Managing 社交媒体 can feel like a juggling act, right?
You’ve got posts to schedule, messages to answer, and you want to see how well things are going.
Well, good news!
Today, we’re going to look at two popular options: Sprinklr vs Later.
We’ll break down what they do and see which one might be the best fit for you.
概述
We looked closely at both Sprinklr and Later.
We tried out their different parts.
This helped us see what each one can do.
Now, we can compare them and tell you what we found.
Want a unified view of your customers? Sprinklr helps brands manage over 30 billion customer conversations every year.
定价: It has a free trial. Paid plan Starts at $249/month
主要特点:
- Unified-CXM Platform
- AI-powered Insights
- 高级自动化
Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能!
定价: 它提供免费试用。付费计划起价为 $16.67/月
主要特点:
- 视觉规划师
- 最佳发布时间
- 林肯生平
What is Sprinklr?
Okay, so what is Sprinklr?
Think of it like a super toolbox for really big companies that do a lot on social media.
It has tons of tools all in one place.
It can help them talk to customers, plan what to post, and see how everything is going.
此外,探索我们最喜欢的 Sprinklr 替代品…
我们的看法
对于想要充分利用电子邮件营销和自动化真正力量的企业来说,ActiveCampaign 是一个绝佳的选择。然而,由于其复杂性,它可能并不适合初学者。
主要优点
- Get the full picture. Sprinklr brings all your customer 数据 together in one place.
- Work smarter, not harder. Automate tasks and free up your team’s time.
- Make data-driven decisions. Uncover valuable insights with AI-powered analytics.
- Protect your brand. Monitor social media for potential crises.
- Boost your bottom line. Drive sales and improve customer satisfaction.
定价
- Social Media Management Solution: $249/month, Omnichannel publisher, Multi-timezone calender, Sprinklr AI+for content creation.
- SMM and Customer Service Solution: $299/month, Offer customer care on 15+ channels, AI-powered chatbots and Digital Twin, Omnichannel inbox.
- Custom Social Media Management Solution: 定制定价。
优点
缺点
什么是 "后来"?
Okay, now let’s talk about Later.
Think of Later as a helpful friend for planning your social media posts, especially for places like Instagram, Pinterest, and TikTok.
It’s really good at helping you see what your posts will look like before they go live.
此外,探索我们最喜欢的 后期替代方案…
我们的看法
对于注重视觉内容和 Instagram 营销的企业来说,Later 是一个绝佳的选择。它易于使用、价格实惠,并提供一系列功能,帮助您创建和安排精美、引人入胜的内容。
主要优点
- 特征: Later 提供调度、发布、分析和可视化规划器,用于创建和预览您的社交媒体内容。
- 支持的社交网络: 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
- 易于使用: 该界面采用拖放式设计,非常直观,可轻松规划和安排您的内容。
- 客户支持: Later 提供电子邮件和聊天支持,以及全面的帮助中心。
- 集成: 它与一些关键工具相连,例如 Canva、Unsplash 和 Dropbox。
- 可扩展性: Later 为各种规模的企业提供计划,从个体经营者到大型团队。
定价
Later 提供免费计划,但功能有限。付费计划起价为每月 18 美元,具体价格取决于您需要的社交资料和用户数量。
- 起动机: 每月 16.67 美元
- 生长: 每月 30 美元
- 先进的: 每月 53.33 美元
优点
缺点
功能比较
Feature Comparison This comparison will provide a quick review of Sprinklr, a leading enterprise software company, and Later, a social media management app, highlighting their distinct features and target audiences.
1. Platform Scope and Focus
- Sprinklr: It is a leading enterprise software company offering a unified platform for customer experience management (unified cxm). Its purpose is to un silo teams and manage all customer facing functions, from marketing to customer care, across every modern channel. Sprinklr works for global brands.
- Later: It is a social media management tool that is primarily a social media 调度. It focuses on visual content planning, particularly for social media platforms like Instagram. It is a advanced social media management platform designed for content creators and 小型企业.
2. 目标受众和规模
- Sprinklr: As a customer experience management solution, Sprinklr is built for large enterprises. It handles a massive volume of social media accounts and provides tools for front office teams, from customer care to marketing, that require a comprehensive and scalable platform.
- Later: It’s primary users are small businesses and social media managers focused on visual social media. Its pricing and user-friendly interface 制作 it a more accessible social media management app for individuals and smaller teams that don’t need the extensive features of an enterprise-level platform.
3.人工智能能力
- Sprinklr: It utilizes advanced ai throughout its unified platform. Its AI+ features can assist with content creation, optimize posting times, and provide in-depth sentiment analysis from review sites and social channels.
- Later: It offers some ai-driven tools like hashtag suggestions to help users discover relevant hashtags. However, it does not have the comprehensive ai features for content generation or multi-channel customer care that Sprinklr provides.
4. Content Planning and Scheduling
- Sprinklr: It provides a robust content calendar and scheduling features for multiple platforms, including a pause button to halt all social media posts in a crisis. It is designed to handle complex social media campaigns and workflows for a large number of users.
- Later: It is well-known for its visual-first content calendar. Users can drag and drop posts to visually plan their social media channels, particularly for Instagram grids. Later also allows you to schedule and automatically publish posts across multiple platforms.
5. Media Library and Content Tools
- Sprinklr: It has a comprehensive digital asset manager to store and organize media at an enterprise scale. Its content tools are integrated with its broader marketing and advertising suites.
- Later: It’s Later’s media library is a key feature, allowing users to store & organize their images and videos. The platform makes it easy to find and repurpose user-generated content and provides some basic editing tools to prepare social media posts.
6. Customer Care and Social Listening
- Sprinklr: It’s unified platform combines social media management with customer care. It provides tools for social listening and a unified 收件箱 for managing customer conversations across various social channels, helping to make customers happier.
- Later: While Later has an inbox for managing messages and comments, its capabilities in customer care and social listening are not as advanced or extensive as Sprinklr’s. It is a social media management tool focused on publishing, not a unified cxm solution.
7. Post Ideas and Inspiration
- Sprinklr: With its advanced ai and listening capabilities, Sprinklr can provide post ideas and content inspiration based on real-time market trends, consumer sentiment, and competitive insights.
- Later: It offers a variety of post ideas and content inspiration tools. The later social media scheduler helps users find on-brand content, and its hashtag suggestions assist in optimizing the reach of social media posts.
8. Analytics
- Sprinklr: It provides advanced analytics that give global brands deep insights into their social media campaigns and overall customer experience. It helps them track performance across all social media accounts.
- Later: It’s analytics are strong for visual platforms like Instagram, providing insights into post performance and engagement. While useful, it does not offer the same level of comprehensive, cross-channel analytics as Sprinklr.
9. Mobile App Functionality
- Sprinklr: It has mobile apps to manage social platforms, but users note it can be complex. Its primary use is on a desktop for managing the full unified platform.
- Later: It is well-known for its user-friendly later mobile app, which allows social media managers to easily plan and schedule content on the go. The later social media scheduler has features designed to make it easy to drop posts and automatically post on multiple platforms.
What to Look For in Social Media Management Tools?
Here are some quick things to think about when picking a social media helper:
- Think about which social sites you use most and which one automatically posted first comment. Make sure the tool works well with them.
- Consider how many posts you plan to make each month. Some tools limit this.
- Do you need to work with a team? Some tools make teamwork easier.
- What’s your budget? Prices can be very different.
- Do you just need to schedule, or do you want to see how well your posts are doing? Some tools have better 分析.
- How easy is it to learn and use? You don’t want to spend forever figuring it out.
- 它与你已经使用的其他工具有联系吗? This can save time.
最终裁决
So, we’ve looked at both Sprinklr and Later.
If you have a really big company with a lot of social media to manage, Sprinklr has a lot of power.
But for most folks, especially if you’re a smaller 商业 or just getting started.
Later seems like the easier choice.
It’s simpler to use, good for seeing your posts, and has plans that won’t break the bank.
We spent time checking these out, so we hope our breakdown helps you pick the right tool to make your social media life a little easier!
More of Sprinklr
Here’s a brief comparison of Sprinklr against alternatives, highlighting its enterprise focus:
- Sprinklr vs Sprout Social: Sprout Social is a comprehensive enterprise tool known for its user-friendly interface and robust social inbox.
- Sprinklr 与 Metricool: Sprinklr – complex enterprise platform; Metricool – simpler analytics (SMB).
- Sprinklr vs Socialpilot: Sprinklr – enterprise scalability; Socialpilot – efficient scheduling (SMB/agency).
- Sprinklr 与 Sendible: Sprinklr – broad CXM (enterprise); Sendible – client management (agency).
- Sprinklr 与 Content Studio: Sprinklr – enterprise-grade; Content Studio – content/AI (SMB).
- Sprinklr vs Heropost: Sprinklr – enterprise platform; Heropost – AI/competitor intel (SMB).
- Sprinklr vs Agorapulse: Sprinklr – scalable CXM; Agorapulse – all-in-one (SMB).
- Sprinklr vs Zoho Social: Sprinklr – enterprise power; Zoho Social – cost-effective (SMB, Zoho).
- Sprinklr 与 Buffer: Sprinklr – comprehensive enterprise; Buffer – simple scheduling (small biz).
- Sprinklr 与 Later: Sprinklr – broad enterprise; Later – visual content (SMB/creators).
- Sprinklr vs Loomly: Sprinklr – enterprise social media mgmt; Loomly – content/team (SMB).
- Sprinklr vs Blaze: (Info limited – Sprinklr’s strength: comprehensive enterprise CXM.)
- Sprinklr vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Sprinklr vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback.
后来的更多
- Later vs Sprout Social: 它提供全面的社交聆听和高级分析功能,是一款更强大但也更复杂的工具。
- 后来者 vs Metricool: 它提供更广泛的分析和广告管理。
- 后来者 vs Socialpilot: 它支持更多平台,并设有社交收件箱。
- 后来者 vs Sendible: 它具有强大的协作和报告功能。
- 后来者 vs 内容工作室: 它在内容发现方面表现出色。
- 后来者 vs Heropost: 它利用人工智能进行内容创作。
- 后来者 vs Agorapulse: 它提供强大的社交监听功能。
- Later vs Zoho Social: 它与 Zoho 套件集成。
- 稍后与缓冲: 它以简洁著称。
- 后来者 vs Sprinklr: 这是一个企业级平台。
- 后来者 vs Loomly: 它侧重于团队内容工作流程。
- 后来者 vs 烈焰: 这取决于 Blaze 的具体功能。
- 后来者 vs Hootsuite: 它是一款更全面的工具,具有更广泛的平台集成和深入的分析功能。
- 稍后与可计划 它是一款协作至上的工具,重点关注团队的内容审批工作流程
常见问题
What is the main difference between Sprinklr and Later?
Sprinklr is built for large enterprise companies needing extensive social media management and customer experience tools which makes happier customers. Later is designed for small businesses and creators, focusing on visual planning and simpler scheduling, especially for platforms like Instagram with unified customer experience management.
Which tool is better for a small business?
For most small businesses, Later is often a better fit due to its ease of use, more affordable pricing plans, and strong focus on visual content planning. It provides essential scheduling and basic analytics without the complexity of an enterprise platform.
Can I try Sprinklr or Later for free?
Later offers a free plan with limited features, allowing you to schedule posts. Sprinklr typically does not have a publicly available free plan and often requires a demo or consultation to discuss pricing and features.
Which platform offers better social listening?
Sprinklr has more robust social listening capabilities, allowing large brands to track conversations and mentions across many social channels. While Later offers some engagement features, its listening tools are not as advanced.
Will Sprinklr or Later help me save time on social media?
Yes, both platforms are designed to help you save time by allowing you to schedule posts in advance social media management platforms, manage multiple social media accounts from one dashboard, and gain insights into your social media marketing efforts.