Die Wahl des richtigen CRM can feel like picking a team for a big game, right?
You’ve got ActiveCampaign vs Close CRM, and honestly, it’s a tough call.
Sie benötigen eine CRM that boosts sales, but which one actually delivers in 2025?
It’s easy to get lost in features and tech talk.
Imagine picking the wrong one.
Wasted time, missed deals, and a clunky system.
Let’s break down ActiveCampaign vs Close CRM in plain English.
Überblick
We’ve spent hands-on time with both ActiveCampaign and Close CRM, putting them through real-world scenarios.
Our comparison comes from direct experience, focusing on the features that truly matter for sales teams.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Preise: It has a 7-day free Trial. Paid plan starts at $15/month
Hauptmerkmale:
- E-Mail-Marketing
- Marketing-Automatisierung
- CRM
Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.
Preise: It has a free trial. The premium plan starts at $35/month.
Hauptmerkmale:
- Built-in calling
- Email sequences
- Advanced Reporting
Was ist ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing Automatisierung, email, and CRM all in one spot.
Do you want to automate your sales?
This tool can help. It also lets you track customers and makes your marketing smarter.
Entdecken Sie auch unsere beliebtesten ActiveCampaign-Alternativen…
Unsere Meinung
ActiveCampaign ist eine ausgezeichnete Wahl für Unternehmen, die das wahre Potenzial von E-Mail-Marketing und Automatisierung nutzen möchten. Aufgrund seiner Komplexität ist es jedoch möglicherweise nicht die beste Wahl für Anfänger.
Hauptvorteile
- Erweiterte Automatisierung: Erstellen Sie komplexe Workflows, um Leads zu pflegen und Aufgaben zu automatisieren.
- Kraftpaket für E-Mail-Marketing: Senden Sie ansprechende und effektive E-Mail-Kampagnen.
- Eingebaut CRM: Verwalten Sie Kontakte und verfolgen Sie Interaktionen.
- Segmentierung und Personalisierung: Sprechen Sie bestimmte Kontaktgruppen mit personalisierten Nachrichten an.
Preise
- Anlasser: $15/Monat.
- Plus: $49/Monat.
- Pro: $79/Monat.
- Unternehmen: $145/Monat.
Pros
Nachteile
Was ist Close CRM?
Close CRM. It’s built for sales teams—especially those who call a lot.
It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.
Entdecken Sie auch unsere beliebtesten CRM-Alternativen schließen…
Unsere Meinung
Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.
Hauptvorteile
- Integrierte Anruffunktion: Tätigen und empfangen Sie Anrufe direkt in Close.
- Leistungsstark E-Mail-Sequenzen: Automatisieren Sie Ihre Kontaktaufnahme und Nachfassaktionen.
- Advanced reporting: Track your progress and identify areas for improvement.
- Automatisierung des Verkaufs: Rationalisieren Sie sich wiederholende Aufgaben und sparen Sie Zeit.
- Engagierte Unterstützung: Holen Sie sich bei Bedarf Hilfe von ihrem Expertenteam.
Preise
- Grundlegende Informationen: $35/Sitzplatz/Monat.
- Wachstum: 99 $/Sitz/Monat.
- Skala: $139/Sitzplatz/Monat.
Pros
Nachteile
Funktionsvergleich
You are likely debating which platform will best empower your sales team.
This comparison of core ActiveCampaign features and Close offers helps you decide where to invest your resources.
1. Built in Calling and Sales Communication
- Close offers superior built in calling features. It allows sales reps to dial multiple numbers using the power dialer and predictive dialer. This functionality for making phone calls is central to the platform.
- ActiveCampaign requires a third party add on for advanced phone support features, focusing more on email and Text messages for communication.
2. Marketing and Sales Automation
- ActiveCampaign is a leader in marketing and sales automation, offering intelligent marketing automation and an advanced automation Baumeister. You can easily build automations for lead scoring and sophisticated email marketing.
- Close offers advanced features for sales engagement, automating follow up email tasks to help sales reps manage their leads.
3. CRM Focus and Purpose
- Close is designed from the ground up to be a sales engagement crm platform, built to help sales teams handle their prospects and close deals faster. You choose Close if your main focus is pure outbound sales.
- ActiveCampaign crm is more of a comprehensive customer experience platform, offering strong contact management with crm add ons.
4. Custom Data Structures
- ActiveCampaign features custom objects, allowing you to track unique Daten relevant to your business.
- Close also supports custom objects, along with custom fields, but this is typically available only on its higher tiers, which is something a more advanced user should note.
5. Email Sequences and Templates
- ActiveCampaign offers robust email marketing services with a strong emphasis on email marketing automation, using pre built templates and dynamic content.
- Close also provides powerful email sequences and email templates, but its bulk email tools are mainly for one to one sales engagement rather than large scale digital marketing campaigns.
6. Sales Pipeline Management
- Close excels in visual sales pipeline management, simplifying how sales reps manage multiple pipelines and organize their leads. The interface is clean and built for daily sales activity.
- ActiveCampaign’s sales pipeline is strong and integrated with its advanced features, but Close offers more tools dedicated solely to pipeline optimization.
7. User Experience and Accessibility
- Close is well regarded for being extremely user friendly for a sales team, allowing new users to manage leads quickly and easily from a desktop or mobile device app.
- ActiveCampaign, while powerful, is a more advanced user platform. Both platforms offer a free trial to test the experience first.
8. Reporting and Insights
- ActiveCampaign allows for advanced features like custom reports and custom graphs to analyze your marketing and sales data, often requiring the enterprise plan for full access to all features.
- Close also offers strong Berichterstattung, focusing on sales performance metrics and providing call coaching insights to help the sales team improve.
9. Scalability and Enterprise Features
- Close offers a range of professional features that scale well from a Kleinunternehmen or startup features level, offering a dedicated account team on its higher tiers.
- ActiveCampaign is highly scalable due to its core strength in advanced automation and is a good ActiveCampaign alternative to other crms for big businesses looking for strong marketing and sales alignment.
Worauf ist bei der Auswahl einer CRM-Software zu achten?
- Sales vs. Marketing Focus: You need to decide if you need a pure sales system (like Close) to handle follow-ups and close more leads, or a must-have platform for ActiveCampaign marketing automation (like ActiveCampaign) that adds a built-in crm.
- Team Use and Data Entry: Look for tools that reduce manual data entry. Close is excellent for full team engagement and eliminating data entry during phone calls and other sales activities, which helps small teams and improves team engagement.
- CRM Scalability and Features: Check if the crm options offer advanced features like custom objects and native integration with complex systems like Microsoft Dynamics. ActiveCampaign is a good starting point for integrating marketing and a built-in crm.
- Omnichannel Outreach: If you want to send sms messages, machen sure the platform offers sms add ons or integrated tools. ActiveCampaign offers new features like its sms add-ons and its ability to manage ad campaigns.
- Email Deliverability and Content: A good ActiveCampaign alternative must offer high ActiveCampaign’s deliverability for email marketing and transactional emails. Look for a quality email builder with conditional content and a strong newsletter tool for all your contacts and clients.
- Advanced Segmentation and Personalization: True advanced segmentation is crucial. ActiveCampaign is a leader here, allowing you to segment based on purchase history and in-platform behavior for better customer relationships.
- Compliance and Sicherheit: Security is non-negotiable. Look for proof of a robust data privacy framework and compliance, such as ActiveCampaign gdpr compliant features and even HIPAA support for specialized companies. Look for single sign on as a key security feature.
- Setup, Learning, and Support: Check the platform’s knowledge base and product updates. Platforms like Close are often described as being very easy to learn, but sometimes users feel like they are busy redesigning old workflows. An honest ActiveCampaign review will help you assess the learning curve for the key features.
- Automation Depth: Ensure the platform offers true end automation capabilities and that your essential landing pages and reminders can be automated. Look for tools that can create automatic tasks and log add notes after zoom meetings.
Endgültiges Urteil
Choosing between ActiveCampaign and Close CRM depends on your needs.
If you prioritize detailed marketing automation and personalized customer journeys, ActiveCampaign is the stronger choice.
Close CRM excels if you focus on streamlined sales processes and efficient deal closing.
We’ve spent significant time testing both, and based on our experience, for businesses needing strong marketing and sales alignment.
ActiveCampaign edges ahead.
However, we encourage you to consider your specific requirements.
We’ve given you the facts, now it’s up to you to decide which CRM best fits your 2025 strategy.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Mehr von Close CRM
Im Folgenden finden Sie einen kurzen Vergleich von Close CRM mit diesen Softwarelösungen:
- CRM schließen vs. Pipedrive: Close CRM legt den Schwerpunkt auf robuste Kommunikationstools und Automatisierung für den Innendienst. Gleichzeitig ist Pipedrive für sein intuitives visuelles Vertriebs-Pipeline-Management für kleine bis mittlere Unternehmen bekannt.
- CRM schließen vs. Keap: Close CRM ist ein vertriebsorientiertes CRM mit integrierten Anruf- und E-Mail-Sequenzen, während Keap eine umfassendere Marketingautomatisierung und E-Commerce-Integrationen bietet.
- Close CRM gegenüber ActiveCampaign: Close CRM zeichnet sich durch optimierte Vertriebsprozesse und Kommunikationstools aus, während ActiveCampaign eine umfassendere Marketing-Automatisierung, erweiterte Segmentierung und detaillierte Verfolgung der Customer Journey bietet.
- Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
- Close CRM vs. Clickfunnels: Close CRM ist ein vertriebsorientiertes CRM für die Verwaltung von Leads und Geschäftsabschlüssen; ClickFunnels ist ein spezialisiertes Tool für den Aufbau von Verkaufstrichtern und die Optimierung von Konversionen.
- CRM schließen vs. Folk: Close CRM ist ein vertriebsorientiertes CRM mit robuster Vertriebsautomatisierung und integrierter Kommunikation, während Folk eine flexible, kollaborative Kontaktverwaltung mit Schwerpunkt auf Organisation und einfacher Kontaktaufnahme bietet.
- CRM vs. Sofort schließen: Close CRM bietet ein umfassendes Vertriebs-CRM mit integrierter Anruf- und weitergehender Vertriebsautomatisierung, während Instantly auf die Erreichbarkeit und Zustellbarkeit von E-Mails in großem Umfang spezialisiert ist.
- CRM schließen vs. Clickup: Close CRM ist ein spezielles Vertriebs-CRM für Pipeline-Management und Kommunikation, während ClickUp ein vielseitiges Arbeitssystem mit Projektmanagement, Aufgabenorganisation und anpassbaren CRM-Funktionen ist.
- CRM schließen vs. Montag CRM: Close CRM ist ein spezialisiertes Vertriebs-CRM mit fortschrittlicher Automatisierung für den Abschluss von Geschäften. Monday CRM ist ein visuelles Arbeitssystem, das anpassbare Arbeitsabläufe für verschiedene Geschäftsfunktionen, einschließlich Vertrieb, bietet.
- Close CRM vs. Capsule CRM: Close CRM bietet robuste Vertriebsautomatisierung und integrierte Kommunikation für engagierte Vertriebsteams. Kapsel CRM ist eine einfachere, erschwinglichere Kontaktverwaltung, die in erster Linie für die Verfolgung grundlegender Beziehungen gedacht ist.
- Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
- Close CRM gegenüber Freshsales CRM: Close CRM legt den Schwerpunkt auf Vertriebseffizienz mit integrierter Kommunikation und Automatisierung. Freshsales CRM bietet eine umfassende Lösung mit fortschrittlicher Vertriebsautomatisierung und detaillierten Berichten.
- CRM schließen vs. Salesforce: Close CRM ist eine Vertriebsplattform für kleine und mittlere Unternehmen mit integriertem Anruf- und E-Mail-System, während Salesforce ein umfangreiches, hochgradig anpassbares CRM für Unternehmen mit umfassenden Vertriebs-, Marketing- und Servicefunktionen ist.
- Close CRM vs Zendesk: Close CRM wurde speziell für Vertriebsteams entwickelt und verfügt über robuste Anruf- und E-Mail-Funktionen. Gleichzeitig ist Zendesk in erster Linie eine Kundendienstplattform, die sich auf Ticketing und Support-Management konzentriert.
Häufig Gestellte Fragen
Is ActiveCampaign better for marketing automation than Close CRM?
Yes, ActiveCampaign offers more comprehensive marketing automation. It excels in email campaigns, personalized workflows, and detailed customer journey tracking. Close CRM focuses more on sales-specific automation.
Which CRM is easier to integrate with other tools?
ActiveCampaign generally has a wider range of integrations. Both integrate well with common sales and marketing platforms, but ActiveCampaign’s ecosystem is more extensive.
Does Close CRM focus more on sales than customer relationship management?
While both are customer relationship management tools, Close CRM prioritizes sales efficiency. It streamlines the sales process with features like automated call logging and pipeline management, focusing on closing deals.
Can ActiveCampaign handle complex email campaigns?
Absolutely. ActiveCampaign is known for its robust email campaign capabilities. You can design, segment, and automate emails with advanced personalization, making it ideal for detailed marketing strategies.
Welches CRM ist besser für kleine Unternehmen?
It depends on the business’s focus. If a Kleinunternehmen needs strong marketing automation, ActiveCampaign is a good fit. If the focus is on direct sales and efficient deal closing, Close CRM might be more suitable.
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