HubSpot vs Keap: The Best Choice in 2025?

Picking the right CRM can feel like choosing between two super-powered robots. 

That’s the question buzzing in your head.

You’re worried about wasting time and money on the wrong tool. 

Don’t panic! We’ll compare HubSpot vs Keap so you can make the smartest choice.

Let’s see which CRM will help your business grow.

Overview

We’ve spent countless hours diving into both HubSpot and Keap.

Putting them through real-world scenarios. 

Our team tested features, customer support, and ease of use, ensuring this comparison is based on firsthand experience.

What is HubSpot?

HubSpot. It’s a big name in CRM. You’ve probably heard of it.

Think of it as a growth platform. It has tools for marketing, sales, and service.

It aims to help businesses grow.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at                        $45/month.

What is Keap?

Keap? It’s all about small business. It focuses on automation.

Think sales and marketing combined.

It helps you manage leads and payments. It wants to simplify your workflow.

Also, explore our favorite Keap CRM alternatives…

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

• Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.

Feature Comparison

Let’s dive into the core differences.

We’ll explore key facts side by side. This helps you see where each platform shines. 

We’ll cover everything from simple to advanced features.

1. Marketing and Sales Automation

• HubSpot:
  • Offers comprehensive marketing and sales automation.
  • Automate workflows, marketing campaigns, and sales pipeline stages.
  • HubSpot also focuses on inbound marketing automation.
  • It is seen as a hubspot when it comes to marketing automation platforms.
• Keap:
  • Primarily focuses on sales team automation.
  • Keap offers strong automation for lead follow-up and sales pipeline management.
  • It is sometimes compared to keap because of the Infusionsoft heritage and the focus on the small business.

2. CRM and Customer Data

• HubSpot:
  • HubSpot CRM provides detailed customer data management.
  • Offers robust lead scoring and segmentation.
  • CRMs are a core part of the HubSpot platform.
• Keap:
  • Focuses on customer data for small businesses.
  • Provides tools to streamline customer interactions.
  • It is often compared to HubSpot and zoho crm when talking about small business crms.

3. Email Marketing

• HubSpot:
  • Strong email marketing tools with template options.
  • Offers personalized and automated email marketing campaigns.
• Keap:
  • Includes email marketing with a focus on sales follow-ups.
  • Provides tools to customize email sequences.

4. Landing Page and Campaign Management

• HubSpot:
  • Provides tools to create a landing page and manage campaign management.
  • Offers analytics to track performance.
• Keap:
  • Offers campaign management with a focus on sales conversions.
  • Provides tools to create a landing page with lead capture forms.

5. Sales Pipeline and Lead Management

• HubSpot:
  • Offers a visual sales pipeline with customizable stages.
  • Provides tools for lead scoring and management.
• Keap:
  • Focuses on sales pipeline automation and lead follow-up.
  • Provides tools to manage leads through the sales process.

6. Analytics and Reporting

• HubSpot:
  • Provides comprehensive analytics and reporting.
  • Offers customizable dashboards.
• Keap:
  • Offers sales and marketing reporting.
  • Provides tools to track sales pipeline performance.

7. Integrations and Communication

• HubSpot:
  • Offers seamless integrations with various apps.
  • Live chat and many other communication tools are available.
• Keap:
  • Integrates with essential small business apps.
  • Offers sms integration for customer communication.
• Both platforms offer a free trial, though the pricing plans vary significantly.

What to Look for When Choosing CRM Software?

• Consider your business size and growth plans.
• Evaluate ease of use and onboarding.
• Check for essential integrations with existing tools.
• Assess scalability to match future needs.
• Review customer support and training options.
• Factor in the long-term total cost of ownership.
• Prioritize security and data privacy features.
• Test the platform with a free trial whenever possible.
• Compare pricing plans directly.
• Ensure the automation platform aligns with your marketing and sales strategy.

Final Verdict

So, which one wins? It depends on your needs.

We recommend HubSpot for most. It offers everything you need for growth, including a great page builder and custom field options.

Plus, its knowledge base is helpful.

Keap is strong for sales automation, but HubSpot offers a more balanced approach.

If you’re looking for HubSpot alternatives or automation software, this is a good choice.

We’ve these tools. Trust us to guide you. We’ve gone over every cent of these products.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Keap

Here’s a comparison of Keap with various alternatives:

• Keap vs GoHighLevel: Keap is strong for small business automation and CRM. GoHighLevel offers a more comprehensive all-in-one platform for agencies, with broader marketing and sales tools.
• Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
• Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
• Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
• Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
• Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
• Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
• Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
• Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
• Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
• Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
• Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
• Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

Frequently Asked Questions