HubSpot vs Salesforce: Best CRM Key Differences in 2025

Feeling confused about choosing between HubSpot vs Salesforce?

你并不孤单

Picking the right customer relationship management (CRM) tool can feel overwhelming.

Imagine your 生意 growing, but your tools aren’t keeping up.

We’ll examine what makes each one special, helping you decide between HubSpot and Salesforce and which 客户关系管理 is best for you.

概述

We’ve spent countless hours exploring HubSpot and Salesforce, testing their features, and comparing their real-world usability.

This hands-on experience allows us to provide a clear.

Unbiased look at what each 客户关系管理 offers so you can make an informed decision.

什么是 HubSpot？

Think of HubSpot as your all-in-one growth platform.

It’s built to help your business attract, engage, and delight customers. Simple, right?

It covers marketing, sales, and customer service.

Let’s see what makes it tick.

Also, explore our favorite Hubspot alternatives…

主要优势

HubSpot 以其一体化方法和强大的免费计划而大放异彩。以下是它脱颖而出的原因：

• 免费 CRM： 是的，你没看错！HubSpot 提供完全免费的 CRM，用户数量不受限制，联系人多达 100 万。
• 营销自动化： Automate your marketing tasks, such as email campaigns and 社交媒体 posting, to save time and boost efficiency.
• 销售管道管理： 可视化并跟踪您的销售流程，从而更轻松地识别瓶颈并更快地完成交易。
• 广泛的集成： 将 HubSpot 与 1,000 多种常用业务工具连接起来，以简化工作流程。

定价

• 免费工具:最多可免费使用两名用户。
• 营销中心启动器:$15/座位/月。
• 启动客户平台:$15/座位/月。
• 营销枢纽专业版 + 三个席位: $800/month, additional seats at $45/month.

什么是 Salesforce？

Salesforce is a powerhouse CRM. It’s built for enterprise-level businesses.

It offers a wide range of cloud-based solutions.

Think of it as a highly customizable platform.

It can handle complex sales and customer service needs.

此外，请浏览我们最喜欢的 Salesforce 替代品…

主要优势

• 行业领导者： Salesforce 在 CRM 市场上占据主导地位是有原因的。
• 高度可定制： 量身定制 Salesforce，满足您的确切需求。
• 庞大的生态系统 与数以千计的应用程序和服务集成。
• 可扩展的解决方案： 发展业务的同时，CRM 也不会过时。

定价

所有计划都将 每年结算.

• Starter Suite:$25/用户/月。
• Pro Suite: $100/user/month.
• 企业: $165/user/month.
• 无限制: $330/user/month.
• Einstein 1 Sales: $500/user/month.

功能比较

Let’s dive into the core functionality of these two CRM platforms.

We’ll compare key features like data management, automation software, and more.

See which aligns best with your business needs and sales team goals.

1. CRM Platform & User Interface

• HubSpot CRM:
  • Designed with an inbound marketing focus.
  • User-friendly interface, easy to navigate.
  • Streamlined for productivity, especially for smaller teams.
• Salesforce：
  • Highly customizable and suitable for complex enterprise needs.
  • Can have a steeper learning curve.
  • Offers extensive customization for specific workflows.

2. Automation Software

• HubSpot CRM:
  • Strong marketing automation software capabilities.
  • Easy workflow creation for email marketing and sales sequences.
  • Focuses on automating inbound sales processes.
• Salesforce：
  • Offers advanced automation with Process 建设者 and Flow.
  • It can automate complex business processes.
  • AI-powered automation with Einstein.

3. Customer Data Management

• HubSpot CRM:
  • Centralized customer data for a 360-degree view.
  • Automatic data enrichment.
  • Easy contact management.
• Salesforce：
  • Robust data management with detailed reporting.
  • Highly customizable data fields and objects.
  • Handles large volumes of customer data effectively.

4. Sales Team Tools

• HubSpot CRM:
  • Provides tools like deal pipelines and sales forecasting.
  • Focuses on sales enablement and lead management.
  • Designed to increase sales team efficiency.
• Salesforce：
  • Offers advanced sales forecasting and territory management.
  • Provides extensive reporting for sales performance.
  • Highly customizable for unique sales team processes.

5. 报告和分析

• HubSpot CRM:
  • Provides standard reports and dashboards.
  • Easy-to-understand analytics for marketing and sales.
  • Reporting is good for standard data but limited for deeply customized reports.
• Salesforce：
  • Offers powerful and highly customizable reporting.
  • Provides detailed insights with advanced analytics.
  • Excellent for businesses that require very detailed reports.

6. Integration Capabilities

• HubSpot CRM:
  • Integrates well with other HubSpot products.
  • Offers a good range of third-party integrations.
  • Easy integration with many common online tools.
• Salesforce：
  • Has a vast ecosystem of apps and integrations.
  • Connects with almost any business application.
  • AppExchange provides access to a large array of add-ons.

7. Customer Service Features

• HubSpot CRM:
  • Offers Service Hub for customer support.
  • Includes ticketing and knowledge base features.
  • Designed for efficient and easy customer service.
• Salesforce：
  • Provides Service Cloud for advanced customer service.
  • Includes AI-powered support and omnichannel features.
  • Great for large customer service teams with complex needs.

What to Look for When Choosing CRM Software?

• 可扩展性： 客户关系管理系统能否与企业共同成长？
• 易于使用： How quickly can your team adopt it?
• 整合： 它能与现有工具连接吗？
• 定制： Can it be tailored to your specific needs?
• 支持： What level of support is provided?
• 预算： Does the pricing align with your budget?
• 具体特点 Ensure it has the features your business truly needs.

最终结论

So, which one wins? It depends on your business.

If you’re a small to medium-sized business, HubSpot is likely the better choice.

It’s user-friendly and great for inbound marketing.

For larger enterprises, Salesforce offers more power and customization.

It can handle complex needs. We’ve tested both, and we know what works.

We’ve seen how each platform impacts productivity. Choose the one that fits your needs best.

Don’t just pick the popular one. Pick the one that helps 你 grow.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and 搜索引擎优化.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Salesforce

Here’s a brief comparison of Salesforce with these software solutions:

• Salesforce vs Gohighlevel: Salesforce 是企业级 CRM，具有广泛的定制功能，是大型企业的理想选择，而 GoHighLevel 则提供一体化的营销和销售平台，通常受到小型企业和机构的青睐。
• Salesforce vs Pipedrive: Salesforce 是一款适用于销售、营销和服务的综合性、高度可定制的 CRM，而 Pipedrive 则侧重于直观的可视化销售管道管理，以简化销售流程。
• Salesforce vs Keap: Salesforce 为各种规模的企业提供了一个庞大的、可定制的 CRM 生态系统；Keap 则提供集成的销售和营销自动化，尤其适合小型企业。
• Salesforce vs ActiveCampaign: Salesforce 是一款广泛的企业级 CRM，具有强大的销售自动化功能，而 ActiveCampaign 则在营销自动化、电子邮件营销和客户旅程可视化方面表现出色。
• Salesforce vs Clickfunnels: Salesforce 是一款用于管理客户关系和销售的综合 CRM；ClickFunnels 则是专门设计的销售漏斗生成器，用于引导客户完成转换。
• Salesforce 与 Folk: Salesforce 是一款高度可扩展、功能丰富的客户关系管理软件，适用于复杂的运营和大型企业；Folk 则是一款更简单的协作式联系人管理和关系建立工具。
• Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated 冷启动电子邮件 并为有针对性的宣传活动提供线索。
• Salesforce vs ClickUp: Salesforce 是一款功能强大的专用 CRM，用于管理客户互动和销售流程；ClickUp 是一款多功能工作管理平台，在其更广泛的项目管理工具中包含了 CRM 功能。
• Salesforce 与星期一: Salesforce 是一款强大的客户关系管理软件，具有广泛的数据模型，适用于各行各业的复杂工作流程；Monday CRM 提供高度可定制的可视化工作流程，已使用 Monday.com 进行项目管理的公司通常会使用它。
• Salesforce vs Capsule: Salesforce is an enterprise-grade CRM suitable for large organizations with complex needs; Capsule CRM is a simpler, user-friendly CRM, ideal for small to medium-sized businesses focused on core contact and sales tracking.
• Salesforce 与 Insightly: Salesforce 提供了一个全面、高度可定制的 CRM，可满足不同的业务需求；Insightly 提供了一个多功能的 CRM，集成了项目管理功能，因其易于使用而经常受到中小型企业的青睐。
• Salesforce 与 Freshsales CRM: Salesforce 是一款高度可定制、可扩展的 CRM，为大型企业提供高级功能；Freshsales CRM 则侧重于人工智能驱动的销售洞察力和自动化，以简化销售管理，通常是小型团队的首选。
• Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

常见问题