Keap vs Zoho CRM: Which Platform Wins in 2025?

Choosing the right CRM can feel like navigating a maze.

Are you struggling to decide between Keap and Zoho CRM for your business in 2025?

It’s a common dilemma.

Many businesses find themselves overwhelmed by the features and pricing of these popular platforms. 

You’re not alone if you’re unsure which will boost your sales and streamline your operations.

This post will break down the key differences between Keap vs Zoho CRM, helping you decide and choose the perfect fit for your needs. 

Overview

We’ve put Keap and Zoho CRM through their paces, exploring their features, pricing, and user experience.

Our hands-on testing and research, combined with user feedback, allow us to provide a clear comparison to help you choose the best CRM for your business.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Also, explore our favorite Keap alternatives…

What is Zoho CRM?

Now, let’s switch gears and talk about Zoho CRM.

Zoho offers a comprehensive suite of business tools. Their CRM is part of that ecosystem.

It has features to help you manage your sales, marketing, and customer support.

Also, explore our favorite Zoho CRM alternatives…

Feature Comparison

Let’s dive into a head-to-head comparison of Keap and Zoho CRM, examining the most important features to businesses.

1. Workflow

Keap excels in workflow automation, allowing you to create complex sequences for nurturing leads and automating tasks.

Zoho CRM also offers workflow automation, but it can be less intuitive for beginners.

2. Marketing Automation

Both platforms offer robust marketing automation features.

Keap’s strength lies in its integrated sales and marketing tools, while Zoho CRM provides a wider range of marketing integrations.

3. Lead Management

Lead management is crucial, and both platforms handle it well.

Keap’s lead scoring and segmentation tools are powerful, while Zoho CRM offers more customization options for lead tracking.

4. Customizable

Customizable dashboards and reports are essential.

Zoho CRM shines with its highly customizable interface, allowing you to tailor it to your needs. Keap offers customization, but it is less extensive.

5. Dashboard

A clear dashboard is key for quick insights.

Both platforms provide dashboards, but Zoho CRM is often praised for its comprehensive overview and reporting capabilities.

Keap’s dashboard focuses more on sales-related metrics.

6. Free Trial

A free trial lets you test before you commit.

Keap and Zoho CRM offer free trials, allowing you to explore the platforms and see which fits your business best.

7. Customer Relationships

Building strong customer relationships is the core of any CRM.

Both platforms offer tools for managing customer interactions.

But Keap’s focus on sales and marketing automation can be particularly helpful for nurturing relationships and driving conversions. 

Zoho CRM emphasizes a more holistic approach to managing the entire customer lifecycle.

What to Look for When Choosing a CRM?

• Social Media Management: Look for a platform that simplifies your social media presence. A tool like Zoho Social can help you manage multiple social media accounts and social media channels from one place, allowing you to instantly publish posts and track your social media performance.
• Keap CRM & Sales Automation: If your primary focus is on generating revenue, consider a tool like Keap CRM. It’s built for powerful sales and marketing automation. Look for features that help you manage your sales process, from creating email marketing campaigns to automating follow-up emails and tracking your sales teams’ progress.
• Landing Page Builder: A good CRM should include a landing page builder to create and connect multiple landing pages to your sales campaigns. This is key for lead generation and building a strong business strategy.
• User Interface & Ease of Use: The user interface should be intuitive and straightforward. This is especially important for a small business where team members need to get up to speed quickly. A CRM is only effective if your sales team actually uses it.
• Invoicing and Payment Processing: Evaluate if the CRM provides built-in tools for invoicing and payment processing. This can streamline your business line and automate a critical part of your sales process.
• Integration with Other Apps: Consider how the CRM integrates with other tools you use. For example, Zoho CRM integrates seamlessly with a wide range of other Zoho apps, while Keap CRM connects well with many third-party tools.
• Mobile App: For an active social media presence and managing customer relationship management on the go, a robust mobile app is a must-have. Check if the app lets you manage social media posts and other tasks from your phone.

Final Verdict

Choosing between Keap and Zoho CRM depends heavily on your specific business needs.

Keap’s integrated approach might be a better fit if you focus heavily on automated sales and marketing workflows.

However, Keap CRM is likely the stronger choice if you prioritize customization, a broader range of integrations, and a more comprehensive CRM approach.

Both are powerful tools; our testing has shown they can significantly benefit businesses.

Ultimately, the best way to decide is to take advantage of the free trials offered by both platforms.

Our comparison provides a solid foundation, but experiencing the software firsthand will allow you to make the most informed decision for your strategy.

Frequently Asked Questions