Feeling overwhelmed by the choices for managing your 社交媒体?
It’s tough to know which platform is truly the best fit for your needs, and making the wrong choice can mean wasted time & money.
This in-depth comparison of Metricool vs Later breaks down their key features and pricing so you can confidently choose the right tool that can boost your social media game in 2024.
概述
To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Later.
We dug deep into their features, explored their analytics dashboards, and even scheduled and tracked our social media content using both platforms.
This hands-on experience gives us unique insights to help you make the right decision.
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
定价： It has a free plan. Paid plan Starts at $18/month
主要特点：
- Hashtag tracking
- 竞争对手分析
- Easy-to-use reporting
Later 的可视化计划器和最佳发布时间功能可帮助您充分利用内容。立即探索它的功能！
定价： 它提供免费试用。付费计划起价为 $16.67/月
主要特点：
- 视觉规划师
- 最佳发布时间
- 林肯生平
What is Metricool?
Ever wished you had a single dashboard to manage all your social media?
That’s Metricool in a nutshell. It’s a powerful tool that helps you plan, track, & analyze your social media performance across various platforms.
Think of it as your social media command center. Pretty cool, right?
此外，探索我们最喜欢的 Metricool 替代品…
我们的看法
超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！
主要优点
- 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
- 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
- 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
- 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
- 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
- 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。
定价
- 自由的： 5 个竞争对手资料每月 0 美元。
- 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
- 先进的： 角色管理每月 45 美元。
- 风俗： 定制定价。
优点
缺点
什么是 "后来"？
Want to make your Instagram feed look amazing? Later is your go-to tool.
It started as a simple Instagram 调度 but has grown into a visual marketing platform.
Later, it helps you plan, schedule, and analyze your visual content.
It’s all about making your social media look its best.
此外，探索我们最喜欢的 后来的替代品…
我们的看法
对于注重视觉内容和 Instagram 营销的企业来说，Later 是一个绝佳的选择。它易于使用、价格实惠，并提供一系列功能，帮助您创建和安排精美、引人入胜的内容。
主要优点
- 特征： Later 提供调度、发布、分析和可视化规划器，用于创建和预览您的社交媒体内容。
- 支持的社交网络： 它与 Instagram、Facebook、Twitter、Pinterest 和 TikTok.
- 易于使用： 该界面采用拖放式设计，非常直观，可轻松规划和安排您的内容。
- 客户支持： Later 提供电子邮件和聊天支持，以及全面的帮助中心。
- 集成： 它与一些关键工具相连，例如 Canva、Unsplash 和 Dropbox。
- 可扩展性： Later 为各种规模的企业提供计划，从个体经营者到大型团队。
定价
Later 提供免费计划，但功能有限。付费计划起价为每月 18 美元，具体价格取决于您需要的社交资料和用户数量。
- 起动机： 每月 16.67 美元
- 生长： 每月 30 美元
- 先进的： 每月 53.33 美元
优点
缺点
功能比较
Metricool and Later are both top-tier social media management platforms, but they cater to different needs.
Metricool is a data-driven powerhouse with a focus on comprehensive analytics, while Later is a visual-first tool built to simplify content scheduling, especially for Instagram.
1.定价和计划
- Metricool: Offers a very generous free account that is a great solution for individuals and 小型企业 to manage one brand with up to 50 social media posts per month. Its paid plans are tiered based on the number of social accounts you connect, making it a flexible and cost-effective option.
- Later: Later’s free plan allows you to connect a limited number of social channels with a small number of scheduled posts each month. Later’s paid plans are based on “Social Sets,” which can be more expensive if you need to manage multiple platforms for a single brand or client.
2. Analytics and Reporting
- Metricool: This is where Metricool excels. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical 数据, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The data extracted gives you a clear picture of your social media performance.
- Later: Later offers basic instagram analytics and a range of analytics tools for other platforms, but its analytics aren’t as comprehensive or deeply integrated with ad platforms as Metricool’s. Its strength lies in providing visual insights into a user’s Instagram account and follower growth.
3. Content Creation and Publishing
- Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new content and post with a few clicks. The platform provides a visual calendar to help you win time. It also includes a 视频编辑器 and a content library.
- Later: Later is known for its visual-first approach, making it the top choice for Instagram. The platform’s visual planner allows you to see how your feed will look before publishing. You can upload media, get post ideas, and use unique hashtag suggestions tailored to your content.
4. Social Inbox and Engagement
- Metricool: Provides a single 收件箱 to manage all your social messages from all your social networks. This allows you to simply scroll through and respond to your messages and comments, making it easy to stay engaged with your audience.
- Later: Later’s social inbox and engagement tool are designed to help you monitor and respond to comments and messages on platforms like Facebook and Instagram. It’s a great tool for managing social conversations.
5. Supported Social Platforms
- Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google Business Profile, making it a great tool for a variety of marketing needs.
- Later: Initially an Instagram scheduler, Later now supports multiple platforms and social media channels, including Facebook pages, Twitter, LinkedIn profiles, and YouTube channels. It’s known for its robust Instagram scheduling, including the ability to automatically post Reels and Instagram stories.
6. Integrations and Add-ons
- Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
- Later: While its integrations aren’t as extensive, Later does offer a unique later account feature called Link in Bio, which allows you to create a beautiful landing page with multiple links that are automatically updated with your most recent posts.
7. Team Collaboration and Client Management
- Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its client-facing features are not as extensive as tools designed specifically for agencies.
- Later: Later has good team features, with the ability to approve posts, manage user roles, and allow other users to contribute content. It’s a great solution for teams and agencies that need to manage content approvals and collaborate on social media posts.
8. User Interface and Ease of Use
- Metricool: A metricool review often praises its clean and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool for 自由职业者 and small businesses.
- Later: Later is well-known for being incredibly user-friendly and visually appealing. Its drag-and-drop calendar and visual planner make it easy for social media managers to schedule content and plan their feed aesthetically. The Later mobile app is especially popular for creating and editing posts on the go.
9. Social Listening
- Metricool: Offers some basic social listening capabilities, allowing you to track your data and monitor mentions. However, its primary focus is on analytics and advertising, not a full-fledged social listening tool like its competitors.
- Later: Later has some social listening tools that allow you to monitor brand mentions and hashtags. However, it’s not its primary feature, and it doesn’t offer the comprehensive listening capabilities of enterprise-level platforms.
10. Core Features
- Metricool: The main differences between Metricool and Later are their core focuses. Metricool focuses on data and analytics, providing a “digital swiss army knife” for marketers who want to track their digital presence and ad campaigns.
- Later: Later’s core offering is its visual social media scheduler for Instagram. The platform’s standout features are its visual planner, hashtag suggestions, and its ability to automatically post an instagram first comment to keep 字幕 clean.
11. Mobile App
- Metricool: Has a powerful mobile app that allows you to manage your social media accounts and track performance on the move.
- Later: The later social media scheduler has a highly-rated mobile app that is a game changer for many social media managers. It makes it easy to schedule posts, upload media, and get post ideas directly from your phone, which is perfect for when inspiration strikes.
What to Look For When Choosing Between Metricool and Later?
- Analytics and 报告: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
- Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
- Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A 可发送 review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
- 支持的平台 Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
- Social Inbox and Engagement: A single inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
- 用户界面与体验： The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
- 集成： Check for integrations with other tools and services. A 扎皮尔 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
- Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
- 客户支持： Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A 萌芽社交 review will often highlight its excellent support.
- Overall Functionality: Beyond the specific features, you want a social media management tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.
By considering these factors, you can also confidently choose the social media management tool that will best suits your needs & helps you achieve your social media goals.
最终裁决
Both Metricool and Later are excellent social media management tools, but Metricool takes the crown for us.
Its comprehensive analytics, wider platform support, and affordable pricing make it a winner for businesses of all sizes.
While Later excels at visual planning, especially for Instagram, Metricool offers a more well-rounded package to manage your entire social media strategy.
We’ve spent weeks testing both platforms, digging deep into their features, and exploring their strengths and weaknesses.
This hands-on experience, combined with our years of expertise in social media management, gives us the confidence to recommend Metricool as the superior choice for most users in 2024.
Whether you’re managing various social media accounts or focusing on a single platform, Metricool empowers you to plan, track, and optimize your social media posts like a pro.
Ultimately, the best tool for you depended on your specific needs and priorities.
But if you’re looking for a powerful, versatile, and also affordable solution to elevate your social media game, Metricool is the clear winner in this head-to-head matchup.
More of Metricool
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs 内容工作室: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool 与 Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool 与 Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
后来的更多
- Later vs Sprout Social: 它提供全面的社交聆听和高级分析功能，是一款更强大但也更复杂的工具。
- 后来者 vs Metricool: 它提供更广泛的分析和广告管理。
- 后来者 vs Socialpilot: 它支持更多平台，并设有社交收件箱。
- 后来者 vs Sendible: 它具有强大的协作和报告功能。
- 后来者 vs 内容工作室: 它在内容发现方面表现出色。
- 后来者 vs Heropost: 它利用人工智能进行内容创作。
- 后来者 vs Agorapulse: 它提供强大的社交监听功能。
- Later vs Zoho Social: 它与 Zoho 套件集成。
- 稍后与缓冲: 它以简洁著称。
- 后来者 vs Sprinklr: 这是一个企业级平台。
- 后来者 vs Loomly: 它侧重于团队内容工作流程。
- 后来者 vs 烈焰: 这取决于 Blaze 的具体功能。
- 后来者 vs Hootsuite: 它是一款更全面的工具，具有更广泛的平台集成和深入的分析功能。
- 稍后与可计划 它是一款协作至上的工具，重点关注团队的内容审批工作流程
常见问题
哪种工具更适合初学者？
Later, it is generally easier to learn thanks to its intuitive interface and focus on visual planning. Metricool offers more features, which can be overwhelming for new users.
Which tool is best for Instagram?
Later, it excels at Instagram management with its visual planner, Linkin.bio feature, and focus on aesthetics. However, Metricool still provides solid scheduling and analytics for Instagram.
Can I manage various social media accounts with these tools?
Yes, both tools support multiple social media accounts. Metricool offers more flexibility with its wider platform support and team management features.
Which tool offers better analytics?
Metricool provides more comprehensive analytics, including competitor analysis, hashtag tracking, and in-depth audience insights. Later’s analytics are more basic, focusing on engagement and reach.
What are the pricing options for Metricool and Later?
Metricool’s paid plans start at $18 per month, while Later’s start at $16.67 per month. Both offer free plans with limited features. The best choice for you will depend on your budget and the features you need.
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