⚡ Verdetto rapido:
- Prezzi: ActiveCampaign starts at $15/month vs Copper CRM a 9 dollari a posto al mese
- Ideale per: ActiveCampaign for marketing automation and email campaigns, Copper CRM for Google Workspace users who live in Gmail
- Differenza fondamentale: ActiveCampaign is a marketing automation platform with a built-in CRM. Copper is a sales CRM built around Google Workspace
- La nostra scelta: ActiveCampaign for most users — broader feature set with email, SMS, automation, and CRM in one platform
Choosing between ActiveCampaign vs Copper CRM comes down to one question.
Do you need marketing automation or a Gmail-native sales CRM?
Both tools manage contacts and help you grow your Attività commerciale.
Ma risolvono problemi molto diversi per utenti molto diversi.
This guide shows you exactly which tool fits your needs.
Panoramica
Questo confronto prende in considerazione prezzi, funzionalità e facilità d'uso.
Analizziamo inoltre per chi ciascuno strumento è più indicato.
Le nostre fonti includono specifiche pubblicate, documentazione e revisioni G2.
I nostri redattori hanno inoltre trascorso del tempo a testare direttamente ciascuna piattaforma.
By the end, you’ll know which tool fits your business.
Che cos'è ActiveCampaign?
ActiveCampaign is a marketing automation and CRM platform.
It helps small to mid-sized businesses scale email marketing services and sales engagement.
The platform includes email marketing, advanced automation, and a built-in CRM.
It connects email campaigns, SMS, social media, and ads from one dashboard.
Most users choose ActiveCampaign for its intelligent marketing automation and high deliverability.
Campagna attiva
A must have platform for marketing and sales automation. ActiveCampaign offers 900+ automation templates and 950+ integrations. It’s GDPR compliant with high deliverability rates.
Prezzi di ActiveCampaign
Ecco quanto costa ActiveCampaign nel 2026. Analizziamolo nel dettaglio.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Solopreneurs and small teams sending email campaigns |
| Più | $49/mese | Piccole imprese needing landing pages and SMS |
| Professionista | $79/mese | Growing teams using more advanced features |
| Impresa | $ 145/mese | Big businesses needing single sign on and dedicated account team |
Pricing verified May 2026.
Prova gratuita: 14-day free trial with no credit card required. You get access to most Professional-tier features.
Garanzia di rimborso: ActiveCampaign offers a 20% discount on yearly plans. There is no traditional money-back guarantee, but the free trial lets you test before paying.
📌 Nota: ActiveCampaign offers free migrations from other email marketing services. Every plan includes the built in CRM. Pricing scales based on the number of contacts you have.
⚠️ Avvertimento: The Starter plan limits each automation to 5 actions. If you need more advanced automation paths, you will need the Plus plan or higher. Add ons like SMS and HIPAA support cost extra.
Principali vantaggi di ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- ⭐ 4.0/5 | 💰 A partire da 15 $ al mese ActiveCampaign offers pre built templates for welcome series, follow up email flows, and cart abandonment. Users save an average of 20 hours per month with these workflows.
- Coinvolgimento multicanale: Reach contacts via email, SMS, ads, ActiveCampaign and WhatsApp from one place. You can send sms, run ads ActiveCampaign manages, and trigger testo messages from automations.
- Built-in CRM Platform: Every plan includes the activecampaign crm with sales pipeline tracking and lead scoring. You can add notes, manage contact management, and run sales automation from the same tool.
- Segmentazione avanzata: Group contacts by website tracking activity, location, or purchase history. Advanced segmentation makes email marketing automation feel personal at scale.
- Conditional Content & Dynamic Content: Show or hide content based on subscriber data. Dynamic content lets you send one email that adapts to each reader’s profile.
- Effettua chiamate cloud direttamente dalla piattaforma. Registra automaticamente le chiamate nel tuo CRM. Connect Shopify, Forza vendita, WordPress, and Microsoft Dynamics. Premium integrations expand digital marketing options across your tech stack.
- ActiveCampaign non offre una politica di rimborso formale. Annulla l'abbonamento prima del prossimo ciclo di fatturazione per evitare addebiti. ActiveCampaign’s deliverability scores are consistently among the best. Your email campaigns reach the posta in arrivo, non nella cartella spam.
Cosa ha notato il nostro team
Nostro scrittore signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- 900+ pre built templates and automation workflows save hours of setup time
- Built in CRM included on every plan, no extra cost
- High email deliverability rates keep your messages out of spam
- Drag and drop email costruttore with AI content suggestions and conditional content
- Free migrations from other email marketing platforms make switching painless
❌ Contro
- Add ons for SMS and HIPAA support raise the total cost
- Starter plan limits automations to 5 actions, which feels tight
- Phone support is reserved for the Enterprise plan only
- Learning curve gets steep once you build complex automations
Che cos'è Copper CRM?
Copper CRM is a sales crm built specifically for Google Workspace.
It is the only crm software made for Gmail and Google Calendar.
The platform syncs gmail and google calendar data automatically into your customer relationship management system.
It eliminates manual data entry by pulling contacts from your gmail inbox.
Copper launched in 2012 as a Gmail extension before becoming a full CRM platform.
CRM in rame
A simple sales CRM built around Google Workspace (formerly G Suite). Copper claims over 30,000 customers worldwide. It is best for piccola impresa teams that live inside Gmail.
Prezzi del CRM in rame
Copper CRM pricing is per seat. Here’s what each plan costs in 2026.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $9/posto/mese | Solo users organizing contacts in Gmail |
| Di base | $23/posto/mese | Small teams managing up to 2,500 contacts |
| Professionale | $ 59/posto/mese | Growing teams using workflow automation and segnalazione |
| Attività commerciale | $ 99/posto/mese | Sales reps needing email sequence and unlimited contacts |
Pricing verified May 2026.
Prova gratuita: 14-day free trial available. New users can test the full platform before committing to a paid plan.
Garanzia di rimborso: Copper does not advertise a money-back guarantee. The free trial is the main risk-free way to test the platform.
📌 Nota: The Starter plan does not include pipeline functionality. The Professional plan adds workflow automation, custom reports, and lead scoring. Email sequence is restricted to the Business tier.
⚠️ Avvertimento: Copper CRM pricing climbs steeply between tiers. Many small teams find the Professional plan necessary just to access basic crm add ons. The platform is also limited if you do not use Google Workspace.
Principali vantaggi del CRM in rame
Ecco perché Copper CRM merita di essere preso in considerazione:
- Integrazione con Google Workspace: Copper’s integration with gmail and google calendar is unmatched. It works inside Google Docs, Google Drive, Google Sheets, and other google products you already use.
- Chrome Extension for Gmail: The gmail extension lets you add notes, easily track new contacts, and create pipelines without leaving your inbox. New leads sync to your sales process automatically.
- No Manual Data Entry: Copper auto-populates records from your gmail and google calendar. New contacts, follow ups, and emails sync without typing.
- Keap non include un modulo dedicato alla gestione dei progetti. È possibile creare attività e impostare promemoria, ma non è progettato per il monitoraggio continuo dei progetti. I team che necessitano di gestire i progetti dei clienti insieme al CRM avranno bisogno di uno strumento separato. Create pipelines and multiple pipelines for different sales process stages. Sales reps can drag deals forward and easily track every stage.
- Automazione del flusso di lavoro: Automate tasks, send automated emails, and trigger follow up email reminders. The Professional plan adds advanced capabilities for repetitive work.
- Email Templates and Tracking: Save email templates for common replies. Copper tracks opens and clicks, giving sales team insights into engagement.
- Design intuitivo: The interface mirrors Google products, so the learning curve is small. Users familiar with Gmail adopt Copper quickly.
Cosa ha notato il nostro team
Our writer used Copper CRM with a Google Workspace account for several days. Here’s what stood out from that hands-on time:
Vantaggi e svantaggi del CRM in rame
✅ Pro
- Best Google Workspace integration on the market — works inside Gmail directly
- Auto-syncs emails, contacts, and meetings from your gmail inbox
- User friendly interface with a small learning curve for Google users
- Powerful API for building custom integrations with other tools
- Visual sales pipelines and project management tools work well together
❌ Contro
- Pricing is high compared to other crms with similar functionality
- Not useful if your team uses Microsoft 365 instead of Google Workspace
- Marketing functionality is powered by Outfunnel, which feels clunky
- Some users report contact management glitches with disappearing data
Confronto delle funzionalità
Ready to dive into a detailed comparison of ActiveCampaign vs Copper CRM? We will explore 9 key features to help you determine which platform best suits your needs.
| Caratteristica | Campagna attiva | CRM in rame |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $9/posto/mese |
| Piano gratuito | con un budget limitato o hai bisogno di moltissimi modelli di comunicazione integrati | con un budget limitato o hai bisogno di moltissimi modelli di comunicazione integrati |
| Automazione del marketing | Controllo completo di intonazione, velocità e timbro per ogni voce | ❌ Limited (via Outfunnel) |
| CRM integrato | ✅ Tutti i piani | ✅ Intelligenza attiva |
| Marketing via e-mail | 3 dollari al mese contro 5,83 dollari al mese | ⚠️ Transactional emails only |
| Spazio di lavoro Google | ⚠️ Standard integration | ✅ Deep, native |
| ✅ Invio predittivo, contenuti basati sull'IA | ✅ With add ons | ❌ |
| Punteggio dei lead | ✅ | ✅ (Piano Pro+) |
| Integrazioni | 950+ | Standard set |
| Ideale per | Marketing teams and small businesses | Sales teams using Gmail |
1. Automazione del marketing
Campagna attiva: ActiveCampaign marketing automation is the platform’s strongest feature. It offers 900+ pre built templates for welcome series, follow up email flows, and cart abandonment. The drag and drop automation builder lets you build automations with conditional logic and end automation rules. You can A/B test entire automation paths.
CRM di rame: Copper has basic workflow automation in the Professional plan. It can automate tasks, send automated emails from your Gmail account, and trigger follow up email reminders. But it cannot handle multi-step marketing campaigns. For marketing tools, Copper relies on Outfunnel as an external add on.
⚠️ Avvertimento: If you need real marketing automation, Copper is not built for that job. ActiveCampaign wins this category by a wide margin.
2. Email Marketing & Email Builder
Campagna attiva: The email builder offers a drag and drop interface with AI content generation. You can use email templates, build a newsletter tool flow, and trigger rss triggered campaigns. ActiveCampaign also supports transactional email and bulk emails. Conditional content lets one email adapt for different segments.
CRM di rame: Copper sends emails directly from your Gmail account. These are transactional emails without an unsubscribe link, so they are not for marketing campaigns. You can save email templates and send personalized email sequence flows on the Business plan. The system is fine for one-on-one sales sensibilizzazione but limited for broader email marketing.
3. Contact Management & CRM
Campagna attiva: The activecampaign crm is included on every plan. It tracks the sales pipeline, scores leads, and manages contact management. You can use custom fields, custom objects, and custom reports. The Pro plan adds advanced features like predictive sending and AI-driven recommendations.
CRM di rame: Copper is a sales CRM at heart. It pulls contacts straight from your gmail inbox and auto-populates records. Sales teams can manage clients, track leads, and add notes inside Gmail. Contact management is reportedly unreliable for some users, with occasional disappearing data complaints in G2 reviews.
4. Integrazione con Google Workspace
Campagna attiva: ActiveCampaign integrates with Google Workspace through Zapier and native connectors. It works with Google Sheets, Google Drive, and Gmail through standard integrations. ActiveCampaign integrations cover 950+ tools including Microsoft Dynamics, Shopify, and Salesforce.
CRM di rame: Copper’s integration with Google Workspace is in its DNA. The Chrome extension installs inside Gmail. You can manage clients, create tasks directly, sync gmail and google calendar, and access Google Docs without leaving the inbox. This is Copper’s main competitive advantage.
5. Multichannel Engagement (SMS & Beyond)
Campagna attiva: ActiveCampaign supports email, SMS, WhatsApp, social media, and ads from one dashboard. You can send sms with sms add ons and run ads ActiveCampaign campaigns track. Text messages can fire from any automation path. This omnichannel approach reaches customers wherever they are.
CRM di rame: Copper does not offer SMS, WhatsApp, or ad management. The mobile app lets you log calls and texts automatically, but it does not send marketing text messages. For multichannel campaigns, you would need a separate marketing platform.
6. Lead Scoring & Segmentation
Campagna attiva: Lead scoring is built in across plans. Advanced segmentation groups contacts by website tracking, location, or purchase history. ActiveCampaign features include AI-driven scoring that updates automatically. Custom fields and dynamic content tailor every email to each lead.
CRM di rame: Lead scoring is available on the Professional plan and above. It uses simple rules to rank a new lead based on activity. Copper’s segmentation is basic compared to ActiveCampaign. You can sort by tags, custom fields, and pipeline stage.
7. Sales Pipeline & Workflow
Campagna attiva: ActiveCampaign’s sales pipeline is built for marketing-led sales. It connects email campaigns to deal tracking. Sales automation can move deals forward based on email engagement. The CRM ties marketing activity to revenue.
CRM di rame: Copper offers visual sales pipelines and multiple pipelines for different deal types. Sales reps can create pipelines for new business, renewals, or projects. Workflow automation handles repetitive tasks like follow up email reminders.
8. Reporting e analisi
Campagna attiva: Custom reports cover email campaigns, automation performance, and sales pipeline metrics. You can track every step in a customer journey. The Enterprise plan adds dedicated account team support for advanced reporting needs.
CRM di rame: Copper offers custom reports on the Professional plan. You can build sales reports using Copper data, track activity, and easily track deal progress. The reporting is fine for sales teams but lacks marketing analytics.
9. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Piano | Campagna attiva | CRM in rame |
|---|---|---|
| Principiante / Base | $ 15/mese | $9/posto/mese |
| Livello intermedio | Scalabilità con contatti/utenti | $23/seat/month (Basic) |
| Professionista | $79/mese | $ 59/posto/mese |
| In loco | $ 145/mese | $ 99/posto/mese |
Campagna attiva: Pricing is per account, not per seat, which makes it cheaper for small teams sending email campaigns. Each ActiveCampaign offers tier scales based on contact count. Add ons like SMS and HIPAA support raise costs but stay paid monthly.
CRM di rame: Copper CRM pricing is per seat. A team of 5 on the Professional plan pays $295/month. Copper CRM pricing climbs fast for larger sales teams, even though the entry-level Starter plan looks cheap at $9/seat/month.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Automazione del marketing | Campagna attiva | 900+ pre built templates and conditional content |
| Gmail-native CRM | CRM in rame | Built for Google Workspace users |
| Email + SMS campaigns | Campagna attiva | Send sms and email from one tool |
| Pipeline di vendita visiva | CRM in rame | Multiple pipelines and easy drag-and-drop |
| Tight budget for solo use | CRM in rame | $9/seat/month entry-level |
| Larger marketing team | Campagna attiva | Per-account pricing scales better |
| GDPR compliant data privacy | Campagna attiva | GDPR compliant data privacy framework |
💰 Il tuo budget
ActiveCampaign offers per-account pricing, so a 5-person marketing team pays the same as one user. Copper charges per seat, which makes it cheaper for solo users but expensive for sales teams of 5+.
🔌 Il tuo stack tecnologico
If your team lives in Gmail, Google Sheets, and Google Drive, Copper feels native. ActiveCampaign integrations cover 950+ tools, including Microsoft Dynamics for non-Google teams.
📝 Il tuo stile di flusso di lavoro
Copper is a sales-first tool with light marketing functionality. ActiveCampaign is marketing-first with a built in CRM. Pick based on which side of the funnel you live in.
🎓 Il tuo livello di esperienza
Copper has a small learning curve for Google users since it mirrors familiar interfaces. ActiveCampaign has more advanced features, so the more advanced user gets better results over time.
🆓 Prove e demo gratuite
Both ActiveCampaign and Copper offer 14-day free trials. ActiveCampaign does not require a credit card, while Copper’s trial setup is similar. Test both on a real workflow before deciding.
🛟 Opzioni di supporto
ActiveCampaign reserves phone support for the Enterprise plan but has a deep knowledge base and live chat. Copper offers email support and a knowledge base, with phone help on higher tiers.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
🔄 Switching from ActiveCampaign to Copper CRM?
✅ Cosa otterrai:
- Native Google Workspace integration with auto-syncing gmail and google calendar data
- Chrome extension that lets you manage tasks directly inside Gmail
- Visual sales pipelines built for sales reps, not marketers
❌ Cosa perderai:
- 900+ automation templates and advanced email marketing automation
- SMS, WhatsApp, and ad management from one dashboard
- Conditional content and dynamic content for personalized email campaigns
📋 Come effettuare il passaggio:
- Export contacts and custom fields from ActiveCampaign as a CSV
- Sign up for Copper CRM and connect your Google Workspace account
- Import the CSV into Copper, then map fields to pipelines
🔄 Switching from Copper CRM to ActiveCampaign?
✅ Cosa otterrai:
- Real intelligent marketing automation with multi-step workflows
- Email marketing with high deliverability and bulk emails support
- Multichannel reach across email, SMS, and ads
❌ Cosa perderai:
- Deep, native Gmail and Google Workspace experience
- One-click data sync from your gmail inbox into the CRM
- The familiar Google-style interface that Copper users love
📋 Come effettuare il passaggio:
- Export contacts, deals, and notes from Copper as a CSV file
- Use ActiveCampaign’s free migration service to import your data
- Set up your first automation using one of the 900+ pre built templates
Cosa non è stato trattato nella nostra recensione
This comparison focused on small businesses and small teams choosing between marketing automation and a sales CRM. We did not test enterprise SSO setups in deep detail, nor evaluate how either tool scales for very large companies with 100+ users. Our observations are based on May 2026 versions, so new features may have launched after this review. If you run a large enterprise plan or rely on niche industry workflows, your priorities may differ from what we covered.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Pricing (per team) | Campagna attiva |
| 🚀 Automazione del marketing | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| 🎯 Google Workspace Integration | CRM in rame |
| 👶 Ease of Use (for Google users) | CRM in rame |
| 🔌 Integrazioni | Campagna attiva |
| 📊 Multichannel Engagement | Campagna attiva |
| 🏆 Vincitore assoluto | Campagna attiva |
🎯 Personalizzazione senza codice
ActiveCampaign si aggiudica 5 categorie su 7.
Ideale per: Marketing automation, email campaigns, multichannel engagement, and small businesses needing both a CRM platform and marketing tools in one place.
ActiveCampaign and Copper CRM are two very different products. ActiveCampaign is a marketing automation platform with a built in CRM. Copper is a sales CRM built around Google Workspace.
Copper is excellent for sales teams that live in Gmail and want zero manual data entry. If your business runs on Google Workspace and your sales process is straightforward, Copper feels effortless.
However, if you need email marketing services, advanced automation, and contact management in one place, ActiveCampaign is the better choice. We recommend ActiveCampaign for most users who want a must have platform that handles marketing and sales automation together.
Maggiori informazioni su ActiveCampaign rispetto a
Ecco come ActiveCampaign si posiziona rispetto agli altri concorrenti:
ActiveCampaign vince su: Cheaper entry pricing, deeper email marketing automation, more flexible custom reports
HubSpot vince su: Free plan availability, larger marketplace of crm add ons, stronger inbound marketing tools
Ora uscite e create quelle campagne automatizzate! Mantenere
ActiveCampaign vince su: Lower starting price, more advanced segmentation, higher email deliverability
Keap vince su: Bundled invoicing and payments, simpler setup for solopreneurs, included phone support
Ora uscite e create quelle campagne automatizzate! GoHighLevel
ActiveCampaign vince su: Cleaner email builder, better deliverability scores, more polished UI
GoHighLevel vince su: All-in-one agency features, white-label options, included landing pages and funnels
ActiveCampaign contro Salesforce
ActiveCampaign vince su: Faster setup, lower cost per user, native email marketing automation
Salesforce vince su: Enterprise plan capabilities, deeper customization, larger app marketplace
Più CRM in rame a confronto
Ecco come Copper CRM si posiziona rispetto agli altri concorrenti:
Il rame vince su: Deeper Gmail integration, simpler interface for Google users, lower setup time
HubSpot vince su: Free plan, broader marketing tools, more powerful reporting
Integrazione con Google Workspace, semplicità Pipedrive
Il rame vince su: Native Google Workspace integration, auto-sync from gmail inbox, easier for Google teams
Pipedrive vince su: Lower pricing per seat, stronger sales pipeline visualizations, broader email integrations
CRM in rame contro CRM del lunedì
Il rame vince su: Tighter Gmail integration, simpler setup for sales teams, less configuration needed
Monday wins on: Stronger project management, more customizable workflows, lower per-seat cost
Il rame vince su: Best Google Workspace experience, cleaner interface, faster onboarding
Insightly vince su: Lower entry price, broader project management features, stronger marketing functionality
Domande frequenti
A cosa serve ActiveCampaign?
ActiveCampaign is used for marketing and sales automation. It sends automated emails, runs sms campaigns, and manages a built in CRM. Many businesses use it to nurture leads with email marketing automation and track the sales pipeline.
ActiveCampaign è un CRM?
Yes, ActiveCampaign includes a CRM in every plan. It tracks contacts, deals, and the sales process alongside marketing campaigns. The activecampaign crm fits small businesses that want one platform for both marketing and sales.
A cosa serve Copper CRM?
Copper CRM is used for managing customer relationship management inside Google Workspace. It pulls contacts and meetings from Gmail and Google Calendar automatically. Sales reps use it to track new leads, customers, and projects without leaving Gmail.
Is ActiveCampaign legit and safe?
Yes, ActiveCampaign legit. The platform is GDPR compliant and stores data on US servers. Many recommend ActiveCampaign for non profits, agencies, and big businesses, since the platform regularly adds new features. Single sign on is available on the Enterprise plan.
How does ActiveCampaign and Copper CRM compare for small businesses?
For small businesses focused on email marketing and automation, ActiveCampaign is the stronger choice. For sales-focused small business teams who use Gmail, Copper CRM is easier to adopt. Both work for small teams but solve different problems.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 