HubSpot vs ClickFunnels : Quel est le meilleur CRM en 2025 ?

Ever feel like you’re juggling too many tools to run your online business? 

You’re trying to track customers, sales, and marketing, but your system is a mess. You know you need a CRM, but which one?

You’ve probably heard about HubSpot and ClickFunnels. 

That’s where we come in. We will compare HubSpot vs ClickFunnels and discuss which is The Best CRM. 

Vue d'ensemble

We’ve spent countless hours diving deep into both HubSpot and ClickFunnels.

Our team rigorously tested each platform’s features, from sales funnels to marketing automation, for a practical, real-world comparison.

What is HubSpot?

HubSpot. It’s a big name in the CRM world.

Think of it as a toolbox.

It helps you manage customers. It also boosts your marketing.

You can even handle customer service. It’s all in one place.

Also, explore our favorite Hubspot alternatives…

Principaux avantages

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Gratuit CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and médias sociaux posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Tarification

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

Qu'est-ce que ClickFunnels ?

ClickFunnels. It’s all about sales funnels. Want to build landing pages? Sell products online? ClickFunnels helps.

It’s designed to turn visitors into buyers. It focuses on sales, not everything else.

Découvrez également nos alternatives ClickFunnels préférées...

Principaux avantages

• Drag-and-drop constructeur: Créez facilement des pages à fort taux de conversion sans codage.
• Modèles prédéfinis : Prenez une longueur d'avance grâce à des modèles d'entonnoirs éprouvés pour différents secteurs d'activité.
• Tests A/B : Optimisez vos entonnoirs pour obtenir un maximum de conversions.
• Intégrations de marketing par courriel : Créez des liens avec votre public et entretenez les contacts.
• Outils de gestion des affiliés : Créez votre armée de promoteurs pour stimuler les ventes.

Tarification

Tous les plans seront facturé annuellement.

• Démarrage: $81/month, 3 Brand Workspace, 3 Team Members.
• Pro: $248/month, 10 Brand Workspace, 10 Team Members.

Comparaison des caractéristiques

Let’s examine the core differences. We’ll compare key features, highlighting where each platform excels. This will help you decide which tool best suits your needs.

1. Gestion des contacts

• HubSpot: This offers robust contact management and a complete CRM. You can track detailed interactions, and lead scoring and lead management are strong.
• ClickFunnels: This tool focuses on immediate sales. Contact management is essential. It’s enough for sales funnels, but not deep.

2. Marketing Automation Tools

• HubSpot: A comprehensive marketing automation platform. It allows you to automate complex workflows. You can nurture leads with personalized email campaigns. This is a top-tier marketing platform.
• ClickFunnels: Limited marketing automation. Focuses on email follow-ups. You can automate basic sequences. It is less potent than what HubSpot offers.

3. Sales Automation

• HubSpot: Strong sales automation. You can automate tasks and track deals. This helps sales teams close more deals.
• ClickFunnels: Basic sales automation. Funnels help automate the sales process. It’s less about detailed sales management.

4. Template and Customization

• HubSpot: This offers customizable templates. You can personalize pages and emails. Customization is deep.
• ClickFunnels: Funnel templates are ready to use. You can customize them, but not as much. The focus is on quick setup.

5. Intégration

• HubSpot integrates with many apps and connects with other tools, making it very versatile.
• ClickFunnels integrates with payment gateways and email tools. It has fewer integrations than HubSpot, and ActiveCampaign integration is better compared to HubSpot integration.

6. Analytics

• HubSpot: Detailed analytics. You can track marketing campaigns and sales. It offers deep insights.
• ClickFunnels: Basic funnel analytics. You can track conversions. It’s less detailed than HubSpot’s analytics.

7. Soutien à la clientèle

• HubSpot: Strong customer support. Help businesses with onboarding and issues.
• ClickFunnels: This offers support, but it’s less comprehensive. The support team is helpful but less responsive.

What to Look For When Choosing CRM Software?

• Évolutivité : Peut-il évoluer avec votre entreprise ?
• Facilité d'utilisation : Is it user-friendly for your team?
• Besoins spécifiques : Does it solve your core business problems?
• Budget : Does the pricing align with your financial plans?
• Soutien : Is the customer support reliable?
• Inbound Marketing Focus: Does it support inbound marketing strategies if needed?
• Workflow Automation: Can it automate key business processes?
• Lead Generation: Does it help generate leads effectively?
• Customizable Features: Can you customize it to fit your unique needs?

Verdict final

So, which one wins? It depends on your needs.

For most business owners, HubSpot is the better choice. It’s a complete marketing platform.

You get CRM, marketing, and service tools.

ClickFunnels is excellent for creating sales funnels, but it’s limited. If you need a complete system, HubSpot is it. We tested both.

We know what works for marketers who need a full suite of tools or business owners who need a strong CRM.

HubSpot will serve you better than Clickfunnels and Hubspot combined.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

Plus de ClickFunnels

Voici une brève comparaison de ClickFunnels avec ces solutions logicielles :

• ClickFunnels vs GoHighLevel: Alors que ClickFunnels excelle dans la construction d'entonnoirs pour les entrepreneurs, GoHighLevel offre une suite marketing plus large, tout-en-un, avec des fonctionnalités avancées d'agence et de CRM, incluant souvent des solutions en marque blanche.
• ClickFunnels vs Pipedrive: ClickFunnels met l'accent sur les entonnoirs de vente à fort taux de conversion, tandis que Pipedrive se concentre sur la gestion complète du pipeline de vente et les fonctionnalités CRM pour divers besoins commerciaux.
• ClickFunnels vs Keap: ClickFunnels est un créateur d'entonnoir de vente spécialisé qui propose des modèles et des outils de glisser-déposer. KeapInfusionsoft, anciennement Infusionsoft, propose un CRM robuste avec automatisation du marketing et des ventes pour les petites entreprises.
• ClickFunnels vs ActiveCampaign: ClickFunnels se concentre sur les entonnoirs de vente et les pages d'atterrissage, tandis qu'ActiveCampaign est une puissante plateforme d'automatisation du marketing avec des fonctionnalités avancées d'email marketing et de CRM.
• ClickFunnels vs Folk: ClickFunnels est une plateforme d'entonnoir de vente pour les conversions. Folk est avant tout un outil de CRM pour la gestion des contacts et des relations, distinct de l'automatisation de l'entonnoir de vente.
• ClickFunnels vs Instantly: ClickFunnels construit des entonnoirs de vente pour les conversions. Se concentre instantanément sur sensibilisation par courrier électronique à froid et la gestion des prospects, et est souvent intégré à d'autres plateformes comme ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels est conçu pour les entonnoirs de vente et le marketing en ligne. ClickUp est un système d'exploitation de gestion de projet et de travail qui offre une gestion des tâches et une collaboration en équipe.
• ClickFunnels vs Monday CRM: ClickFunnels aide à construire des entonnoirs de vente. Monday CRM, qui fait partie du système d'exploitation Work OS de Monday.com, est un système de gestion de la relation client (CRM) flexible qui permet de gérer les pipelines de vente et la collaboration au sein de l'équipe, avec de solides bases en matière de gestion de projet.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels se concentre sur les entonnoirs de vente. Insightly est un CRM complet avec des capacités de gestion de projet, qui aide les entreprises à suivre les prospects et les projets.
• ClickFunnels vs Freshsales CRM: ClickFunnels est spécialisé dans la création d'entonnoirs de vente. Freshsales CRM est une plateforme d'automatisation des ventes avec des fonctions de gestion des prospects, d'intégration des emails et du téléphone.
• ClickFunnels vs Salesforce: ClickFunnels est un outil permettant de créer des entonnoirs de vente automatisés. Salesforce est une vaste plateforme de gestion de la relation client (CRM) d'entreprise qui offre des solutions étendues en matière de vente, de service et de marketing.
• ClickFunnels vs Zendesk: ClickFunnels permet de créer des entonnoirs de vente axés sur la conversion. Zendesk est avant tout une plateforme de service et d'assistance à la clientèle, qui se concentre sur l'émission de tickets et l'engagement des clients.

Questions fréquemment posées