Feeling overwhelmed trying to pick the right 客户关系管理?
You’re juggling customer relationships, sales, and marketing, and you need a tool that actually helps, not hinders.
But with so many options, how do you know which one fits 你的 商业？
这就是我们的优势所在。
We’ll break down ActiveCampaign vs SugarCRM in simple terms so you can decide which 客户关系管理 tool is the best for your business in 2025.
概述
We’ve put both platforms through their paces to give you a real-world view.
Our team simulated typical business workflows, tested key features like email campaigns and sales tracking, and evaluated user experience for a practical comparison.
Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!
定价： 它有一个免费计划。高级计划起价为 $15/月。
主要特点：
- 自动化
- 电子邮件营销
- 客户关系管理
SugarCRM’s tools, such as Sugar Sell, Sugar Serve, and Sugar Market, can help automate marketing and close more deals.
定价： It has a free plan. The premium plan starts at $19/month.
主要特点：
- 销售队伍自动化
- 客户支持
- 报告 and Analytics
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!
主要优点
- Visual automation 建造者: No coding needed! Design complex workflows with easy drag-and-drop tools.
- Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
- 内置 客户关系管理: Organize your contacts, track interactions, and score leads for better follow-up.
- Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
- Personalized email marketing: Send emails that feel like a one-on-one conversation.
定价
ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.
- 起动机:$15/月。
- 加:$49/月。
- 专业版:$79/月。
- 企业:$145/月。
优点
缺点
什么是 SugarCRM？
Okay, let’s talk SugarCRM. It’s a pretty powerful 客户关系管理.
将其视为所有客户信息的数字中心。它旨在帮助各种规模的企业管理销售、营销和客户服务。
想要更多控制和自定义功能？SugarCRM 可能是你的最佳选择。
此外，探索我们最喜欢的 SugarCRM 替代品…
想在 2025 年将销售额提高 20%？SugarCRM 的 Sugar Sell、Sugar Serve 和 Sugar Market 等工具可以提供帮助！自动化营销、管理客户并达成更多交易。
主要优点
- 开源平台： 为您提供更大的灵活性和控制力。
- 强大的销售自动化： 简化销售流程，提高生产率。
- 出色的报告工具： 深入了解您的销售业绩。
- 移动应用程序包括 access to your CRM data on the go.
- 大型社区： 利用丰富的资源和支持。
定价
- 要点:$19/用户/月，最少三个用户。
- 标准:$59/用户/月，至少十个用户。
- 先进的:$85/用户/月，至少十个用户。
- 总理:$135/用户/月，至少十个用户。
优点
缺点
功能比较
Choosing the right CRM can dramatically impact your business.
To help you make an informed decision, we’ll dive into a feature-by-feature comparison of ActiveCampaign and SugarCRM, highlighting the key differences that matter.
1. Marketing Automation and Campaign Management
When it comes to marketing automation platforms, 主动营销活动 闪闪发光。
I’ve been using ActiveCampaign’s automation workflows, which are incredibly 方便用户.
You can easily build complex automation, segment your mailing list, and personalize marketing campaigns. SugarCRM, while capable, leans more toward sales management.
While SugarCRM has campaign management features, it’s less robust than 主动营销活动.
If your focus is a digital marketing and automated marketing campaigns, 主动营销活动 is a better choice than sugar CRM.
Comparing ActiveCampaign vs Mailchimp, 主动营销活动 has a much more robust automation platform.
2. Sales Pipeline and CRM Functionality
For 销售团队, SugarCRM’s pipeline management is a strong suit.
SugarCRM’s strength lies in managing complex sales pipelines and providing detailed salesem> forecasting.
主动营销活动 has a sales CRM software component, but it’s often considered secondary to its 营销自动化 能力。
SugarCRM’s focus on sales management 和 sales crm software makes it a strong contender for companies prioritizing close deals faster.
3.用户界面和易用性
主动营销活动 is known for its 友好的用户界面.
Even those new to CRM软件 can quickly learn how to use it.
SugarCRM, while powerful, can be more complex and require more training and support.
If simple to use is a must, 主动营销活动 has the edge.
Real user feedback often praises active campaign’s 友好的用户界面.
4. Customer Support and Training
两个都 ActiveCampaign and SugarCRM offer 客户支持, but the experience can differ.
主动营销活动 provides a range of resourcesblogguides6sense for 6sensereports 和 ebooksresearchtoolsvideostalkingsenseevents.
SugarCRM also offers training, but due to its complexity, SugarCRM customers may require more dedicated support.
5. Personalization and Customer Experience
主动营销活动 excels in personalization, allowing you to tailor customer experience through segmented mailing list and dynamic content.
SugarCRM can achieve personalization, but it requires more customization.
If increasing customer engagement and personalized touchpoints is a priority, 主动营销活动 is strong.
6. Templates and Customization
主动营销活动 provides a wide range of templates for emails and landing pages, making it easy to create professional-looking marketing campaigns.
SugarCRM offers more customization options, allowing you to tailor the platform to your specific business needs.
SugarCRM’s customization is great for a sales company that needs it.
7. Value for Money and Market Share
Determining 物有所值 取决于您的需求。
ActiveCampaign’s pricing scales with contacts, making it suitable for growing businesses.
SugarCRM’s pricing varies by edition, catering to larger enterprises.
In 2023, 主动营销活动 has seen a notable market share increase in the popular email marketing platforms category.
SugarCRM holds a strong position in the 客户关系管理 和 customer relationship management software market.
选择 CRM 软件时要注意什么？
- 可扩展性： 客户关系管理系统能否与企业共同成长？
- Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, 会计)?
- 报告和分析： Can you quickly generate insightful reports to track performance and identify trends?
- User Training and Onboarding: How easy can your team learn and adopt the CRM?
- 行业特定功能： Does the CRM offer features tailored to your industry’s needs?
- 自动化功能： Can it automate repetitive tasks to save time and improve efficiency?
- Data Migration: How easy is transferring your existing data into the new CRM?
- 客户评价和声誉： What are other users saying about CRM’s rCRM’s reliability and performance?
- Budget and ROI: Does the CRM offer your business a good return on investment?
最终裁决
After thorough testing and analysis.
我们推荐 主动营销活动 for small to medium businesses focused on 营销自动化 and a 方便用户 经验
SugarCRM is the stronger choice if your primary need is robust sales management and you have a large 销售团队.
最终 最佳 CRM depends on your specific business needs.
We’ve provided this head-to-head comparison based on real user experiences and our own hands-on testing to help you stay on top of your CRM decision.
We’ve done the research, so you can make an informed choice.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
SugarCRM 的更多信息
以下是 SugarCRM 与这些软件解决方案的简要比较：
- SugarCRM vs Gohighlevel: SugarCRM is a comprehensive CRM focused on sales, marketing, and service, offering extensive customization; GoHighLevel is an all-in-one platform for agencies, emphasizing marketing automation, lead generation, and sales tools.
- SugarCRM vs Pipedrive: SugarCRM 提供广泛的定制和灵活的部署，可满足各种业务需求；Pipedrive 是一款以销售为重点的 CRM，具有可视化管道，优先考虑中小型企业的易用性。
- SugarCRM vs Keap: SugarCRM 为销售和营销自动化提供了强大的、高度可定制的 CRM 功能，可扩展至更大的团队；Keap（前身为 Infusionsoft）是一款主要为小型企业设计的营销自动化和销售 CRM。
- SugarCRM vs HubSpot: SugarCRM provides deep customization and flexible deployment for tailored solutions; HubSpot offers an intuitive, integrated suite of marketing, sales, and service tools known for its ease of use.
- SugarCRM vs Clickfunnels: SugarCRM 是一个强大的客户关系管理平台；ClickFunnels 是一个专业工具，用于构建销售漏斗、登陆页面和自动销售流程。
- SugarCRM vs Folk: SugarCRM is a powerful, customizable CRM for comprehensive business needs; Folk is a modern, collaborative contact management tool that emphasizes simplicity and ease of use.
- SugarCRM 与 Instantly: SugarCRM 为销售人员自动化和客户管理提供了广泛的 CRM 解决方案；Instantly 则专门从事自动化冷门电子邮件推广和潜在客户生成活动。
- SugarCRM 与 ClickUp: SugarCRM 是一款专门用于销售、营销和服务自动化的 CRM；ClickUp 是一款多功能工作管理平台，除项目和任务管理外，还包括 CRM 功能。
- SugarCRM 与 Monday: SugarCRM 可为销售和营销提供广泛的自定义功能和强大的自动化功能；Monday CRM 可为包括 CRM 在内的各种业务流程提供高度可视化的自定义工作流。
- SugarCRM 与 Capsule CRM: SugarCRM 是高度可定制和可扩展的 CRM，具有高级功能；Capsule CRM 则是面向中小型企业的更简单、更经济的联系人管理解决方案。
- SugarCRM 与 Insightly: SugarCRM 可为复杂的销售流程和报告提供广泛的定制功能；Insightly 则将 CRM 与项目管理相结合，注重中小型企业的易用性。
- SugarCRM vs Freshsales: SugarCRM 为销售和营销提供深度定制和先进的自动化功能；Freshsales CRM 提供直观的界面、人工智能驱动的销售线索评分和集成的销售自动化功能。
- SugarCRM 与 Salesforce: SugarCRM 提供了一个开源选项，具有很大的定制潜力；Salesforce 是基于云的 CRM 领导者，具有丰富的功能、广泛的集成和庞大的生态系统，但复杂度较高。
常见问题
Is ActiveCampaign better than SugarCRM for small businesses?
Yes, generally. 主动营销活动 is often a better choice for small to medium businesses. Its 方便用户 interface and strong 营销自动化 features make it ideal for those focused on digital marketing and growing their mailing list without a large 销售团队.
Which CRM has better sales management features, ActiveCampaign or SugarCRM?
SugarCRM excels in sales management. Its robust sales pipeline management, detailed 销售额 forecasting, and customization options make it a powerful tool for larger 销售团队 needing advanced sales crm software.
How does ActiveCampaign’s pricing compare to SugarCRM’s?
ActiveCampaign’s pricing scales with the number of contacts, making it suitable for growing businesses. SugarCRM’s pricing varies by edition, catering to larger enterprises with more complex needs. Consider your 物有所值 when choosing.
Can I integrate other marketing platforms with ActiveCampaign or SugarCRM?
Yes, both ActiveCampaign and SugarCRM offer integrations with various marketing platforms. 主动营销活动 is known for its extensive integrations, while SugarCRM allows customization to integrate with specific business needs.
Which CRM is easier to learn and use, ActiveCampaign or SugarCRM?
主动营销活动 is generally considered easier to learn and use due to its 友好的用户界面. SugarCRM, while powerful, can be more complex and may require more training and support.
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