Picking the right customer tool is hard, right? You’re swamped with options.
Keap and ClickUp?
They both promise to make your life easier.
But which one actually does? It feels like you’re guessing, and that’s stressful.
Let’s break down Keap vs ClickUp in plain English.
By the end, you’ll know which tool is best for your business in 2025.
Let’s get started.
Overview
We dove deep into both Keap and ClickUp, using them for real-world business tasks.
Our team explored their CRM features, project management tools, and automation capabilities to give you a hands-on comparison.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
Boost productivity by 25%! ClickUp helps you manage sales, projects, docs, and more. Unlock your team’s potential today!
Pricing: It has a free plan. The premium plan starts at $7/month.
Key Features:
- Task Management
- Project Management
- Collaboration Tools
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is ClickUp?
Now, let’s shift gears to ClickUp. It’s more than just a CRM.
Think of it as an all-in-one productivity platform. It handles project management, task tracking, and CRM functions.
It’s very feature-rich, which can be both a blessing and a curse.
Also, explore our favorite ClickUp alternatives…
Our Take
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.
Key Benefits
- Centralized workspace for tasks.
- Offers a free forever plan.
- Supports over 1,000 integrations.
- Customizable workflows and views.
- Comprehensive reporting features.
Pricing
- Free: Best for personal use.
- Unlimited: $7/user.
- Business: $12/user.
- Enterprise: Contact them for custom pricing based on your requirements.
Pros
Cons
Feature Comparison
Let’s get down to brass tacks.
We’ll look at the key features of Keap and ClickUp side-by-side so you can see where each tool shines.
1. Customer Relationship Management
Keap, with its roots in Infusionsoft, excels as CRM software, focusing on customer relationships.
It offers robust contact management and aims to streamline your sales and marketing automation.
ClickUp, while offering CRM features, is primarily a project management tool.
It’s more about task management than deep customer relationships.
2. Marketing Automation & Sales and Marketing Automation
Keap’s marketing automation is a major selling point.
You can build complex automated campaigns with ease.
ClickUp’s automation is more task-focused.
While it can automate certain sales tasks, it doesn’t match Keap’s depth for sales and marketing automation.
3. Lead Management
Keap’s lead management tools are designed to nurture leads through the sales funnel.
ClickUp’s lead management is less sophisticated, mostly relying on custom fields and views.
For a startup focused on lead nurturing, Keap has the edge.
4. Dashboard & Analytics
Both platforms offer dashboards and analytics.
Keap’s reports are geared towards sales and marketing performance.
ClickUp’s analytics are more project-focused, tracking task progress and team productivity.
Both platforms allow you to customize your dashboard.
5. Landing Page & E-commerce
Keap has built-in landing page builders and e-commerce features, making it a strong choice for businesses selling online.
ClickUp integrates with some e-commerce platforms but isn’t designed as an e-commerce hub.
6. Ease of Use & Template
ClickUp is known for its high degree of customization, which can sometimes make it feel overwhelming.
Keap is more user-friendly, particularly for those new to CRM software.
Both offer templates to help you set up and get started quickly.
7. Free Version & Free Trial
ClickUp offers a limited free version, allowing users to test basic features.
Keap focuses on a free trial for its paid plans.
Choose your own adventure!
What to Look for When Choosing a Project Management Platform?
- Free Plan vs. Free Trial: Look for a project management software with a free plan or free trial. ClickUp offers a free forever plan with enough features for a new team member or solo workers. Keap, on the other hand, provides a free trial to test its premium features.
- Pricing and Scalability: Consider the different ClickUp plans or Keap’s pricing. ClickUp has a free plan, an unlimited plan, and an enterprise plan for multiple projects. Keap has a higher starting price, but is billed annually.
- Features: What are the essential features you need? Do you need to manage tasks with a due date, create Gantt charts, or use a whiteboard feature for collaboration? Do you need a dedicated project management platform with time tracking and resource management?
- Collaboration: How important is team communication? Look for a platform with robust communication features, like real-time editing, a knowledge base, and integrations with other tools in your tech stack like Google Drive.
- Ease of Use: Is the platform easy to learn? A complex platform might have a higher learning curve. Look for live onboarding training and resources like ClickUp University to help your team get up to speed.
- Security: How a platform handles user permissions is crucial. Features like single sign on and guest access are important for a secure business software.
- Support: Look for a provider with good customer service, including phone support and a readily available knowledge base.
Final Verdict
After thorough testing, we lean towards Keap for businesses that are heavily focused on customer relationships and sales and marketing automation.
If your primary need is robust CRM software with strong marketing automation, Keap is the clearer choice.
ClickUp is fantastic for project management and task organization, but its CRM features are less developed.
For a startup that needs to grow its customer relationships and nurture leads, Keap offers a more comprehensive solution.
We’ve spent countless hours on these platforms, and our hands-on experience shows Keap’s power for sales-driven businesses.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of ClickUp
Here’s a brief comparison of ClickUp with these software solutions:
- ClickUp vs Pipedrive: Pipedrive is a sales-focused CRM with a visual pipeline. ClickUp is a more flexible project management tool.
- ClickUp vs Gohighlevel: ClickUp is an all-in-one work management platform with strong project management and customizable CRM. GoHighLevel is a dedicated marketing and sales automation platform focused on lead generation and conversion.
- ClickUp vs Keap: ClickUp is a versatile platform for project management and customizable CRM, while Keap is a powerful CRM and marketing automation tool that emphasizes lead nurturing and sales processes.
- ClickUp vs ActiveCampaign: ClickUp provides a flexible platform for task, project, and basic CRM management, whereas ActiveCampaign excels in advanced marketing automation, email campaigns, and customer segmentation.
- ClickUp vs Hubspot: ClickUp is a highly customizable project management and work OS with integrated CRM features, while HubSpot offers a comprehensive suite of tools for marketing, sales, and customer service.
- ClickUp vs Clickfunnels: ClickUp is an all-in-one work management platform; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales funnels.
- ClickUp vs Folk: ClickUp is a robust work management solution with customizable CRM functionalities, while Folk focuses on collaborative contact management and relationship tracking.
- ClickUp vs Instantly: ClickUp is a versatile platform for project management and diverse workflows, while Instantly specializes in cold email outreach, deliverability optimization, and automated email campaigns.
- ClickUp vs Monday CRM: ClickUp provides a highly customizable all-in-one workspace for project management and CRM, while Monday CRM offers visual workflows and team collaboration focused on customer relationships.
- ClickUp vs Capsule CRM: ClickUp is a comprehensive work management and customizable CRM platform, whereas Capsule CRM is a straightforward, user-friendly CRM focused on managing contacts and sales opportunities.
- ClickUp vs Insightly: ClickUp is a flexible platform for project management and adaptable CRM. Insightly is a dedicated CRM offering a strong sales pipeline and project management features within a CRM context.
- ClickUp vs Freshsales: ClickUp is an all-in-one work management tool with adaptable CRM capabilities, whereas Freshsales CRM is a specialized sales CRM with advanced automation, lead scoring, and reporting.
- ClickUp vs Salesforce: ClickUp is a versatile work management platform with customizable CRM, while Salesforce is an enterprise-grade CRM with extensive features for sales, service, and marketing automation.
- ClickUp vs Zendesk: ClickUp offers an all-in-one workspace for tasks, projects, and customizable CRM, while Zendesk is a leading customer service platform primarily focused on ticketing and support.
Frequently Asked Questions
Is Keap better for CRM than ClickUp?
Keap is generally superior for dedicated CRM needs, especially if you prioritize robust customer relationship management and sales and marketing automation. ClickUp’s CRM features are less comprehensive, focusing more on project-based tasks.
Can ClickUp replace Keap for marketing automation?
ClickUp offers some automation, but it doesn’t match Keap’s depth for marketing automation. Keap’s strength lies in its ability to build complex, automated marketing campaigns, which ClickUp can’t fully replicate.
Which is easier to learn, Keap or ClickUp?
Keap is often considered more user-friendly, particularly for those new to CRM software. While ClickUp is powerful, its extensive customization can make it more complex to learn initially.
Does ClickUp offer a free trial like Keap?
ClickUp offers a limited free version, while Keap offers a full-featured free trial of its paid plans. This allows you to test the full range of Keap’s capabilities before committing.
Can I integrate Keap with my e-commerce platform?
Keap has built-in e-commerce features and integrates with various platforms. ClickUp’s e-commerce integrations are less direct, primarily focusing on project management aspects of online sales.
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