Choosing the right CRM can feel like a battle. You’re busy, and you need something that works without adding more stress to your plate.
That’s why we’re diving deep into two popular options: Keap and Nimble.
Both help you organize contacts, track interactions, and close more deals, but each has unique strengths.
In this showdown, we’ll explain the key differences between Keap and Nimble to help you decide which is best for your business needs.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Nimble CRM.
We’ve analyzed their features and pricing and considered user reviews for this detailed breakdown.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
Overwhelmed by your contacts? Nimble CRM helps you stay organized & build stronger.
Pricing: It has a free plan. Premium plan starts at $24.90/month.
Key Features:
- Contact management
- Sales pipeline management
- Social media integration
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets it.
It’s a CRM designed to simplify your Business. Think of it as your all-in-one tool for sales and marketing.
It helps you organize contacts, automate tasks, and nurture leads. Plus, it has built-in email marketing features.
You can stay in touch with the customers without switching between different apps. Pretty neat, right?
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is Nimble CRM?
Imagine a CRM that feels like your personal assistant. That’s Nimble.
It helps you build genuine customer relationships by bringing all your contacts and communication into one place.
You can see everything about a customer in a single view—emails, social media, deals—it’s all there.
This helps you understand your customers better and connect with them more profoundly.
Also, explore our favorite Nimble CRM alternatives…
Our Take
See how Nimble CRM can boost your sales by 30% in 2025. Unlock the power of unified relationship management, social and business data, and streamlined contact management.
Key Benefits
- Excellent contact management: Organize all your contact details and communication history in one place. No more searching through endless emails!
- Social media integration: You can see your contacts’ social media activity directly within Nimble, which helps you understand them better.
- Simple and easy to use: Nimble is known for its user-friendly interface. You’ll be up and running in no time.
- Affordable pricing: Nimble offers competitive pricing, making it an excellent option for small businesses and startups.
- Powerful integrations: Connect Nimble with over 200 popular business apps. This expands its functionality even further.
Pricing
- Monthly: $24.90 per month, 25,000 Contact Records, 2GB/Seat Storage, Nimble Prospector.
Pros
Cons
Feature Comparison
Let’s get down to Business and compare Keap (formerly Infusionsoft) and Nimble head-to-head across key features that matter most in 2025.
1. Ease of Use:
- Nimble wins with its intuitive design and simple navigation.
- Keap is user-friendly but has a slightly steeper learning curve.
2. Contact Management:
- Both offer robust contact management.
- Nimble excels with its unified contact view, pulling data from social media and email.
- Keap provides comprehensive contact profiles but lacks Nimble’s social media integration.
3. Lead Management:
- Keap offers more advanced lead management tools.
- Capture, tag, and nurture lead through automated Keap campaigns.
- Nimble provides basic lead capture and tracking.
4. Sales and Marketing Automation:
- Keap is the clear winner with its powerful visual campaign builder and wide range of automation options.
- Nimble offers some automation, but it’s not as extensive.
5. Email Marketing:
- Keap shines with built-in email marketing capabilities, including campaign creation, segmentation, and analytics.
- Nimble lacks built-in email marketing, requiring integration with third-party services like Mailchimp.
6. Reporting and Analytics:
- Both provide reporting and analytics.
- Keap offers more comprehensive and customizable reporting options.
- Nimble’s reporting is more basic, focusing on key metrics.
7. Integrations:
- Both integrate with various apps.
- Keap offers multiple integrations, including Zapier, Google Workspace, and e-commerce platforms.
- Nimble integrates with key apps like Office 365 and Google Workspace.
What to Look for When Choosing a CRM?
- Unified Data: Look for a unified relationship management platform that pulls in social and business data to enrich existing contact records.
- Ease of Use: A smart CRM should streamline your business processes without a steep learning curve.
- Business Growth: Choose CRM software that is designed to drive business growth by helping small business teams manage their business data.
- Relationship Focus: The platform should be great for nurturing relationships, like the focus of relationship management nimble, to help your business professionals.
- Valuable Insights: The right tool delivers valuable company and customer information for better decision-making.
- Contact Management: Ensure the system effectively manages nimble contacts and other key information.
Final Verdict
Choosing between Keap and Nimble depends on your needs. We compare Keap vs Nimble across various platforms, looking at everything you need.
Keap might be a better choice for businesses that need powerful automation platforms.
Keap’s CRM capabilities are top-notch. It’s designed to help you streamline your sales funnel and send personalized emails.
However, when you compare Keap vs. Nimble, you’ll notice that Keap has a steeper learning curve.
Nimble is an excellent choice if you prioritize ease of use and want the Nimble Prospector for social media integration.
It’s more affordable and makes it easy to build customer relationship management.
We’ve tested these products and read verified reviews. Whether you choose Keap vs Nimble CRM based on your needs, we hope this guide helps!
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Nimble CRM
Here’s a brief comparison of Nimble CRM with these software solutions:
- Nimble CRM vs Pipedrive: Nimble CRM excels in social media integration and a unified contact view for relationship nurturing. At the same time, Pipedrive offers a visual sales pipeline for efficient deal management and automation.
- Nimble vs GoHighLevel: Nimble is great for managing contacts and relationships, especially with social media. It’s often simpler to use. GoHighLevel is a powerful all-in-one platform for marketing agencies.
- Nimble CRM vs Keap: Nimble CRM focuses on intuitive social media integration and relationship management, whereas Keap delivers robust marketing and sales automation features for comprehensive campaigns.
- Nimble CRM vs ActiveCampaign: Nimble CRM offers a user-friendly interface with strong social media integration for relationship building, while ActiveCampaign provides powerful marketing automation, segmentation, and detailed analytics.
- Nimble CRM vs Hubspot: Nimble CRM is known for its social media integration and simplified contact management for relationship building, while HubSpot offers a broad, comprehensive suite for marketing, sales, and customer service.
- Nimble CRM vs Clickfunnels: Nimble CRM functions as a relationship-focused CRM with social insights; ClickFunnels is a specialized tool for building sales funnels and automating sales pages.
- Nimble CRM vs Folk: Nimble CRM emphasizes social media integration and comprehensive contact profiles, while Folk focuses on collaborative contact organization and straightforward CRM features with high customizability.
- Nimble CRM vs Instantly: Nimble CRM provides robust contact and account management with social media integration, whereas Instantly excels in high-volume cold email outreach and advanced email marketing automation.
- Nimble CRM vs Clickup: Nimble CRM is a dedicated relationship management tool with social integration; ClickUp is a versatile platform for project management, task tracking, and customizable workflows, including CRM functions.
- Nimble CRM vs Monday CRM: Nimble CRM integrates social media insights for relationship management, while Monday CRM provides highly visual and customizable project and workflow management, including CRM capabilities.
- Nimble CRM vs Capsule CRM: Nimble CRM offers social media integration and robust contact management for relationship building. Capsule CRM is a simple contact manager focused on tracking sales opportunities.
- Nimble CRM vs Insightly: Nimble CRM prioritizes social media integration and a unified contact view, while Insightly offers a broader CRM solution with sales pipeline management and project management features.
- Nimble CRM vs Freshsales CRM: Nimble CRM excels in social selling and contact enrichment via social media, whereas Freshsales CRM offers comprehensive sales automation, detailed reporting, and AI-powered insights.
- Nimble CRM vs Salesforce: Nimble CRM provides a user-friendly platform with strong social media integration for small to medium businesses, while Salesforce is a highly scalable, enterprise-level CRM with extensive, customizable features across sales, service, and marketing.
Frequently Asked Questions
Is Keap or Nimble better for a small business?
If you’re a small business, Nimble might be a better fit due to its affordability and ease of use. Keap offers more advanced features but has a steeper learning curve & a higher price tag.
Does Keap integrate with Quickbooks?
Keap integrates with Quickbooks, making it easy to manage your finances and track sales performance. This integration streamlines payment processes and eliminates manual data entry tasks.
Which CRM has better automation features, Keap or Nimble?
Keap has more robust automation features, including a drag-and-drop builder & a wide range of pre-built workflows. This allows you to automate marketing and sales tasks, saving your team time and improving efficiency.
What are the key differences between Keap and Nimble?
Keap is a more comprehensive platform with advanced features like automation, email marketing, and sales intelligence. Nimble focuses on ease of use, social media integration, and building customer relationships.
Is Keap or Nimble a cloud-based CRM?
Keap and Nimble are cloud-based CRMs, meaning you can access your data anywhere from with an internet connection. This provides flexibility and scalability for growing businesses.
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