fewer support tickets once these tools go live.
젠데스크: Zendesk pairs an AI powered knowledge base with self-service portals. It surfaces relevant articles inside the help center and the chat widget. Both tools push customers toward quick answers.
9. 통합
허브스팟: HubSpot offers more pre-built integrations across marketing, sales, and service. It also lets you bring your own messaging channel via API. That breadth suits teams with many connected apps.
젠데스크: The Zendesk Marketplace carries over 1,700 integrated apps and API connectors. There is even an integration with HubSpot for a best-of-breed setup. So zendesk and hubspot can run side by side.
⚠️ 경고: App counts shift often. Check that the specific tools in your stack have a current integration before you commit.
10. 가격 및 비용
각 요금제를 나란히 비교해 보겠습니다.
| 층 | 허브스팟 | 젠데스크 |
|---|---|---|
| 무료 | ✅ Free Tools $0 | ❌ 체험판 전용 |
| 기입 | 좌석당 월 15달러 | 에이전트당 월 55달러 |
| 중간 | $15/seat/month bundle | 에이전트당 월 89달러 |
| 더 높은 | $800/seat/month (Pro) | 에이전트당 월 115달러 |
허브스팟: The free tier and low $15 starting price make HubSpot easy to try. Costs climb once you stack hubs or move to Professional. Best value comes when you also use its marketing and sales tools.
젠데스크: Zendesk Suite starts higher, but each tier packs support-specific depth. The total cost of ownership also includes setup, training, and any AI add-ons. You pay more for specialized tools.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 무료 시작점 | 허브스팟 | Free tier, no card |
| High-volume support | 젠데스크 | Built for complex SLAs |
| One unified customer view | 허브스팟 | 내장형 CRM |
| Deep service analytics | 젠데스크 | Granular metrics + WFM |
| 마케팅 + 영업 + 서비스 | 허브스팟 | One platform |
| Omnichannel at scale | 젠데스크 | Native multichannel |
💰 예산
HubSpot starts free and scales with seats. Zendesk asks more upfront but bundles support-specific depth into each agent seat.
🔌 사용 중인 기술 스택
HubSpot offers more pre-built integrations across go-to-market apps. Zendesk counters with 1,700+ Marketplace apps and strong third party integrations.
🎫 Your Ticket Volume
Companies with heavy, multichannel queues find Zendesk handles ticket management better. For lighter loads tied to sales, HubSpot is enough.
🎓 귀하의 경험 수준
HubSpot is user friendly and 소규모 사업체 adopt it fast. Zendesk has an intuitive interface too, but its depth takes longer to master.
🆓 무료 체험 및 데모
HubSpot lets you test free with no commitment. Zendesk offers a Suite trial, so run a real ticket flow before you decide.
🛟 지원 옵션
Both vendors offer onboarding and help centers. Enterprise plan buyers get priority support and added training on either side.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Switching from HubSpot to Zendesk?
✅ 얻게 될 이점:
- A deeper ticketing system for complex routing
- Built-in workforce management and quality assurance
- Native omnichannel support across more channels
❌ 잃게 될 것:
- The free tier and built-in CRM
- Holistic reporting that links service to revenue
- One shared record across marketing and sales
📋 전환 방법:
- Export contacts and tickets from your HubSpot account
- Create a Zendesk Suite account and map fields
- Import data, then rebuild forms and macros
🔄 Switching from Zendesk to HubSpot?
✅ 얻게 될 이점:
- A free tier and a built-in CRM platform
- One complete view across sales and service
- Reporting that ties support to revenue
❌ 잃게 될 것:
- Advanced ticketing for very high volumes
- Built-in workforce management and quality assurance
- Service AI trained on billions of interactions
📋 전환 방법:
- Export tickets and contacts from Zendesk
- Open a HubSpot account and set up Service Hub
- Import data, then connect your other apps
저희 리뷰에서 다루지 않은 내용
This comparison focused on small to mid-size service teams. We did not test large enterprise rollouts, custom API builds, or region-specific data residency. Our pricing reflects the June 2026 plans, and vendors change tiers often. If you run a global support center with 100+ agents, your priorities and customer experiences may differ from what we describe here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 허브스팟 |
| 🎫 Ticketing & Routing | 젠데스크 |
| 🤖 Service AI | 젠데스크 |
| 📊 보고 및 분석 | 젠데스크 |
| 🔌 통합 | 젠데스크 |
| 🤝 Unified CRM | 허브스팟 |
| 👶 사용 편의성 | 허브스팟 |
| 🏆 종합 우승 | 젠데스크 |
🏆 우승: 젠데스크
Zendesk wins 4 of 7 categories.
다음과 같은 경우에 가장 적합합니다: high-volume support, complex SLAs, deep service analytics reports
HubSpot and Zendesk solve two different problems.
Zendesk is a specialized support platform for dedicated service teams.
HubSpot is a single platform that aligns marketing, sales, and service.
HubSpot is excellent for a unified, 360-degree customer view and a free start.
But for deep customer service operations, Zendesk is the stronger pick.
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
허브스팟 vs 세일즈포스
HubSpot이 다음 분야에서 우위를 차지했습니다: easier setup, a free tier, a gentler learning curve for small businesses
Salesforce가 다음 분야에서 우위를 점했습니다: enterprise customization, deeper sales automation, a wider partner network
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: all-in-one marketing and service, holistic reporting, a built-in knowledge base
Pipedrive는 다음 항목에서 승리했습니다: sales-pipeline focus, lower entry cost, simpler day-to-day deal tracking
허브스팟 vs 액티브캠페인
HubSpot이 다음 분야에서 우위를 차지했습니다: unified CRM tools, native service features, a single complete view of contacts
ActiveCampaign이 다음 분야에서 승리했습니다: email automation depth, lower-cost marketing plans, granular campaign logic
Zendesk와 비교한 내용 더 보기
Here is how Zendesk stacks up against other competitors:
젠데스크 vs 프레시데스크
Zendesk가 다음 분야에서 우위를 차지했습니다: mature service AI, a faster agent workspace, deeper reporting and workforce tools
Freshdesk가 다음 분야에서 승리했습니다: lower starting price, a free tier, a friendlier setup for small teams
젠데스크 vs 인터콤
Zendesk가 다음 분야에서 우위를 차지했습니다: ticketing depth, phone support, granular service analytics for large queues
Intercom이 다음 부문에서 승리했습니다: in-app messaging, proactive chat, a slicker product-led onboarding flow
젠데스크 vs 헬프스카우트
Zendesk가 다음 분야에서 우위를 차지했습니다: omnichannel support, advanced automation, scalability for high ticket volumes
Scout의 승리를 도와주세요: simplicity, a human inbox feel, lower cost for small support teams
자주 묻는 질문
HubSpot과 Zendesk의 차이점은 무엇인가요?
HubSpot is a full CRM platform spanning marketing, sales, and service. Zendesk is a support-first ticketing system built for high-volume customer service. HubSpot unifies teams; Zendesk goes deeper on support.
Zendesk가 HubSpot보다 나은 이유는 무엇일까요?
For dedicated support, Zendesk wins on ticketing depth, omnichannel routing, and service AI trained on billions of interactions. It also adds workforce management and quality assurance that HubSpot lacks.
Zendesk는 HubSpot과 연동할 수 있나요?
Yes. Zendesk integrates with HubSpot through the Marketplace, so support and CRM data sync. Many teams run both for a best-of-breed setup, pairing Zendesk tickets with the HubSpot CRM.
HubSpot은 고객 서비스에 좋은가요?
Yes. HubSpot Service Hub offers ticketing, live chat, a knowledge base, and Breeze AI. Its built-in CRM gives a complete view, though very high ticket volumes may need Zendesk.
Zendesk는 무엇에 사용되나요?
Zendesk is used to manage customer support at scale. It centralizes tickets, live chat, phone, and social channels in one agent workspace, with AI and reporting to speed resolutions.
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