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Keap vs ClickUp 2026: Which One Is Actually Worth It?

da | Last updated Aug 30, 2026

Vincitore
clic su
4.3
  • Piano gratuito con utenti illimitati
  • 1,000+ Third Party Integrations
  • Diagrammi di Gantt e lavagna Kanban
  • Incorporato Monitoraggio del tempo
  • Intelligenza artificiale di ClickUp Assistente
  • 15-Day Trial, 30-Day Refund
  • Piani a pagamento a partire da 7 $/utente/mese
Secondo classificato
mantenere
4.2
  • 2,500+ Third Party Tools
  • Drag and Drop Campaign Costruttore
  • Sales Pipelines and Lead Scoring
  • Email Marketing and Testo Messaggi
  • Invoicing and Payment Tools
  • 14-Day Free Trial, All Features
  • Oltre 2.500 integrazioni disponibili

⚡ Verdetto rapido:

  • Prezzi: ClickUp starts at $0 with paid plans from $7 per user per month. Keap costs $299/month (Annually Billed).
  • Ideale per: Mantenere CRM suits sales and marketing automation. ClickUp suits project management and task management.
  • Differenza fondamentale: Keap tracks the customer journey from new lead to payment. ClickUp tracks work across multiple projects.
  • La nostra scelta: ClickUp for most teams, because the free forever plan covers an unlimited number of users.
Keap vs ClickUp Comparison

Keap and ClickUp show up on the same shortlist for one odd reason.

Both promise to replace three or four tools you already pay for.

That is where the overlap ends.

Keap is customer relationship management with sales and marketing automazione attached.

ClickUp is project management software built to manage tasks and deadlines.

Picking wrong means paying for the half you never touch.

Panoramica

This Keap vs ClickUp comparison covers pricing, key features, support, and ease of use.

We read both pricing pages, the documentation, and public G2 reviews.

I nostri redattori hanno anche trascorso del tempo a testare direttamente ciascuna piattaforma.

Queste note si trovano nella sezione "Cosa ha notato il nostro team" qui sotto.

Che cos'è Keap?

Keap è un CRM platform for small businesses that want automation built in.

It was formerly known as Infusionsoft and rebranded around small Attività commerciale automazione.

The Keap app holds contacts, email marketing, invoicing and payment processing in one place.

Every contact record sits next to its sales pipeline stage and history.

Keap offers a drag and drop Campaign Builder for building campaigns visually.

Introduzione a Keap

Here is a closer look at how the platform works day to day.

Mantenere

⭐ 4,2/5 | 💰 299 $/mese (fatturazione annuale)

Keap runs your sales process from first web form to paid invoice. Automation, email campaigns, and a sales pipeline sit in one dashboard.

Prezzi Keap

Keap sells one all-in-one package rather than a ladder of cheap tiers.

PianoPrezzoIdeale per
Mantenere299 dollari al mese (fatturazione annuale)Small businesses running sales and marketing automation together
Extra user$30 per user, per monthAdding a sales team member to the account
Coaching di esperti499 dollari una tantumGuided setup and custom coaching at launch

Pricing verified August 2026.

Prezzi Keap

💡 Pricing conflict: Our verified figure is $299/month (Annually Billed). Keap’s public page has also listed Lite at $79, Pro at $169, and Max at $199 per month for 500 contacts. Those tiers are contact-capped, so confirm your contact list size before you buy.

Prova gratuita: 14 days with access to all features. No long contract required to start.

Garanzia di rimborso: Keap does not publish a standard refund window, so cancel before renewal.

📌 Nota: Onboarding includes free migration, checklists, videos, and training webinars. Every account also gets a dedicated customer success manager.

⚠️ Avvertimento: The monthly fee climbs once your contacts pass each threshold. Budget for that jump before you import data from an old tool.

Principali vantaggi di Keap

Here is what makes Keap CRM worth a look for a growing Attività commerciale:

  • Automation that saves time: Keap says customers who automate save 10 hours per week. The same group reports a 38% lift in revenue.
  • Lead management and scoring: A lead score ranks each prospect by engagement. Use it to score leads and work the hottest ones first.
  • Campagne di email marketing: Send hyper-targeted email campaigns using CRM tags and segments. Keap claims a 99.5% deliverability rate.
  • Generatore di landing page: Publish landing pages and a web form for lead capture. Every new lead lands straight in the contact list.
  • Invoicing and payment processing: Built-in invoices and checkout forms close the loop. Repeat business is easier to chase.
  • Linea di business dedicata: Calls and texts run through a separate number. Personal and work messages stay apart.
  • 2,500+ third party tools: Keap connects to contabilità, forms, and checkout apps. Your tech stack stays intact.
Mantieni i vantaggi principali

Cosa ha notato il nostro team

Nostro scrittore set up a Keap account and ran a small campaign through it. Here is what stood out from that hands-on time:

Ciclo di vita Keap CRM

Vantaggi e svantaggi di Keap

✅ Pro
  • Automates nearly every stage of the sales journey
  • Campaign Builder uses drag and drop tools plus ready templates
  • Invoicing, checkout forms, and payment processing are built in
  • Free migration and a customer success manager on every plan
❌ Contro
  • Pricing is steep for entry-level entrepreneurs
  • Each extra user adds $30 per month
  • No project management or delivery tracking after the sale

Che cos'è ClickUp?

ClickUp is a project management platform that holds tasks, docs, and chat together.

Teams plan work, assign tasks, and set a due date in one workspace.

ClickUp includes list, board, calendar, timeline, and Gantt charts for any workflow.

A multi-level hierarchy runs from Spaces down to subtasks.

ClickUp Brain, the built-in ai assistant, tracks workloads and drafts updates.

ClickUp

The walkthrough below shows how the workspace fits together.

🏆 Vincitore: ClickUp

⭐ 4.3/5 | 💰 From $7 per user, per month

ClickUp offers a free plan with unlimited users. Paid tiers add time tracking, dashboards, and heavier automation for growing teams.

Prezzi ClickUp

ClickUp plans scale per user, so cost tracks headcount rather than contacts.

PianoPrezzoIdeale per
Gratuito$0Solo workers and smaller teams testing the tool
Illimitato7 dollari per utente al meseTeams that need unlimited storage and guest access
Attività commerciale12 dollari per utente al meseComplex projects, workload views, and advanced automations
ImpresaCostumeLarge orgs needing single sign on and HIPAA compliance

Pricing verified August 2026.

Prezzi Clickup

Prova gratuita: 15 days on any paid plan. The free forever tier never expires.

Garanzia di rimborso: 30 giorni di prova su tutti i piani a pagamento.

📌 Nota: ClickUp’s free plan allows an unlimited number of users but caps custom fields at 100 uses.

⚠️ Avvertimento: Upgrades apply to the entire workspace. You cannot put two people on a paid plan and leave the rest free.

Principali vantaggi di ClickUp

Here is what pushes ClickUp ahead of most project management tools:

  • Free forever plan: The free tier carries unlimited users. Few project management tools match that.
  • Views for every workflow: List, kanban board, calendar, timeline, and Gantt charts cover most habits. Switch without rebuilding the project.
  • Time tracking and resource management: Native timers log billable hours against estimates. Workload views flag who is buried.
  • Automation without code: Over 100 pre-built rules handle repetitive, automated tasks. Custom triggers cover the rest.
  • Communication features in one place: Docs, chat, and a whiteboard feature support team communication. Real time editing keeps everyone on one version.
  • 1,000+ third party integrations: Slack, Google Drive, and Zoom connect directly. Your existing business software keeps working.
  • Dashboards and reports: Custom dashboards track KPIs and project health. Sprint reports and burndown charts serve dev teams.
principali vantaggi di ClickUp

Cosa ha notato il nostro team

Our writer built a real content workspace in ClickUp and ran it for several weeks. Here is what stood out:

esperienza personale di ClickUp

Pro e contro di ClickUp

✅ Pro
  • Il piano gratuito supporta un numero illimitato di utenti.
  • Over 1,000 third party integrations including Google Drive
  • List, board, calendar, timeline, and Gantt views on every plan
  • 15-day free trial plus a 30-day money-back guarantee
❌ Contro
  • The interface overwhelms new users at first
  • Time tracking feels clunky next to dedicated timers
  • Segnalazione Gli strumenti sono sparsi e difficili da trovare
  • Nessun supporto telefonico, solo chat e una base di conoscenze.

Confronto delle funzionalità

These two tools rarely win the same category. The table below shows where each one is strong, then we break down ten areas in detail.

CaratteristicaMantenereClickUp
Prezzo di partenza299 dollari al mese (fatturazione annuale)$0 free forever plan
Piano gratuito
Gestione delle relazioni con i clienti
Task Management & Gantt Charts
Piano gratuito per un massimo di 10 utenti
Sales Pipelines & Lead Scoring
Monitoraggio del tempo
Elaborazione di fatturazione e pagamenti
Integrazioni di terze parti2,500+1,000+
❌ Limitato sui piani tariffari inferiori
Ideale perSmall businesses automating salesTeam che gestiscono i progetti

1. Core Function: CRM vs Project Management

Mantenere: The database is built around people, not projects. Each contact record carries tags, custom fields, purchase history, and a place in the sales pipeline. That structure is why Keap CRM sits beside other crm platforms rather than project management tools.

Keap CRM

ClickUp: The database is built around work. Workspaces, Spaces, Folders, Lists, and subtasks hold complex projects without extra tools. You can manage projects and manage tasks in the same view, but there is no contact list behind them.

gestione del progetto ClickUp

2. Generatore di automazioni

Mantenere: The Campaign Builder is a visual flowchart for sales campaigns and follow-up. Advanced automations run on when-then logic, so automated actions fire after a form fill or a purchase. Keap automates almost every stage of the sales journey.

Generatore di automazione CRM Keap

ClickUp: Over 100 pre-built rules cover status changes, assignments, and reminders. Custom rules handle the rest without code. The automations move work forward, not buyers, so marketing automations are out of scope here.

costruttore di automazione AI ClickUp

3. Sales Pipelines vs Kanban Boards

Mantenere: Deals move through visual sales pipelines with drag and drop stages. Sales teams see deal value and next steps on one screen. Automation can trigger the moment a card changes stage.

Pipeline di vendita per Keap CRM

ClickUp: The kanban board tracks tasks through stages instead of deals. Some sales teams do run a pipeline here with custom fields and statuses. It works, though you lose scoring and follow-up email built into a real CRM.

clickup kanban

4. Email Marketing vs Team Communication

Mantenere: Email marketing campaigns segment by tag, purchase, or lead score. Keap claims a 99.5% deliverability rate on messages sent through the platform. Broadcast email campaigns and automated follow-up share the same editor.

Keap EMAIL MARKETING

ClickUp: There is no outbound email marketing here. What you get instead is internal messaging, comments, and an AI Notetaker that captures meetings. Marketing teams often run campaign planning in ClickUp and send the actual mail elsewhere.

ClickUp

5. Landing Pages vs Ready-Made Templates

Mantenere: The landing page builder ships with a drag and drop editor and hosting. You can connect multiple landing pages to one dashboard and route every web form into lead capture. That path is how most users pull in more leads and lift conversion rates.

Pagine di destinazione per Keap CRM

ClickUp: No landing pages, but over 1,000 workflow templates. Forms exist for intake requests, not public lead capture. Templates cover sprints, content calendars, and client onboarding.

modelli di ClickUp Builder

6. Lead Management vs Time Tracking

Mantenere: Lead management ranks each new lead by engagement so reps chase the warmest first. Lead scoring feeds the sales process and helps increase conversions. There is no time tracking for delivery work afterwards.

Gestione e monitoraggio dei lead Keap

ClickUp: Native timers and manual logging track billable hours against estimates. Workload views support resource management across multiple projects. Our writer found the timers usable but fiddly compared with a dedicated tracker.

monitoraggio del tempo di clickup

7. AI Assistants: Keap AI vs ClickUp Brain

Mantenere: Keap AI drafts email copy and suggests automation from plain language prompts. It sits inside the editor, so the output lands in the campaign you are already building. The focus is copy and sales automation, nothing else.

Keap AI

ClickUp: ClickUp Brain answers questions about your own workspace. It summarises threads, writes updates, and reports time spent on complex tasks. It reads project data, not customer data.

ClickUp

8. Text Messaging vs Calendar and Scheduling

Mantenere: A dedicated business line handles calls and texts inside the same record. Appointment booking links sit next to email, so follow-up never leaves the app. Mobile apps carry the same posta in arrivo.

Testo e-mail per Keap CRM

ClickUp: The ClickUp Calendar pulls tasks and meetings into one timeline. Drag a task onto a slot and the due date updates. Mobile apps add an offline mode for capturing new tasks.

ClickUp

Mantenere: Pipeline management reports show deal value, stage age, and campaign performance. The numbers answer revenue questions, which is what a business strategy review needs. Reporting depth is thinner than a full analytics tool.

Gestione della pipeline Keap

ClickUp: Enterprise Search looks across tasks, docs, and connected apps at once. Custom dashboards track KPIs and team capacity in real time. The catch is that reporting tools sit in several places, so new users hunt for them.

ClickUp

⚠️ Avvertimento: Neither tool replaces the other. Agencies often run Keap for sales and ClickUp for delivery, then connect the two through a third party automation app.

10. Prezzi e costi

Cost is where the gap gets loud. One charges per contact base, the other per user.

PianoMantenereClickUp
Gratuito❌ (Solo prova gratuita di 14 giorni)$0
Piano base a pagamento299 dollari al mese (fatturazione annuale)Accesso illimitato: 7 $/utente/mese
livello intermedioBusiness plan: $12/user/month
Livello superioreEnterprise plan: Custom
Extra seat$30 per user, per monthIncluded in the per-seat price

Mantenere: The verified price is $299/month (Annually Billed), and Expert Coaching adds $499 once. That is expensive for a solo founder and reasonable for a business already paying for a CRM, an email tool, and a checkout tool separately.

ClickUp: The unlimited plan at $7 per user and the business plan at $12 per user stay cheap until headcount grows. A five-person team on Business pays $60 a month. Every paid plan is priced per seat, so cost rises with each team member.

Diversi scenari

Se hai bisognoSceglierePerché
The lowest monthly feeClickUpFree forever tier, then $7 per user
Email marketing and follow-upMantenereCampaigns, tags, and broadcasts built in
Task management for a teamClickUpViews, workloads, and time tracking
Elaborazione della fatturazione e dei pagamentiMantenereCheckout forms and invoices included
A tool for one personClickUpSolo workers stay on the free plan
Pipedrive è il CRM che i team di vendita adorano usare. Mette in primo piano le tue trattative con una pipeline drag-and-drop. Ottieni insight basati sull'intelligenza artificiale, email marketing e oltre 400 integrazioni, il tutto senza una curva di apprendimento ripida.MantenereWeekday phone lines for U.S. customers

💰 Il tuo budget

Keap asks for $299/month (Annually Billed) before you send a single email. ClickUp costs nothing to start, so cash-tight teams get an easy answer here.

🔌 Il tuo stack tecnologico

Keap links to more than 2,500 platforms, mostly payment, forms, and contabilità apps. ClickUp connects to over 1,000 work tools including Slack, Zoom, and Google Drive.

📈 Your Growth Goals

If growth goals depend on more leads and repeat business, Keap features map to that directly. If they depend on shipping client work faster, ClickUp fits business operations better.

🎓 Il tuo livello di esperienza

Keap is user friendly enough that some accounts are running in about 20 minutes. ClickUp’s features are wide, and G2 reviews often call the interface overwhelming at first.

🆓 Prove e demo gratuite

Keap gives 14 days with every feature unlocked. ClickUp gives 15 days on paid plans plus a 30-day refund window, so you can test with real work.

🛟 Opzioni di supporto

Keap runs 24/7 chat, email, and weekday phone support, plus a success manager. ClickUp offers 24/7 chat and a knowledge base, but you meet a bot first.

Guida al passaggio

Already paying for one of them? Here is what changes if you move.

Installazione in meno di 30 minuti

✅ Cosa otterrai:

  • A far lower bill, starting at zero
  • Real task management with workloads and time tracking
  • Docs, whiteboards, and chat in the same workspace

❌ Cosa perderai:

  • Email marketing, lead scoring, and the customer database
  • Invoicing, checkout forms, and the business line
  • Landing pages and hosted lead capture forms

📋 Come effettuare il passaggio:

  1. Export contacts and deals from Keap as CSV files
  2. Pick a separate email tool for your campaigns first
  3. Create a ClickUp workspace and import data into a List
Potere dell'email marketing, modelli di automazione, segmentazione

✅ Cosa otterrai:

  • Sales and marketing automation in one system
  • Contact history, lead scoring, and pipeline reporting
  • Free migration plus a dedicated success manager

❌ Cosa perderai:

  • Gantt, board, and calendar views for delivery work
  • Time tracking, dashboards, and workload planning
  • The free tier and per-seat pricing

📋 Come effettuare il passaggio:

  1. Export your ClickUp lists and any client contact fields
  2. Start the 14-day Keap trial and request free migration
  3. Rebuild your first campaign with the success manager

Cosa non è stato trattato nella nostra recensione

This comparison focused on small businesses and small teams. We did not test Keap plans at high contact volumes, and we did not revisione contabile ClickUp plans at the Enterprise level, where single sign on and user permissions matter most. Custom API work, HIPAA setups, and agency reseller pricing sit outside what we checked. Both vendors ship new features often, so re-check pricing pages before you commit.

Verdetto finale

CategoriaVincitore
💰 PrezziClickUp
🆓 Piano gratuitoClickUp
🚀 Work and Task ManagementClickUp
📊 Reporting and DashboardsClickUp
🤖 Assistente AIClickUp
👶 Facilità d'usoMantenere
📋 Gestione di compiti e progettiMantenere
🎯 Customer Data and SalesMantenere
🛟 SupportoMantenere
🏆 Vincitore assolutoClickUp

🏆 VINCITORE: CLICCA

ClickUp wins 5 out of 9 categories.

Ideale per: Agencies, product teams, liberi professionisti, and any group that needs to view tasks and deadlines in one place.

ClickUp takes the overall win on price and range. A team can start free, keep the essential features, and pay only when headcount grows.

Keap wins the categories that decide revenue. If your bottleneck is follow-up rather than delivery, the extra spend buys back real hours.

Pick Keap if you sell to a list and need automation to save time on follow-up. Pick ClickUp if you already have customers and need to get the work done.

Più di Keap a confronto

Here is how Keap holds up against the CRM tools buyers usually shortlist beside it:

Keap contro HubSpot

Keap vince su: Built-in invoicing, a dedicated business line, and cheaper access to full automation.

HubSpot vince su: A genuinely usable free tier, deeper reporting, and a much larger app marketplace.

Keap contro GoHighLevel

Keap vince su: Cleaner onboarding, phone support for U.S. accounts, and a calmer interface for non-marketers.

GoHighLevel vittorie su: Agency sub-accounts, white labelling, and unlimited client workspaces on one bill.

Keap contro Pipedrive

Keap vince su: Marketing automation, landing pages, and payment collection inside the same account.

Pipedrive vittorie su: Entry price, faster pipeline setup, and a lighter feel for pure sales teams.

Maggiori dettagli su ClickUp a confronto

And here is how it lands against the other project management platforms:

ClickUp contro Monday.com

ClickUp vince su: Value per seat, a free tier with unlimited users, and native docs plus whiteboards.

Monday.com vince su: A gentler learning curve, tidier board design, and quicker setup for non-technical staff.

ClickUp contro Asana

ClickUp vince su: Built-in time tracking, more view types, and cheaper mid-tier pricing.

Asana vince su: Interface polish, steadier performance at scale, and clearer permission controls.

ClickUp contro Trello

ClickUp vince su: Dashboards, dependencies, and hierarchy for work that outgrows a single board.

Trello vince su: Speed to first board, simplicity for two-person teams, and a lower cognitive load.

Domande frequenti

A cosa serve Keap?

Keap is used to store customer data and automate follow-up. Small businesses run email campaigns, sales pipelines, invoices, and appointment booking from one account.

A cosa serve ClickUp?

ClickUp is used to plan and track work. Teams assign tasks, set deadlines, log hours, and keep docs and chat beside the project.

Team in crescita che necessitano di più contatti e report

Yes. The free tier is permanent and supports unlimited users. Limits apply to custom field uses, storage, and advanced dashboards, so heavy teams eventually upgrade.

Keap è facile da usare?

Mostly yes. Basic setup can take about 20 minutes, and every account gets a success manager. Deep automation still takes practice to build well.

Quale è il miglior CRM choice here, Keap or ClickUp?

Keap, because ClickUp is not a CRM. ClickUp wins overall on price and work management, but only Keap tracks leads, campaigns, and payments properly.

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