Memilih kanan CRM can feel like picking out a new car. Overwhelmed by options?
You’re not alone.
Two of the biggest names in the game are Keap and Salesforce, and both offer potent tools.
This blog post breaks down the key differences between Keap Vs Salesforce, helping you buat keputusan yang diinformasikan.
We’ll compare pricing, features, and ease of use so you can choose the best CRM to boost your sales and improve customer relationships.
Tinjau
We’ve spent weeks testing both Keap and Salesforce to give you the most accurate comparison.
We’ve explored their features, analyzed their pricing plans, and even spoken to real users to understand each platform’s pros and cons.
Siap untuk lebih terorganisir dan menghemat 15 jam seminggu? Otomatisasi canggih Keap dapat mewujudkannya.
Harga: You can try it for free. Paid plan starts at $299/month
Fitur Kunci:
- Pemasaran Email
- CRM
- Otomatisasi Penjualan dan Pemasaran
Ready to explore the world’s leading CRM? Sign up for a free trial of Salesforce today!
Harga: It has a free trial. The premium plan starts at $25/month.
Fitur Kunci:
- Lead management
- Sales forecasting
- Opportunity management
Apa itu Keap?
Keap is like your all-in-one bisnis assistant. It helps you keep track of your customers and potential customers.
Think of it as organizing all your contacts and seeing where they are in your sales process.
Keap also lets you automate tasks, like sending emails, so you can save time and focus on what matters most.
Juga, mengeksplorasi favorit kita Alternatif Keap…
Our Take
Keap adalah pilihan fantastis bagi bisnis kecil untuk menyederhanakan upaya penjualan dan pemasaran mereka. Platform ini mudah digunakan dan dilengkapi dengan fitur-fitur berharga.
Manfaat Kunci
- Pemasaran email bawaan: Kirim email yang ditargetkan kepada audiens Anda.
- Otomatisasi yang mudah digunakan: Otomatiskan tugas-tugas seperti mengirim pesan tindak lanjut dan menetapkan prospek.
- Manajemen saluran penjualan: Lacak transaksi Anda dan identifikasi peluang.
- Integrasi e-commerce: Hubungkan Keap dengan toko online Anda untuk mengelola pesanan dan pelanggan.
Harga
Keap menawarkan uji coba gratis dan struktur harga yang sederhana untuk membantu Anda memulai.
- Rencana sederhana: Starts at $299/month (Annually Billed) and offers two users and 1500 contacts.
Pro
Kons
What is Salesforce?
Have you ever dengar of Salesforce? It’s a big deal in the CRM world.
Think of it as the ultimate tool for managing your sales, marketing, and customer service.
It’s used by many businesses, from small startups to giant corporations.
It’s super powerful and can be customized to fit any need.
Juga, mengeksplorasi favorit kita Salesforce alternatives…
Our Take
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.
Manfaat Kunci
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- Powerful Automation: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
Harga
- Starter Suite: $25/pengguna/bulan.
- Pro Suite: $100/user/month.
- Perusahaan: $165/user/month.
- Tak terbatas: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Pro
Kons
Perbandingan Fitur
It is time to look closely at the features that define each software platform. Knowing where each one shines is key.
This side-by-side comparison focuses on nine critical areas for modern sales and marketing teams.
1. Ease of Use and Interface
- Keap: The platform is generally more user-friendly right away. Its simpler design is perfect for small team members.
- Salesforce: It uses the Lightning Experience, which is powerful but much more complex. It often requires dedicated time or an administrator to master.
2. Marketing Automation Power
- Keap: Built around simple, visual workflows for core marketing processes. It efficiently handles lead nurturing and follow-up.
- Salesforce: Offers deep, enterprise-grade capabilities. This includes its journey pembangun for creating sophisticated marketing campaigns across many channels.
3. Sales Automation Tools
- Keap: Offers solid sales pipeline management for deals and leads. Its basic sales otomasi features are great for simpler processes.
- Salesforce: Provides advanced features for forecasting, territory management, and opportunity tracking. This power is necessary for larger businesses.
4. Landing Pages and Forms
- Keap: Provides an easy-to-use editor to create landing pages and lead capture forms. This makes starting your marketing efforts simple and fast.
- Salesforce: Creating highly customized landing pages often requires more technical skill or additional software.
5. Reporting and Analytics Depth
- Keap: Offers functional, template-based reports useful for tracking key metrics.
- Salesforce: Provides deeper analytics. Users can generate highly customizable custom reports and complex dashboards to gain valuable insights into every operations area.
6. Managing Repetitive Tasks
- Keap: Makes it easy to automate small, repetitive tasks and communication sequences. This aims to save time for busy small-business owners.
- Salesforce: Its process otomasi platform is excellent, but setting up complex sequences requires more technical input.
7. Highest-Tier Offerings
- Keap: The top product is Keap Max Classic. This is an excellent choice for medium-sized businesses needing integrated features.
- Salesforce: Its top editions are built to handle thousands of clients and highly complex global system requirements.
8. Customer Support Access
- Keap: Shines by offering free, unlimited phone support to all paid users.
- Salesforce: Support often depends heavily on your subscription tier. Lower-priced plans may require paying extra for immediate help via phone.
9. Scalability for Growth
- Keap: Scales well for small and medium-sized businesses.
- Salesforce: Built to grow infinitely and is the industry standard for enterprise companies.
What to Look for When Choosing a CRM Platform?
When selecting a platform, focusing on long-term value and specific business needs is important.
Here are key areas to consider:
- Platform Offers and Functionality: Look for a robust feature set that fully supports your marketing and sales teams. Does the core platform offers a true all-in-one solution, or does it require expensive add-ons?
- Integrasi: Check the ease and breadth of integrations. A good CRM should seamlessly connect with your existing e-commerce and akuntansi software. This prevents messy data silos.
- Financial Tools: If you sell products or services, ensure the CRM can handle invoicing and payment processing directly. This simplifies your financial operations.
- Support and Self-Help: Evaluate the quality of customer support, including direct email support options. Also, check the availability of a comprehensive knowledge base for self-service answers.
- Data Keamanan and Privacy: Confirm the vendor has strong protocols to protect your sensitive customer data.
- User Review: Always check recent user review scores to gauge real-world usability and the actual customer experience.
Keputusan Akhir
So, which CRM comes out on top? For us, Salesforce is the more powerful and versatile platform.
It offers a wider range of features, more customization options, and better scalability.
This makes it a great choice for businesses of all sizes, even service-based businesses.
However, Keap is still a solid option, especially for smaller businesses that need an easy-to-use and affordable CRM. It’s simpler to learn and offers excellent customer support.
Ultimately, the best CRM for you depends on your specific needs and budget.
We’ve given you the facts, the insights, and our honest opinions. Now it’s your turn to choose the right tool to help your business thrive.
If you’re still unsure, try out free trials of both Salesforce CRM andKeap to see which one you prefer!
Lebih lanjut tentang Keap
Berikut perbandingan Keap dengan berbagai alternatif lainnya:
- Keap vs Pipedrive: Keap unggul dalam otomatisasi pemasaran dan penjualan terintegrasi. Pipedrive lebih fokus pada manajemen visualisasi alur penjualan dan pelacakan transaksi.
- Keap vs Naik Level: GoHighLevel adalah platform lengkap untuk agensi, menawarkan opsi white-label dan otomatisasi yang ekstensif.
- Keap vs ActiveCampaign: Keap menyediakan solusi otomatisasi bisnis lengkap untuk usaha kecil berbasis layanan. ActiveCampaign mengkhususkan diri dalam pemasaran email yang canggih dan otomatisasi pengalaman pelanggan.
- Keap vs HubSpot: Keap mengintegrasikan CRM, otomatisasi pemasaran, dan e-commerce untuk bisnis kecil. HubSpot menawarkan rangkaian hub yang lebih luas untuk penjualan, pemasaran, layanan, dan konten, yang cocok untuk berbagai ukuran bisnis.
- Keap vs ClickFunnels: Keap menawarkan CRM, otomatisasi pemasaran, dan e-commerce. ClickFunnels terutama merupakan pembuat sales funnel dan landing page dengan beberapa fungsi pengumpulan prospek.
- Keap vs Folk: Keap menyediakan otomatisasi penjualan dan pemasaran yang andal dengan kustomisasi mendalam. Folk menawarkan antarmuka yang lebih sederhana dan ramah pengguna yang berfokus pada manajemen kontak kolaboratif.
- Keap vs Instantly: Keap adalah platform CRM dan otomatisasi komprehensif untuk penjualan dan pemasaran. Seketika mengkhususkan diri dalam menjangkau pelanggan melalui penjualan keluar dan menghasilkan prospek.
- Keap vs ClickUp: Keap adalah CRM khusus dengan otomatisasi penjualan dan pemasaran yang kuat. KlikUp adalah alat manajemen proyek serbaguna yang dapat dikonfigurasi sebagai CRM.
- Keap vs Monday CRM: Keap adalah CRM khusus yang berfokus pada otomatisasi penjualan dan pemasaran bisnis kecil. Monday CRM adalah sistem operasi kerja yang fleksibel dengan kemampuan CRM yang dapat disesuaikan untuk alur kerja kolaboratif.
- Keap vs Capsule CRM: Keap menawarkan otomatisasi pemasaran tingkat lanjut dan solusi bisnis terintegrasi. Kapsul CRM dirancang untuk kesederhanaan dan keterjangkauan, ideal untuk bisnis kecil hingga menengah.
- Keap vs Insightly: Keap berfokus pada otomatisasi pemasaran dan manajemen prospek yang andal. Insightly menyediakan manajemen kontak dan proyek dengan otomatisasi alur kerja, cocok untuk bisnis kecil hingga menengah.
- Keap vs Freshsales CRM: Keap menawarkan otomatisasi yang kuat dan ditujukan untuk bisnis kecil. Freshsales CRM dikenal karena harganya yang terjangkau, antarmuka yang ramah pengguna, dan integrasi yang luas.
- Keap vs Salesforce: Keap dirancang khusus untuk CRM bisnis kecil dan otomatisasi pemasaran. Salesforce adalah CRM yang sangat dapat disesuaikan, skalabel, dan terkemuka di industri untuk bisnis dari semua ukuran, terutama perusahaan besar.
- Keap vs Zendesk: Keap unggul dalam otomatisasi penjualan dan pemasaran serta e-commerce. Zendesk terutama merupakan platform layanan dan dukungan pelanggan dengan fitur tiket dan kolaborasi yang andal.
More of Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce vs Pipedrive: Salesforce is a comprehensive, highly customizable CRM for sales, marketing, and service, while Pipedrive focuses on intuitive visual sales pipeline management for streamlined sales processes.
- Salesforce vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce vs Keap: Salesforce offers a vast, customizable CRM ecosystem for businesses of all sizes; Keap provides integrated sales and marketing automation, particularly strong for smaller firms.
- Salesforce vs ActiveCampaign: Salesforce is a broad, enterprise-grade CRM with powerful sales automation, whereas ActiveCampaign excels in marketing automation, email campaigns, and customer journey visualization.
- Salesforce vs Hubspot: Salesforce emphasizes deep customization and robust reporting for complex business needs, while HubSpot offers an integrated suite of marketing, sales, and service tools with a more user-friendly interface.
- Salesforce vs Clickfunnels: Salesforce is a comprehensive CRM for managing customer relationships and sales; ClickFunnels is specifically designed as a sales funnel builder to guide customers through a conversion path.
- Salesforce vs Folk: Salesforce is a highly scalable, feature-rich CRM for complex operations and large enterprises; Folk provides a simpler, collaborative contact management and relationship-building tool.
- Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated jangkauan email dingin and lead generation for targeted campaigns.
- Salesforce vs ClickUp: Salesforce is a dedicated, powerful CRM for managing customer interactions and sales processes; ClickUp is a versatile work management platform that includes CRM functionalities within its broader project management tools.
- Salesforce vs Monday: Salesforce is a robust CRM with extensive data models for complex workflows across diverse industries; Monday CRM offers highly customizable visual workflows and is often used by companies already on Monday.com for project management.
- Salesforce vs Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
- Salesforce vs Insightly: Salesforce provides a comprehensive, highly customizable CRM for diverse business needs; Insightly offers a versatile CRM with integrated project management, often favored by small to mid-sized businesses for its ease of use.
- Salesforce vs Freshsales CRM: Salesforce is a highly customizable and scalable CRM with advanced features for large organizations; Freshsales CRM focuses on AI-driven sales insights and automation for streamlined sales management, often preferred by smaller teams.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Pertanyaan Yang Sering Muncul
Is Keap or Salesforce better for small businesses?
Keap is generally better for bisnis kecil due to its simplicity and affordability. It’s easier to learn and use, and its pricing plans are more budget-friendly for smaller companies.
Is Salesforce good for marketing?
Salesforce is excellent for marketing, especially if you opt for the Salesforce Marketing Cloud. It offers advanced marketing automation, email marketing, and campaign management features.
What is Salesforce mainly used for?
Salesforce is primarily used for customer relationship management (CRM). It helps businesses manage their sales, marketing, and customer service interactions.
Does Keap have a free trial?
Yes, Keap offers a 14-day free trial so you can test out the platform before committing to a paid plan.
Is Salesforce easy to use?
Salesforce can have a steeper learning curve than some other CRMs due to its extensive features and customization options. However, Salesforce offers ample resources and tutorials to help users get started.
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