Feeling overwhelmed trying to pick the right 客户关系管理?
You’re juggling customer relationships, sales, and marketing, and you need a tool that actually helps, not hinders.
But with so many options, how do you know which one fits 你的 商业？
这就是我们要做的。
We’ll break down ActiveCampaign vs SugarCRM in simple terms so you can decide which 客户关系管理 tool is the best for your business in 2025.
概述
We’ve put both platforms through their paces to give you a real-world view.
Our team simulated typical business workflows, tested key features like email campaigns and sales tracking, and evaluated user experience for a practical comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
定价： It has a 7-day free Trial. Paid plan starts at $15/month
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
SugarCRM’s tools like Sugar Sell, Sugar Serve, and Sugar Market can help! Automate marketing today!
定价： 预订演示计划。高级计划起价为 $19/月。
主要特点：
- 销售队伍自动化
- 客户支持
- 报告和分析
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
我们的观点
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
- 电子邮件营销强国： 发送精美且有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 通过个性化消息针对特定的联系人群体。
定价
- ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
- 加：每月49美元。
- : Für immer kostenlos：每月 79 美元。
- 企业：每月145美元。
Você pode ter mais de um espaço de trabalho.
缺点
什么是 SugarCRM？
Okay, let’s talk SugarCRM. It’s a pretty powerful 客户关系管理.
将其视为所有客户信息的数字中心。它旨在帮助各种规模的企业管理销售、营销和客户服务。
想要更多控制和自定义功能？SugarCRM 可能是你的最佳选择。
此外，探索我们最喜欢的 SugarCRM 替代品…
我们的观点
想在 2025 年将销售额提高 20%？SugarCRM 的 Sugar Sell、Sugar Serve 和 Sugar Market 等工具可以提供帮助！自动化营销、管理客户并达成更多交易。
主要优点
- 开源平台： 为您提供更大的灵活性和控制力。
- 强大的销售自动化： 简化销售流程，提高生产率。
- 出色的报告工具： 深入了解您的销售业绩。
- 移动应用程序包括 访问您的 客户关系管理 数据随身携带
- 大型社区： 利用丰富的资源和支持。
定价
SugarCRM 提供免费试用测试。他们的付费计划起价为每个用户每月 $49。以下是细目：
- 要点:$19/用户/月，最少三个用户。
- 标准:$59/用户/月，至少十个用户。
- 先进的:$85/用户/月，至少十个用户。
- 总理:$135/用户/月，至少十个用户。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Choosing the right platform means digging into the specific features.
We want to show you exactly how each system handles the day-to-day tasks, from sending a simple follow-up email to executing complex sales 自动化.
Let’s compare the core features you need.
1. Marketing Automation and Advanced Automation
- ActiveCampaign is clearly the leading 客户关系管理 in marketing and sales automation. It offers advanced automation with drag-and-drop workflows that trigger based on complex behavior like purchase history.
- SugarCRM uses its Sugar Market product for intelligent marketing automation. While capable, it is often seen as an add on to the main 客户关系管理 platform and its automation features are not as central as those of ActiveCampaign.
2. Sales Automation and Sales Engagement
- SugarCRM is built for the advanced user who needs deep sales automation and robust sales engagement. Its Sugar Sell product focuses on detailed pipeline management, robust forecasting, and sales performance tracking for big businesses.
- ActiveCampaign’s crm offers strong sales automation with features like an enhanced sales engagement add on for automated 1:1 emails, but its built in crm is generally better suited for small teams and those prioritizing the marketing side first.
3. Email Marketing Services and Deliverability
- ActiveCampaign started as one of the best email marketing services and maintains its deliverability as a key strength. It provides many pre built templates and a powerful email 建造者. You can also send transactional emails easily.
- SugarCRM also offers email marketing, often through its Sugar Market product, but it’s not the primary focus.7 While they offer good email templates, it may feel less intuitive for a user primarily seeking a dedicated newsletter tool.
4. Segmentation and Lead Scoring
- ActiveCampaign excels at advanced segmentation, allowing you to target leads based on virtually any custom fields or behavioral Das bedeutet, dass Ihr. The system includes lead scoring right out of the box, making it easy to prioritize potential customers.
- SugarCRM also provides lead scoring, but leveraging advanced segmentation and customization to the same degree may require a more advanced user or the Sugar Enterprise plan.
5. Customization and Platform Flexibility
- SugarCRM is a highly customizable crm platform. Users can deeply customize sugarcrm by adding custom objects and utilizing open source crm flexibility, making it a great choice for big businesses with unique software development needs.
- ActiveCampaign offers excellent customization within its marketing workflows and contact management features, but setting up custom objects requires the enterprise plan or a specific add on, making deep customization less straightforward than SugarCRM.
6. Reporting, Analytics, and Forecasting
- SugarCRM provides robust forecasting and strong 报告 capabilities with the ability to create detailed custom reports through Sugar Sell. This gives great visibility into revenue and sales performance.
- ActiveCampaign provides good, actionable analytics focused on marketing campaigns and funnels. It offers custom reports and tracking, but the deep-dive sales performance reports are a more advanced features typically found in the crm add ons.
7. Customer Service and Support Features
- SugarCRM offers dedicated customer support through its Sugar Serve product for service teams. This includes a robust knowledge base, case management, and service automation, offering enhanced support for complex issues.
- ActiveCampaign generally offers online support and optional phone support on higher-tier plans. Getting a dedicated account team for complex deployments is an add on reserved for the top tier.
8. Security and Compliance
- For big businesses, data 安全 is a must-have platform feature. ActiveCampaign is gdpr compliant and focuses on data privacy framework. For specialized needs like hipaa support, you should perform further due diligence.
- SugarCRM offers strong security features, especially in its enterprise-level plans, with granular access controls to help employees, and is also typically gdpr compliant.
9. Cross-Channel Communication (SMS and Conditional Content)
- ActiveCampaign is a leader in cross-channel features. You can send sms and Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages through an optional sms add ons, and use conditional content within emails to change messages based on purchase history.
- SugarCRM also offers multi-channel marketing and service options, but the powerful behavioral conditional content and native sms add ons are not as integrated into the core marketing automation features.
选择 CRM 软件时要注意什么？
When deciding between these two powerful crm alternatives, focus on the following core areas to ensure you pick the right single platform for your company.
- Pricing Model and Cost: Check the difference between ActiveCampaign pricing and SugarCRM cost. ActiveCampaign pricing scales by contacts, while SugarCRM pricing is per user per month, often with a ten user minimum (e.g., Sugar Professional). Look for an affordable crm that offers a free trial or free version before committing.
- Marketing Automation Focus: Do you need deep email marketing automation? ActiveCampaign marketing automation is arguably stronger, with easy tools to build automations, create dynamic content, and manage landing pages. If this is key, ActiveCampaign features will impress.
- Sales Complexity: SugarCRM is ideal for high-level guided selling and complex sales needs. If you need advanced workflows and complex product performance tracking in manufacturing or similar fields, SugarCRM may be the better choice.
- User Minimums: Be aware of the user minimum requirements. SugarCRM plans often have a minimum number of seats you must purchase, even if you are a smaller company starting with only ten users. ActiveCampaign allows more flexibility in user per month counts.
- Mobile Access and Integration: Does the mobile app allow you to add notes and check customer experience data on the go? Also, check deep integrations with tools like Salesforce or microsoft dynamics, and confirm features like calendar integration and single sign on.
- Deliverability and Email Reputation: For email-heavy businesses, check out ActiveCampaign’s deliverability reputation to ensure your transactional email and campaigns reach the 收件箱.
- 支持和培训： Understand the service features included. SugarCRM may offer more specialized support, while ActiveCampaign provides robust basic support and a wealth of online learning tools.
最终裁决
After thorough testing and analysis.
我们推荐 主动营销活动 for small to medium businesses focused on 营销自动化 and a 方便用户 经验
SugarCRM is the stronger choice if your primary need is robust sales management and you have a large 销售团队.
最终 最佳 CRM depends on your specific business needs.
We’ve provided this head-to-head comparison based on real user experiences and our own hands-on testing to help you stay on top of your CRM decision.
We’ve done the research, so you can 制作 an informed choice.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 客户关系管理 that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign 与 Keap 对比: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign 与 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign 与 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 客户关系管理 for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM 对比: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign 与 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign 与 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
SugarCRM 的更多信息
以下是 SugarCRM 与这些软件解决方案的简要比较：
- SugarCRM vs Pipedrive: SugarCRM 提供广泛的定制和灵活的部署，可满足各种业务需求；Pipedrive 是一款以销售为重点的 CRM，具有可视化管道，优先考虑中小型企业的易用性。
- SugarCRM vs GoHighLevel:GoHighLevel vs SugarCRM：2025年哪个CRM平台最好？GoHighLevel 是满足营销机构需求的一体化平台。它可以帮助他们管理多个客户。SugarCRM 是为大型公司定制的 CRM。它可以帮助企业分析数据，定制销售流程。
- SugarCRM vs Keap: SugarCRM 为销售和营销自动化提供了强大的、高度可定制的 CRM 功能，可扩展至更大的团队；Keap（前身为 Infusionsoft）是一款主要为小型企业设计的营销自动化和销售 CRM。
- SugarCRM vs ActiveCampaign: SugarCRM 专注于广泛的销售管理和复杂管道的定制；ActiveCampaign 擅长用户友好型营销自动化、电子邮件营销活动和潜在客户细分。
- SugarCRM vs HubSpot: SugarCRM 提供深度定制和灵活部署的定制解决方案；HubSpot 提供直观、集成的营销、销售和服务工具套件，以易用性著称。
- SugarCRM vs Clickfunnels: SugarCRM 是一个强大的客户关系管理平台；ClickFunnels 是一个专业工具，用于构建销售漏斗、登陆页面和自动销售流程。
- SugarCRM 与 Folk: SugarCRM 是一款功能强大、可定制的 CRM，可满足全面的业务需求；Folk 是一款现代化的协作式联系人管理工具，强调简单易用。
- SugarCRM 与 Instantly: SugarCRM 为销售人员自动化和客户管理提供了广泛的 CRM 解决方案；Instantly 则专门从事自动化冷门电子邮件推广和潜在客户生成活动。
- SugarCRM 与 ClickUp: SugarCRM 是一款专门用于销售、营销和服务自动化的 CRM；ClickUp 是一款多功能工作管理平台，除项目和任务管理外，还包括 CRM 功能。
- SugarCRM 与 Monday: SugarCRM 可为销售和营销提供广泛的自定义功能和强大的自动化功能；Monday CRM 可为包括 CRM 在内的各种业务流程提供高度可视化的自定义工作流。
- SugarCRM 与 Capsule CRM: SugarCRM 是高度可定制和可扩展的 CRM，具有高级功能；Capsule CRM 则是面向中小型企业的更简单、更经济的联系人管理解决方案。
- SugarCRM 与 Insightly: SugarCRM 可为复杂的销售流程和报告提供广泛的定制功能；Insightly 则将 CRM 与项目管理相结合，注重中小型企业的易用性。
- SugarCRM vs Freshsales: SugarCRM 为销售和营销提供深度定制和先进的自动化功能；Freshsales CRM 提供直观的界面、人工智能驱动的销售线索评分和集成的销售自动化功能。
- SugarCRM 与 Salesforce: SugarCRM 提供了一个开源选项，具有很大的定制潜力；Salesforce 是基于云的 CRM 领导者，具有丰富的功能、广泛的集成和庞大的生态系统，但复杂度较高。
常见问题
Is ActiveCampaign better than SugarCRM for small businesses?
Yes, generally. 主动营销活动 is often a better choice for small to medium businesses. Its 方便用户 interface and strong 营销自动化 features make it ideal for those focused on digital marketing and growing their mailing list without a large 销售团队.
Which CRM has better sales management features, ActiveCampaign or SugarCRM?
SugarCRM excels in sales management. Its robust sales pipeline management, detailed 销售量 forecasting, and customization options make it a powerful tool for larger 销售团队 needing advanced sales crm software.
How does ActiveCampaign’s pricing compare to SugarCRM’s?
ActiveCampaign’s pricing scales with the number of contacts, making it suitable for growing businesses. SugarCRM’s pricing varies by edition, catering to larger enterprises with more complex needs. Consider your 物有所值 when choosing.
Can I integrate other marketing platforms with ActiveCampaign or SugarCRM?
Yes, both ActiveCampaign and SugarCRM offer integrations with various marketing platforms. 主动营销活动 is known for its extensive integrations, while SugarCRM allows customization to integrate with specific business needs.
Which CRM is easier to learn and use, ActiveCampaign or SugarCRM?
主动营销活动 is generally considered easier to learn and use due to its 友好的用户界面. SugarCRM, while powerful, can be more complex and may require more training and support.
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