⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month. Agile CRM has a free tier and paid plans from $8.99.
- Ideal para: GoHighLevel suits a marketing agency running client campaigns. Agile CRM suits a small negócios that wants an affordable crm system.
- Principal diferença: GoHighLevel bundles sales funnels, landing pages, and booking. Agile CRM focuses on contact management and email marketing.
- Nossa escolha: GoHighLevel, rated 4.3 against 2.8, because it covers far more of the sales process in one login.
GoHighLevel and Agile CRM both call themselves all-in-one platforms.
They are not chasing the same buyer.
GoHighLevel was built for marketing agencies that resell software to clients.
Agile CRM was built for a small negócios that needs sales and marketing in one place.
The price gap between them is close to 90 dollars a month.
That gap only makes sense once you see what each tool actually does.
Visão geral
This gohighlevel vs agile crm breakdown covers pricing, key features, and fit.
Our writers spent hands-on time inside both accounts.
Essas anotações estão nas seções "O que nossa equipe notou" abaixo.
Everything else comes from published pricing pages, product documentation, and G2 reviews.
By the end you should be able to make an informed decision.
O que é GoHighLevel?
GoHighLevel é uma plataforma de marketing criada para agências.
It bundles sales funnels, automação, and a crm system into one login.
Agencies use it to run digital marketing campaigns for paying clients.
Each client sits in a separate sub account with its own dados.
The tools cater specifically to lead generation and client white-labeling.
Most buyers pick it to replace four or five separate subscriptions.
🏆 Vencedor: GoHighLevel
Built for marketing agencies that manage many client accounts. Funnels, booking, and follow-up live in one dashboard. The Unlimited plan adds white labeling.
Preços GoHighLevel
GoHighLevel offers two plans. There is no free tier.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Solo marketers and new agencies |
| Ilimitado | US$ 297/mês | Agencies needing unlimited sub accounts and white label |
Pricing verified September 2026.
Teste grátis: Yes. You can test the platform before paying, and a card is required at signup.
Garantia de reembolso: No published refund window. Billing is month to month, so you cancel to stop charges.
📌 Observação: GoHighLevel’s own site labels these plans Agency Starter and Agency Unlimited. Our table uses the plan names and prices exactly as recorded in our data sheet.
⚠️ Aviso: The jump from $97 to $297 is steep. The additional features on the higher tier only pay off if you resell accounts to clients. Email and SMS credits are billed on top of the plan fee.
Principais benefícios do GoHighLevel
Here is what pulls agencies toward this feature rich platform:
- Sales funnel capabilities: A drag and drop construtor handles funnels, landing pages, and forms. You stop paying a separate page builder.
- Lead management at scale: Missed call text-back and multi-channel follow-ups push leads toward booked appointments automatically.
- Unlimited sub accounts: The $297 plan lets an agency spin up a new client workspace without paying per seat.
- White label branding: You can put your own logo and domain on the app and resell it as your product.
- Booking that closes the loop: Calendars, reminders, and texto messages sit inside the same workflow builder.
- Membership areas: Courses and client portals are included, so agencies can sell training without extra software.
O que nossa equipe observou
One of our writers ran a client pipeline inside GoHighLevel for several weeks. Here is what stood out from that hands-on time:
Prós e contras do GoHighLevel
✅ Prós
- Replaces funnel builder, booking app, and CRM with one subscription
- White label and unlimited sub accounts on the $297 plan
- Automation reaches leads by email, SMS, and voz from one workflow
- Missed call text-back recovers leads that would otherwise go cold
❌ Contras
- Steep learning curve caused by the sheer number of settings
- $97 entry price is heavy for a solo freelancer
- No free plan, unlike Agile CRM
O que é CRM Ágil?
Agile CRM is an all-in-one customer relationship management tool.
It puts sales, marketing, and service on a single screen.
The product targets small to medium-sized businesses, not agencies.
Its strongest area is contact records with a full timeline view.
Around that sit deals, tasks, and basic marketing campaigns.
It helps businesses manage sales and support without buying extra software.
Price is the main reason buyers shortlist it.
🥈 Runner Up: Agile CRM
A budget CRM for small teams tracking deals and contacts. Email campaigns and reports are included. Cheapest way to start managing contacts properly.
Preços do CRM Ágil
Agile CRM runs four tiers, starting with a free one.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | Livre | Solo founders testing a crm system |
| Iniciante | $8.99 | Small teams tracking a single sales pipeline |
| Regular | $29.99 | Equipes em crescimento precisam de automação de marketing |
| Empresa | $47.99 | Equipes maiores que desejam recursos avançados e suporte. |
Pricing verified September 2026.
Teste grátis: The free plan works as the trial. No card is needed to open an account.
Garantia de reembolso: None published. Downgrading back to the free tier is the usual exit.
📌 Observação: Agile CRM lists these figures per user per month, and the lowest rate applies to a two-year commitment. Shorter terms cost more per user.
⚠️ Aviso: The free plan caps contacts and users. Email sending limits and better customer support only arrive on the paid tiers.
Principais benefícios do CRM ágil
Here is where Agile CRM earns its place on a shortlist:
- Low entry cost: Pricing starts at $8.99 per user per month. That is a fraction of what most CRM platforms charge.
- Strong contact management: Every record carries a timeline of calls, emails, notes, and deals for tracking customer interactions.
- Email marketing included: Campaigns, templates, and web forms ship with the platform rather than as an add-on.
- Light project management: Tasks, milestones, and an online calendar keep day-to-day business activities in one queue.
- Relatórios capacidades: Deal, call, and campaign reports show where the sales process is leaking.
- Works with popular apps: It connects to widely used third party tools, so you avoid costly custom integrations.
O que nossa equipe observou
Nosso escritor opened an Agile CRM account and loaded a real contact list into it. Here is what came out of that:
The same session was recorded in full below, including the setup steps and the first campaign build.
Vantagens e Desvantagens do CRM Ágil
✅ Prós
- Free plan plus a $8.99 paid tier keeps the cost low
- Contact timelines make customer data easy to read
- Sales, marketing, and service sit in one platform
- Quick to set up compared with heavier CRM platforms
❌ Contras
- No funnel builder, white label, or sub accounts
- Interface and mobile app feel dated next to newer rivals
- Support quality depends on which plan you buy
Comparação de recursos
Both tools claim to cover sales and marketing. The overlap is smaller than the marketing copy suggests.
Here are eleven areas that decide which one fits your business needs.
| Recurso | GoHighLevel | CRM ágil |
|---|---|---|
| Preço inicial | US$ 97/mês | Free, then $8.99 |
| Plano Gratuito | ❌ | ✅ |
| Gestão de Contatos | ✅ | ✅ |
| Funis de Vendas e Páginas de Destino | ✅ | ❌ |
| Automação de marketing | ✅ Avançado | ✅ Básico |
| SMS & Voice Follow-Up | ✅ | ❌ |
| Agendamento de consultas | ✅ | ✅ Calendar only |
| White Label & Sub Accounts | ✅ | ❌ |
| Membership / Course Areas | ✅ | ❌ |
| Help Desk & Ticketing | ❌ | ✅ |
| Ideal para | Agências de marketing | Equipes de vendas para pequenas empresas |
1. Lead Management and Capture
GoHighLevel: Lead capture runs through forms, surveys, chat widgets, and call tracking. A missed call triggers an automatic text back within seconds. Lead management then hands the contact to a follow-up sequence without manual work.
CRM ágil: Leads arrive through web forms and manual import. Scoring and tagging work fine, but there is no call tracking or text-back. You chase the lead yourself once it lands.
2. Contact Management and Company Records
CRM ágil: This is the strongest part of the product. Contact information sits next to a timeline of every call, email, and note. Companies group related contacts, which helps when managing contacts across a buying committee.
GoHighLevel: Contacts are organised per sub account, which suits agencies but splits customer data across workspaces. Records are functional rather than detailed. Company-level grouping is thinner than what Agile CRM offers.
3. Automação de Marketing
GoHighLevel: Workflows branch on behaviour, timing, and pipeline stage. Automation built for agencies can nurture leads across multiple channels at once. This is where the price difference shows most clearly.
CRM ágil: The campaign builder handles drip sequences, triggers, and simple branching. It is enough for basic marketing, and it supports personalized experiences through merge fields and tags. Complex multi-step logic gets fiddly fast.
4. Pipeline de Vendas e Acompanhamento de Negócios.
GoHighLevel: Opportunities move through a drag and drop board tied to each sub account. Pipeline management links directly to the automation that created the lead, so nothing sits untouched.
CRM ágil: Deals move across a clean board with custom stages and milestones. The sales pipeline view is simple to read on day one. It fits a small business tracking a few dozen open deals.
5. Automação de Vendas
GoHighLevel: The platform treats the whole digital marketing engine as one system. Ads, funnels, follow-up, and closing sit in the same builder, which shortens hand-offs between marketing efforts and sales processes.
CRM ágil: Sales automation covers task assignment, deal triggers, and reminder emails. It removes routine admin and helps reps save time. It will not run an ad-to-appointment sequence on its own.
6. Sales Funnels, Landing Pages and Membership Areas
GoHighLevel: Sales funnels, landing pages, and course areas are native. You build a page, connect it to a pipeline, and gate content behind a login. These sales funnel capabilities are the clearest gap between the two tools.
CRM ágil: There are landing page templates and web forms, but no funnel builder and no membership areas. Anything beyond a lead capture page needs an outside website tool.
⚠️ Aviso: If you already pay for a page builder and a course platform, GoHighLevel’s price starts to look cheaper than it first appears.
7. Appointment Booking and Calendar
GoHighLevel: Booking is fully automated. Leads pick a slot, get reminders by email and text messages, and land on a rep’s calendar. Round-robin routing spreads appointments across a team.
CRM ágil: An online calendar handles appointment scheduling and syncs with Google. It books meetings well enough. It does not chase no-shows or reroute bookings automatically.
8. Email Marketing and Multiple Channels
CRM ágil: Email marketing is the main outbound channel, with templates, newsletters, and open tracking. Engagement tools cover forms, pop-ups, and social profiles attached to each contact.
GoHighLevel: Unified messaging pulls email, SMS, Facebook, Instagram, and calls into one caixa de entrada. Replying across multiple channels from a single thread is something Agile CRM cannot match.
9. Relatórios e Análises
CRM ágil: Reports cover deals, calls, and campaign performance. The reporting capabilities are clear but shallow, and building anything custom takes patience.
GoHighLevel: Dashboards track ad spend, call outcomes, funnel steps, and revenue per client. Agencies get advanced analytics per sub account, which matters when you report to ten clients each month.
10. White Label and Unlimited Sub Accounts
GoHighLevel: White labeling lets a marketing agency rebrand the whole app and resell it. Unlimited sub accounts on the $297 tier mean new clients cost nothing extra in licence fees.
CRM ágil: No white label and no client workspaces. It is a single-company tool, so agencies would need one subscription per client.
11. Customer Support and Service Desk
CRM ágil: A built-in help desk adds tickets, canned responses, and service reports. Support quality for you as a customer varies by plan, with the cheaper tiers getting less attention.
GoHighLevel: There is no ticketing desk for your own customers. Vendor customer support runs through email, phone, and online chat, plus a large community of agency users.
12. Preços e Custos
Here are both price lists side by side.
| Nível | GoHighLevel | CRM ágil |
|---|---|---|
| Livre | ❌ | Livre |
| Entrada | Plano inicial — US$ 97/mês | Starter — $8.99 |
| Meio | ❌ | Regular — $29.99 |
| Principal | Ilimitado — US$ 297/mês | Enterprise — $47.99 |
GoHighLevel: Two plans, both priced per agency rather than per user. That flat structure is why agencies with five staff members still pay $97 or $297. The Unlimited tier pays for itself once you bill three clients.
CRM ágil: Four tiers priced per user. A three-person team on Regular pays under $90 a month total. The free tier makes it the safest way to test whether a CRM changes anything for you.
💡 Cost note: Neither product handles finance management or invoicing properly, so contabilidade software stays on your bill either way.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| O menor custo possível | CRM ágil | Free plan, then $8.99 |
| To resell software to clients | GoHighLevel | White label and sub accounts |
| Funnels and landing pages | GoHighLevel | Native page builder |
| Deep contact timelines | CRM ágil | Stronger record detail |
| SMS and voice follow-up | GoHighLevel | Built into every workflow |
| A help desk for customers | CRM ágil | Ticketing is included |
💰 Seu orçamento
Agile CRM wins on raw price and stays affordable as headcount grows slowly. GoHighLevel costs more upfront but replaces several subscriptions, which changes the real total.
🔌 Seu conjunto de tecnologias
Agile CRM plugs into popular apps and keeps your existing setup intact. GoHighLevel prefers to absorb those jobs itself, which reduces integrations but locks more of your business operations into one vendor.
📣 Your Marketing Strategy
Paid ads feeding funnels point to GoHighLevel. A referral and email-led marketing strategy runs perfectly well on Agile CRM.
🎓 Seu nível de experiência
Agile CRM is easier to set up and quicker to learn. GoHighLevel’s extensive functionalities take real time before the platform earns its fee.
🆓 Testes e demonstrações grátis
Both platforms let you test before committing money. Load twenty real contacts into each and run one campaign end to end.
🛟 Opções de suporte
GoHighLevel answers by email, phone, and online chat. Agile CRM ties response quality to your plan, so cheaper tiers wait longer.
Guia de Troca
Already running one of them? Here is what changes when you move.
🔄 Está pensando em migrar do GoHighLevel para o Agile CRM?
✅ O que você vai ganhar:
- A monthly bill under $50 for a small team
- Richer contact timelines and company records
- A help desk for handling customer relationships after the sale
❌ O que você perderá:
- Sales funnels, landing pages, and membership areas
- White label branding and client sub accounts
- SMS, voice, and missed call text-back automation
📋 Como mudar:
- Export contacts and opportunities from each sub account as CSV
- Open the Agile CRM free plan and map your fields
- Rebuild pipelines and campaigns, then rehost any funnel pages elsewhere
🔄 Está pensando em migrar do Agile CRM para o GoHighLevel?
✅ O que você vai ganhar:
- A funnel and page builder that removes two other subscriptions
- Automation across email, SMS, and voice in one workflow
- Client workspaces you can rebrand and resell
❌ O que você perderá:
- The free plan and the $8.99 entry tier
- Built-in ticketing for customer service teams
- The simpler interface your reps already know
📋 Como mudar:
- Export contacts, deals, and campaign lists from Agile CRM
- Start the GoHighLevel trial and create your first sub account
- Import records, then rebuild one pipeline and one workflow before adding more
O que nossa avaliação não abordou
This comparison looked at agencies and pequenas empresas. We did not test either product at fifty seats or more, and we did not review API depth, custom development, or reseller contract terms. Neither tool was tested for e-commerce workflows. Enterprise business requirements and negotiated pricing sit outside what we cover here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM ágil |
| 🚀 Principais funcionalidades do CRM | CRM ágil |
| ⚡ Automação de Marketing | GoHighLevel |
| 🎯 Funnels and Landing Pages | GoHighLevel |
| 👶 Facilidade de uso | CRM ágil |
| 📊 Reportagem | GoHighLevel |
| 🏢 Recursos da Agência | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel takes 4 of 7 categories and holds a 4.3 rating against 2.8.
Ideal para: Marketing agencies, funnel-driven lead generation, client white-labeling
These two products answer different questions. GoHighLevel asks how you sell marketing services to other businesses. Agile CRM asks how your own team keeps track of customers.
Agile CRM stays the better buy for a small team on a tight budget. Its crm functionalities cover contacts, deals, and campaigns without a big bill, and its range of features is easy to learn in an afternoon.
GoHighLevel earns the overall win because it does more of the job. Funnels, booking, and follow-up all live where the deal lives, and the unique features around white labeling turn the software into something you can resell. That is why it takes the top spot here.
Mais do GoHighLevel em comparação
Cost and complexity push many buyers to look elsewhere. Here is how GoHighLevel measures up against four common rivals.
GoHighLevel vence em: flat agency pricing, white label reselling, SMS and voice inside workflows
A HubSpot vence em: a free CRM tier, cleaner reporting, far better documentation and training
GoHighLevel vs ActiveCampaign
GoHighLevel vence em: native funnels, client sub accounts, appointment booking without add-ons
ActiveCampaign vence em: email deliverability, a customer-centric automation builder, lower entry cost
GoHighLevel vs Salesforce
GoHighLevel vence em: predictable flat fees, faster launch, marketing tools bundled in
A Salesforce se destaca em: depth of customisation, large-team governance, an unmatched partner network
GoHighLevel vence em: lead capture to booking in one system, agency workspaces, membership areas
Pipedrive vitórias em: an intuitive deal board, quicker rep adoption, cheaper per-seat pricing
Mais sobre CRM Ágil em comparação
Agile CRM sits in a crowded budget bracket. These four come up most often.
CRM ágil vs Freshsales
O CRM ágil se destaca em: lower starting price, built-in help desk, marketing campaigns included
Freshsales vence em: a modern interface, better mobile app, stronger phone and lead scoring tools
O CRM ágil se destaca em: simpler setup, fewer upsells, one screen for sales and service
A Zoho vence em: a wider suite of business software, deeper customisation, stronger analytics
O CRM ágil se destaca em: price per user, a free tier, faster onboarding for new reps
Keap vence com base em: quote and invoice handling, stronger automation, dedicated onboarding support
O CRM ágil se destaca em: cheaper paid tiers, marketing and service in the base product, lighter admin
O Insightly vence em: project delivery tracking, relationship mapping, cleaner dashboards
Perguntas frequentes
A GoHighLevel possui um CRM?
Yes. A crm system sits at the centre of the platform, holding contacts, opportunities, and conversations. Funnels, calendars, and workflows all feed records into it.
O que significa CRM Ágil?
It is a cloud tool that combines sales, marketing, and service in one product. The name refers to the brand, not to agile project methodology.
O Agile CRM é baseado na nuvem?
Yes. It runs in a browser with nothing to install, and a mobile app covers basic access while you are away from a desk.
A HighLevel possui um CRM?
Yes. HighLevel and GoHighLevel are the same product. Contact records, pipelines, and unified messaging come with both the $97 and $297 plans.
Which one is better for a marketing agency?
GoHighLevel. White label branding, client workspaces, and funnel building let one agency serve many customers. Agile CRM has no sub accounts at all.
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