选择正确的 客户关系管理 会感到头痛，对吗？
You’re looking at ActiveCampaign vs Zoho 客户关系管理, and both seem good.
但哪一个 实际上 best for your business in 2025?
It’s tough to know where to start.
Don’t worry, we’re here to break it down.
We’ll look at the key differences between ActiveCampaign and Zoho 客户关系管理 so you can decide which is the best CRM tool 为了 你的 需要。
概述
We’ve spent countless hours diving deep into both ActiveCampaign and Zoho 客户关系管理, testing their features, workflows, and integrations.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
Ready to explore the power of ActiveCampaign? Sign up for free Now!
定价： 它有一个免费计划。高级计划起价为 $15/月。
主要特点：
- 自动化
- 电子邮件营销
- 客户关系管理
Zoho is one of the most powerful CRMs for organizing your customer relationships.
定价： 它有一个免费计划。高级计划起价为 $14/月。
主要特点：
- 销售队伍自动化
- 营销自动化
- Analytics and 报告
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.
Do you want to automate your sales? This tool can help. It also enables you to keep track of customers and makes your marketing smarter.
Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!
主要优点
- Visual automation 建造者: No coding needed! Design complex workflows with easy drag-and-drop tools.
- Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
- 内置 客户关系管理: Organize your contacts, track interactions, and score leads for better follow-up.
- Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
- Personalized email marketing: Send emails that feel like a one-on-one conversation.
定价
ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.
- 起动机:$15/月。
- 加:$49/月。
- 专业版:$79/月。
- 企业:$145/月。
优点
缺点
Zoho CRM 是什么？
Now, let’s switch gears and talk about Zoho CRM.
Zoho offers a comprehensive suite of business tools. Their CRM is part of that ecosystem.
它具有帮助您管理销售、营销和客户支持的功能。
此外，探索我们最喜欢的 Zoho CRM 替代品…
主要优点
- 功能丰富： Zoho CRM packs a ton of features into its platform. You get sales automation, marketing tools, and even help desk functionality.
- 经济实惠： Zoho CRM 提供最多 3 个用户的免费计划。即使是付费计划也非常有竞争力。
- 自定义选项： 定制 Zoho CRM，满足您的业务需求。您可以创建自定义字段、模块和工作流程。
- 出色的集成： Zoho CRM 可与 500 多个其他应用程序集成，包括 Google Workspace 和 Mailchimp 等流行工具。
- 强有力的报告： 利用可定制的报告和仪表板详细了解销售业绩。
定价
Here’s a quick breakdown:
- 标准：每位用户每月 14 美元。
- 专业的：每位用户每月 23 美元。
- 企业:$40/用户/月。
- 最终的：每位用户每月 52 美元。
优点
缺点
功能比较
Let’s dive into the core differences.
We’ll break down key features, highlighting strengths and weaknesses to help you decide which CRM best fits your needs.
1. Email Marketing and Automation
ActiveCampaign combines email marketing with crm software, offering robust automation. Think complex workflows, segmentation, and tag-based triggers.
It’s designed for deep, personalized campaigns.
Zoho CRM uses automation too, but it’s more focused on streamlining the sales process.
While zoho’s automation is solid, activecampaign’s depth in email and marketing automation is generally seen as superior.
2. CRM and Sales Management
Zoho CRM shines in crm capabilities and management features. It helps your sales team track and manage leads and customers effectively.
With zoho’s robust sales pipeline and funnel management software, you can visualize and optimize your entire sales process.
Activecampaign also has sales features, however, it is not as robust as zoho’s.
If you’re working heavily within the sales process, Zoho is likely the better choice.
3. Customization and Flexibility
Both platforms offer customization, but Zoho CRM allows for deeper custom sales and adjustments to specific business needs.
You can customize almost every aspect, from fields to workflows.
Activecampaign uses drag-and-drop interfaces for easier, quicker adjustments.
This means Zoho CRM is better for businesses with very specific needs, while Activecampaign is easier to set up and use.
4. User Interface and Usability
Activecampaign is known for its user-friendly interface, which makes it easier for SMS to get started.
Zoho CRM, while powerful, can have a steeper learning curve due to its advanced functionalities.
If ease of use is your priority, choose the best for your team’s skill level.
5. Reporting and Analytics
Zoho CRM provides comprehensive dashboard and reporting tools, offering real-time insights into your sales and customer data.
Activecampaign also provides reports, but Zoho crm offers more granular control, allowing you to predict trends and optimize your strategies.
6. Integrations and API
Both platforms offer extensive API integrations.
However, zoho’s ecosystem of apps gives it an edge. Zoho CRM may be a better fit if you need to centralize many tools.
7. Customer Support and User Reviews
Both platforms offer support team access.
However, user reviews often highlight Activecampaign’s responsive support.
When deciding, make sure to read real users’ feedback to find the best fit for your customer experience.
Customer satisfaction is key.
选择 CRM 软件时要注意什么？
- 可扩展性： 客户关系管理系统能否与企业共同成长？
- Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, 会计)?
- 报告和分析： Can you quickly generate insightful reports to track performance and identify trends?
- User Training and Onboarding: How easy can your team learn and adopt the CRM?
- 行业特定功能： Does the CRM offer features tailored to your industry’s needs?
- 自动化功能： Can it automate repetitive tasks to save time and improve efficiency?
- Data Migration: How easy is transferring your existing data into the new CRM?
- 客户评价和声誉： What are other users saying about CRM’s rCRM’s reliability and performance?
- Budget and ROI: Does the CRM offer your business a good return on investment?
最终裁决
After thorough testing, if your main focus is robust email marketing, deep automation, and a user-friendly interface, ActiveCampaign is our top pick.
It excels at nurturing potential customers and driving engagement.
However, Zoho CRM is the stronger choice if your business heavily relies on a comprehensive sales pipeline and detailed CRM capabilities.
We’ve seen firsthand how each platform performs.
This detailed breakdown should help grow your business by selecting the right tool to close more deals and prioritize your leads and customers.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
Zoho CRM 的更多内容
以下是 Zoho CRM 与其替代方案的简要比较：
- Zoho CRM vs GoHighLevel: Zoho CRM 提供广泛的传统 CRM 功能；GoHighLevel 专注于机构营销自动化。
- Zoho CRM 与 Pipedrive: Zoho CRM 功能丰富且价格实惠；Pipedrive 提供更简单、更直观的销售渠道。
- Zoho CRM 与 Keap: Zoho CRM 是一款整体 CRM；Keap 擅长集成销售和营销自动化。
- Zoho CRM vs HubSpot: Zoho CRM 具有成本效益并提供多样化的功能；HubSpot 用户友好并提供广泛的平台，但价格可能更高。
- Zoho CRM 与 ClickFunnels: Zoho CRM 是一款完整的业务管理套件；ClickFunnels 专注于构建转化率优化的销售渠道。
- Zoho CRM 与 Folk 对比: Zoho CRM 是一款功能广泛、可定制的 CRM；Folk 是一款更简单、协作的联系人管理工具。
- Zoho CRM 与 Instant: Zoho CRM 提供全周期 CRM；立即专注于 冷电子邮件推广 大规模。
- Zoho CRM 与 ClickUp: Zoho CRM 是一款专用的 CRM 解决方案；ClickUp 主要是一个多功能的项目管理平台。
- Zoho CRM 与 Monday CRM 对比: Zoho CRM 提供深度 CRM 功能；Monday CRM 强调更广泛的工作操作系统中的可视化工作流程。
- Zoho CRM 与 Capsule CRM: Zoho CRM 功能广泛且可定制；Capsule CRM 以其简单性和易用性而闻名。
- Zoho CRM 与 Insightly: Zoho CRM 提供全面的 CRM 功能；Insightly 将 CRM 与项目管理相结合。
- Zoho CRM 与 Freshsales CRM: Zoho CRM 提供强大的自动化和定制功能；Freshsales CRM 具有直观的销售渠道。
- Zoho CRM 与 Salesforce: Zoho CRM 是一款价格实惠、功能丰富的替代方案；Salesforce 是一款高度可定制、市场领先的企业解决方案。
常见问题
Which is better for small businesses, ActiveCampaign or Zoho CRM?
For smbs focusing on lead generation and email campaigns, ActiveCampaign is often easier to use. If your small business needs deep crm capabilities and sales pipeline management, Zoho CRM provides more robust tools. Choose the best based on your specific needs.
Can ActiveCampaign and Zoho CRM integrate with other tools?
Yes, both crm software solutions offer extensive integrations. Zoho CRM has a broader ecosystem of apps, while ActiveCampaign connects with popular third-party tools via api. Check if your existing tools are compatible to help you stay connected.
How does ActiveCampaign handle email marketing compared to Zoho CRM?
Activecampaign excels in email marketing with advanced segmentation, automation, and tag-based triggers. Zoho CRM offers email marketing, but it’s more integrated with its sales process features. Compare ActiveCampaign vs Zoho to see which fits your target audience.
Is Zoho CRM more customizable than ActiveCampaign?
Yes, Zoho CRM generally offers deeper customization for specific business needs. You can tailor fields, workflows, and modules extensively. Activecampaign provides easier, drag-and-drop customization, making it more user friendly for quick setups.
哪个平台能提供更好的客户支持？
User reviews often highlight Activecampaign’s responsive support team. However, both platforms offer support resources, including documentation and help centers. Consider your preferred support style when deciding which platform best fits your needs.
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