⚡ Veredicto rápido:
- Precios: Keap costs $299/month (annually billed). Salesmate starts at $23/user/month.
- Ideal para: Keap suits small businesses that want marketing automatización, invoicing and payment processing in one place. Salesmate suits sales teams that mainly need pipeline management.
- Diferencia clave: Keap builds sales campaigns with a landing page builder and checkout forms. Salesmate focuses on deals, calls and meetings.
- Nuestra elección: Keap, rated 4.2 against Salesmate’s 2.5, wins on feature depth for a pequeña empresa owner who sells and markets alone.
Keap and Salesmate both call themselves CRM software.
They are not built for the same buyer.
Keap CRM runs sales and marketing automation for a whole small business.
Salesmate CRM helps sales reps move deals through a pipeline.
The price gap between them is wide, and so is the feature gap.
Descripción general
This Keap vs Salesmate comparison covers pricing, key features, automation and ease of use.
We read both pricing pages, product documentation and public reviews.
Our writers also spent hands-on time inside each CRM.
Esas notas se encuentran en las secciones "Lo que nuestro equipo observó" a continuación.
By the end you will know which one fits your sales process.
¿Qué es Keap?
Keap is a customer relationship management platform built for pequeñas empresas.
It was called Infusionsoft before the rebrand to Keap.
The keap app puts your contact list, email campaigns and invoicing in one dashboard.
It automates almost every stage of the sales journey.
You also get a business line for calls and texts, separate from your personal phone.
Our full Keap review walks through the dashboard in more detail. The short video below shows how the platform looks in daily use.
🏆 Ganador: Keap
Keap runs your CRM, marketing automations and payments together. Free migration comes with every plan. Try it for 14 days first.
Precios de Keap
Keap plans are priced by contact volume, not by seat.
| Plan | Precio | Mejor para |
|---|---|---|
| Keap | $299/mes (facturación anual) | Small businesses running sales and marketing from one system |
Pricing verified August 2026.
Prueba gratuita: 14 days with access to all features. No long contract is required to start.
Garantía de devolución de dinero: Keap does not advertise a blanket refund window. Use the trial to test it properly.
📌 Nota: Every account includes free migration, onboarding checklists, training webinars and a customer success manager. Keap also sells a one-time Expert Coaching package for $499.
⚠️ Pricing conflict: Our CSV records a single $299/month rate (annually billed). Keap’s public plan pages list three tiers instead — Lite from $79/month, Pro from $169/month and Max from $199/month for 500 contacts, plus $30 per extra user. Your monthly fee also climbs as your contact count crosses each threshold. Confirm the current quote before you buy.
Principales ventajas de Keap
The Keap features below explain the higher price:
- Automation that saves hours: Keap customers who automate report saving 10 hours per week. They also report a 38% lift in revenue.
- Creador de campañas: A visual flowchart tool for building campaigns. Drag and drop tools handle the when-then logic for automated actions.
- Lead management in one place: Lead capture forms feed a visual pipeline. Lead scoring ranks each new lead by engagement.
- Money tools built in: Invoicing and payment processing ship with the platform. That removes a separate billing tool from your stack.
- Email marketing at scale: Tags and segments drive hyper-targeted email marketing campaigns. Keap claims a 99.5% deliverability rate.
- Fast setup and real help: Some users get the system running in about 20 minutes. Phone support runs Monday to Friday, with chat around the clock.
Lo que nuestro equipo observó
Nuestro escritor signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Ventajas y desventajas de Keap
✅ Ventajas
- Automation, CRM, marketing and payments sit in one system
- Free migration and a dedicated customer success manager on every plan
- More than 2,500 third party integrations
- Landing pages, web forms and checkout forms are included
- 24/7 chat support plus phone support on weekdays
❌ Contras
- Pricing is high for a brand new small business
- Costs climb as your contact count grows
- The $499 Expert Coaching fee is charged on top
- The user community is quiet compared to bigger crm platforms
¿Qué es Salesmate?
Salesmate is a cloud-based CRM for small and mid-sized companies.
It pulls sales, marketing and support into one record per contact.
Sales reps use it to track deals, log calls and book meetings.
Sandy AI drafts emails, summarises calls and scores prospects.
Salesmate serves SaaS, healthcare and more than one bienes raíces compañía.
The walkthrough below shows the deal board and the reportando screens.
Runner Up: Salesmate
Salesmate gives sales teams a visual pipeline, built-in calling and a meeting scheduler. You can start a free trial today for 15 days with no card.
Precios de Salesmate
Salesmate charges per user, so cost tracks your team size.
| Plan | Precio | Mejor para |
|---|---|---|
| Básico | $23/usuario/mes | Solo sellers tracking contacts and deals |
| Pro | $39/usuario/mes | Small sales teams that need automation and email tracking |
| Negocio | $63/usuario/mes | Larger teams needing sales forecasting and deeper reports |
Pricing verified August 2026.
Prueba gratuita: 15 days, no credit card required.
Garantía de devolución de dinero: None published. Salesmate has run a Black Friday promotion of 10% off annual plans.
📌 Nota: There is also an Enterprise tier quoted on request. Three seats on Basic cost roughly $69 a month, which is where Salesmate helps small teams save money.
⚠️ Advertencia: Some users report that leads can be deleted when a payment is missed. Export your datos on a fixed date each month and keep billing current.
Principales ventajas de Salesmate
Here is where Salesmate earns its place:
- Contact and deal intelligence: Emails, calls and notes sit on one contact record. That gives a full view of customer interactions.
- Sandy IA: It handles repetitive tasks like drafting replies and summarising calls. It also qualifies leads.
- Más de 700 integraciones: Google Apps, Microsoft Apps, Slack and Zapier integrations all connect. Working inside Gmail is a huge plus for reps who live in their bandeja de entrada.
- Llamadas integradas: Call recording and voicemail drops come with the platform. No separate phone tool is needed.
- Less data entry: Salesmate enriches contacts and logs communication automatically. Reps stop typing notes after every call.
- CRM móvil: Mobile apps give full access to data and activities. Field reps can update deals between visits.
Lo que nuestro equipo observó
Our writer ran a test pipeline in Salesmate for a week and logged real calls. Here is what stood out:
Ventajas y desventajas de Salesmate
✅ Ventajas
- Costs a fraction of Keap per month
- Reviewers call the support team quick and helpful
- Custom fields and stages fit unusual sales processes
- Calling, email tracking and a meeting scheduler are built in
❌ Contras
- Bugs in the email template editor and automation journeys
- Weaker than Keap for marketing automation
- Informes de clientes potenciales eliminados tras un impago
- No invoicing or checkout tools of its own
Comparación de características
We compared ten areas that matter when you pick between these two crm platforms.
| Característica | Keap | Compañero de ventas |
|---|---|---|
| Precio inicial | $299/mes (anual) | $23/usuario/mes |
| Prueba gratuita | ✅ 14 días | ✅ 15 días, sin tarjeta |
| Automatización de marketing | ✅ | ⚠️ Básico |
| Creador de páginas de destino | ✅ | ❌ Forms only |
| Facturación y pagos | ✅ | ❌ |
| Llamadas integradas | ✅ Línea de negocios | ✅ Calls and recording |
| Planificador de reuniones | ✅ | ✅ |
| Integraciones | ✅ Más de 2500 | ✅ Más de 700 |
| Aplicaciones móviles | ✅ | ✅ |
| Mejor para | Small business owners selling and marketing alone | Sales teams focused on deals |
1. Contact Records and Customer Relationship Management
Mantener: Every contact record holds tags, purchase history and notes. Custom fields let you track whatever your company sells. Because billing lives in the same system, you see the full customer journey without opening other apps.
Compañero de ventas: Contact and deal intelligence merges emails, calls and notes into one view. You can also track companies separately from people, which helps if you sell to several other companies inside one group.
2. Sales Pipeline and Deal Tracking
Mantener: You can run separate sales pipelines for different offers, and each visual sales pipeline shows where every deal sits. Stages are drag and drop, so you can reorder them as your sales process changes. Automated actions can fire when a deal moves.
Compañero de ventas: Deal management is the core of the product. G2 reviewers say the board is perfectly laid out for daily standups. Pipeline management is where Salesmate stands closest to far pricier systems.
3. Automation Builder and Automated Tasks
Mantener: The Campaign Builder is a visual flowchart for building campaigns. Templates cover common follow ups, and drag and drop tools handle advanced automations built on when-then rules. Keap automates almost every stage of the sales journey.
Compañero de ventas: Automation journeys run multi-channel drip sequences, and chatbots catch website visitors. Sandy AI takes over repetitive tasks like note-taking. Some reviewers report bugs inside journeys that slow productivity.
⚠️ Advertencia: Automated tasks only save time if your data is clean. Fix duplicate contacts before you switch anything on.
4. Email Marketing Campaigns
Mantener: Tags and segments drive hyper-targeted email marketing campaigns to slices of your contact list. Keap reports a 99.5% deliverability rate on mail sent through the platform. Broadcasts, sequences and cross sells all run from one place.
Compañero de ventas: Email templates, tracking and bulk sends cover one-to-one selling well. For full marketing automation, reviewers say it is not the strongest option against dedicated software.
5. Calls, Texts and Meeting Booking
Mantener: A dedicated business line keeps work calls and texts off your personal number. Replies land in the same thread as email, so nothing gets lost between systems.
Compañero de ventas: The meeting scheduler lets prospects book meetings from a link. Built-in calling adds recording and voicemail drops. Sales reps who spend the day on the phone get more from this than from Keap.
6. Lead Capture: Landing Pages vs Web Forms
Mantener: The landing page builder ships with the CRM. You can publish one landing page for a single offer, or connect multiple landing pages to different sales campaigns. Checkout forms turn a visitor into a paying customer on the same page.
Compañero de ventas: You get a web form builder instead. Forms embed on your site or go out as links, and submissions create records automatically. There is no page builder, so you will need other tools for multiple landing pages.
7. Lead Scoring and Team Collaboration
Mantener: Lead scoring rates each prospect by engagement. A high lead score pushes the contact to the top of your list, so a sales team works the warmest names first. Lead management and tracking sit beside the pipeline.
Compañero de ventas: Sandy AI qualifies leads while teammates share notes and tag each other on records. Communication history stays attached to the deal, which helps when a rep leaves and someone new picks it up.
8. Reporting, Analytics and Forecasting
Mantener: Pipeline management reports show conversion rates by stage and campaign. The numbers are aimed at an owner checking growth goals, not at a sales manager running weekly forecast calls.
Compañero de ventas: Dashboards track sales performance by rep, source and stage. Sales forecasting and goal tracking are stronger here, and the insights are easier to slice for a manager reviewing analytics on Monday morning.
9. AI Tools and Third Party Integrations
Mantener: Keap AI drafts email copy and suggests automations from plain language prompts. The platform connects to more than 2,500 third party tools, so most stacks are covered.
Compañero de ventas: Over 700 apps connect, including Google Apps, Microsoft Apps, Slack and Zapier integrations. Salesmate’s platform also exposes all the necessary APIs, so a developer can wire up anything missing.
💡 Consejo profesional: List your must-have apps before you buy. If one is missing, ask each support team what they suggest. Both will usually provide alternative options or offer numerous workarounds through Zapier.
10. Precios y costos
Here are the plans side by side, exactly as our data records them.
| Plan | Keap | Compañero de ventas |
|---|---|---|
| Plan gratuito | ❌ | ❌ |
| Entrada | — | Básico: 23 dólares por usuario al mes. |
| Medio | — | Pro: $39/usuario/mes |
| Arriba | $299/mes (facturación anual) | Negocio: 63 $/usuario/mes |
| Ensayo | 14 días | 15 días, sin tarjeta |
Mantener: One price covers marketing automation, e commerce features and the CRM together. That is expensive for an entry-level founder and reasonable for an established business already paying for three tools.
Compañero de ventas: Per-user pricing starts low but grows with headcount. Five reps on Pro land near $195 a month, still well under Keap, though you give up invoicing and page building.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| The lowest monthly fee | Compañero de ventas | Starts at $23 per user |
| Automatización de marketing | Keap | Campaign Builder and segments |
| Procesamiento de facturación y pagos | Keap | Billing is built in |
| Heavy phone selling | Compañero de ventas | Calling, recording, scheduler |
| Landing pages and checkout forms | Keap | Page builder included |
| Sales forecasting by rep | Compañero de ventas | Deeper sales performance reports |
💰 Tu presupuesto
Keap asks for a serious commitment before you have proven the model. Salesmate lets a two-person team start for less than fifty dollars a month.
🔌 Tu conjunto de tecnologías
Keap replaces several accounts at once, which cuts your tool count. Salesmate assumes you already run other apps and gives you various options for connecting them.
📈 Your Business Strategy
If growth depends on nurturing a list into repeat business, Keap fits your business strategy better. If growth depends on reps closing more deals by phone, pick Salesmate.
🎓 Tu nivel de experiencia
Salesmate is the more user friendly first CRM, and you can train users in an afternoon. Keap offers free migration, onboarding checklists and training webinars to cover its steeper start.
Pruebas y demostraciones gratuitas 🆓
Load fifty real contacts into both trials, not dummy data. Build one workflow in each and see which one you actually finish.
🛟 Opciones de soporte
Keap runs 24/7 chat, email and weekday phone support with a success manager attached. Salesmate leans on chat and email, and reviewers rate the response speed highly.
💡 What reviewers say: After extensive research across G2 and Trustpilot, one reviewer who had tried at least six others described Salesmate as their fourth CRM in three years and said they absolutely love Salesmate’s help desk. Salesmate holds 4.1 / 5 on Trustpilot. When our writer needed assistance, a reply arrived the same day.
Guía de cambio
Already on one of them? Here is what changes if you move.
🔄 ¿Te estás cambiando de Keap a Salesmate?
✅ Lo que ganarás:
- A far smaller bill, especially for one or two seats
- Better calling, email tracking and task management for reps
- Sharper forecasting to help the team close more deals
❌ Lo que perderás:
- The landing page builder and checkout forms
- Invoicing and payment processing inside the CRM
- Deep marketing automations that nurture a cold list
📋 Cómo cambiar:
- Export contacts, tags and open deals from Keap as CSV files
- Create your Salesmate account and rebuild pipeline stages first
- Import the data, map custom fields, then rebuild your follow ups
🔄 ¿Te estás cambiando de Salesmate a Keap?
✅ Lo que ganarás:
- Campaigns that score leads and increase conversions automatically
- Landing pages and forms that bring in more leads
- Free migration help, so you do not move the data alone
❌ Lo que perderás:
- Low per-seat pricing as the team grows
- Sandy AI and its call summaries
- Rep-level dashboards built for sales managers
📋 Cómo cambiar:
- Export contacts and deals from Salesmate, and check the file for gaps
- Book the free migration session included with your Keap plan
- Rebuild one campaign at a time and test before you send
Lo que nuestra reseña no cubrió
We looked at both products as a small business would use them, on standard plans. We did not audit data security controls, test bulk imports of six-figure contact lists, or price out custom enterprise quotes. Our notes reflect the August 2026 versions, and both companies ship changes often. If you manage a large team or work in a regulated field, your priorities will differ from ours.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Compañero de ventas |
| 🚀 Automatización | Keap |
| 📣 Email Marketing | Keap |
| 📞 Calling and Meetings | Compañero de ventas |
| 🧲 Lead Capture | Keap |
| 📊 Informando | Compañero de ventas |
| 💳 Payments and Invoicing | Keap |
| 🔌 Integraciones | Keap |
| 🏆 Ganador absoluto | Keap |
🏆 GANADOR: KEAP
Keap wins 5 of 8 categories. The Keap CRM editor’s rating is 4.2 out of 5, against 2.5 for Salesmate.
Ideal para: solopreneurs, service businesses selling online, and owners who run marketing and sales themselves
These two products answer different questions. Keap asks how you turn strangers into customers without hiring staff. Salesmate asks how your reps manage the deals they already have.
Salesmate is the better buy for a phone-heavy team on a tight budget. It is cheaper, it is quicker to learn, and its reports help a manager coach reps.
We recommend Keap CRM for anyone who needs sales automation and marketing in one system. It is not the mejor CRM for every buyer, but it is the one that removes the most tools from your bill and helps you build lasting customer relationships over time.
Más de Keap comparado
Here is how Keap holds up against the rivals buyers shortlist most often:
Keap contra GoHighLevel
Sigue ganando: gentler setup for non-agencies, free migration on every plan, and cleaner invoicing for service businesses
GoHighLevel gana en: unlimited sub-accounts, white-label resale, and a lower monthly fee for agencies running client campaigns
Sigue ganando: built-in payments, contact-based pricing that ignores seat count, and a business line for texts
HubSpot triunfa en: a usable free tier, reporting depth, and a much larger app marketplace with more mature documentation
Keap contra Campaña activa
Sigue ganando: quoting and checkout in the same tool, phone support on weekdays, and onboarding done for you
ActiveCampaign gana en: cheaper entry pricing, finer email segmentation, and better deliverability controls for large sends
Sigue ganando: marketing depth, landing pages, and running an entire small business from one login
Pipedrive gana en: price per seat, a simpler deal board, and faster onboarding for a pure sales team
Más de Salesmate comparado
Salesmate competes with a crowded field of mid-priced crm software. The video below covers the closest alternatives.
Salesmate gana en: calling and voicemail drops included, a built-in meeting scheduler, and chatbots for web visitors
Pipedrive gana en: a bigger partner network, steadier release quality, and more third-party training material
Salesmate frente a Freshsales CRM
Salesmate gana en: pipeline customisation, Gmail-side workflows, and a shorter setup for a first-time buyer
Freshsales gana en: a free starting tier, tighter helpdesk links, and broader language support
Salesmate gana en: sales-specific fields out of the box, native dialler, and cheaper entry seats
El CRM del lunes triunfa en: board flexibility for non-sales work, project views, and a slicker mobile experience
Preguntas frecuentes
¿Para qué se utiliza Keap?
Small businesses use it to store contacts, send email campaigns, score leads, book payments and automate follow-up. It replaces a separate CRM, mailer and billing tool.
¿Para qué se utiliza Salesmate?
Sales teams use it to manage pipelines, call prospects, track email opens and forecast revenue. It suits reps who sell by phone and inbox rather than by newsletter.
¿Es fácil usar Keap?
Basic setup can take about 20 minutes, and onboarding help is included. Building advanced campaigns takes longer, which is why a success manager comes with each plan.
¿Qué es mejor que Keap?
It depends on the job. Salesmate is better for cheap pipeline work, ActiveCampaign for email depth, GoHighLevel for agencies, and HubSpot for reporting across bigger teams.
¿Cuál es la plataforma CRM número 1?
By market share it is Fuerza de ventas. For a small business weighing these two, our pick is Keap at 4.2 out of 5, with Salesmate at 2.5.
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