⚡ Verdict rapide :
- Tarification : HubSpot starts at $0/month with Free Tools. Nutshell CRM À partir de 13 $ par utilisateur et par mois.
- Idéal pour : HubSpot suits sales and marketing teams that want one crm platform. Nutshell CRM suits small B2B sales teams.
- Différence principale : HubSpot offers a free crm with unlimited users. Nutshell has no free version at all.
- Notre choix : HubSpot, rated 4.0 against 2.8. The free plan alone gives smaller businesses more room to grow.
The cheaper crm software is not always the smaller commitment.
Nutshell CRM asks $13 per user before you store a single contact.
HubSpot asks nothing until you outgrow its free features.
That gap shapes almost every other decision here.
Here is how both crm tools compare for a growing business.
Aperçu
This HubSpot vs Nutshell CRM comparison covers pricing, core features, and ease of use.
We also break down who each crm fits best.
Nos rédacteurs ont pu tester concrètement les deux plateformes.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
The rest draws on published specs, documentation, and G2 reviews.
Qu'est-ce que HubSpot ?
HubSpot est une plateforme de gestion de la relation client destinée aux équipes commerciales et marketing.
Its interconnected hubs unify customer interactions across marketing, sales, and service departments.
Marketing Hub, Sales Hub, and Service Hub sit on one shared contact record.
The free crm supports up to one million contacts and unlimited users.
HubSpot CRM connects with over 500 business apps, including Google Workspace and Microsoft 365.
Over 750,000 customers use it weekly to manage campaigns and communications.
🏆 Gagnant : HubSpot
Start with contact management, deal tracking, and email marketing at no cost. Add a paid seat only when your business grows into it.
Tarification HubSpot
HubSpot offers a free tier plus seat-based paid plans. Here is the current lineup.
| Plan | Prix | Idéal pour |
|---|---|---|
| Outils gratuits | 0 $/mois | petite entreprise teams testing a free crm |
| Plateforme de démarrage du centre marketing | 15 $/siège/mois | Solo marketers running email campaigns |
| Plateforme client Starter | 15 $/siège/mois | Teams that want sales, marketing, and service together |
| Centre de marketing professionnel | 800 $/place/mois | Marketing teams needing custom reports and deep automation |
Pricing verified August 2026.
💡 Note sur les prix : Our research file lists a Professional plan near $1,080 per month and enterprise plans near $4,000 per month. Our verified data shows $800/seat/month for Marketing Hub Professional and no separate Enterprise line. Check HubSpot’s pricing page for your exact seat mix.
Essai gratuit : The Free Tools plan runs indefinitely with no credit card. Paid tiers offer trials on request.
Garantie de remboursement : HubSpot requires an annual commitment on paid subscriptions, even with monthly billing. Refunds follow the contract terms.
📌 Note: The Starter plan includes 1,000 marketing contacts. Each additional thousand costs $50 per month.
⚠️ Avertissement: HubSpot’s pricing gets complicated once you mix and match hubs. Costs escalate quickly at scale, and G2 reviews often flag that as the main frustration.
Principaux avantages de HubSpot
Here is what makes HubSpot’s crm worth a look:
- A real free plan: HubSpot’s free crm holds a million contacts with unlimited users. One deal pipeline and one team are included.
- Marketing tools built in: Email marketing, landing pages, and website pages ship with the platform. No add-on purchase is needed to start.
- Universel boîte de réception: Live chat, chatbots, and Facebook Messenger feed one shared thread. Your support team answers from a single view.
- Académie HubSpot : A large library of courses covers inbound marketing and the sales process. It shortens onboarding for new hires.
- Intégrations profondes : Over 500 business apps connect natively, including Salesforce, Gmail, and Outlook. Data flows without custom code.
- IA Breeze : Recent updates automate repetitive tasks like email drafting and data enrichment. That saves time on lead nurturing.
- Room to scale: Custom properties, custom objects, and custom reports unlock as you move up. The same records carry over.
Ce que notre équipe a remarqué
Notre écrivain signed up for HubSpot’s free tier and spent several days building a pipeline. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup in video form.
Avantages et inconvénients de HubSpot
✅ Avantages
- Le forfait gratuit prend en charge un million de contacts et un nombre illimité d'utilisateurs.
- Integrates with over 500 business applications
- Clean visual dashboard shows the full sales funnel in real time
- HubSpot Academy training shortens onboarding for new users
- Email marketing, tracking, and landing pages are built in
❌ Inconvénients
- Paid tiers get expensive quickly as your team scales
- The free version has no live customer support
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused platforms
Qu'est-ce que Nutshell CRM ?
Nutshell CRM is a cloud-based crm platform for small to mid-sized B2B sales teams.
It bundles pipeline tracking, sales automation, and email marketing in one place.
The design favors simplicity over depth, so most people are productive within days.
Every plan ships with unlimited CRM contacts and no data limits.
Nutshell connects with Google Workspace, Microsoft 365, and Slack.
Zapier adds over 5,000 more apps for teams with unusual workflows.
The video below walks through the interface in more detail.
Runner Up: Nutshell CRM
Built for small B2B sales teams that want fast setup. Free data migration and live support come with every plan.
Tarification CRM en bref
Nutshell CRM plans are sold per user. There is no free tier.
| Plan | Prix | Idéal pour |
|---|---|---|
| Fondation | 13 $/utilisateur/mois | A single user or tiny team tracking one pipeline |
| Croissance | 25 $/utilisateur/mois | Teams needing multiple pipelines and personal email sequences |
| Pro | 42 $/utilisateur/mois | Sales teams wanting the full reportage suite and email templates |
| Entreprise | 59 $/utilisateur/mois | Growing teams with custom fields and advanced automation needs |
| Entreprise | 79 $/utilisateur/mois | Larger companies needing an audit log and sales territories |
Pricing verified August 2026.
Essai gratuit : Nutshell offers a free 14-day trial. No free plan follows the trial.
Garantie de remboursement : Nutshell does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 Note: Free data migration and free live support come with every tier. Competitors often charge extra for that help.
⚠️ Avertissement: Per-seat billing adds up fast. A five-person team on Pro pays $210 per month before any add-ons.
Principaux avantages de Nutshell CRM
Here is where Nutshell earns its place:
- Minimal learning curve: Nutshell is rated among the easiest crm software for small teams. Most people are productive within days.
- Assistance en direct gratuite : Live chat and email support cover every customer. Enterprise buyers get priority handling.
- Four pipeline views: Board, List, Map, and Chart views track deals through each stage. Drag-and-drop moves cards between stages.
- Marketing without add-ons: Email marketing, landing pages, and web forms are included. Web forms add leads automatically.
- Lead discovery tools: ProspectorIQ and VisitorIQ identify companies visiting your site. That surfaces prospects you never contacted.
- Easy data import: You can import contacts from any source using a CSV file. Migration help is free.
- Solid mobile app: The iOS and Android app earns praise in user reviews. Calendar sync and click-to-call work on the go.
Ce que notre équipe a remarqué
Our writer ran a trial account and moved a handful of test deals through the funnel. Here is what stood out:
Avantages et inconvénients du CRM en bref
✅ Avantages
- Free data migration and live support on every plan
- Contacts CRM illimités sans limite de données
- Short learning curve for small B2B sales teams
- Marketing features included without paid add-ons
❌ Inconvénients
- No free plan, so costs start on day one
- L'automatisation est moins avancée que HubSpot ou Salesforce.
- Email attachment handling draws complaints in user reviews
- Reporting depth trails larger crm platforms
Comparaison des fonctionnalités
Both platforms cover the same core jobs. The depth is where they split.
We compare eleven areas below, from contact records to what each plan costs.
| Fonctionnalité | HubSpot | CRM en bref |
|---|---|---|
| Prix initial | 0 $/mois | 13 $/utilisateur/mois |
| Plan gratuit | ✅ | ❌ |
| Contact Limit | 1 million (free) | Illimité |
| Plusieurs pipelines | ✅ (payant) | ✅ (Growth and up) |
| Marketing par e-mail | ✅ | ✅ |
| Automatisation par l'IA | ✅ IA Breeze | ✅ Réunion résumés |
| Devis et factures | ✅ (payant) | ✅ |
| Live Support on Entry Plan | ❌ | ✅ |
| Intégrations natives | 500+ | Core apps + Zapier |
| Idéal pour | Développement des équipes commerciales et marketing | petites équipes de vente B2B |
1. Gestion des contacts
HubSpot : The free tier stores up to one million contacts with unlimited users. Each record shows emails, calls, and deal history on one timeline. Custom properties and custom objects let you shape records around your own sales process.
CRM en bref : Contact management comes with unlimited CRM contacts on every tier. Calendar sync and click-to-call sit beside each record. Custom fields arrive on higher plans, so entry-level users work with a fixed layout.
2. Gestion du pipeline des ventes
HubSpot : The free plan includes one deal pipeline for one team. Its visual dashboard gives sales leaders a real-time view of the whole funnel. Extra pipelines require a paid tier.
CRM en bref : Sales pipeline management uses drag-and-drop boards. You can switch between Board, List, Map, and Chart views to read the same deals differently. Multiple pipelines unlock on the Growth plan.
3. Automatisation des ventes
HubSpot : Workflow automation handles lead routing, task creation, and follow-up notifications. Breeze AI drafts emails and enriches records. The catch is that the strongest rules live on the Professional plan.
CRM en bref : Sales automation covers lead routing and follow-up reminders. It reduces time-wasting admin for a small team. G2 reviews note the rules are less advanced than HubSpot and Salesforce.
4. Email Marketing and Sequences
HubSpot : HubSpot’s marketing side includes campaigns, email tracking, and landing pages. Marketing Hub adds website pages and lead nurturing sequences. This is the strongest argument for inbound marketing teams.
CRM en bref : You can build lists, send bulk email, and run drip campaigns. Personal email sequences and email templates arrive on higher tiers. Reviewers do ask for better email attachment handling.
⚠️ Avertissement: HubSpot’s free plan caps automated emails and email tracking notifications. Check those limits before you plan a campaign around them.
5. AI Automation
HubSpot : The Breeze AI suite automates repetitive work like drafting emails and enriching contact data. It runs across marketing, sales, and service records. That breadth is hard to match at this price.
CRM en bref : Nutshell folds AI into revenue-driving tasks rather than general writing. The focus stays narrow and practical. Teams wanting broad outils d'IA will find less here.
6. Team Collaboration and Meeting Notes
HubSpot : A universal inbox pulls live chat, chatbots, and Facebook Messenger into one thread. Everyone sees the same customer experience history. Notes and mentions keep the support team aligned.
CRM en bref : Shared timelines and @mentions keep a small team on the same page. G2 reviews single out the reminder functions.
Nutshell also summarizes calls automatically, which is shown below.
7. Rapports et analyses
HubSpot : Dashboards track pipeline health, campaign performance, and customer success signals. Custom reports arrive on paid tiers. Reporting is one reason larger teams stay after outgrowing the free crm.
CRM en bref : Dashboards cover sales KPIs and rep performance. The full reporting suite sits on the Pro plan and above. Foundation buyers get a thinner set of charts.
8. Intégrations
HubSpot : Over 500 business applications connect natively, including Salesforce, Gmail, and Google Workspace. Native depth means fewer middleware bills. This is a clear gap between the two.
CRM en bref : Native links cover Google Apps, Microsoft 365, Outlook, Slack, MailChimp, and Zendesk. Zapier extends that to over 5,000 apps. Most connections run through that bridge rather than direct integration.
9. Quotes, Invoices, and Support
HubSpot : Quotes and payment tools sit inside paid tiers. The free version has no live customer support, so you rely on the knowledge base. That gap frustrates people who need an answer today.
CRM en bref : Quotes and invoices are built in, so clients get documents without a second tool. Free live support covers every plan.
Nutshell’s support setup is worth a closer look.
10. Content and E-Commerce Tools
HubSpot : Content arrangement tools handle blog posts, website pages, and landing pages. That turns the crm into a publishing hub for inbound marketing.
HubSpot also handles online selling, which the block below covers.
CRM en bref : Landing pages and web forms are included, and forms add leads to the system automatically. There is no e-commerce management layer. Nutshell stays a sales tool rather than a website engine.
11. Tarification et coût
Here are the plans side by side.
| Étage | HubSpot | CRM en bref |
|---|---|---|
| Gratuit | Outils gratuits : 0 $/mois | ❌ Aucun |
| Entrée | Marketing Hub Starter: $15/seat/month | Fondation : 13 $/utilisateur/mois |
| Milieu | Starter Customer Platform: $15/seat/month | Croissance : 25 $/utilisateur/mois |
| Avancé | Marketing Hub Professional: $800/seat/month | Pro : 42 $/utilisateur/mois |
| Haut | — | Business: $59, Enterprise: $79/user/month |
HubSpot : The entry point is free, and $15 per seat covers most starter needs. The jump to Marketing Hub Professional at $800 per seat is steep. Budget for that cliff before you commit.
CRM en bref : Pricing climbs in even steps from $13 to $79 per user per month. There are no surprise cliffs. There is also no way to test it long-term without paying.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Zero starting cost | HubSpot | Formule gratuite, utilisateurs illimités |
| Installation la plus rapide | CRM en bref | Productive within days |
| Marketing entrant | HubSpot | Landing pages and campaigns built in |
| Live help on a cheap plan | CRM en bref | Free live support on every tier |
| Deep integrations | HubSpot | 500+ native business apps |
| Predictable per-seat billing | CRM en bref | Even $13 to $79 steps |
💰 Votre budget
HubSpot costs nothing until you need paid plans. Nutshell charges from the first person you add.
🔌 Votre pile technologique
HubSpot connects natively to more business apps. Nutshell leans on Zapier for anything beyond the core list.
📝 Votre processus de vente
Nutshell fits a straight B2B pipeline you can execute without setup work. HubSpot fits teams blending marketing and sales in one funnel.
🎓 Votre niveau d'expérience
Nutshell has the shorter learning curve for a first crm. HubSpot Academy closes that gap if you invest the training time.
🆓 Essais et démos gratuits
Nutshell gives you 14 days to decide. HubSpot’s free features run with no deadline at all.
🛟 Options d'assistance
Nutshell includes live chat and email support everywhere. HubSpot reserves live help for paid customers.
Guide de changement
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Nutshell CRM?
✅ Ce que vous y gagnerez :
- Free live support on the cheapest plan
- Unlimited contacts with no tier-based caps
- Quotes and invoices without a paid upgrade
❌ Ce que vous perdrez :
- The free tier and its unlimited users
- 500+ native integrations and the universal inbox
- Website pages and e-commerce management
📋 Comment changer :
- Export contacts and deals from HubSpot as CSV files
- Start the free 14-day Nutshell trial
- Ask for free migration help and import your data
🔄 Switching from Nutshell CRM to HubSpot?
✅ Ce que vous y gagnerez :
- A free plan that holds a million contacts
- Marketing Hub, Sales Hub, and Service Hub on one record
- Breeze AI and deeper workflow automation
❌ Ce que vous perdrez :
- Live support unless you pay for it
- Map and Chart pipeline views
- Predictable per-user costs as you scale
📋 Comment changer :
- Export your Nutshell contacts and pipeline to CSV
- Create a free HubSpot account and run the guided setup
- Import records, then rebuild your automation rules
Ce que notre analyse n'a pas couvert
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise deployments, custom API work, or data sécurité audits at scale. Our notes reflect the August 2026 versions of both products, and features change often. If you manage 50 or more seats, your priorities will differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | HubSpot |
| 🚀 Fonctionnalités CRM principales | HubSpot |
| 📈 Outils marketing | HubSpot |
| 🎯 Reporting et analyses | HubSpot |
| 👶 Facilité d'utilisation | CRM en bref |
| 🛟 Accès au support | CRM en bref |
| 🔌 Intégrations | HubSpot |
| 🏆 Vainqueur toutes catégories | HubSpot |
🏆 GAGNANT : HUBSPOT
HubSpot wins 5 out of 7 categories.
Idéal pour : free crm users, inbound marketing teams, and companies planning for business growth
HubSpot and Nutshell CRM are aimed at different buyers. HubSpot is a full customer relationship management suite that grows with you.
Nutshell is a focused sales tool for a small B2B team that wants to skip setup and start selling.
Nutshell wins on ease of use and support access, and those matter more than spec sheets suggest.
But HubSpot’s free crm removes the risk from the decision. You can build real customer relationships, win new customers, and only pay once the tool has proven itself.
Comparaison de HubSpot
Here is how HubSpot lands against other crm software choices:
HubSpot l'emporte sur : a genuinely free entry tier, faster onboarding for non-technical staff, and bundled marketing tools
Salesforce l'emporte sur : deeper customization for developers, enterprise reporting depth, and territory-level permissions
HubSpot vs Pipedrive
HubSpot l'emporte sur : free-tier contact limits, content and landing page building, and native app count
Pipedrive l'emporte sur : a lighter deal-first interface, cheaper mid-tier seats, and quicker pipeline configuration
HubSpot vs Gardez
HubSpot l'emporte sur : scaling past a small team, free onboarding through Academy, and broader analytics
Keap gagne sur : built-in invoicing for service businesses, simpler automation constructeurs, and coaching-style setup help
HubSpot l'emporte sur : email marketing depth, customer service tooling, and contact-record history
Lundi, CRM remporte la victoire sur : the ability to customize board layouts, cross-department project views, and visual work tracking
Comparaison de Nutshell CRM
And here is where Nutshell CRM sits against its closest rivals:
CRM en bref vs Capsule CRM
Nutshell CRM l'emporte sur : included email marketing, four pipeline views, and free migration assistance
Capsule CRM l'emporte sur : a free starter tier, lower entry pricing, and a lighter contact database
Comparaison entre Nutshell CRM et Freshsales CRM
Nutshell CRM l'emporte sur : live support at every price point, VisitorIQ lead discovery, and simpler day-one setup
Freshsales CRM remporte des succès sur : built-in phone and chat channels, AI lead scoring, and a free entry plan
Nutshell CRM l'emporte sur : drag-and-drop pipeline speed, quotes and invoices, and cheaper entry seats
Insightly remporte des victoires sur : project delivery tracking after the sale, custom app building, and deeper record relationships
CRM en bref vs ActiveCampaign
Nutshell CRM l'emporte sur : pipeline clarity for reps, flat per-user pricing, and faster onboarding
ActiveCampaign remporte la victoire sur : automation branching depth, campaign segmentation, and email deliverability tooling
Foire aux questions
À quoi sert le CRM HubSpot ?
HubSpot CRM is best for sales and marketing teams that want contacts, campaigns, and deals in one system. HubSpot Marketing Hub makes it especially strong for inbound work.
HubSpot CRM est-il vraiment gratuit ?
Yes. HubSpot’s free CRM holds one million contacts with unlimited users. Paid seats start at $15 per month, and costs rise sharply at the Professional tier.
Nutshell est-il un bon CRM ?
Yes, for small B2B sales teams. It is quick to learn, includes free live support, and starts at $13 per user per month with no free tier.
Salesforce ou HubSpot : lequel est le meilleur ?
Salesforce suits large enterprises needing deep customization. HubSpot is easier to learn and helps small teams nurture relationships without developer help.
Which is the best CRM for a small business?
For most small businesses, HubSpot’s free plan wins. Nutshell CRM and Zoho CRM are solid HubSpot alternatives if you prefer flat per-user pricing or bundled professional services support.
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