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Metricool and Sprinklr are both powerful social media management tools, but they appeal to vastly different audiences.
Metricool is an accessible and data-driven platform, while Sprinklr is a comprehensive, enterprise-level solution designed for the world’s largest brands.
1. ราคาและแพ็กเกจ
เมตริกคูล: Metricool offers a very generous free account that is a great solution for individuals and ธุรกิจเล็กๆ to manage one brand. Its paid plans, including a starter plan and advanced plan, are tiered and transparently priced, making them a cost-effective option for many.
สปริงเคิลร์: Sprinklr is a leading enterprise software company and does not publicly list its pricing. Its plans are highly customized based on a company’s specific needs, number of users, and products selected. A Fortune 500 company would use Sprinklr, while a freelancer or small business would not.
2. การวิเคราะห์และการรายงาน
เมตริกคูล: This is where Metricool shines. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data and download custom reports with just a few clicks. Its standout feature is its deep integration with Google Ads and ติ๊กต็อก Ads, as well as the ability to connect to Looker Studio for creating reports.
สปริงเคิลร์: Sprinklr’s analytics are a part of its broader Unified CXM (Unified Customer Experience Management) platform. It offers incredibly advanced การรายงาน with AI to provide deep insights on social listening, brand health, and campaign performance. The analytics are designed to provide a holistic view for a large organization to make data-driven decisions.
3. กล่องข้อความโซเชียลและการมีปฏิสัมพันธ์
เมตริกคูล: ให้บริการเพียงรายการเดียว จดหมายเข้า to manage all your social messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages, making it easy to stay engaged with your audience.
สปริงเคิลร์: Sprinklr’s social inbox is an integral part of its Unified CXM platform. It allows customer care teams to respond to social media messages across a modern channel. The platform can automatically route messages to the right employees and includes advanced AI for sentiment analysis and automating responses to help customers happier.
4. การเผยแพร่และการกำหนดตารางเวลา
เมตริกคูล: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual calendar to help you win time and streamline your workflow.
สปริงเคิลร์: Offers robust scheduling and publishing tools for global brands. Sprinklr works with over 30 social channels, and its publishing tools are designed for governance, advanced approvals, and brand risk management. It’s built for large-scale operations with complex needs.
เมตริกคูล: รองรับแพลตฟอร์มโซเชียลมีเดียหลากหลายประเภท รวมถึง Facebook, Twitter, Instagram, LinkedIn และอื่นๆ ยูทูบจุดเด่นสำคัญคือการผสานรวมอย่างลึกซึ้งกับแพลตฟอร์มโฆษณาและ Google Business Profile ทำให้เป็นเครื่องมือที่ยอดเยี่ยมสำหรับความต้องการทางการตลาดที่หลากหลาย
สปริงเคิลร์: As a leading enterprise software company, Sprinklr supports over 30 social channels and messaging apps. It’s built to help brands connect and serve consumers across every customer-facing functions.
6. การผสานรวมและส่วนเสริม
เมตริกคูล: สามารถเชื่อมต่อกับเครื่องมืออื่นๆ เช่น Zapier, Google Drive และอื่นๆ ได้ แคนวา. Its main draw is the deep integration with ad platforms, a key feature for social media managers.
สปริงเคิลร์: Sprinklr’s strength is its ability to seamlessly integrate with other enterprise software like เซลส์ฟอร์ซ, Microsoft, and SAP. Its platform acts as a central hub, allowing large companies to un silo teams and manage their entire front office from one place.
7. การทำงานร่วมกันเป็นทีมและการบริหารจัดการลูกค้า
เมตริกคูล: Team collaboration is available on the advanced plan. You can add users and assign roles, but its features are not designed for the complex, large-scale workflows of a multi-national company.
สปริงเคิลร์: The platform is built for team collaboration on an unprecedented scale. It offers granular user permissions, complex approval workflows, and a single view of all customer interactions, making it a perfect fit for a large brand with multiple teams and departments.
สปริงเคิลร์: Due to its immense number of features and enterprise-level complexity, Sprinklr has a steeper learning curve. The platform is powerful and highly configurable, but it requires dedicated training to master all its capabilities.
สปริงเคิลร์: Sprinklr offers a world-class social listening tool with its advanced AI and unified platform. It can analyze sentiment, identify trends, and provide competitive insights from millions of data sources across the internet and social network to help brands connect with their community.
10. คุณสมบัติหลัก
เมตริกคูล: The main differences between Metricool and Sprinklr are their core focuses. Metricool focuses on data and analytics, providing a “digital swiss army knife” for marketers. Its key features are focused on helping a social media manager track performance and run effective ad campaigns.
สปริงเคิลร์: Sprinklr’s core value is its Unified CXM platform. Its standout features are its ability to connect marketing, advertising, sales, and customer service teams on one platform, all powered by its advanced AI and integrations to enhance the customer experience management.
11. กลุ่มเป้าหมาย
เมตริกคูล: Best for freelancers, small businesses, and entrepreneurs who need a data-driven approach to their social media and paid advertising efforts. Its accessible features make it easy to save time and win time on a daily basis.
สปริงเคิลร์: The ideal tool for global brands and fortune 500 companies that need a single, unified platform to manage all customer-facing functions and services. It’s for businesses that require enterprise-grade governance, advanced AI, and a truly unified view of their customers.
การสร้างและเผยแพร่เนื้อหา: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A โปรแกรมตัดต่อวิดีโอ and a content library are also great features for a content creator.
แพลตฟอร์มที่รองรับ: Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
ส่วนติดต่อผู้ใช้และประสบการณ์การใช้งาน: The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
How does Metricool compare to Sprinklr in terms of price?
Sprinklr has custom, enterprise-level pricing. Metricool is much cheaper. Its price starts low, making it accessible. For a basic comparison, Metricool wins in terms of cost.
Which is the best fit for small to medium-sized businesses?
Metricool is the best fit for smaller businesses. It’s easy to use and has great social media scheduling. Sprinklr is complex and costly. It’s built for large enterprises that need to manage many accounts.
Can Metricool and Sprinklr help with social media performance analysis?
Both tools offer social media performance analysis. Metricool provides clear, simple analytics, while Sprinklr has deep, detailed data and also acts as a powerful listening tool.
How do Metricool and Sprinklr assist with content creation and scheduling?
Metricool’s planner helps with content creation and lets you easily schedule posts. Sprinklr focuses more on large-scale marketing campaigns.
How does Metricool compare to Hootsuite?
Metricool and Hootsuite are both strong social media tools. Metricool is known for its simplicity and analytics. Hootsuite offers robust scheduling and team features.
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