选择正确的 客户关系管理 会感到头痛，对吗？
You’re looking at ActiveCampaign vs Zoho 客户关系管理, and both seem good.
但哪一个 实际上 best for your business in 2025?
It’s tough to know where to start.
Don’t worry, we’re here to break it down.
We’ll look at the key differences between ActiveCampaign and Zoho 客户关系管理 so you can decide which is the best CRM tool 为了 你的 需求。
概述
We’ve spent countless hours diving deep into both ActiveCampaign and Zoho 客户关系管理, testing their features, workflows, and integrations.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
Unlock the power of an all-in-one marketing platform. So, check it out now!
定价： It has a 7-day free Trial. Paid plan starts at $15/month
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.
Do you want to automate your sales?
This tool can help. It also enables you to keep track of customers and makes your marketing smarter.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
我们的观点
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
- 电子邮件营销强国： 发送精美且有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 通过个性化消息针对特定的联系人群体。
定价
- ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
- 加：每月49美元。
- : Für immer kostenlos：每月 79 美元。
- 企业：每月145美元。
Você pode ter mais de um espaço de trabalho.
缺点
Zoho CRM 是什么？
现在，我们来谈谈 Zoho 客户关系管理.
Zoho offers a comprehensive suite of business tools. Their CRM is part of that ecosystem.
它具有帮助您管理销售、营销和客户支持的功能。
此外，探索我们最喜欢的 Zoho CRM 替代品…
我们的观点
提升你的 La machine Zoho Social 助您制定战略。从智能日程安排、社交聆听到深度分析，立即探索 Zoho Social 的强大功能！
主要优点
- 定制为王： 定制 Zoho CRM 以适合您的确切工作流程。
- 人人都负担得起： 从最多 3 个用户的免费计划开始。
- 移动应用程序访问： 随时随地管理您的 CRM。
- 内置分析： 跟踪关键指标并获得有价值的见解。
定价
- 标准：每位用户每月 14 美元。
- 专业的：每位用户每月 23 美元。
- 企业:$40/用户/月。
- 最终的：每位用户每月 52 美元。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Choosing the right crm platform hinges on its features. We’re digging into nine key areas to give you a clear, honest look at what each one offers.
1. Marketing and Sales Automation
- ActiveCampaign is the leader here. Its ActiveCampaign marketing 自动化 is deeply intelligent, using an easy visual builder to create complex, multi-step sequences. This is where activecampaign features really shine.Zoho CRM focuses more on sales automation, though it offers strong workflow tools to streamline the entire sales engagement.
- Verdict: If you need powerful digital marketing automation, ActiveCampaign is your tool.
2. Lead Scoring and Predictive Analytics
- Both offer lead scoring, but ActiveCampaign provides more advanced features like predictive sending and Win Probability (on higher tiers). This kind of intelligent marketing automation helps your team prioritize.Zoho CRM uses its AI assistant, Zia, for some predictive functions and contact enrichment.
- Verdict: For a more advanced user looking to truly leverage predictive Das bedeutet, dass Ihr, ActiveCampaign has an edge.
3. Email Deliverability and Compliance
- ActiveCampaign is well-regarded for its activecampaign’s deliverability. The platform prioritizes getting your emails to the 收件箱 by offering strong authentication tools and guidance. It is also gdpr compliant.
- Zoho CRM provides reliable email marketing services too, but ActiveCampaign is often cited in independent studies for its strong performance in this key area.
4. Customization and Data Flexibility
- Zoho CRM is a crm platform built for high-level customization. You can create custom fields, custom objects, and tailor the sales process heavily.
- ActiveCampaign CRM also offers flexibility but is generally less complex to set up.
- Verdict: Zoho is better if you are a big businesses with unique, complex requirements.
5. Social Media Management
- This is where Zoho wins due to its ecosystem. Using Zoho Social (which is a separate social media management tool or an add on), you can manage multiple social media accounts and social media platforms.
- You can schedule La machine posts, monitor mentions, and get custom reports on your social media performance, all automatically synced to the built in crm.
- ActiveCampaign’s social features are less centralized, focusing more on paid ads activecampaign features on Facebook.
6. Transactional Emails and SMS
- ActiveCampaign offers strong options for both transactional emails and send sms features (sms add ons). The ability to integrate transactional email into the automation workflow is a great feature.
- Zoho CRM handles transactional emails but often requires integration with other zoho apps or third-party email providers for robust Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache message campaigns.
7. Email Builder and Templates
- ActiveCampaign offers an excellent visual email 建造者 with many pre built templates and the ability to use conditional content for deep personalization.
- Zoho CRM also has a solid newsletter tool and builder, but the visual design and simplicity of the ActiveCampaign editor 制作 it slightly easier to create polished, personalized follow up email campaigns quickly.
8. Support and Onboarding
- ActiveCampaign generally gets high marks in an ActiveCampaign review for its customer support, including its comprehensive knowledge base.
- Zoho CRM is an excellent solution but sometimes requires a more advanced user due to its complexity. Access to a dedicated account team usually comes with the higher-tier enterprise plan for both activecampaign alternatives.
9. Mobile App Experience
- Both platforms offer mobile app functionality. The Zoho Social mobile app is a standout feature for those needing to schedule posts and engage on the move.
- ActiveCampaign’s app is strong for checking and managing deals and end automation, ensuring you can add notes and manage contact management when away from your desk.
选择 CRM 软件时要注意什么？
Making the final choice depends on your business priorities.
Here are the key features and deciding factors you must check before you recommend ActiveCampaign or Zoho:
- Advanced automation needs: Do you need deep, personalized customer experience across email and text messages? ActiveCampaign’s advanced automation features, including the ability to build automations based on purchase history and behavior, make it the must have platform for sophisticated email templates and flows.
- Ecosystem and one platform: Zoho CRM is part of the extensive Zoho suite, making it a great solution if you need one platform for 会计, projects, and sales. It offers many features and seamless integration with microsoft dynamics and multiple platforms.
- Social Media Focus: If you need to manage an active social media presence and multiple social media campaigns, Zoho Social is a standout features. It has powerful scheduling features, a publishing queue, and allows your social media manager to 即刻 publish posts across multiple social channels and social media channels like twitter from one platform for a clear picture of engagement. It helps generate new leads and provides insights on the right audience at optimal times.
- Ease of Use vs. Complexity: ActiveCampaign has a famously clean user interface and is great for small teams starting out. Zoho CRM, while powerful, can have a steeper learning curve due to its extensive customization options and many features.
- Pricing Structure: ActiveCampaign’s pricing quickly scales up based on contact count. Zoho CRM often offers a free plan for a limited number of users and competitive pricing for its comprehensive feature set, making it more affordable for those with large databases.
- Compliance and Die 9 besten Lernmanagement-Softwares (LMS) für 2025 15: If data compliance is critical, check the specifics. ActiveCampaign is gdpr compliant, and its focus on secure automation means it takes the data privacy framework seriously. Note that neither platform offers dedicated hipaa support.
- Sales vs. Marketing Priority: ActiveCampaign is first and foremost a marketing tool with an excellent built in crm, focused on using dynamic content, landing pages, and email templates. Zoho CRM is a true CRM at its core, offering deeper crm add ons and sales tools.
- Social Media Collaboration: Zoho Social offers excellent tools for team collaboration on social channels, allowing the team to work on scheduled posts and saved drafts daily basis and track metrics across multiple accounts.
最终裁决
After thorough testing, if your main focus is robust email marketing, deep automation, and a user-friendly interface, ActiveCampaign is our top pick.
It excels at nurturing potential customers and driving engagement.
However, Zoho CRM is the stronger choice if your business heavily relies on a comprehensive sales pipeline and detailed CRM capabilities.
We’ve seen firsthand how each platform performs.
This detailed breakdown should help grow your business by selecting the right tool to close more deals and prioritize your leads and customers.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 客户关系管理 that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign 与 Keap 对比: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign 与 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign 与 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 客户关系管理 for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM 对比: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign 与 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign 与 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Zoho CRM 的更多内容
以下是 Zoho CRM 与其替代方案的简要比较：
- Zoho CRM 与 Pipedrive: Zoho CRM 功能丰富且价格实惠；Pipedrive 提供更简单、更直观的销售渠道。
- Zoho CRM 与 Keap: Zoho CRM 是一款整体 CRM；Keap 擅长集成销售和营销自动化。
- Zoho 与 GoHighLevel 对比Zoho CRM 是一款非常灵活且功能丰富的 CRM 软件。它适用于各种规模的企业，提供深度定制和强大的销售报告功能。GoHighLevel 是一个主要面向营销代理企业的一体化平台。
- Zoho CRM 与 ActiveCampaign: Zoho CRM 提供全面的 CRM；ActiveCampaign 在先进的营销自动化方面处于领先地位。
- Zoho CRM 与 HubSpot: Zoho CRM 具有成本效益并提供多样化的功能；HubSpot 用户友好并提供广泛的平台，但价格可能更高。
- Zoho CRM 与 ClickFunnels: Zoho CRM 是一款完整的业务管理套件；ClickFunnels 专注于构建转化率优化的销售渠道。
- Zoho CRM 与 Folk 对比: Zoho CRM 是一款功能广泛、可定制的 CRM；Folk 是一款更简单、协作的联系人管理工具。
- Zoho CRM 与 Instant: Zoho CRM 提供全周期 CRM；立即专注于 冷电子邮件推广 大规模。
- Zoho CRM 与 ClickUp: Zoho CRM 是一款专用的 CRM 解决方案；ClickUp 主要是一个多功能的项目管理平台。
- Zoho CRM 与 Monday CRM 对比: Zoho CRM 提供深度 CRM 功能；Monday CRM 强调更广泛的工作操作系统中的可视化工作流程。
- Zoho CRM 与 Capsule CRM: Zoho CRM 功能广泛且可定制；Capsule CRM 以其简单性和易用性而闻名。
- Zoho CRM 与 Insightly: Zoho CRM 提供全面的 CRM 功能；Insightly 将 CRM 与项目管理相结合。
- Zoho CRM 与 Freshsales CRM: Zoho CRM 提供强大的自动化和定制功能；Freshsales CRM 具有直观的销售渠道。
- Zoho CRM 与 Salesforce: Zoho CRM 是一款价格实惠、功能丰富的替代方案；Salesforce 是一款高度可定制、市场领先的企业解决方案。
常见问题
Which is better for small businesses, ActiveCampaign or Zoho CRM?
For smbs focusing on lead generation and email campaigns, ActiveCampaign is often easier to use. If your 小型企业 needs deep crm capabilities and sales pipeline management, Zoho CRM provides more robust tools. Choose the best based on your specific needs.
Can ActiveCampaign and Zoho CRM integrate with other tools?
Yes, both crm software solutions offer extensive integrations. Zoho CRM has a broader ecosystem of apps, while ActiveCampaign connects with popular third-party tools via api. Check if your existing tools are compatible to help you stay connected.
How does ActiveCampaign handle email marketing compared to Zoho CRM?
Activecampaign excels in email marketing with advanced segmentation, automation, and tag-based triggers. Zoho CRM offers email marketing, but it’s more integrated with its sales process features. Compare ActiveCampaign vs Zoho to see which fits your target audience.
Is Zoho CRM more customizable than ActiveCampaign?
Yes, Zoho CRM generally offers deeper customization for specific business needs. You can tailor fields, workflows, and modules extensively. Activecampaign provides easier, drag-and-drop customization, making it more user friendly for quick setups.
哪个平台提供更好的客户支持？
User reviews often highlight Activecampaign’s responsive support team. However, both platforms offer support resources, including documentation and help centers. Consider your preferred support style when deciding which platform best fits your needs.
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