Choisir le bon CRM est difficile, n'est-ce pas ?
You’ve got tons of customer info, and you need a way to keep it organized.
Plus, you want to grow your business, and a good CRM helps with that.
But, with so many options, how do you know which one is best for you?
Luckily, we’re diving into two popular CRMs: Acheté vs SugarCRM.
Let’s figure out which one will help your entreprise shine.
Aperçu
Pour vous donner la meilleure comparaison possible, nous avons plongé dans les profondeurs.
We used both Keap and SugarCRM in real-world scenarios, testing their features, ease of use, and overall performance.
This hands-on experience lets us share honest insights.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Tarifs : Essayez-le gratuitement. L'abonnement payant commence à 249 $/mois.
Caractéristiques principales :
- Marketing par e-mail
- CRM
- Automatisation des ventes et du marketing
SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing today!
Tarifs : Book your demo plan. The premium plan starts at $19/month.
Caractéristiques principales :
- Automatisation de la force de vente
- Assistance clientèle
- Rapports et analyses
Qu'est-ce que Keap ?
Vous avez parfois l'impression de jongler avec trop de choses à la fois ? Keap l'a bien compris.
C'est un CRM Conçu pour simplifier votre activité. Considérez-le comme un outil tout-en-un pour vos ventes et votre marketing.
Keap vous aide à organiser vos contacts, à automatiser vos tâches et à conclure davantage de transactions.
C'est particulièrement idéal pour petites entreprises et les entrepreneurs qui souhaitent gagner du temps et croître plus rapidement.
Découvrez également nos favoris Acheter des alternatives…
Notre avis
Acheté is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Principaux avantages
- Marketing par e-mail intégré : Envoyez des e-mails ciblés à votre public.
- Automatisation facile à utiliser : Automatisez des tâches telles que l'envoi de messages de suivi et l'attribution de prospects.
- Gestion du pipeline de vente : Suivez vos transactions et identifiez les opportunités.
- Intégrations de commerce électronique : Connectez Keap à votre boutique en ligne pour gérer les commandes et les clients.
Tarifs
Keap propose un essai gratuit et une structure tarifaire simple pour vous aider à démarrer.
- Plan simple:À partir de 249 $/mois (facturé annuellement) et offre deux utilisateurs et 1 500 contacts.
Avantages
Inconvénients
What is SugarCRM?
Okay, let’s talk SugarCRM. It’s a pretty powerful CRM.
Think of it as a digital hub for all your customer info. It’s designed to help businesses of all sizes manage their sales, marketing, and customer service.
Want more control and customization? SugarCRM might be your jam.
Découvrez également nos favoris Alternatives à SugarCRM…
Notre avis
Want to boost sales by 20% in 2025? SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing, manage customers and close more deals.
Principaux avantages
- Open-source platform: Gives you greater flexibility and control.
- Robust sales automation: Streamline your sales processes and boost productivity.
- Excellent reporting tools: Gain valuable insights into your sales performance.
- The mobile app includes access to your CRM des données en déplacement.
- Large community: Tap into a wealth of resources and support.
Tarifs
SugarCRM offers a free trial to test things out. Their paid plans start at $49 per user per month. Here’s the breakdown:
- Essentials: $19/user/month, three users minimum.
- Standard: $59/user/month, ten users minimum.
- Avancé: $85/user/month, ten users minimum.
- Premier: $135/user/month, ten users minimum.
Avantages
Inconvénients
Comparaison des fonctionnalités
Let’s get down to the details.
We’ll look at key features of each CRM software, showing you where they shine and where they might fall short.
1. Automatisation du marketing
- Keap: Known for its strong marketing automation, especially for small businesses. It was formerly called Infusionsoft. Keap makes it easy to set up automated sequences, like follow-up emails, after someone signs up for your newsletter.
- SugarCRM: Offers robust marketing automation features, but it’s often more complex. Larger teams with dedicated marketing staff might find this useful. SugarCRM also allows for detailed campaign customization.
2. Email Campaign Capabilities
- Keap: Has user-friendly email campaign tools. You can create nice-looking emails and track how well they perform. Sending out targeted email blasts and tracking their metrics is a breeze.
- SugarCRM: This also allows for email campaigns with a focus on detailed données. You can see how each email does in detail and how it affects your broader marketing data.
3. Gestion de la relation client (CRM)
- Keap: Focuses on helping small businesses manage customer relationships. It’s designed to be simple and easy to use.
- SugarCRM: Provides advanced customer relationship management features that scale well for bigger companies. Businesses can customize the CRM to match their specific workflows.
4. Analyses et rapports
- Keap: Offers simple analytics tools that show you key numbers. You can see how your emails and campaigns are doing.
- SugarCRM: Gives you very detailed reports and analytics. You can look at many different data points to understand your customers.
5. Marketing Campaign Management
- Keap: Simplifies the setup and management of marketing campaign activities. Especially useful for automating and tracking progress.
- SugarCRM: SugarCRM has extensive tools for handling even very complex marketing campaigns.
6. Customization
- Keap: Offers limited customization geared toward simplicity. Making detailed changes can be difficult.
- SugarCRM: Provides extensive customization options. Companies can tailor the platform to very specific needs.
7. User Interface
- Keap: Designed to be user-friendly with an intuitive and clean interface.
- SugarCRM: This can be more complex and may require training for optimal usage.
Que rechercher lors du choix d'un CRM ?
- Sales and marketing automation: Does the system automate your sales campaigns and marketing automations? Look for features like drag and drop workflows and sales pipeline management.
- Tarifs : Understand the crm prices. Keap CRM, for example, is based on contacts and users, while SugarCRM is priced per user. Look for an affordable crm with a pricing model that fits your business strategy. Check if there’s a free version or free plan available.
- Caractéristiques: Beyond core features, do you need an invoicing and payment processing system? A landing page constructeur to connect multiple landing pages? A mobile app for your sales teams?
- Soutien: Look for a company with reliable online support, and consider the level of support offered (e.g., basic support vs. enhanced support).
- Évolutivité : Can the crm platform grow with your company? Sugar Professional, Sugar Serve, Sugar Sell, Sugar Enterprise are different business line products, while Keap CRM has a simple upgrade path. Look for a solution that can handle your growing sales process and lead management needs.
- Target Audience: Is the CRM built for a petite entreprise or an enterprise-level plans? A ten user minimum might be a dealbreaker for a small company, while a larger company might need unlimited users.
- Produits spécifiques : For Keap, consider its editor’s rating for things like email marketing campaigns. For Sugar, look at the offerings like Sugar Market, Sugar Serve, and Sugar Sell. Consider specific tools like guided selling or robust forecasting.
- Intégrations : A good CRM should have calendar integration and connect with other tools your company already uses.
- Customer Experience: Is the platform easy to use? Will your sales teams and service teams find it intuitive? This impacts user adoption and overall sales performance.
- Company Specifics: Consider the company itself. Sugar is an open source crm and has a long history in software development. Salesforce is also a leading crm and a viable alternative to both.
Verdict final
After thorough testing, we lean towards Keap for most small to medium-sized businesses.
Its user-friendly interface and strong marketing automation, especially the email campaign tools, faire it a powerful asset.
If you need a straightforward CRM that gets the job done, Keap is a solid choice.
However, if your enterprise requires extensive customization and in-depth analytics, SugarCRM’s robust platform is worth considering.
We’ve used these platforms extensively, giving us a clear understanding of their strengths and weaknesses.
Trust our hands-on experience to guide you to the best CRM for your needs.
Plus d'achat
Voici une comparaison de Keap avec diverses alternatives :
- Acheter vs Pipedrive: Keap excelle dans l'automatisation du marketing et les ventes intégrées. Pipedrive se concentre davantage sur la gestion visuelle du pipeline de vente et le suivi des transactions.
- Acheté contre Aller à haut niveau: GoHighLevel est une plateforme tout-en-un pour les agences, offrant des options en marque blanche et une automatisation étendue.
- Keap contre ActiveCampaign: Keap propose une solution d'automatisation commerciale tout-en-un pour les petites entreprises de services. ActiveCampaign est spécialisé dans l'e-mailing sophistiqué et l'automatisation de l'expérience client.
- Acheter vs HubSpot: Keap intègre CRM, automatisation du marketing et e-commerce pour les petites entreprises. HubSpot propose une suite plus complète de plateformes pour les ventes, le marketing, le service et le contenu, adaptées à toutes les tailles d'entreprises.
- Acheter vs ClickFunnels: Keap propose des solutions CRM, d'automatisation du marketing et de commerce électronique. ClickFunnels est principalement un outil de création de tunnels de vente et de pages de destination, avec des fonctionnalités de collecte de leads.
- Acheter contre Folk: Keap offre une automatisation robuste des ventes et du marketing avec une personnalisation poussée. Folk propose une interface plus simple et conviviale, axée sur la gestion collaborative des contacts.
- Acheter ou instantanément: Keap est une plateforme CRM et d'automatisation complète pour les ventes et le marketing. Immédiatement se spécialise dans la prospection commerciale sortante et la génération de leads.
- Acheter vs ClickUp: Keap est un CRM dédié avec une forte automatisation des ventes et du marketing. Cliquez sur Up est un outil de gestion de projet polyvalent qui peut être configuré comme un CRM.
- Keap vs Monday CRM: Keap est un CRM dédié à l'automatisation des ventes et du marketing pour les petites entreprises. Monday CRM est un système d'exploitation flexible doté de puissantes fonctionnalités CRM personnalisables pour des flux de travail collaboratifs.
- Keap vs Capsule CRM: Keap propose une automatisation marketing avancée et des solutions commerciales intégrées. Capsule CRM est conçu pour la simplicité et l’abordabilité, idéal pour les petites et moyennes entreprises.
- Keap contre Insightly: Keap se concentre sur l'automatisation marketing et la gestion des leads. Insightly propose une gestion des contacts et des projets avec automatisation des workflows, adaptée aux PME.
- CRM Keap vs Freshsales: Keap offre une automatisation performante et est destiné aux petites entreprises. Freshsales CRM est réputé pour son prix abordable, son interface conviviale et ses nombreuses intégrations.
- Acheter vs Salesforce: Keap est conçu pour le CRM et l'automatisation du marketing des petites entreprises. Salesforce est un CRM hautement personnalisable, évolutif et leader du secteur, destiné aux entreprises de toutes tailles, en particulier les grandes entreprises.
- Keap contre Zendesk: Keap excelle dans l'automatisation des ventes et du marketing, ainsi que dans le e-commerce. Zendesk est avant tout une plateforme de service client et d'assistance dotée de puissantes fonctionnalités de gestion des tickets et de collaboration.
More of SugarCRM
Here’s a brief comparison of SugarCRM with these software solutions:
- SugarCRM vs Pipedrive: SugarCRM provides broad customization and flexible deployment for various business needs; Pipedrive is a sales-focused CRM with a visual pipeline, prioritizing ease of use for small to medium businesses.
- SugarCRM vs GoHighLevel: GoHighLevel vs SugarCRM: Which CRM Platform is Best in 2025?: GoHighLevel is an all-in-one platform for marketing agency needs. It helps them manage multiple clients. SugarCRM is a custom CRM for larger companies. It helps them analyze data and tailor their sales process.
- SugarCRM vs Keap: SugarCRM offers robust, highly customizable CRM features for sales and marketing automation, scaling for larger teams; Keap (formerly Infusionsoft) is a marketing automation and sales CRM designed primarily for small businesses.
- SugarCRM vs ActiveCampaign: SugarCRM focuses on extensive sales management and customization for complex pipelines; ActiveCampaign excels in user-friendly marketing automation, email campaigns, and lead segmentation.
- SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
- SugarCRM vs Clickfunnels: SugarCRM is a robust customer relationship management platform; ClickFunnels is a specialized tool for building sales funnels, landing pages, and automating sales processes.
- SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
- SugarCRM vs Instantly: SugarCRM offers a broad CRM solution for sales force automation and customer management; Instantly specializes in automated cold email outreach and lead generation campaigns.
- SugarCRM vs ClickUp: SugarCRM is a dedicated CRM for sales, marketing, and service automation; ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
- SugarCRM vs Monday: SugarCRM offers extensive customization and robust automation for sales and marketing; Monday CRM provides highly visual, customizable workflows for various business processes, including CRM.
- SugarCRM contre Capsule CRM: SugarCRM delivers a highly customizable and scalable CRM with advanced features; Capsule CRM is a simpler, more affordable contact management solution for small to medium-sized businesses.
- SugarCRM vs Insightly: SugarCRM offers extensive customization for complex sales processes and reporting; Insightly combines CRM with project management, focusing on ease of use for small to medium businesses.
- SugarCRM vs Freshsales: SugarCRM provides deep customization and advanced automation for sales and marketing; Freshsales CRM offers an intuitive interface with AI-powered lead scoring and integrated sales automation.
- SugarCRM vs Salesforce: SugarCRM offers an open-source option with significant customization potential; Salesforce is a leading cloud-based CRM with extensive features, broad integrations, and a vast ecosystem, albeit at a higher complexity.
Questions fréquemment posées
Keap est-il meilleur pour les petites entreprises ?
Keap is generally considered better for small businesses due to its user-friendly interface and strong marketing automation features. Its simple design makes it easy for smaller teams to manage customer relationships and run effective marketing campaigns.
Which CRM has more advanced analytics, Keap or SugarCRM?
SugarCRM offers more advanced and detailed analytics than Keap. SugarCRM allows for extensive rapports and data analysis, making it suitable for larger enterprises that require in-depth insights into customer behavior and marketing performance.
Can I customize SugarCRM to fit my specific business needs?
Yes, SugarCRM is highly customizable. It allows businesses to tailor the platform to their specific workflows and requirements. This flexibility makes it a strong choice for companies with unique or complex CRM needs.
Does Keap offer email campaign automation?
Yes, Keap excels in email campaign automation. It provides user-friendly tools to create and manage email campaigns, track performance, and automate follow-up sequences, making it a valuable tool for marketing automation.
Which CRM is easier to learn, Keap or SugarCRM?
Keap is generally easier to learn due to its intuitive interface and simpler design. With its more complex features and customization options, SugarCRM may require more training and time to master.
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