⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. Creatio CRM A partir de US$ 25 por usuário por mês.
- Ideal para: Folk suits contact management and partnerships. Creatio CRM suits workflow automation and complex sales processes.
- Principal diferença: Folk is a light contact app. Creatio is a no code platform with a negócios Motor de gerenciamento de processos.
- Nossa escolha: Folk for most small teams, because it is incredibly easy to set up without a sales call.
Most people pick a CRM for one of two reasons.
Either they want to build genuine connections, or they want to run a machine.
Folk CRM sits firmly on the first side.
Creatio CRM sits firmly on the second.
One helps you organize contacts in minutes. The other automates workflows across a whole negócios.
Visão geral
This Folk vs Creatio CRM comparison covers pricing, crm features, and ease of use.
Também analisamos para quem cada ferramenta funciona melhor.
Our writers spent hands-on time with both apps and logged what they saw.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
The rest comes from published specs, vendor documentation, and G2 reviews.
O que é Folk?
Folk is a customer relationship management tool built for people, not process charts.
The app looks and feels like a shared spreadsheet.
You add contacts, sort them into groups, and set reminders to follow up.
Folk CRM covers multiple use cases beyond sales, including fundraising, events, and partnerships.
That flexibility is why small teams pick it over heavier crm software.
Veja o passo a passo abaixo para conferir a interface em ação.
🏆 Winner: Folk
The simplest way to organize contacts and track deals. Free for 14 days, no sales call needed.
Preços populares
Folk charges per member. Here is the current pricing.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Solo users managing contacts |
| Premium | US$ 35 por membro por mês | Small teams running email automation |
| Personalizado | US$ 70 por membro por mês | Agencies with heavier data needs |
Pricing verified August 2026.
Teste grátis: Yes. Folk gives you 14 days to test every core feature.
Garantia de reembolso: Folk does not publish one. The trial is your test window before you purchase.
📌 Observação: Every plan is self-serve. You can create an account, invite your team, and integrate Gmail without talking to a sales rep.
⚠️ Pricing conflict: Some third-party reviews list Folk at $20 and $40 per user each month. Our CSV records $17.5, $35, and $70 per member. Check the pricing page on the vendor site before you buy.
Principais benefícios do folclore
Eis o que faz com que Folk valha a pena ser assistido:
- Contact management first: You organize contacts into groups instead of drowning in one giant list. Outreach stays manageable.
- Campos Mágicos: This custom field type uses AI to clean and enrich contact details. It is strong at fixing messy imports.
- Extensão do Chrome: Add contacts straight from LinkedIn while you search for prospects. No copy and paste.
- Gmail and Outlook sync: Folk pulls in email history so past threads live next to the record.
- Mail merge outreach: Send personalized bulk email as a team. Templates keep the tone human.
- Kanban pipeline: A visual sales pipeline board tracks deals without heavy setup.
- Self-serve model: You explore functionality at your own pace, with no pressure from reps.
O que nossa equipe observou
Nosso escritor signed up for Folk and spent several days moving a real contact list into it. Here is what stood out:
The clip below shows that same hands-on session.
Prós e contras do folclore
✅ Prós
- Simple interface that works like a collaborative spreadsheet
- A Magic Fields usa IA para limpar e enriquecer dados de contato.
- Extensão do Chrome adiciona contatos do LinkedIn com um clique
- Self-serve signup with a 14-day free trial and no sales calls
❌ Contras
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Relatórios views stay basic compared to full sales platforms
- Not built for larger sales teams or complex sales processes
O que é o Creatio CRM?
Creatio is a global vendor of a no code platform to automate workflows and CRM with a maximum degree of freedom.
Creatio CRM is one unified product for sales, marketing, and service, powered by AI.
A native business process management engine sits underneath every screen.
That engine automates complex workflows that a contact app cannot touch.
The company is headquartered in Boston, MA, with 700+ employees across six offices.
Thousands of customers launch millions of workflows daily in 100 countries.
Here is a full product tour before we get into the numbers.
Runner Up: Creatio CRM
No code tools plus a real automation engine. Built for teams that outgrew simple contact lists.
Preços do Creatio CRM
Creatio CRM charges per user. Here is the current pricing.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 25 por usuário por mês | Small teams starting with crm applications |
| Empresa | US$ 55 por usuário por mês | Companies needing deeper workflow automation |
| Ilimitado | US$ 85 por usuário por mês | Large operations with no limits on complexity |
Pricing verified August 2026.
Teste grátis: Yes. Creatio offers a 14-day free trial with access to the core platform.
Garantia de reembolso: None published. Annual contracts are the norm, so read the terms first.
📌 Observação: Creatio claims a 37% lower total cost of ownership thanks to flexible pricing and a low code architecture. Add-ons from the marketplace can change your final bill.
⚠️ Aviso: The listed price is the software only. Budget for setup time, since a business process build is real work even with drag-and-drop design.
Principais benefícios do Creatio CRM
Here is where Creatio pulls ahead:
- Automação de fluxo de trabalho: The BPM engine runs process management across every department. Sales, service, and finance share one flow.
- No code design: A drag-and-drop UI designer lets citizen developers build applications without writing code.
- Industry workflows: Ready-made processes cover 20 verticals, from banking to manufacturing.
- Agentes de IA: Agents handle account research, lead conversion, and ticket resolution on their own.
- Integrações: A marketplace with 700+ connectors links Creatio to your existing technology.
- Analyst recognition: Creatio is a Leader or Strong Performer in several Gartner and Forrester reports.
- Enterprise trust: Customers include AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.
O que nossa equipe observou
Our writer built a small sales process inside Creatio to see how the designer holds up. Here is what stood out:
Prós e contras do Creatio CRM
✅ Prós
- Native BPM engine automates workflows end to end
- Unlimited customization without developer help
- Sales, marketing, and service run on one data model
- Rollout timelines run up to 70% shorter than traditional CRMs
❌ Contras
- Costs more per seat at every tier
- Setup takes planning, so it is heavy for a solo user
- Buying usually involves a sales conversation
Comparação de recursos
These two tools overlap on the word CRM and little else. Here are ten areas where the gap shows up in daily work.
| Recurso | Povo | Creatio CRM |
|---|---|---|
| Preço inicial | US$ 17,50 por membro por mês | US$ 25 por usuário por mês |
| Teste grátis | ✅ 14 dias | ✅ 14 dias |
| Extensão do Chrome | ✅ | ❌ |
| Automação de e-mail | ✅ Mail merge | ✅ Campanhas |
| Gestão de Processos de Negócio | ❌ | ✅ Native engine |
| Sem código Construtor de Aplicativos | ❌ | ✅ |
| Relatórios avançados | ❌ | ✅ |
| Call & Reunião Auto-Tracking | ❌ | ✅ |
| Self-Serve Purchase | ✅ | ❌ |
| Ideal para | Contact management, partnerships | Workflow automation, big teams |
1. Gestão de Contatos
Povo: Contacts live in a view that reads like a spreadsheet. You group them by project, client, or event and add notes as you go. Magic Fields fill in missing details automatically.
Creatio CRM: Client management sits inside a full customer relationship management data model. Accounts, contacts, and order management records all connect. It is deeper, but you set up more before it feels useful.
2. Pipeline de Vendas
Povo: A Kanban board tracks deals through simple stages. Drag a card, change the stage, done. It is enough for closing winning deals in a small book of business.
Creatio CRM: Sales Creatio is an end-to-end platform built to accelerate sales processes of any complexity. Forecasting, quotas, and multi-step approvals come standard.
3. Lead Tracking and AI
Povo: Each lead gets a record, a status, and reminders you set yourself. AI shows up in data enrichment rather than scoring or routing.
Creatio CRM: AI agents run account research and lead conversion without a human clicking through. Dashboards turn that activity into revenue forecasts.
4. Automação e campanhas de e-mail
Povo: Collaborative mail merge sends personalized bulk email from saved templates. Outreach is mostly email, with little support for other channels.
Creatio CRM: Marketing Creatio is an omnichannel marketing platform for tracking leads, prospects, and customers. You can orchestrate a full customer journey across marketing campaigns instead of one-off sends.
5. Workflow Automation and No Code Tools
Povo: Company records tie people to the companies they work for. Automation stops at reminders, syncing, and mail merge. There is no construtor de aplicativos.
Creatio CRM: This is the defining part of the product. Non-technical staff build applications with a drag-and-drop visual designer, and the platform ships industry workflows for 20 verticals.
💡 Dica profissional: If nobody on your team wants to map a business process, the automation power in Creatio will sit unused. Match the tool to the appetite, not the wish list.
6. Partnerships and Customer Service
Povo: Partnership tracking is a first-class use case here. Agencies, fundraisers, and community managers use the same groups to keep real relationships warm.
Creatio CRM: Service applications cover a full ticket lifecycle with AI-assisted resolution. Support teams get queues, SLAs, and case history in one place.
7. Integrações
Povo: The Chrome extension pulls people from LinkedIn as you navegar. Gmail and Outlook sync brings email history in without an import file.
Creatio CRM: A marketplace of more than 700 connectors links the platform to your wider business environment. Custom integrations get built with no code as well.
8. Reporting and Visibility
Povo: Pipeline views show what is open and what is stalled. G2 reviews flag the lack of advanced reporting views as the main limit.
Creatio CRM: Studio Creatio backs customizable dashboards and AI-powered insights for data-driven decisions. Generating a report on any object takes a few clicks.
9. Learning Curve and Resources
Povo: Most people are productive on day one. Social selling habits transfer straight over, since the app mirrors how you already work.
Creatio CRM: Expect a training period. Creatio products come with podcasts, videos, and academy courses, and the Creatio team supports partner-led rollouts.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Povo | Creatio CRM |
|---|---|---|
| Entrada | Standard: $17.5/member/month | Crescimento: US$ 25 por usuário por mês |
| Meio | Premium: $35/member/month | Empresarial: US$ 55/usuário/mês |
| Principal | Custom: $70/member/month | Ilimitado: US$ 85/usuário/mês |
Povo: The entry plan costs $7.5 less per seat than Creatio’s. For a five-person team that is a meaningful yearly gap. You are paying for contact management, not an automation engine.
Creatio CRM: Every tier costs more, and the top plan runs $85 per user. The trade is process automation and unlimited customization that Folk does not attempt.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Povo | $7.5 cheaper per seat |
| Configuração rápida | Povo | Live in one afternoon |
| Fundraising or event follow-up | Povo | Built for temporary use cases |
| Process automation | Creatio CRM | Motor BPM nativo |
| Marketing campaigns at scale | Creatio CRM | Omnichannel campaign tools |
| Grande equipe de vendas | Creatio CRM | Handles complex sales processes |
💰 Seu orçamento
Folk costs less at every tier. Creatio asks for more per user, and the value only lands if you actually automate something.
🔌 Seu conjunto de tecnologias
Folk plugs into Gmail, Outlook, and your browser. Creatio connects to bigger systems through marketplace add ons and custom builds.
📝 Seu estilo de trabalho
If you think in lists and notes, Folk fits. If you think in stages, rules, and approvals, Creatio fits.
🎓 Seu nível de experiência
Folk suits anyone who has never touched a CRM. Creatio rewards a user who has run software rollouts before.
🆓 Testes e demonstrações grátis
Both give you 14 days. Load 50 real contacts into each and watch which one you keep opening.
🛟 Opções de suporte
Folk leans on docs and email support. Creatio adds partner networks, academy training, and local presence in six offices.
Guia de Troca
Already on one of these? Here is what changes.
🔄 Switching from Folk to Creatio CRM?
✅ O que você vai ganhar:
- A business process management engine for real automation
- Automatic logging of meetings and phone calls
- Dashboards, forecasts, and account management depth
❌ O que você perderá:
- The spreadsheet-style simplicity
- The Chrome extension for LinkedIn
- Self-serve signup with no sales call
📋 Como mudar:
- Export your Folk groups and contacts to CSV
- Book a Creatio demo and pick a plan
- Map your fields, import, then build one process first
🔄 Switching from Creatio CRM to Folk?
✅ O que você vai ganhar:
- A cheaper seat and a much shorter setup
- Magic Fields that clean messy contact data
- An interface your whole team will actually open
❌ O que você perderá:
- Workflow automation and custom app building
- Advanced analytics and revenue forecasting
- Service ticketing and industry templates
📋 Como mudar:
- Export accounts, contacts, and open deals from Creatio
- Start the 14-day Folk trial and connect Gmail
- Import the file, then split contacts into groups
O que nossa avaliação não abordou
This comparison focused on individuals, agencies, and small teams. We did not test Creatio’s banking or manufacturing industry packages, and we did not run a multi-department rollout. Custom pricing negotiations and API-level work sit outside our scope. If you manage 200 seats, your priorities will look different from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Povo |
| 👥 Gestão de Contatos | Povo |
| 👶 Facilidade de uso | Povo |
| ⚡ Velocidade de configuração | Povo |
| 🔁 Workflow Automation | Creatio CRM |
| 📊 Reportagem | Creatio CRM |
| 🔌 Integrações | Creatio CRM |
| 🏆 Vencedor Geral | Povo |
🏆 WINNER: FOLK
Folk wins 4 of 7 categories.
Ideal para: contact management, partnerships, fundraising, agency client work
Folk and Creatio CRM are not really competing for the same buyer.
Folk helps a small team build genuine connections and close winning deals without ceremony.
Creatio CRM automates a whole company and enhances customer and employee experiences along the way.
Creatio is the stronger product if your bottleneck is process, not memory. Its pricing and complexity only pay off once several teams share the platform.
For most readers of this comparison, Folk is the safer purchase. It is cheaper, faster to adopt, and honest about what it does not do.
Mais de Folk Comparado
Here is how Folk holds up against other tools in the same category:
Folk vence em: lower entry price, faster onboarding, cleaner contact grouping
A HubSpot vence em: a free tier, marketing automation depth, native reporting
Povo vs. Pipedrive
Folk vence em: non-sales use cases, LinkedIn capture, flexible group views
Pipedrive vence em: deal forecasting, call logging, sales activity goals
Folk vence em: relationship-first design, email history sync, lighter admin load
Vitórias do CRM na segunda-feira em: project boards, workload views, automation recipes
Povo vs. Cápsula CRM
Folk vence em: AI data enrichment, modern interface, team mail merge
O Capsule CRM se destaca em: a free plan, task management, cheaper top tier
Mais comparações do Creatio CRM
Creatio competes in a heavier weight class. Here is the short version:
Creatio CRM vs Salesforce
Creatio CRM se destaca em: no code build speed, lower total cost of ownership, bundled BPM engine
A Salesforce se destaca em: partner supply, third-party app volume, hiring pool of certified admins
Creatio CRM se destaca em: process depth, industry templates, customization limits
A HubSpot vence em: content marketing tools, self-serve pricing, gentler learning curve
Creatio CRM se destaca em: workflow design, cross-department reach, AI agent coverage
O Freshsales CRM se destaca em: price per seat, built-in phone, quicker time to first deal
This video walks through several of those alternatives in more detail.
Perguntas frequentes
O que é CRM popular?
It is a lightweight customer relationship management app for organizing contacts, tracking deals, and sending outreach. The interface works like a shared spreadsheet, so new users get going quickly.
Quanto custa o povo?
Plans run $17.5, $35, and $70 per member each month. A 14-day free trial lets you test everything first, and signup is self-serve.
O Folk é um bom CRM?
Yes, for small teams and relationship work. It is weaker for large sales teams, since reporting stays basic and meetings are not logged automatically.
Para que serve o Creatio?
Teams use it to automate workflows and manage sales, marketing, and service in one place. The platform also lets staff build business apps without coding.
Quem usa creatio?
Mid-sized and large organizations across 100 countries. Named customers include AMD, Bayer, Kraft Heinz, and Visteon, spanning banking, manufacturing, and other regulated industries.
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