⚡ Veredito rápido:
- Preços: ActiveCampaign starts at $15/month vs Monday CRM at $9/user/month
- Ideal para: ActiveCampaign for email marketing automation and multi-channel campaigns; Monday CRM for visual sales pipeline and project management
- Principal diferença: ActiveCampaign is an intelligent marketing automation and CRM platform; Monday CRM is a work management tool with built-in CRM features
- Nossa escolha: ActiveCampaign for most marketing teams — it offers deeper email marketing, advanced automation, and lead scoring out of the box
ActiveCampaign vs Monday CRM both promise to help you close more deals.
But they start from very different places.
ActiveCampaign is built around email marketing and marketing automation.
Monday CRM is built around visual project management with CRM features added on top.
The right choice depends entirely on what your team actually needs.
Visão geral
This comparison covers pricing, core features, automation, and ease of use.
Our sources include published documentation, pricing pages, and G2 reviews. Both platforms are user friendly at their core, though they serve different audiences.
Nosso escritor also spent hands-on time with ActiveCampaign directly.
Monday CRM observations come from documentation and verified user reviews.
By the end, you’ll know exactly which tool fits your workflow.
O que é o ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform for small and mid-sized businesses.
Ele combina marketing por e-mail, automação avançada e um CRM integrado em um só lugar.
The platform includes a visual drag-and-drop automation construtor.
You can build complex customer journeys without writing any code.
ActiveCampaign also supports multi-channel campaigns across email, SMS, and social ads.
ActiveCampaign
ActiveCampaign gives marketing and sales teams one platform to automate campaigns, score leads, and track deals. It offers over 950 integrations and 900+ ready-made automation templates.
Preços do ActiveCampaign
Here’s what ActiveCampaign costs in 2026. The price scales with your contact count.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 15/mês | Solo marketers and small lists |
| Mais | US$ 49/mês | Empresas em crescimento com necessidades de CRM |
| Pró | US$ 79/mês | Equipes que precisam de automação avançada |
| Empresa | US$ 145/mês | Large-scale operations and agencies |
Pricing verified May 2026.
Teste grátis: Yes — 14 days, no credit card required. Most Professional-tier features are included.
Garantia de reembolso: ActiveCampaign does not advertise a formal refund policy. Contact support within 30 days for billing issues.
📌 Observação: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits automations to 5 actions per workflow — upgrade to Plus or higher for unlimited automation steps.
⚠️ Aviso: Pricing increases as your contact list grows. Make sure to check ActiveCampaign’s pricing page for your specific contact count before committing to a plan.
Principais benefícios do ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Automação de marketing avançada: The drag-and-drop automation builder handles multi-step workflows with conditional logic. You can trigger automations based on form submissions, email clicks, and purchase history.
- CRM integrado em todos os planos: ActiveCampaign includes a CRM for tracking sales pipelines and scoring leads. This is included from the Starter plan — no extra cost.
- Campanhas omnicanal: Run campaigns across email, SMS, WhatsApp, and mídias sociais ads from one dashboard. This keeps all your digital marketing in sync.
- Envio com inteligência artificial: ActiveCampaign uses AI for predictive sending, optimizing email delivery times based on each subscriber’s behavior patterns.
- Mais de 950 integrações: Connect ActiveCampaign to Shopify, Salesforce, WordPress, Zapier, and hundreds of other tools. Premium integrations are available for CRM and ecommerce platforms.
- Em conformidade com o RGPD: ActiveCampaign is GDPR compliant and stores data on U.S. servers. It also supports HIPAA needs on enterprise plans.
O que nossa equipe observou
Our writer signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
Prós e contras do ActiveCampaign
✅ Prós
- Advanced automation builder with conditional logic and A/B testing of full automation paths
- Built-in CRM included on every plan — no separate purchase needed
- High email deliverability rates, consistently strong in independent tests
- 900+ pre-built automation templates to get started fast
- Free migration service for users switching from other email platforms
❌ Contras
- Starter plan caps automations at 5 actions per workflow — limiting for complex sequences
- Pricing scales with contact count, which can get expensive for large lists
- Not ideal for users who only want a simple newsletter tool
- No free plan — only a 14-day free trial
O que é o Monday CRM?
Monday CRM is a visual work management tool with built-in customer relationship management features.
It lets sales teams track deals, manage contacts, and monitor pipeline progress.
The platform uses customizable boards that work like spreadsheets, but with more visual power.
Teams can view their data as a Kanban board, Gantt chart, calendar, or timeline.
Monday CRM also includes workflow automation to cut down on repetitive manual tasks.
CRM de segunda-feira
Monday CRM gives sales teams a visual way to manage contacts, track deals, and automate follow-ups. The platform is highly customizable and works for pequenas empresas and large teams alike.
Preços do CRM às segundas-feiras
Here’s what Monday CRM costs in 2026. Plans are priced per user per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 Grátis para sempre | |
| Básico | US$ 9 por usuário por mês | Pequenas equipes acompanhando contatos e negócios. |
| Padrão | US$ 12 por usuário por mês | Teams needing automation and guest access |
| Pró | US$ 19 por usuário por mês | Funcionalidades avançadas, controle de tempoe análises |
| Empresa | Contate o departamento de vendas. | Get exclusive features for your organization |
Pricing verified May 2026.
Teste grátis: Yes — Monday CRM offers a free plan with limited features (2 team members, 3 boards). Paid plans come with a trial period.
Garantia de reembolso: Monday.com does not publish a standard refund policy. Annual plan refunds are handled case-by-case through support.
📌 Observação: Monday CRM pricing is per user, so costs scale directly with team size. The Standard plan starts at $42/month for 3 users and includes 20GB of storage and guest access. The Pro plan starts at $72/month for 3 users with 100GB storage and time tracking.
⚠️ Aviso: Monday CRM’s pricing structure can be complex. If your team grows beyond the minimum user count for a plan, you must upgrade to the next tier. Annual plans are cheaper but lock you into a commitment.
Principais benefícios do Monday CRM
Here’s what makes Monday CRM worth considering:
- Interface altamente visual: Monday CRM is known for its clean, intuitive boards. G2 reviews frequently highlight how easy it is for new users to get started without extensive training.
- Múltiplas visualizações do projeto: Switch between Kanban, Gantt chart, calendar, and timeline views. This flexibility helps different team members work the way they prefer.
- Automação de fluxo de trabalho: The built-in automation builder lets you create custom rules with just a few clicks. Automate follow-up emails, status changes, and task assignments.
- Painéis personalizados: Build dashboards that pull data from multiple boards. Teams can visualize pipeline progress, deal values, and activity logs at a glance.
- Suporte por chat ao vivo 24 horas por dia, 7 dias por semana: Monday CRM offers round-the-clock live chat plus a knowledge base with hundreds of video tutorials.
- 50+ Integrations: Connect Monday CRM to Slack, Google Calendar, Microsoft Teams, and other tools your team already uses.
O que nossa equipe observou
We haven’t had extensive hands-on time with Monday CRM yet. The information above is based on published documentation, pricing pages, and G2 reviews.
Segunda-feira: Prós e contras do CRM
✅ Prós
- Incredibly intuitive interface — new users can get up to speed quickly
- Multiple project views (Kanban, Gantt, calendar, timeline) on paid plans
- Custom dashboards for tracking pipeline data and team performance
- Free plan available for very small teams (2 members, 3 boards)
- 24/7 live chat support and a large video tutorial library
❌ Contras
- Complex pricing structure — per-user costs add up quickly for larger teams
- Automation and time tracking are restricted to higher-tier plans
- Extensive customization options can feel overwhelming for new users
- Email marketing capabilities are limited compared to dedicated platforms
Comparação de recursos
Let’s break down the key differences between ActiveCampaign and Monday CRM.
We’ll cover 9 features that matter most to marketing and sales teams.
| Recurso | ActiveCampaign | CRM de segunda-feira |
|---|---|---|
| Preço inicial | US$ 15/mês | US$ 9 por usuário por mês |
| Plano Gratuito | ❌ (Teste gratuito de 14 dias) | ✅ (limitado) |
| Marketing por e-mail | ✅ Avançado | ❌ Somente básico |
| Automação de marketing | ✅ Avançado | ✅ Básico |
| CRM integrado | ✅ Todos os planos | ✅ Funcionalidade principal |
| Pontuação de liderança | ✅ | ❌ |
| Visualizações Kanban/Gantt | ❌ | ✅ |
| Campanhas de SMS | ✅ (complemento) | ❌ |
| GDPR Compliant | ✅ | ✅ |
| Ideal para | Equipes de marketing por e-mail | Acompanhamento do pipeline de vendas |
1. Marketing por e-mail
ActiveCampaign: ActiveCampaign’s email marketing is the core of the platform. You get a drag-and-drop email builder, dynamic content blocks, conditional content, and AI-assisted email writing. The platform also supports RSS-triggered emails and transactional emails. Deliverability rates are consistently strong in independent tests.
CRM de segunda-feira: Monday CRM is not an email marketing platform. You can log and track email activity within deals and contacts, but you cannot send bulk email campaigns from Monday CRM. Teams that need email campaigns must connect a third-party tool like Mailchimp or ActiveCampaign.
⚠️ Aviso: Se o marketing por e-mail é fundamental para o seu negócio... negócios, Monday CRM is not a substitute for a dedicated platform. It is a sales and project management tool first.
2. Automação de Marketing
ActiveCampaign: This is where ActiveCampaign pulls far ahead. The visual automation builder lets you create multi-step workflows with conditional logic, A/B testing of entire automation paths, and triggers based on website visits, form submissions, purchase history, and more. Over 900 pre-built templates cover most common marketing scenarios. The platform can save teams an average of 20 hours per month according to ActiveCampaign’s documentation.
CRM de segunda-feira: Monday CRM includes a workflow automation builder that handles repetitive tasks within the CRM. You can automate status changes, assign tasks, and send notifications. However, the automation scope is limited to CRM-related actions — it does not support email campaign sequences, lead nurturing drip campaigns, or multi-channel marketing workflows.
3. Gestão de Contatos
ActiveCampaign: ActiveCampaign provides advanced contact management with custom fields, tags, and advanced segmentation. You can group contacts by website visits, location, purchase history, or any custom field. The platform also supports adding notes to contacts and tracking their engagement history across all channels.
CRM de segunda-feira: Monday CRM lets you build a contact database on customizable boards. Each contact record can hold custom fields, activity logs, and linked deals. G2 reviews describe the contact management interface as clean and easy to navigate. You can filter and search contacts, add notes, and link related tasks — all from a single conversation panel.
4. Pipeline de Vendas
ActiveCampaign: ActiveCampaign includes a CRM with a visual sales pipeline in all plans. You can track deals, assign them to team members, and use lead scoring to prioritize follow-up. The pipeline integrates directly with automations — so a new deal can automatically trigger a follow-up email sequence.
CRM de segunda-feira: The sales pipeline is Monday CRM’s strongest feature. The visual board layout makes it easy to see every deal at a glance. You can switch between Kanban view, list view, and chart view. Custom pipeline stages can be set up in just a few clicks. The intuitive drag-and-drop interface makes it easy to move deals through stages.
5. Pontuação de Liderança
ActiveCampaign: ActiveCampaign includes lead scoring to help sales teams prioritize their divulgação. Scores update automatically based on subscriber actions — email opens, link clicks, website visits, and form submissions. This helps sales reps focus on the most engaged contacts first.
CRM de segunda-feira: Monday CRM does not have a built-in lead scoring feature. You can create custom fields to manually assign scores, but there is no automatic scoring based on contact behavior. Teams that need automated lead scoring would need to integrate a third-party tool.
6. Integrações
ActiveCampaign: ActiveCampaign offers over 950 integrations, including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. The breadth of its integration library makes it a strong hub for connecting your entire marketing stack.
CRM de segunda-feira: Monday CRM integrates with over 50 apps, including Slack, Google Calendar, Microsoft Teams, and Zoom. The integrations center is easy to navigate. While the library is smaller than ActiveCampaign’s, it covers the tools most sales teams use daily.
7. Relatórios e análises
ActiveCampaign: ActiveCampaign provides custom reports on email campaign performance, automation results, and contact engagement. Higher-tier plans unlock more advanced reportagem features. You can track open rates, click rates, revenue attribution, and goal completions across your automations.
CRM de segunda-feira: Monday CRM offers custom dashboards and advanced reporting on the Pro plan and above. You can pull data from multiple boards into a single view. Dashboards display deal values, activity logs, and team performance metrics. The visual format makes reports easy to read and share with stakeholders.
8. Facilidade de uso
ActiveCampaign: ActiveCampaign has a user-friendly design with easily navigable menus. However, the depth of its automation builder means there is a learning curve for new users. The personalized onboarding checklist and 900+ templates help speed up the setup process significantly.
CRM de segunda-feira: Monday CRM is widely praised for being incredibly intuitive. G2 reviews describe the interface as clean and easy to adopt without extensive training. The platform’s visual structure means most users can get productive in their first session. The extensive customization options can feel overwhelming initially, but the defaults work well for most teams.
9. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | ActiveCampaign | CRM de segunda-feira |
|---|---|---|
| Plano de entrada | US$ 15/mês (Iniciante) | US$ 9/usuário/mês (Básico) |
| Plano intermediário | $49/mês (Mais) | US$ 12/usuário/mês (Padrão) |
| Plano Avançado | US$ 79/mês (Pro) | US$ 19/usuário/mês (Pro) |
| Plano principal | US$ 145/mês (Empresa) | Custom pricing (Enterprise) |
| Plano Gratuito | ❌ | ✅ (2 members, 3 boards) |
ActiveCampaign: ActiveCampaign’s flat monthly pricing is predictable for solo users and small teams. The Starter plan at $15/month covers most email marketing needs. Costs increase as your contact list grows, which can make larger lists expensive. A 20% annual discount is available.
CRM de segunda-feira: Monday CRM’s per-user pricing starts lower at $9/user/month, but team costs add up quickly. A team of 5 on the Standard plan costs at least $60/month. The pricing structure is noted as complex in user reviews, with features like automation restricted to higher tiers.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Marketing por e-mail avançado | ActiveCampaign | Built-in campaigns, automation, deliverability |
| funil de vendas visual | CRM de segunda-feira | Kanban and Gantt views out of the box |
| Automação de pontuação de leads | ActiveCampaign | Only platform with native lead scoring |
| Gestão de projetos em equipe | CRM de segunda-feira | Built for task and project tracking |
| Orçamento apertado (usuário individual) | ActiveCampaign | Flat $15/month vs per-user pricing |
| Plano gratuito para começar | CRM de segunda-feira | Free plan available for small teams |
| Campanhas multicanal | ActiveCampaign | Email, SMS, WhatsApp, and ads from one place |
💰 Seu orçamento
For solo users, ActiveCampaign at $15/month is straightforward. Monday CRM’s per-user pricing can be cheaper at first glance, but a team of 5 on the Standard plan quickly exceeds $60/month.
🔌 Seu conjunto de tecnologias
ActiveCampaign connects to 950+ tools, making it easier to fit into a larger marketing stack. Monday CRM covers core integrations with Slack, Google Calendar, and Microsoft Teams.
📝 Seu principal caso de uso
If email marketing and marketing automation are your focus, ActiveCampaign is the clear choice. If you need a visual tool to manage deals and projects side by side, Monday CRM fits better.
🎓 Seu nível de experiência
Monday CRM is easier to pick up on day one — the board-based interface feels familiar and requires little training. ActiveCampaign has more depth, which means a steeper learning curve for more advanced users.
🆓 Testes e demonstrações grátis
ActiveCampaign offers a 14-day free trial with no credit card required. Monday CRM has a free plan with limited features (2 team members, 3 boards) — useful for small teams that want to test before paying.
🛟 Opções de suporte
Monday CRM offers 24/7 live chat support plus a large knowledge base with video tutorials. ActiveCampaign provides email and chat support, with phone support available on higher plans via a dedicated account team.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do ActiveCampaign para o Monday CRM?
✅ O que você vai ganhar:
- A cleaner visual pipeline with Kanban and Gantt chart views
- A free plan for very small teams (2 members, 3 boards)
- 24/7 live chat support and a larger video tutorial library
❌ O que você perderá:
- Email marketing, campaign builder, and high deliverability rates
- Advanced automation with 900+ templates and conditional logic
- Native lead scoring and multi-channel campaign management
📋 Como mudar:
- Exporte seus contatos e dados de negócios do ActiveCampaign como um arquivo CSV.
- Create a Monday CRM account and set up your pipeline stages and custom fields
- Import your contacts CSV into Monday CRM and reconnect your team integrations
🔄 Está pensando em migrar do Monday CRM para o ActiveCampaign?
✅ O que você vai ganhar:
- A full email marketing platform with campaign builder and advanced segmentation
- Automated lead scoring to help sales teams prioritize the right contacts
- Multi-channel automation across email, SMS, and social ads from one platform
❌ O que você perderá:
- The visual Kanban and Gantt chart views for project and task management
- The free plan option for small teams
- 24/7 live chat support (ActiveCampaign’s support varies by plan)
📋 Como mudar:
- Export your contact list and deal data from Monday CRM as a CSV
- Sign up for ActiveCampaign’s 14-day trial and import your contacts
- Use ActiveCampaign’s free migration service to get help setting up your automations
O que nossa avaliação não abordou
This comparison focused on individual users and small-to-mid-sized marketing and sales teams. We didn’t evaluate enterprise SSO, Microsoft Dynamics integration, or custom objects for large-scale deployments. ActiveCampaign’s HIPAA support for healthcare organizations and Monday CRM’s estudante program were also outside the scope of this review. If you’re managing 50+ users or need deep compliance features, your needs may differ from what’s described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços (Usuário Individual) | ActiveCampaign |
| 📧 Marketing por e-mail | ActiveCampaign |
| 🤖 Automação de Marketing | ActiveCampaign |
| 🎯 Sales Pipeline UI | CRM de segunda-feira |
| 👶 Facilidade de uso | CRM de segunda-feira |
| 🔌 Integrações | ActiveCampaign |
| 📊 Reportagem | Gravata |
| 🏆 Vencedor Geral | ActiveCampaign |
🏆 VENCEDOR: ActiveCampaign
ActiveCampaign wins 4 out of 7 categories.
Ideal para: Email marketing teams, businesses needing advanced automation, sales teams that want lead scoring built in
ActiveCampaign and Monday CRM are built for different jobs.
ActiveCampaign is a marketing and sales automation platform with deep email capabilities.
Monday CRM is a visual work management tool that happens to include CRM features.
Monday CRM is an excellent choice for sales teams that want a clean pipeline view and project tracking in one place.
However, if email marketing, lead scoring, and intelligent marketing automation are central to your negócios, ActiveCampaign is the better fit.
Mais do ActiveCampaign em comparação
Here’s how ActiveCampaign stacks up against other marketing platforms:
ActiveCampaign vence em: Deeper automation workflows, lower entry pricing, and more pre-built automation templates for small businesses
A HubSpot vence em: A more complete free tier, a broader all-in-one platform that includes content management and customer service tools
ActiveCampaign vence em: Email deliverability, lower starting price, and more extensive integration library
Keap vitórias em: Built-in invoicing and payment processing, a stronger focus on appointment scheduling for service businesses
ActiveCampaign vence em: Email marketing depth, deliverability rates, and the range of pre-built automation templates
GoHighLevel vitórias em: White-label agency features, built-in funnel builder, and all-in-one pricing for agencies managing multiple clients
ActiveCampaign vence em: Email campaign management, marketing automation, and multi-channel outreach in a single platform
Pipedrive vitórias em: A more focused sales pipeline UI and a simpler experience for teams that only need CRM functionality
Mais comparações de CRM de segunda-feira
Here’s how Monday CRM stacks up against other CRM and project management tools:
Segunda-feira CRM vs HubSpot CRM
Vitórias do CRM na segunda-feira em: Visual board interface, project management features, and flexibility for non-sales use cases
HubSpot CRM wins on: A genuinely free tier with unlimited contacts, deeper email marketing tools, and built-in live chat
Segunda-feira CRM vs Pipedrive
Vitórias do CRM na segunda-feira em: Visual customization, team collaboration features, and integration with project management workflows
Pipedrive vence em: A more streamlined sales-focused interface and stronger email integration for outbound sales teams
Vitórias do CRM na segunda-feira em: A cleaner, more polished interface and easier onboarding for sales teams new to work management tools
ClickUp vitórias em: A more generous free plan, first paid plan pricing, and broader task management features for software and engineering teams
Vitórias do CRM na segunda-feira em: Interface design, ease of setup, and flexibility for teams that manage projects alongside sales
O Zoho CRM se destaca em: More advanced CRM-specific features, stronger email marketing integration, and a lower per-user price at scale
Perguntas frequentes
Para que serve o ActiveCampaign?
ActiveCampaign is a marketing and sales automation platform. It helps businesses send email campaigns, build automated workflows, manage contacts, and track sales pipelines — all from one dashboard.
O ActiveCampaign é um CRM?
Yes — ActiveCampaign includes a built-in CRM on all plans. It supports deal tracking, lead scoring, and sales pipeline management. However, it also goes beyond basic CRM with advanced email marketing and automation features.
What is Monday CRM used for?
Monday CRM is a visual work management platform with built-in contact and deal tracking. Sales teams use it to manage pipelines, track follow-ups, and collaborate on deals. It also works well for teams that need project management alongside CRM features.
O Monday CRM é uma boa opção para pequenas empresas?
Monday CRM works well for small businesses that need a visual pipeline and team collaboration tools. The free plan supports up to 2 team members with 3 boards. Paid plans start at $9/user/month, though costs scale with team size.
Which is better for email marketing: ActiveCampaign or Monday CRM?
ActiveCampaign is the clear choice for email marketing. It includes a full email builder, campaign automation, advanced segmentation, and high deliverability rates. Monday CRM does not have a native email marketing campaign builder.
Is ActiveCampaign legit and worth it for small businesses?
Yes — ActiveCampaign is a legitimate and well-established crm software and marketing platform. You can read the full activecampaign review on FahimAI for a deep dive. It is recommended for small businesses and agencies that need activecampaign crm features alongside email marketing services. The platform offers pre-built templates, a user-friendly interface, and a built-in crm that make it easy to build automations without coding knowledge.
Does ActiveCampaign support landing pages and follow-up email automation?
Yes — activecampaign features include custom landing pages, follow up email sequences, rss triggered emails, and SMS via sms add-ons. The built-in crm also tracks sales engagement across channels. These activecampaign features make it a strong choice for users who want sales automation beyond basic newsletters.
How do ActiveCampaign and Monday CRM handle third-party integrations?
ActiveCampaign offers 950+ third party integrations including Shopify, Zapier, and Salesforce — covering key features like data privacy framework compliance, alternativas ao ActiveCampaign analysis, and advanced segmentation. Monday CRM integrates with over 50 apps. Both platforms support email templates, custom fields, and workflow triggers — though ActiveCampaign’s pre built templates and built in crm give it a broader advantage for marketing teams.
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